Pre-Application - Mixed-Use Development - 2014of - CA4t,,
MEMORANDUM 6-
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To:
From
Via:
Chair Resnikoff and Planning Commissioners
Daniel Fama, Associate Planner
Community Development Department
Planning Division
Paul Kermoyan, Community Development Director
Date: April 22, 2014
Subject: Pre -Application Study Session — 2295 & 2305 S. Winchester Blvd.
PURPOSE
The purpose of this study session is to present a conceptual proposal for a three-story mixed -use
development, including 16 condominium units and 3,800 square -feet of ground -floor retail
space. The preliminary application ("pre -application") process provides an opportunity for the
Planning Commission to provide feedback during the early stages of the planning process in
order to facilitate preparation of a formal application.
Submittal of a pre -application and a study session review by the Planning Commission is
required pursuant to Campbell Municipal Code (CMC) 21.41.020. Since the pre -application
process does not constitute a formal application review, comments are considered advisory
recommendations for the use of the applicant. Moreover, comments are not binding upon the
Planning Commission as. to any determination made on a formal application. In that regard,
staff s review of the preliminary project plans is limited to the overall project design concept and
is not considered a substitute for formal project review.
BACKGROUND
SITE CHARACTERISTICS
The project site is composed of two vacant parcels, comprising approximately 25,000 square -
feet, located at the southwest corner of South Winchester Boulevard and El Caminito Avenue
(reference Attachment 1 — Location Map). The project site is located within the Planned
Development (P-D) Zoning District and has a General Plan land use designation of Central
Commercial. The site is also within the boundaries of the Winchester Boulevard Master Plan
("WBMP") and is less than a quarter mile to the Winchester Transit Center (traversable distance
to the station platform), which defines the project as a "
"transit -oriented development" (TOD).
PREVIOUS PROJECT
In mid-2008, the City Council approved a two-story mixed-`
use development on the project site (see rendering to the
right) that incorporated five apartment units, 8,000 square- r
feet of ground -floor retail space, and underground parking
(reference Attachment 2 — Previous Site Plan). The final design of this project evolved over a
series of meetings in response to concerns of the development intensity of the original four-story
proposal. Due to the economic recession, this development was never constructed and the
entitlement approval lapsed in 2010.
Planning Commission Study Session — April 22, 2014 Page 2 of 8
2295 and 2305 S. Winchester Blvd. — PRE2014-01
PROPOSED PROJECT
The mixed -use development concept depicted on the preliminary project plans (reference
Attachment 3) and discussed in the applicant's narrative (reference Attachment 4) is intended to
reflect the standards and guidelines of the WBMP.* This conceptual configuration would include
ground floor retail along Winchester Boulevard and accommodate 16 condominium units (one -
and two -bedroom configurations) in two upper stories. Surface parking for the retail customers,
guests, and several of the residential units would be provided behind the building. Covered
parking, utilizing mechanical stackers, would be provided within the rear half of the building.
DISCUSSION
The following discussion highlights various issue areas that staff believes are integral to review
of this proposal. These issue areas are being identified to assist the Commission's discussion of
the proposed project.
AREA PLAN CONSISTENCY
Preparation of the WBMP began in 2007 in response to an increasing number of development
applications along Winchester Boulevard at the time, including the previously approved project
for this site, the Merrill Gardens project, and the retail building on the former A&W site. The
goal of the WBMP was to transform Winchester Boulevard into a vibrant mixed -use, pedestrian -
oriented district that can function as an extension of the Downtown. To this end, the WBMP
encourages mixed -use development that fronts the street to provide a walkable atmosphere. The
proposed development concept is consistent with this goal in that it would provide retail tenant
space at the ground level with upper levels of condominium units.
Recognizing the differences in the land use pattern along the Winchester Boulevard corridor, the
WBMP defines three distinct planning areas. The project site is located within Area 2,
"Neighborhood Commercial Boulevard", which is subject to development standards that
consider the proximity of single-family residences. Most significant are the 45-foot, 3-story
maximum building height requirement, as well as a rear -yard setback requirement equal to a 2:1
ratio relative to building height, as depicted in the illustration below. Based on scaled
measurements, the development proposal falls approximately five feet short of the setback
requirement and is nearly three feet too tall. A formal application would need to conform to these
requirements when it is brought forth to a public hearing.
Two Story Building
Existing 50' Mixed -Use Winchester
Residential Minimum Setback Building Boulevard
. The Winchester Boulevard Master Plan may be viewed online at hqp://www.cityofcampbell.com/166/Zoningignd-
Land-Use
Planning Commission Study Session. —April 22, 2014 _ Page 3 of 8 .
2295 and 2305 S: Winchester Blvd. — PRE2014-01
LAND USE AND TRANSPORTATION ELEMENT CONSISTENCY
The General Plan Land Use and Transportation Element includes polices and strategies relevant
to the project concept. In whole, the General Plan encourages a supportive approach to mixed -
use and transit -oriented development, in areas anticipated for residential growth, such as
Winchester. Boulevard.
Strategy LUT4.5a: Transit -Oriented Development: Encourage transit -oriented development including
employment centers such as office, and research and. development facilities and the city's
highest density residential projects by coordinating the location, intensity, and mix of
land uses with transportation resources, such as Light Rail.
Policy LUT-2.1: Alternative Transportation: Encourage the use of alternative transportation such as
ridesharing, public transit, walking, and bicycling to reduce reliance on automobile use.
Policy LUT-2.3d: Winchester Boulevard: Evaluate alternative methods to reduce speed on. Winchester
Boulevard, including boulevard treatments such as bulb -outs or on -street. parking and
encourage north -south transit on the 17 Freeway and San Tomas'Expressway.
Strategy LUT-2.4a: Full Range of Uses: Provide for a full range of land uses within the City, and for mixed -
uses within specific development projects.
Strategy LUT-3.1c: High Density Residential: Allow higher. residential densities in the North of Campbell
Area (NOCA), South of Campbell Area (SOCA), and areas near the Light Rail stations as
an incentive to redevelop older, less intensive uses (.see individual area plans for allowed
densities).
Policy LUT-5.3j: Winchester Boulevard Plan: Develop an Area Plan for Winchester Boulevard. The Area
Plan should address specific boundaries, mix of uses, street amenities, landscaping,
building and site design.
Policy H-4.2: Mixed -Use Development: Promote mixed -use development where housing is located
nearjobs, services, shopping, schools, and public transportation.
HOUSING ELEMENT CONSISTENCY
The General Plan Housing Element includes an "Opportunity Sites Analysis" to demonstrate that
the City has an adequate inventory of developable (underutilized or vacant) land to meet its housing
goals. The analysis identifies nine distinct areas within the City that presented the likeliest locations
for new housing development, including Winchester Boulevard. To ensure that new developments
are built at a suitable density in advancement of the City's housing obligation, the Housing Element
includes the following policy that requires that residential projects located within'/4 mile of a light -
rail station or within the boundaries of the Winchester Boulevard or East Campbell• Avenue plan
areas to be developed at least 75% of the maximum allowable density. As a result, development
must occur within an effective range of 20 to 27 units/gr. acre, consistent with the project site's
Central Commercial land use designation. Therefore, based on the 0.80 acre gross lot size, a
minimum of 16 units would be required for development. As such; the proposed development
concept with 16 condominium units. is planned at the lowest end of the allowable density range.
However, due to the proximity of the Winchester Transit Center, the `Commission may wish to
consider the merits of increased density for this project. Challenges to achieving a higher density
will include the size of units, parking, and building design. .
Policy'H-4.3:- Planned For Densities: To encourage the efficient and sustainable use of land,.the City
encourages residential development that- is proposed near existing light rail stations
(within 1/4 mile radius) and/or within the boundaries of the Winchester Boulevard Plan
and East Campbell. Avenue plan areas, to achieve at least 75 percent of the maximum_
General Plan Land Use category densities:
Planning Commission Study Session — April 22, 2014 Page 4..of 8
2295 and 2305 S. Winchester Blvd. — PRE2014-01
ARCHITECTURE AND DESIGN
The General Plan policies and strategies identified below, speak to the necessity of good. design
and site. planning. Developments should be creatively designed to suit their location; be .
compatible with their surroundings, arid. provide a degree of design distinction. In this regard, the
`design of the mixed use structure as depicted by the front elevation —recognizing the preliminary
nature of the drawing —may not yet achieve these goals as described below.., The Commission.
may wish to discuss to what extent the applicant's design is appropriately suited for the site.
Some consideration may be given to incorporation of more contemporary building forms and
materials typically associated with mixed -use development.
Policy LUT-9.3: Design and Planning Compatibility: Promote high quality, creative design and site
planning that is compatible with surrounding development, public spaces, and natural
resources.
Strategy LUT-9.3d: ' Building Design: Design buildings to revitalize streets and public spaces by orienting the
building to the street, including human scale' details .and massing that, engages the
pedestrian.
Strategy LUT-9.3e: Building Materials: Encourage the use of long-lasting, high quality building materials on
all buildings to ensure the long-term quality of the built environment.
Strategy LUT-9.3f. Development Orientation: Orient new development toward public and private amenities
or open space, in particular:
■ Orient front entrances, living/office area and windows toward the amenity or open
space.
■ Orient' high activity areas such as outdoor dining areas and plazas, and major
pedestrian routes toward the amenity or open space.
The WBMP provides design guidance in terms of ground level treatment, facade treatment, and
building massing. At the preliminary stage, fine grain details of the`ground .level (e.g., storefront
Window depths, use of decorative materials; etc.) cannot be evaluated, although their importance
to the pedestrian experience is noted by the WBMP, and "particular attention should be given to
craftsmanship and detailing within the pedestrian's range of experience." To a great extent,
buildings. of this scale are experienced on foot.
In terms of facade treatment and building, massing, the VWBMP. indicates that "uninterrupted
expanses of horizontal and vertical wall surface should be avoided". The front elevation drawing
depicts prominent balconies that break up the vertical massing of the building.by providing depth
to the facade. However, the building as designed,•would extend nearly the entire length of the
project site at nearly 160 feet long without interruption (notwithstanding.the inset lobby). This
would result in a linear presence inconsistent with the WBMP's direction that "building ,facades
should reflect relatively narrow increments of development (25' to 50') with 'variation in
building planes." Consideration should 'be .given to dividing the facade into smaller, more
delineated increments, consistent with a downtown environment.
The 3,800 square -foot of retail space would be.relatively shallow in depth at 30 feet, which may
limit the viability of some types of occupancies; in particular restaurants which require
substantial "back of house" space. Asa result, tenants are likely`be small-scale retail or service
commercial (e.g., day .spa, nail salon, etc.) businesses., Placement and screening of rooftop
mechanical equipment associated with the retail, tenants will also, need to be accommodated by
the building design, especially as it relates to a hipped roof 'which limits placement of such
equipment.
Planning Commission Study Session'— April 22, '2014 Page 5 of 8
2295 and 2305 S. Winchester Blvd.• PRE2014-01
Lastly, although side elevations are not provided, it appears that the building would strongly
emphasize the Winchester frontage, with little emphasis at the corner. The WBMP encourages
corner parcels to "incorporate special features such as roundedor cut corners, special corner
entrances, display windows, corner roof features, etc." This is. particularly important as the El
Caminito intersection has been improved with bulb -outs that allow greater opportunity to
"frame" the corner.
CIRCULATION AND TRAFFIC
The circulation of the project site is largely dictated by the siting of the building at the front of
the parcel, which places the parking to the rear. As such, this proposal has been designed to meet
the intent of the WBMP to create a 'pedestrian -oriented street frontage along Winchester
Boulevard by deemphasizing appearance of the parking lot. The conceptual site plan depicts two
rows of surface parking spaces and one row of mechanically stacked parking spaces accessed by
two two-way drive -aisles (discussed further, below). Vehicular ingress/egress into the site would
be from two driveways along El Caminito Avenue. The use of two driveways would not be
consistent with the WBMP, which limits driveways/curb cuts to a maximum of one two-way
curb cut or two one-way curb cuts per building. A single -driveway, with a forced -right exit (as
approved with the previous project) would be more appropriate for the site.
Due to the mechanically stacked parking located directly behind the retail tenant spaces, it does
not appear that retail suites will have rear pedestrian access. This may be beneficial in that
customers will have to enter stores through the front doors, reinforcing the Winchester side as the
functional front of the building. However, without rear access, refuse and deliveries will have to.
be transported through the ,front doors, which may restrict land uses that rely on rear service
access (i.e.,. service doors for restaurants). Consideration may be given to include a service
corridor to the rear parking lot behind the tenant spaces to allow for service activity.
In terms of traffic, the Traffic Engineer has determined that the project will require a
transportation impact analysis that will analyze the project's "trip generation," intersection level -
of -service. (LOS) for the Winchester/El Caminito and Winchester/Kennedy intersections, traffic
impact on El Caminito, and access options for the site. This level of traffic analysis is usually
reserved for projects of,a larger scope, however, pursuant to the WBMP, "special circulation and
parking. reviews will be performed for development applications in all areas to address -potential
neighborhood impacts." Additionally, Area 21 is identified as a "special circulation/parking
review area". As a result, a traffic analysis is warranted to ensure that the development of the site
will not be detrimental to the neighborhood.
PARKING
To incentivize transit -oriented development, the City's parking requirements provide a. reduced
parking'standard for projects within Y4 mile of a light -rail station. One bedroom units must include
1 %2 spaces' plus a %2. guest space for each unit (2 parking spaces per unit), and units with two or
more bedrooms must include 2 spaces .plus. a, %2 guest space for each unit (2 %2 parking spaces per
unit). Mixed use developments are afforded a shared parking incentive that allows fifty percent of
the guest parking`.spaces (the Y2 space per unit) required for the residential component to be
counted towards satisfying the parking required of the commercial component. This is based
upon the premise that some of the guest parking spaces will not be occupied during the daytime
hours when commercial businesses are open, allowing customers of the_ commercial businesses
to utilize these spaces.
Planning Commission Study Session — April 22, 2014 Page 6 of 8
2295 and 2305 S. Winchester Blvd. — PRE2014-01
Based on the proposed number and size of residential units, and'the
amount of retail square -footage, and taking into the account the mixed -
use shared parking provision, the project must provide a total of 52
parking spaces, including 29-dedicated residential" spaces, 4 residential
guest spaces, 4 shared guest/retail spaces, "and 15 dedicated retail
spaces. The preliminary site plan indicates provision of 52 spaces,
satisfying the numeric minimum. Notably, 20 of the residential spaces
would rely on mechanical stackers to more efficiently utilize the space'
(photo to the right).
As mechanically stacking vehicles is a form of parking management typically reserved, for high
density. urban environments, the aforementioned traffic impact " analysis will also review this.
element of the project to determine its feasibility in this environment. Staff will also request
additional information on the lifts pertaining to noise generation and long-term reliability.
However, notwithstanding the technical viability of this parking arrangement, the Commission
may wish to comment on the practical functionality of parking' lifts. If switching vehicles' is too
cumbersome, residents may simply'park on nearby residential streets. In this regard, the applicant
may wish to explore alternatives, such as tandem parking spaces.
Lastly, the residential parking standard for non -guest "spaces requires covered parking spaces." Only
the 20 mechanically stacked spaces would be covered, the other nine would be uncovered within
the rear parking lot. As a result, a formal submittal would necessitate an application for a Parking
Modification Permit to, in effect, request a reduction in the number of covered, parking spaces.
To what extent dedicated residential spaces located amongst retail spaces could lead to parking
conflicts is an issue the Commission may wish to discuss.
OPEN SPACE
The purpose statement of the Planned Development Zoning District reads in part, "[to create] an
optimum quantity and use of open space...." As such, the provision of adequate and usable open
space is a necessary component for a successful development. This is particularly true of a
condominium project which is subject to a specific open space standard of 500 square -feet per
unit. However, the .Zoning Code also 'recognizes " the unique site constraints of mixed use
development -primarily the need to accommodate "retail parking —and allows for consideration,
of an open space reduction on a case -by -case basis. Pursuant to the provisions 'for mixed use
development found in CMC 21.36.130,. "the decision -making body may approve a reduction in
the required open space for the residential component of mixed -use developments when it finds
that all reasonable attempts to fulfill such requirement have been exhausted and the open space is
not able to be accommodated due to the urban infill characteristic of the development site." The
project would appear to afford most of the condominium units with small balconies. This may be
sufficient given the project's likely demographic draw. One- and two -bedroom condominiums,
near light -rail and Downtown Campbell, are likely to be occupied by younger residents that may
desire less private open space.
BELOW MARKET RATE (BMR) HOUSING
Pursuant to the City's Inclusionary Housing requirements, of the 16 condominium units, two will
be ` sold at below market rate (BMR) prices, specifically reserved for moderate- and lower -
income households. As part of the formal application, the applicant would propose which two
units would serve as the BMR "units, with the City Council, upon recommendation of the
Planning Commission, having the final say.
Planning Commission Study Session — April 22, 2014
2295 and 2305 S. Winchester Blvd. — PRE2014-01
Page 7 of 8
PUBLIC IMPROVEMENTS
The Public Works Department reviewed the pre -application materials and provided tentative
conditions of approval for required public improvements. Any development of the project site
would require installation of a new sidewalk and public landscaping, consistent with the WBMP.
As depicted in the diagram below, the intent is to create a 15-foot wide sidewalk (10-foot public
and 5-foot private) corridor, which is wide enough to accommodate outdoor seating. Curbside
parking is also anticipated by the WBMP, however, a portion of the frontage may have to remain
marked as no parking to accommodate fire department ladder truck access.
Existing Bulb -Out, Typ. New Street Tree w/ New Street Light, Typ.
Curb Line VxE Tree Well
n k' and Grate, Typ. a, —
�Q VW I .cam np v 3
20'min.
I
0 0 1
Based on the discussion points raised in this study session memorandum, staff requests comment
and direction on the following items:
• Consistency with the Winchester Boulevard Master Plan
o Architecture (building design, height, etc.)
o Building Massing
o Retail storefront design (depth and rear service access)
• Residential Density
o Is number of units (16) adequate for a transit -oriented development?
o' Should the project be planned at the higher density permitted (up to 21 units)?
• Site Circulation (parking lot configuration)
• Parking
o Mechanically stacked parking
o Uncovered residential parking spaces
• Open Space
o Are balconies sufficient for private open space?
o Should the design incorporate a common roof -top deck for residents?
Planning Commission Study Session — April 22, 2014
2295 and 2305 S. Winchestqr-ftivd. — PRE2014-01
Prepared by:
Daniel Fama, Associate Planner
Reviwed by:
Manager
Approved by:
Paul Ke#oyan, Community Development Director
Attachments:
1. Location Map
2. Previous Site Plan (2008)
3. Preliminary Project Plans
4. Project Narrative
Page 8 of 8