Downtown Mix of Uses ZTA (2016-2017)1
Daniel Fama
From:Daniel Fama
Sent:Thursday, April 13, 2017 8:47 AM
To:Nicole Brown
Subject:RE: Downtown Mix of Uses ZTA
Thanks. I’ll take a look today.
From: Nicole Brown
Sent: Wednesday, April 12, 2017 2:08 PM
To: Daniel Fama
Subject: RE: Downtown Mix of Uses ZTA
Hi Daniel,
Sorry, I was out yesterday. I just updated it. Also, I read through the report & highlighted two things that are a bit wonky
if you wanted to double check those.
P.S. Great job! I feel like this report really touches on the core issues.
Best,
Nicole Brown | Economic Development Specialist
Community Development Department
P 408.871.5310 | F 408.379.2572
70 N. First Street, Campbell, CA 95008
City Home | Economic Development | Municipal Code
From: Daniel Fama
Sent: Tuesday, April 11, 2017 2:50 PM
To: Nicole Brown
Subject: RE: Downtown Mix of Uses ZTA
You can put in your section into the staff report file (at the end). Thanks!
From: Daniel Fama
Sent: Tuesday, April 11, 2017 1:05 PM
To: Nicole Brown
Subject: RE: Downtown Mix of Uses ZTA
How’s this coming along? I’ll need a blurb by tomorrow if possible.
From: Daniel Fama
Sent: Thursday, April 06, 2017 10:47 AM
To: Nicole Brown
Subject: RE: Downtown Mix of Uses ZTA
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Great. Maybe we can suggest focusing our recruitment efforts on local businesses (South Bay, Peninsula, Santa
Cruz) that might be interested in expanding into Campbell, instead of established national/regional chains.
And if it’s okay for me to say, I do admire strong women who aren’t afraid to express their opinions. Keep it
up!
From: Nicole Brown
Sent: Thursday, April 06, 2017 10:39 AM
To: Daniel Fama
Subject: RE: Downtown Mix of Uses ZTA
Good Morning Daniel,
That is so nice of you to say!!! ^_^
And I will. I need to think of a creative way to frame “active recruitment”, as our ideas for recruitment of
national/regional retailers were shot down by council.
Best,
Nicole Brown | Economic Development Specialist
Community Development Department
P 408.871.5310 | F 408.379.2572
70 N. First Street, Campbell, CA 95008
City Home | Economic Development | Municipal Code
From: Daniel Fama
Sent: Thursday, April 06, 2017 9:02 AM
To: Nicole Brown
Subject: FW: Downtown Mix of Uses ZTA
Hi Nicole – Looking at a previous email, it does look like Paul wanted some language in the report regarding
“active recruitment”. Can you put together a paragraph on that, maybe tied to the economic development
plan that you guys are working on? Thanks!
PS – I also wanted to mention that I was very impressed by you yesterday. Your line of argument during our
discussion actually changed my mind on the appropriateness of medical uses in the Downtown. And more
than that, I actually feel inspired this morning that we do have an opportunity here to affect real change for
the Downtown. Thanks for the change in perspective.
From: Paul Kermoyan
Sent: Wednesday, February 08, 2017 10:32 AM
To: Daniel Fama
Cc: Francine Principe; Nicole Brown
Subject: RE: Downtown Mix of Uses ZTA
HI Daniel – Thanks for the update. Please include support for “active recruitment” but not for major big box retailers.
Also, the Council sought to provide greater sign flexibility so we’ll need to decide what that actually entails. Certainly,
the wall signs and menu boards were mentioned. So were A‐frames signs as well.
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Paul Kermoyan, AICP, CGBP | Director
Community Development Department
paulk@cityofcampbell.com
408.866.2141| 408.871.5140
70 N. First Street, Campbell, CA 95008
City Home | Planning Division | Municipal Code
From: Daniel Fama
Sent: Wednesday, February 08, 2017 10:21 AM
To: Paul Kermoyan
Cc: Francine Principe; Nicole Brown
Subject: RE: Downtown Mix of Uses ZTA
Paul – Based on last night’s meeting, I’ll prepare a draft text amendment including:
Revise the list of allowable uses to include additional uses, including “concierge service” and some type
of hybrid “retail/service‐studio” use. In addition to new uses, we’ll also look at what conditional uses
could be made permitted (such as grocery stores, which for some reason require a CUP). However, it
didn’t seem that they were open to new alcohol use or pet activity.
Provide some sort of allowance for historic buildings to have more use flexibility.
Eliminate the parking exception for restaurants.
Modify the signage standards to allow a secondary (smaller) wall signs for menu listings and such.
They also talked about electronic parking signage and a trolley system, but that’s beyond the scope of this text
amendment and something for DPW to take on.
Lastly, they mentioned streamlining TI’s, which might be harder than it sounds. We had suggested no‐fee TI
permits, however, it didn’t seem that they wanted to take action that had an impact to revenue. As it is,
Building does commercial TI’s over the counter, so I’m not sure how to streamline this any further…
From: Nicole Brown
Sent: Monday, August 29, 2016 2:03 PM
To: Daniel Fama
Cc: Francine Principe
Subject: RE: Downtown Mix of Uses ZTA
Of course!
Nicole Brown | Economic Development Specialist
Community Development Department
P 408.871.5310 | F 408.379.2572
70 N. First Street, Campbell, CA 95008
City Home | Planning Division | Municipal Code
From: Daniel Fama
Sent: Monday, August 29, 2016 12:57 PM
To: Nicole Brown
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Cc: Francine Principe
Subject: RE: Downtown Mix of Uses ZTA
Hi Nicole – Can you start reaching out to the stakeholders (DCBA, Chamber, business owners, property
owners, and CA Restaurant Association ‐ Jessica Lynam) and pick some brains on the ideas that we’ve
generated?
Thanks!
Daniel
From: Paul Kermoyan
Sent: Friday, August 26, 2016 9:24 AM
To: Daniel Fama
Cc: Francine Principe; Nicole Brown
Subject: RE: Downtown Mix of Uses ZTA
Thanks for the information and there are some quality incentives to pursue. I’ve added a couple more in the “thinking
big” mindset and also structured the incentives in different categories.
Paul Kermoyan, AICP, CGBP | Director
Community Development Department
paulk@cityofcampbell.com
408.866.2141| 408.871.5140
70 N. First Street, Campbell, CA 95008
City Home | Planning Division | Municipal Code
From: Daniel Fama
Sent: Thursday, August 25, 2016 4:57 PM
To: Paul Kermoyan
Cc: Francine Principe; Nicole Brown
Subject: RE: Downtown Mix of Uses ZTA
I should add the pet daycare would also include a grooming and retail component
From: Daniel Fama
Sent: Thursday, August 25, 2016 4:41 PM
To: Paul Kermoyan
Cc: Francine Principe; Nicole Brown
Subject: Downtown Mix of Uses ZTA
Paul – After meeting with Francine and Nicole, we put together this list of actions that could be taken to
provide for greater use options in the Downtown, which could act as a counter balance to restaurants. Once
we’ve come to a consensus on what the ZTA should like, we can work on scheduling.
Clarify land use definitions to separately define food retailers that sell novelties/snacks (e.g., ice cream
shop, candy store, juice bar, etc.) from restaurants, as we’re doing with The Pruneyard.
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Require a CUP for new restaurants, but not for food retailers, who would be permitted uses.
Allow A‐frames and outdoor merchandise displays without a permit for retailers.
Allow additional uses on ECAMP:
o Studio uses (yoga, Pilates, etc.) if they maintain a substantial retail component (such as a yoga
studio that sells active wear)
o Pet daycare with active storefront (see Nichole’s example, below)
o Retail medical use (such as an optometrist with retail eyewear)
o Public‐serving office (we’ll need to work on defining this, but the idea is to allow limited office
that the general public may use, such as an accountant’s office).
o Winery tasting room (tasting pours only and with wine available for retail purchase)
o Specialty/craft liquor stores (like the BevMo in Willow Glen), that would be exempt from the
land use restrictions we have on liquor stores.
Eliminate the parking exception for restaurants (leave it for all other uses).
Require payment of an in‐lieu fee for restaurants that exceed the parking allotment (as based on
previous use).
Modify the findings for the 1.5 FAR bonus to allow an increase FAR only if the new square‐footage is
restricted for non‐restaurant use.
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