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PC Briefing Book - August 28, 2007City and District Gateways Page 2 of 14 Background: The Fiscal Year 06/07 Planning Department work plan included developing a proposal for City entry signs. The purpose of this Study Session is to: 1. Review existing background information on City Gateway Policies and Studies; 2. Review existing Gateway conditions; and, 3. Discuss Gateway design policies. Gateway Policy The General Plan Land Use and Transportation Element, includes a discussion of City and District Gateways as follows: Gateways and Boundaries are the primary locations where people enter and leave the city. Gateways provide initial impressions of Campbell and convey a "sense of arrival." Currently the City is lacking Gateways at its boundaries and to most of its districts and neighborhoods. This General Plan Update encourages Gateways at the city boundaries on major streets and intersections and at entries to special districts, such as Downtown. Gateways should be appealing and distinctive, evoking a positive city or district image. Gateways can be identified through special architecture, landscape, and artwork. Uniform signs for the city's gateways can also help define the city's boundaries. The City and District Gateway locations identified by the General Plan are shown in the map below, and have been numbered for ease of reference: Gateways , at r / Legend 0 City Entry t� i3 y 1� '—"—" ►' 0 District Entry Campbell " City limit Figure LUT-7 City Gateways Map (from the General Plan) showing the location of the 10 City, and 6 District Gateway points.