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SA 76-45CITY OF CAMPBELL 2035 S. BASCOM AVE. SA 76-45 20?F S. lercom Ave. S.A. }6-� Shell Oil Co. n �✓ •.., , I. i I LL Z a FILE COPY PLANNING DEPARTMENT S.A• 7G-�s aAE�.- All- [�(�I��MC� D JUN 17 1976 CITY OF CAMPBELL P P'NIND DEPARTMENT I ems., :b'lw:w........ Lam.:.^. u..'•'�f'Si4.Y.o..� �. —_ ` Jam,+_—•jy'✓I��ei�%:c:�W_•spM:.'l.w.�" _'m_.--� — _ i ;�..,,. tV I ••tee. A r :) �.��� 96 5, i NT r[i. GI•wN1 0 I .M •ice/ ..�•.;.: �' :..:; . ,. !r. ••: �.:; .a �� Cr 1 I � I � (I• � --ice; �'�. It_ 'i 11 2i-5._ 1. P.\0 COY S?S j L.o u_ t ._. acs &N j 71976 -- OF CAMPBELL FT. t . -- - �-+y LNNINO DEPARTMENT LY!%:.P..X Ell �'ij 1'. ( it.q(� "HUB OF THE FABULOUS SANTA CLABA VALLEI'P 75 NORTH CENTRAL AVENUE • CAMPBELL, CALIFCP.NIA 95008 • TELEPHONE 1408) 378-8141 July 13, 1976 Mr. R. E. White Shell Oil Company P. 0. Box 5999 San Jose, CA. 95150 RE: S.A. 76-43 2855 S. Winchester Blvd. S.A. 76-44 570 E. Hamilton Ave. S.A. 76-45 2035 S. Bascom Ave. Dear Mr. White: i Please be advised that the Planning Director, after consulting with the Sign Advisor and the Sign Review Committee, has approved your request for a change of signing for the above three stations, subject to the following conditions: (1) Signs shall not rotate (pei Section 21.68.060(3)(E) of the Campbell Municipal Code). (2) Sign face of Shell logo shall remain 6' by 6' rather than be increased to 8' by 8' . (3) Overall height for the sign at 2855 South Winchester shall be limited to 18'-0". (4) Overall height for the sign at 570 East Hamilton shall be limited to 20'-0". (5) Overall height for the sign at 2035 South Bascom Avenue shall be limited to 16'-0". These modifications were made in response to the iecommendations of the advisors and Sections 21.68.060(3)(A)(8)(E) of the Campbell Municipal Code (C.M.C.) which - state that, "The number and size of individual signs shall be no greater than is necessary to adequately identify the occupants of the premises and indicate the products or services offered. Unless essential for the operation of the , business, such signs shall be attached to or painted on the building and parallel to the adjoining street. ri 0 Mr. R. E. White July 13, 1976 Page Two No sign shall have a display surface greater than two hundred fifty square feet. A sign, whether freestanding or attached to a building, may have a total height not exceeding thirty-five feet above ground unless such sign is designed as a part of the architecture of a building which is higher than thirty-five feet. If a sign is designed as a part of the architecture of a building higher than thirty-five feet, the sign may be as high as the roof line of the building but shall not extend above the roof or parapet all of the building. No sign shall rotate or be animated by flashing or traveling lights with the exception of time, temperature and news devices." If you wish to appeal this decision, please be advised that Section 21.68.110 of the Campbell Municipal Code provides that, "Any decision of the Planning Director, either for conditional approval or denial, may be appealed to the Planning Commission. Such appeal shall be in writing and shall set forth the reason(s) .or appeal and must be fi'ed with the Secretary of th. Planning Commission within ten days from the date of decision of the Planning Director. Any decision not appealed within ten days shall be final." Please present one copy of each of the enclosed plans to the Building Depart- ment for the necessary permits prior to modifying the existing signs. If there are any further questions regarding this matter, please contact this office. Very truly yours, ARTHUR A. KEE PLANN114G DIRECTOR RICHARD L. SCHNEIDER Planner I RLS:am Enclosure (6) +'.- f � i"••" 1�"IfUUOrTf[F.fA1fUl.OUSSAA'TACLAR,I1'AL1.1:1'!' 75 NORTH CENTRAL AVENUE • CAMPBELL, CALIFORNIA 95008 • TELEPHONE (4081 378-8141 DATE: JcJnIL l8�I`17% PLEASE RETURN..BY: 1, TO: SIGN ADVISOR FROM: PLANNING DEPARTMENT FILE NO.: S• A. i6-Yf 5 The attached sign application is being referred to you for conment. S',4 . o. < Co -a l e � Anal , �, .,�/ ro -;L10 �� S. AASC—MV Cal .7 N' BASCOM AND CAMPBELL CAMPBELL. CALIFORNIA avas. s, -8�-0— SIGN APPLICATION CITY OF CAMELL APPLICANT SHELL OIL CCMPANY __DATE lUNE 17, 1976 AriDRESG P.O. BOX 5999 SAtLJO S&LUORnih-TELEPt101,'E_247-0690 SIGH COP:PANY SIGN AND LIGHTING __TELEPHONE 415-655-8905 •-_ ADDRESS 5758 SHELLAOUND STREET, ISIERYV"LLLE, GALIFORNIA -, ---------------------------------------------------------- SIGIi PLATS SHALL INCLUDE: 1. I'-OT PLAN+ (3 COPIES) SHOWING: A� BUILDING(S) EXrs-r, 3 PROPERTY LINTS I,5 h f° C� LOCATIOII OF SIGG(S) 2, S'ALE rR4l1ING (3 COPIES) OF SIGN SHOWING: !aP • / /J DI. iETISIONS 1; IIATERIALS C� COLORS Dt' LETTER SIZE E J I LLUF I NAT I ON ],li ACCORD((�r:CC VIT11 SECTIDII ?l.G,:.1J70 OF CHAPTEI: 11.G': OF VIE llJ1P El-L ilU:ICIPAL CODE OF lHi: CITY OF CAHNELL, THE U111UER- SI(-,[;ED HERU Y V ORES P.PPLICAT14 FOR APPROVAL OF WE AMCIUI) SIGN PLAN. SHELL OIL COMPANY SIGNATURE R.E. 4IHITE DATA---- APi'GGVI:O AS PPESENTLD---_--._—. Rmowao APPROVED SUUUT TO 111E ArfACHUD rl;»1;=tcr,Tlolls__.--- ,p171976 AU111;R FEE, PLJ'H11ING DIRECT(l" CITY OF CAMPBELL PUNNING DEPANTMLNT. J CITY OF CAMPBELL 2035 S. BASCOM AVE. SA 76-45 ° y p 2035 S. !wean Ave. S.A. Shell 011 Co. J n r. I�YJLJ ILL' U W LL w i o � - O N O n i FILE COPY PLANAING UEPARiMENT S • A• 7 K��(s A.� 4UN 171976 CITY OF CAM PBELL PLANNING DEPAR-ENT �ST4TE S/GNS r a T� A,P1Cc �= I i r I :.o 0 .•.l I ® e.l� oW L_� �J w. ►.eel_ Nvn•' .ww 10"w r_— _ u f��• ti_. �Lis�. Y..:t •erl 7•i iA�3�" __ z c VV - O � I' •� y l7j rr1 r5 • `. � ♦ z 2 � ..,.....a. 4T—•II I .. ;. - y i-. Y L 3 ,D � � Y �•.'.'l'w :SY 1� SNELL OIL COMMNY Ile-, .. T' /:'�� �l J � _ �ea^.•ax.. f .wwr.. i. C.Tnn � I . i�/•'.\����. •. ,ice -= L•. � 0%' CVO i WE u c ._..^uu ,SUN 171976 ..: .._... .. _—r.�:i •,Y�?jai • :: P:._ :::.:�:��Y OF GAMPBFLL -MMNNIND DEPARTMENT -------= -- l ■ U14 ��� �r ��`}.vt7'Y/IBOFTHEFABULOUSSANfACLARAVALLEY!" 75 NOR T. H CENTRAL AVENUE • CAMPBELL, CALIFORNIA 95008 • TELEPHONE (408) 378-8141 July 13, 1976 Mr. R. E. White Shell Oil Company P. O. Box 5999 San Jose, CA. 95)50 RE: S.A. 76-43 2855 S. Winchester Blvd. S.A. 76-44 570 E. Hami'ton Ave. S.A. 76-45 2035 S. Bascom Ave. Dear Mr. White: Please be advised that the Planning Director, after consulting with the Sign Advisor and the Sign Review Committee, has approved your request for a change of signing for the above three station, subject to the following conditions: (1) Signs shall not rotate (per Section 21.68.060(3)(E) of the Campbell Municipal Code). (2) Sign face of Shell logo shall remain 6' by 6' rather than be increased to 8' by 8' . (3) Overall height for the sign at 2855 South Winchester shall be limited to W -0". (4) Overall height for the sign at 570 East Hamilton shall be limited to 20--0". (5) Overall height for the sign at 2035 South Bascom Avenue shall be limited to 16'-0". These modifications were made in response to the recommendations of the advisors and Sections 21.68.060(3)(A)(B)(E) of the Campbell Municipal Code (C.M.C.) which state that, "The number and size of individual signs shall be no greater than is necessary to adequately identify the occupants of the premises and indicate the products or services offered. Unless essential for the operation of the business, such signs shall be attached to or painted on the building and parallel to the adjoining street. i Mr. R. E. White July 13, 1976 Page Two No sign shall have a display surface greater than two hundred fifty square feet. A sign, whether freest:,nding or attached to a building, may have a total height not exceeding thirty-five feet above ground unless such sign is designed as a part of the architecture of a building which is higher than thirty-five feet. If a sign is designed as a part of the architecture of a building higher than thirty-five feet, the sion may be as high as the roof line of the building but shall not extend above the roof or parapet wall of the building. No sign shall rotate or be animated by flashing or traveling lights with the exception of time, temperature and ne,s devices." If you wish to appeal this decision, please be advised that Section 21.68.110 of the Campbell Municipal Code provides that, "Any decision of the Plarning Director, either for conditional approval or denial, may be appealed to the Planning Commission. Such appeal shall be in writing and .7hall set forth the reason(s) for appeal and must be filed with the Secretary of the Planning Commission within ten days from the date of decision of the Planning Director. Any decision not appealed within ten days shall be final." Please present one copy of each of the enclosed plans to the Building Cepart- ment for the necessary permits prior to modifying the.. existing signs. If there are any further questions regarding this matter, please contact this office. Very truly yours, ARTHUR A. KEE PLANNING DIRECTOR RICHARD L. SCHNEIDER Planner I RLS:am Enclosure (6) 1 II- 1 .0 - ; f i 1"Ill'ROFTIIEFABUI.OtISSANrACLARAI'Ai,l.li1T' 75 NORTH CENTRAL AVENUE • CAMPBELL, CALIFORNIA 95008 • TELEPHONE 1408) 378-8141 DATE: June, (8� 19i PLBASP. P.ETURN.. 11Y: !o - 76 TO: SICN ADVISOR FROM: PLANNING DEPARTMENT FILE NO.: S• A 76-Y5 The attached sign application is being referred to you for conment. 2-0 g� S. ansca.w 1 BASCOM AND CAMPBELL CAMPBELL. CALIFORNIA Sf1Ec� OiL co, 1413- ,:a0a5. S. $ �o� Aoc- SIGN APPLICATION CITY OF CAMELL APPLICANT— SHELL OIL COMPANY __DATE JUKE 17, 1976 ADDRESS P o BOX 5995. SAN jo F.-CALIFORNIA TELEPIIOl4E_2LZ_W-Q—, SIGN COMPANY SIGN AND LIGHTING TELEPIIOIIE 415-655-8905 — ADDRESS 5758 SHELLMOUND STREET, EMERYVILLE, CALIFORNIA — SIGN PLANS SHALL 111CLUDL 1. P _OT PL.AN (3 COPIES) SHOWING: A BUILDINGS) Xis f�All S 5 B PROPERTY LASES /*,5 C) LOCATION ')F S1GIi(S) Z $ S 5 j 2. SCALE rRAWING (3 COPES) OF SIGN SHOWING: !,P • /. /,) DInENSI011S 1;� HATLRIALS aLDCa C CULOI:S # & O Nc L'_TTER SIZE [) ILLIJI11iiATION -------------------------------------------------------------- II: ArCORDAGCC M'ITH SECT1011 2Z,Gv,07-) OF CHAPTER 21,G� OF T11E CA;IP ELL MUNICIPAL CODC OF 1HE CITY OF CAIIPBELL, TIIE UiIDER- SIM;FU HEREBY HAKES A.PPLICAT14 FOR APPROVAL OF TIII: ATYACIJLD SIGN PLAN, SHELL OIL COMPANY S I GIIATURL R.E. WHITE HATE APPROVED AS PRCSENTLII----_•_ � Rum D APPROVED SU ,JCCT TO THE D nrlACHUD 1taDl,=ICAT lolls__—_-- 40171976 AF:TIIIIR KEE, PLAM]ING DiRLCTOR CITY OF CAMPBELL PLANNING DEPARTMENT. I+Y :---------- — ---- - —