Daniel Fama (2017-02-08)1
Daniel Fama
From:Daniel Fama
Sent:Wednesday, February 8, 2017 10:21 AM
To:Paul Kermoyan
Cc:Francine Principe; Nicole Brown
Subject:RE: Downtown Mix of Uses ZTA
Paul – Based on last night’s meeting, I’ll prepare a draft text amendment including:
Revise the list of allowable uses to include additional uses, including “concierge service” and some type
of hybrid “retail/service‐studio” use. In addition to new uses, we’ll also look at what conditional uses
could be made permitted (such as grocery stores, which for some reason require a CUP). However, it
didn’t seem that they were open to new alcohol use or pet activity.
Provide some sort of allowance for historic buildings to have more use flexibility.
Eliminate the parking exception for restaurants.
Modify the signage standards to allow a secondary (smaller) wall signs for menu listings and such.
They also talked about electronic parking signage and a trolley system, but that’s beyond the scope of this text
amendment and something for DPW to take on.
Lastly, they mentioned streamlining TI’s, which might be harder than it sounds. We had suggested no‐fee TI
permits, however, it didn’t seem that they wanted to take action that had an impact to revenue. As it is,
Building does commercial TI’s over the counter, so I’m not sure how to streamline this any further…
From: Nicole Brown
Sent: Monday, August 29, 2016 2:03 PM
To: Daniel Fama
Cc: Francine Principe
Subject: RE: Downtown Mix of Uses ZTA
Of course!
Nicole Brown | Economic Development Specialist
Community Development Department
P 408.871.5310 | F 408.379.2572
70 N. First Street, Campbell, CA 95008
City Home | Planning Division | Municipal Code
From: Daniel Fama
Sent: Monday, August 29, 2016 12:57 PM
To: Nicole Brown
Cc: Francine Principe
Subject: RE: Downtown Mix of Uses ZTA
Hi Nicole – Can you start reaching out to the stakeholders (DCBA, Chamber, business owners, property
owners, and CA Restaurant Association ‐ Jessica Lynam) and pick some brains on the ideas that we’ve
generated?
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Thanks!
Daniel
From: Paul Kermoyan
Sent: Friday, August 26, 2016 9:24 AM
To: Daniel Fama
Cc: Francine Principe; Nicole Brown
Subject: RE: Downtown Mix of Uses ZTA
Thanks for the information and there are some quality incentives to pursue. I’ve added a couple more in the “thinking
big” mindset and also structured the incentives in different categories.
Paul Kermoyan, AICP, CGBP | Director
Community Development Department
paulk@cityofcampbell.com
408.866.2141| 408.871.5140
70 N. First Street, Campbell, CA 95008
City Home | Planning Division | Municipal Code
From: Daniel Fama
Sent: Thursday, August 25, 2016 4:57 PM
To: Paul Kermoyan
Cc: Francine Principe; Nicole Brown
Subject: RE: Downtown Mix of Uses ZTA
I should add the pet daycare would also include a grooming and retail component
From: Daniel Fama
Sent: Thursday, August 25, 2016 4:41 PM
To: Paul Kermoyan
Cc: Francine Principe; Nicole Brown
Subject: Downtown Mix of Uses ZTA
Paul – After meeting with Francine and Nicole, we put together this list of actions that could be taken to
provide for greater use options in the Downtown, which could act as a counter balance to restaurants. Once
we’ve come to a consensus on what the ZTA should like, we can work on scheduling.
Clarify land use definitions to separately define food retailers that sell novelties/snacks (e.g., ice cream
shop, candy store, juice bar, etc.) from restaurants, as we’re doing with The Pruneyard.
Require a CUP for new restaurants, but not for food retailers, who would be permitted uses.
Allow A‐frames and outdoor merchandise displays without a permit for retailers.
Allow additional uses on ECAMP:
o Studio uses (yoga, Pilates, etc.) if they maintain a substantial retail component (such as a yoga
studio that sells active wear)
o Pet daycare with active storefront (see Nichole’s example, below)
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o Retail medical use (such as an optometrist with retail eyewear)
o Public‐serving office (we’ll need to work on defining this, but the idea is to allow limited office
that the general public may use, such as an accountant’s office).
o Winery tasting room (tasting pours only and with wine available for retail purchase)
o Specialty/craft liquor stores (like the BevMo in Willow Glen), that would be exempt from the
land use restrictions we have on liquor stores.
Eliminate the parking exception for restaurants (leave it for all other uses).
Require payment of an in‐lieu fee for restaurants that exceed the parking allotment (as based on
previous use).
Modify the findings for the 1.5 FAR bonus to allow an increase FAR only if the new square‐footage is
restricted for non‐restaurant use.