SA 83-54CITY OF CAMPBFLL 2160 S. BASCOM AVE. SA 83-54 1 of 2
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PLANNING COMMISSION DfrG.
JANUARY 10, 1984
SA 83-54 Application of Mr. Joe Genoa for approval of a
Gemma, J. sign permit to erect a free-standing retail
center sign on property known as 2160 S. Bascom
Avenue in a C-2-S (General Commercial) Zoning
District.
Commissioner Dickson reported that this item was considered by the Site and
Architectural Review Committee. The Committee is recommending denial because
the request is not in conformance with the sign ordinance.
Mr. Kee noted that the basis of the Staff's recommendation for denial is the
sign ordinance. Staff does not have a problem with the design of the sign,
but rather with the number of signs.
Mr. Gemma- applicant, stated that lie felt the sign was necessary to have
exposure of his building. lie noted that the building is really designed to
have five businesses, however there are only three businesses operating.
Five businesses would be allowed 50 sq.ft. each, and there is currently
86 sq.ft. of signing on the building. Ile felt that it is a traffic hazard
to have people trying to find his business. Mr. Gemma continued that he
talked with the tenants in the building and they are not interested in
removing a,y of the signing they have paid so much money to erect.
Ms. Dorothy Shaddock, 391 California St., spoke in favor of this free-standing
sign.
It was moved by Commissioner Dickson that the Commission deny this request as
presented. Motion (lies for lack of a second.
It was moved Ly Commissioner Meyer, and seconded by Commissioner Howard, that
the Planning Commission approve S 83-54 subject to conditions listed in the
Staff Comment Sheet.
❑iqC gginn of Wtin
Wm,,issioner Dickson reminded the Commission that this type of action would
weaken the sign ordinance, and he would be opposing the motion.
Commissioner Meyer noted her agreement with Commissioner Dickson; however, she
felt that in this case there was a beautiful building that she would hate to
see fail because of inadequate identification.
Chairman Fairbanks noted that in this case she is convinued there is a need
for more identification, and would be in favor of the motion.
Vote on Motion
The nation carried with a vote of 3-1, with Commissioner Dickson voting "no".
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°, --N r ITF1.1 NO. 14
STAFF OMENT SHEET - PLANNING ODWISSION ML-TING OF J.V"M 10, 1984
SA 83-54 .Vplication of Dtr. Joe Comma for approval of a sign
Gemma, J. permit to erect a free-standing retail center sign
on property (mown as 2160 S. Bascom Avenue in a
C-2-S (General Commercial) Zoning District.
STAFF RECODVENDATION
1. Denial as presented.
2. If approved, subject to the following condition:
A. Applicant to secure necessary building permits.
The applicant is requesting approval of a tenant identification sign for
an existing retail center. The proposed free-standing sign has a height
of 6'2" feet and accommodates three tenant signs and an address. The
sign face for the tenant identification sign measures approximately 23
sq.ft.
The present project currently has seven wall signs for three tenants. A
review of these signs follows:
1. Computerland 3 signs @ 35 sq.ft.
2. O'Neil's Surf Shop 2 signs @ 30 sq.ft.
3. Joey's Girls 2 signs @ 21 sq.ft.
Staff is of the opinion that the present signage is adequate to identify
the tenants.
The current signing regulations permit one wall sign per business. However,
if a business is located adjacent to 2 streets (on a corner) one additional
sign is permitted, if the business is not identified on a free-standing sign.
In that each of these businesses is currently identified with two wall signs,
Staff cannot support a free-standing sign for this development. Staff, how- f
ever, could support a low profile signing element which identifies the III
address only for this retail center.
A copy of the applicable signing standards and a copy of this signing
proposal is attached for the Commission's review.
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UO S(n -ILL �)2WHITE T�
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(1) The total iisplay area for all signs for any one development
is no greater than 80 sq.ft. and no single sign shall have a
display surface orpater than 40 sq.ft.
(2) The signs shall not move, nor be animated, nor have flashing
or moving lights;
(3)
Any illumination shall be provided either by interior lights
or reflectors concealed in shrubbery or decorative structures.
Such illumination shall not cause excessive glare on surround-
ing streets or adjacent property;
(4)
The signs may be attached to or painted on the building or
freestanding. If attached, such signs shall be parallel to
the building wall to which it is attached and shall not project
above the roof line nor extend beyond one foot of the wall. If
freestanding, such signs shall not project ever public property
for a distance greater than two feet nor be higher than 14 feet.
Any sign, projecting over public property shall have a minimum
of 10 feet clearance extending from the level of the sidewalk
or grade, immediately below the sign, to the lowest point of
the projection.
(d) Commercial
and/or Industrial Developments. On -site signs for con-
forming commercial and industrial uses may be permitted a� follows:
(1)
The size of each individual sign shall be no greater than
one square foot of sign area for each one linear foot of
business f-ontage. No sign shall be greater than 50 sq.ft.
Each s;y shall be allowed a minimum of 20 sq.ft.
(2)
Each bu!'ine;s shall be permitted one wall sign. Businesses
which are located adjacent to two streets (on a corner) shall
be permitted one additional wall sign, to face the second ad-
jacent street if the business is not identified on a free-
standing sign. Nall signs shall be mounted parallel to the
building unless otherwise approved by the Planning Commission.
(3)
One freestanding sign shall be permitted for each parcel of
land; or commercial center. The maximum height of a free-
standing sign shall be 14 feet above ground.
(4)
Individual signs fo- occupants in the same building or shop-
ping center shall be of the same design insofar as possible.
(5)
No sign shall project over a public right-of-way for a distance
greater than two feet. Any sign projecting over public property
shall have a minimum of 10 feet clearance extending from the
level of the sidewalk or grade, immediately below the sign, to
the lowest point of the projection.
(6)
No sign shall rotate or be animated by flashing or traveling
lights with exception of time and temperature.
(i)
Any illumination shall be provided either by interior lights or
reflectors concealed in shrubbery or decorative structures. Such
illumination shall not cause any glare on surrounding streets or
adjacent property.
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S
PITY OF CAMPBELL
75 NORTH CENTRAL AVENUE
CAM PBEL L. CA L I F 0 R N I A 95008
1408) 378 814
Department Planning
January 1.�, 1984
Mr. Joseph I;emma
Joey's Girl;
2160 S. Bascom Avenue
Campbell, CA 95008
RE: SA 83-5, (FREESTANDING SIGN)
2160 S. BAS(SM1 AVENUE
Dear Mr. Gemmt
Please be advised that the Planning Commission at its meeting of
January 10, 1;84, approved your request to erect a freestanding
sign on the referenced property. A copy of the approved plan was
given to your :;igning company so that they could secure necessary
building permits.
Please note that the specific location f this sign has not been
approved. The laity's Traffic Engineer is reviewing the placement
of this sign in relation to tilffic visibility from the driveway
along Bascom Avenue.
If you have any questions regarding this approval, please do not
hesitate to call.
Sincerely,
ARTHUR A. °E
PLANNING L ..nCMR
TIM J. HALEY
PLANNER II
mt
cc: Cal Neon Signs
1577 Almaden Rd.
San Jose, CA 95125
CITY OF CAMPBELL
75 NORTH CENTRAL AVENUE
CAMPBELL. CA LIF0RNIA 95008
(408) 378.8141
Department: Planning DATE: January 6, 1984
TO: �tr. Joe Gemma
Joey's Girls
2160 S. Bascom Ave.
Campbell, CA 9SO08
FILE NO: SA 83-54 ADDRESS: 2160 S. Bascom Ave.
PROJECT DESCRIPTION: Signing request
SITE 8 ARCHITECTURAL REVIEW
APPOINTMENT: Date: Tuesday, January 10, 1984
Time- 10:00 a.m. _
PLANNING COMMISSION MTG: 7:30 p.m. Tuesday, January 10 1984
Please be advisei that the Architectural Review Committee of the Campbell
Planning Commission will review your plans for approval of the above-
reiercnced project at the appointment time noted above, in the North Wing
Conference Room, City Hall. 75 North Central Avenue, Campbell, California.
The Committee Chairman will then make recommendation at the regular meet-
ing of the Planning Commission which is held at 7:30 p.m. on the above -
referenced date, in the City Hall Council Chambers, 75 North Central
Avenue, Campbell, California.
A copy of the Staff Comment Sheet and recommendation, and the agenda for
the Planning Commission meeting are enclosed for your information.
It is necessary that you, or .your authorized representative, be present
at said Architectural Review Committee meeting and the Planning Commission
reeting. If you have any questions regarding this notice, please contact
the Planning Department.
Sincerely,
i
T
ARTHUR A. KEE_Z_-�
PLANNING DIRECTOR
ld
Enclosures
CITY OF CAMPBELL
APPLICATION FOR SIGN PERMIT
BUSINESS NAME: ��Lc�S �YirA Date: %J/S
ADDRESS OF �))��
BUSINESS: ���L) 1Y ez-/7 J Telephone No.: Z
OWNER/APPLICANT ems%% <'i/i//14 Telephone No.:
,L�'0l e",I)
Zip Code
SIGN COMPANY / (/ �C/ Telephone No.:
7,7 rl�/', cam/
Zip Code
In accordance with Sections 21.68.030 and 21.68.110 of the Municipal Code of the
City of Campbell, the undersigned hereby makes application for approval of the
attached sign plan and agrees to abide by the Sign Regulations of the City and
the conditions of approval for this application.
i
At ! fc
Signature f Applicant Signature of Property Owner
SA iJ z -J `f
Approved as presented
Conditionally approved
Denied
ARTHUR A. KEE, PLANNING DIRECTOR
by
0
RECEIPT
CITY OF CAMPBELL
CAMPBELL, CALIFORNIA
NAME
FOR_TTJ
C (�
REV ENUE ACCOUNT NO
FUNDNUMBER
9C —.3 �7S2 CNEC• � MONEr ORDER � C�S�
DarE aMOVNT
THIS RECEIPT
MUST !E MACHINE
VALIDATED AND ..
SIGNED EELO..
20150 i-4(� -1.
CITIZEN COW Th"rN
CITY OF CAMPBELL
CUFY OF CAMPBELL
SIGN APPLICATION
AWAGf4311S TO BE SUBMITTED
A. Scale drawing of sign (3 copies) showing:
1. Dimensions
2. Height
S. Letter Size and Style
4. Colors
S. Materials
6. Illumination
B. Scale drawing of sign location (3 copies):
1. Elevation showing location of sign on building
2. Indicate individual business frontage (in feet)
3. Plot Plan showing (a) property lines; (b) building
location; and (c) sign(s) location.
C. Filing Fee:
PERMITS - Minimum of $40 or 1% of estimat.d valuation.
PENALT:f - For not securing perniit - $40.
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