City Council Staff Report (2015-02-17)To: Honorable Mayor and City Council
Date: February 17, 2015
From: Daniel Fama, Associate Planner
Paul Kermoyan, Community Development Director
Via: Mark Linder, City Manager
Subject: Study Session to Review Mix of Downtown Uses (Follow Up)
BACKGROUND
The shifting commercial landscape of Downtown Campbell—from a boutique retail
district to a regional restaurant destination—has resulted in a continued public dialog
regarding the vision and future of the Downtown. Over the last several years, the City
Council has identified this matter as a priority item.
The Council held a March 5, 2013 study session to discuss the "mix of Downtown
uses". Staff prepared a comprehensive report outlining applicable City policies and
standards, as well as an analysis providing an explanation for the observed shift
(reference Attachment 1). At the conclusion of the study session, the Council directed
staff to proceed with preparation of an amendment to the Zoning Code that would
require a Conditional Use Permit (CUP) for conversion of existing retail space to
restaurant use.
Subsequently, the Council held a July 16, 2013 study session to discuss the scope of
the potential CUP requirement. Staff presented a tailored approach that would require a
CUP for a restaurant conversion tied with findings that would direct the Planning
Commission to consider potential "over-concentration" of restaurants in the immediate
area (reference Attachment 2). Although the Council expressed a concern for the loss
of long-term retailers, the consensus was not to proceed with a CUP requirement at that
time. However, the Council did direct to staff continue to monitor the situation.
Therefore, this study session is intended to provide the Council with updated
information and to allow for further discussion on this matter.
Policy Vision: The City has adopted a variety of policies (reference Attachment 3)—
found in the Campbell General Plan, the Downtown Campbell Development Plan, and
the Redevelopment Implementation Plan—that have guided the City decision-making
for the Downtown. Together, these policies speak to a vision for the Downtown that is
best articulated by the Downtown Development Plan:
The vision for Downtown Campbell is to continue to reinforce its place as the center for
community activity, cultural and civic events, and as a vibrant central business district. It is
intended that the Downtown be an active, walkable central business district that attracts
local residents and visitors to experience a variety of retail businesses and restaurants.
The ground level along East Campbell Avenue is slated for retail and restaurant to
provide a vibrant, pedestrian-oriented streetscape.
City of Campbell
MEMORANDUM
City Council Study Session – February 17, 2015 Page 2 of 6
Mix of Downtown Uses (Follow Up)
Historical Observations: In furtherance of this vision, the City has made deliberate
decisions to incentivize restaurants within the Downtown (reflecting a time when
Downtown had few restaurants). As more thoroughly discussed in the previous study
session materials, the City eliminated various regulatory obstacles including:
• Exempting restaurants (and retail stores) locating within existing buildings from
parking standards. This had the effect of allowing Downtown restaurants to
maximize seating capacities up to what is permitted by the Building Code. Since
seating capacities are normally tempered by parking, a Downtown restaurant is
allowed more seats per square-foot than a restaurant outside of the Downtown.
• Limiting allowable uses along E. Campbell Avenue (east of Second Street), and
50-feet down side streets to restaurant and retail. This zoning restriction
minimized competition for tenant space by other types of businesses such as
salons, office, studios, and personal services.
• Eliminating the interim Parking In-Lieu fee, thereby removing a significant
financial obstacle (tens of thousands of dollars) for restaurants locating in non-
restaurant tenant spaces.
• Adopting the Downtown Alcohol Beverage Policy in 2009, which eased
regulatory hurdles by reducing the inherent uncertainty in the permit process for
restaurants seeking Conditional Use Permit approval for alcohol sales.
Relaxation of the Policy in 2011 to allow wine bars and 12 AM closing times
further facilitated the permitting process.
These actions have proved successful in attracting eateries to Downtown Campbell, as
depicted by the chart below (based on informal records maintained by the City –
reference Attachment 4). Moreover, the demand for restaurant space was strong
enough to support construction of the Odd Fellows building for speculative restaurant
use in 2011 (which accounted for a notable increase in restaurant square-footage).
City Council Study Session – February 17, 2015 Page 3 of 6
Mix of Downtown Uses (Follow Up)
Recent Observations: At the time of the March 5, 2013 study session, staff made note
that approximately 6,500 square-feet of vacant tenant space (including Bruni Gallery,
Sonya Pazz Gallery, and Green Planet Yarn) was likely to be occupied by restaurant
uses within the coming year. These spaces were ultimately leased by Rendezvous
Wine Bar, La PanotíQ Bakery Café, and Socialight Restaurant.
Currently, three retail tenant spaces have or will shortly be vacated, including Vintage
and Vogue (1,300 sf), Toys Toys Toys (1,470 sf), and Gabrillia's Bridal (1,500 sf),
resulting in a slight uptick in the vacancy rate (reference Attachment 5 – Downtown
Map). Based on staff's conversations with property owners, it seems possible that at
least one of these tenant spaces may be leased to a restaurant or food-serving tenant.
Unless the tenant proposes "late-night" operations (after 11 PM), hard alcohol, or a
separate bar area, a Conditional Use Permit will not be required.
Additionally, there are now a total of 26 approved alcohol-serving establishments,
including bars, wine bars, and restaurants with alcohol service (reference Attachment 6
– Downtown Campbell "On-Sale" Licenses). This is an increase of three establishments
since the Council's March 2013 session; Mo's, Rendezvous Wine Bar, and the
Socialight Restaurant (reference Attachment 7 – Approved Alcohol-Serving
Establishments). Additionally, the CUP approval for the Regale wine bar for the
Grower's National Bank (former Gaslighter) was converted to a restaurant with "hard-
alcohol" sales.
DISCUSSION
At its core, the City's vision for the Downtown is a balance of uses that serve the needs
of many people during all parts of the day. Based on feedback from Councilmembers,
Planning Commissioners, residents, and other community stakeholders, it appears that
there is a sentiment that the mix of uses is out of balance, resulting in various issues:
• Loss of a Retail Character: As restaurants increase their "share of the pie" (see
chart below) by occupying vacant and former retail space, and become the
predominant land use, the sense of Downtown as a retail district may be
diminishing. In addition to the loss of individual retailers, this may result in
reduced overall retail patronage, as customers may no longer see Downtown
Campbell as a place to shop, but rather a place to eat and drink.
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Mix of Downtown Uses (Follow Up)
• Less Daytime Activity: Since many Downtown restaurants do not offer lunch
service, much of the occupied tenant space is idle during the afternoon. This
lessens the activity and vibrancy of the Downtown, compounding the challenge
to retailers who depend on passerby traffic.
• Parking: Due to their operational characteristics, restaurants concentrate visits
during the typical dinner hours and generate more visitors per square-foot than
retailers. As a result, the Downtown parking supply is increasingly taxed in the
evenings and during the weekends, in large part due to the increasing number of
restaurants. However, absent preparation of a new parking study for the
Downtown, this effect cannot be quantified.
• Neighborhood Impacts: Restaurants, particularly those with the late-night
operational hours and alcohol service, can have a cumulative impact on the
surrounding Downtown neighborhoods. Issues such as neighborhood parking,
noise, vandalism, and nuisance activity, may be seen as affecting the quality-of-
life of Downtown resident. The impact of these affects has increasingly been
voiced at Council and Planning Commission meetings.
NEXT STEPS
If the Council believes that the current mix of Downtown uses is out of balance, there
are various approaches—not all mutually exclusive—that could be undertaken.
However, to what extent regulatory action on its own is sufficient to aid retailers is
unknown. Although added regulation may weaken or suppress demand for new
restaurant uses, new retailers may be unable or unwilling to establish in Downtown
Campbell due to other economic factors (i.e., internet competition) outside of the City's
control.
Proceeding with any of the following options will require time to allow staff to research
potential changes, outreach to stakeholders, and prepare an ordinance and/or revise
policies. As such, consideration may be given to a temporary moratorium of new
restaurants through adoption of an "urgency ordinance". Adoption of an urgency
ordinance requires a four-fifths vote of the City Council, and must contain findings
substantiating that there is a current and immediate threat to the public health, safety,
or welfare. However, the ordinance may be adopted without following the notice and
adoption procedures required for other ordinances. A moratorium adopted in this
manner would have an initial duration of 45 days and may be extended as specified by
California Government Code for up to a total span of two (2) years.
1. Direct Land Use Control
a. Establish a maximum number of restaurants allowed within the Downtown.
The number could be set at the current number or at higher or lower number,
depending if the intent is to maintain the status quo, or to allow some
allowance for future restaurants.
b. Establish a maximum square-footage of Downtown floor area that could be
occupied by restaurants. Instead of restricting the number of restaurants, this
option would restrict the aggregate square-footage occupied by restaurants.
City Council Study Session – February 17, 2015 Page 5 of 6
Mix of Downtown Uses (Follow Up)
c. Prohibit establishment of restaurants. As compared to Options 1 and 2, which
may allow for the shifting of restaurant space between buildings and tenant
spaces over time, prohibiting new restaurants would effectively freeze
restaurants to their current location and perhaps size (some allowance could
be provided to allow expansion of existing restaurants).
2. Increase Land Use Discretion
a. Require a Conditional Use Permit for all future conversion of existing retail
space to restaurant use. To be effective, this requirement would need to be
tied to new findings pertaining to over-concentration of restaurants. The
Planning Commission could then review each application to determine its
appropriateness given site specific considerations.
b. Modify the Downtown Alcohol Beverage Policy to address over-concentration
of alcohol-serving establishments, and perhaps reduce the allowable closing
time back to 11 PM. Tightening of the Policy in this manner would provide
increased discretion for the Planning Commission and likely discourage new
restaurants with alcohol service. However, this change would not affect
restaurants that do not serve hard alcohol and/or have late-night hour (after
11 PM) or other food uses (e.g., ice cream shop).
3. Passive Discouragement of New Restaurants
a. Eliminate the parking exception for restaurants, reducing allowable seat
capacities. This may diminish the economic attractiveness of Downtown over
other areas of the City.
b. Reinstate the Interim Parking in-lieu Fee so that new restaurants would incur
an up-front cost commensurate with their impact on the Downtown parking
supply. Although not a direct limitation of new restaurants (as with a numeric
maximum), this option would likely slow or stem the increase due to higher
incurred costs. During the years when the fee was in effect, staff was
informed by several prospective restaurateurs that the fee was a deciding
factor in choosing not to locate in Downtown Campbell. However, a fee of this
sort would require preparation of a parking study to become permanent, in
order to demonstrate the nexus between parking and restaurant uses.
4. Encourage Retail and Other Non-Restaurant Uses
a. Reevaluate the types of allowable uses in Downtown, particularly uses
allowable along E. Campbell Avenue east of Second Street. Allowing
additional uses such as studios (e.g., yoga, dancing, art, etc.), services uses
with quick customer-turn around (e.g., alterations, dry-cleaning, etc.), and/or
allowing second-hand retail stores without a Conditional Use Permit, may
provide landlords with a greater selection of prospective tenants.
b. Establish a grant program to provide financial assistance to offset the cost of
interior tenant improvements for new retail tenants. The Council would need
to identify the source and amount of funding for this purpose.
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Mix of Downtown Uses (Follow Up)
CONCLUSION
The above represents various tools that can be employed to influence a desired of mix
of land uses. As previously noted, however, the community's land use should be
considered in a broad-based manner. The Downtown is one component of the City's
overall commercial base, which also includes a regional shopping center, several local-
serving shopping centers, "big-box" retailers, and numerous stand-alone retail buildings.
Moreover, Downtown Campbell exists and competes in a wider economic environment
that includes surrounding communities.
Staff will use this study session as an opportunity to receive public comment and City
Council direction.
Attachments
1. Council Study Session Report, dated March 5, 2013
2. Council Study Session Report, dated July 16, 2013
3. Applicable Policies
4. Chart: Downtown Commercial Space by Use
5. Downtown Business Map
6. Downtown Campbell "On-Sale" Licenses
7. Approved Alcohol-Serving Establishments
Item A
F Ayn
MEMORANDUM City of Campbell
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To Honorable Mayor and City Council Date March 5 2013
From Daniel Fama Associate Planne
Paul Kermoyan Interim Community Development Director
Via Mark Linder City Manager
Subject Study Session to Review Mix of Downtown Uses
PURPOSE OF STUDY SESSION
Since 2011 Downtown Campbell has witnessed a rapid growth in new restaurants
which have displaced traditional retail shops Some have viewed this transition as
contributing to the Downtowns continued success as an attractive and vibrant
community destination However at issue is a concern that the increasing number of
restaurants may be altering the Downtowns historic balance of uses To discuss how
the mix of Downtown uses is changing and if such a change is consistent with the
Citys desired vision the Council directed staff to schedule a study session on this
matter For context attachment 1 is a map of the greater Downtown that identifies
current shops and restaurants
This study session is also intended to serve as an opportunity for the community to
provide input to the Council In this regard staff took steps to notify potential
stakeholders and other interested parties of this study session An email notice was
provided to the Downtown Campbell Business Association DCBA nonDCBA
business owners the Campbell Chamber of Commerce and to the general public
through the NextDoor website Additionally notice of this meeting was posted to the
City website a press release to local news organizations was sent and a mailed
noticed was also provided to all Downtown property owners Correspondence received
by staff is included as Attachment 2
BACKGROUND
Land Use Policies City land use policies applicable to this discussion can be found in
the Campbell General Plan the Downtown Campbell Development Plan the Downtown
Alcohol Beverage Policy and the Redevelopment Implementation Plan reference
Attachment 3 Together these documents speak to a desire to promote and enhance a
Downtown environment that provides a desirable balance of land uses including
shopping services and entertainment This vision is evidenced in policies that encourage
a mix of day and evening activities a distinctive retail presence a diversity of eating
establishments and support for neighborhoodserving businesses
City Council Study Session March 5 2013 Page 2 of 10
Mix of Downtown Uses
In providing for diversity of uses a Downtown can serve the needs of many people
during all parts of the day Uses such as salons retail stores and casual eateries
provide opportunities for daytime patronage by area employees as well as by local
residents Other uses such as traditional restaurants wine bars and entertainment
venues attract patrons from both within and outside of the community later in the
evening This mixing of commercial usesespecially in combination with office and
residential uses that provide a base of local customerscan result in a balanced
Downtown environment
Zoning Standards The majority of Downtown properties are contained within the two
loop streetsOrchard City and Civic Center Drives This inner core is designated by
the Zoning Map as the Central Business District C3 reference Attachment 4 Zoning
Map Although various City planning documents identify properties outside of the loop
streets as part of the greater Downtown they are located in the PD Planned
Development Zoning District In terms of allowable uses however these properties are
generally governed in the same manner
The C3 Zoning District standards are designed to implement the vision of the General
Plan and the Downtown Development Plan In this regard the following objectives
among others are specifically identified for this zoning district CMC 2110060
Retain and enhance the Downtown area as a unique and economically viable retail and business
center serving local and area wide commercial needs
To reinforce Campbell Avenue as apedestrianorientated retail street
To promote ground floor retail use upper floor commercial and residential uses where appropriate
and a suitable mix of uses in the Downtown area
To establish development intensities consistent with the scale of the central business area and the
amount of parking which can be accommodated within and adjacent to it
To achieve these objectives the C3 zoning district emphasizes highactivity uses such
as retail stores and restaurants in groundfloor tenant spaces along Campbell Avenue
while limiting other uses such as office and salons to side streets or upper stories As
with all other zoning districts some types of uses restaurants salons retail stores and
offices are classified as permitted meaning that only a business license is required
for operation Others are listed as conditional requiring approval of a Conditional Use
Permit such as the case for restaurants with sale of hard alcohol barswine bars and
businesses with the latenight operation after 11 PM
Designation of a use as conditional allows the City to decide on a casebycase basis
whether a particular use should be established in a particular location This allows the
City to regulate the number and distribution of conditional uses consistent with
applicable land use policies Additionally through issuance of a Conditional Use Permit
the City may impose reasonable restrictions as appropriate to minimize the impact on
nearby businesses and residents
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Mix of Downtown Uses
The following summarizes zoning requirements applicable to restaurants bars and wine
bars and retail uses in the C3 Zoning District
1 Retail Uses Although the term retail generally signifies sale of products and goods
such as clothing jewelry or art the Zoning Code definition CMC 2172020R is
more encompassing In addition to these typical retail uses the definition includes
several foodrelated uses such as retail bakeries candy stores delicatessens and
specialty shops which may or may not include food products However through
incorporation of indoor and outdoor seating many such uses are more appropriately
classified as restaurants per the Citys definition emphasis added
anj establishments whose primary business is the sale of food and beverages to customers for
their consumption within the restaurant or restaurant patio area Customarily at least fifty
percent of the total gross floor area is used for the seating of customers The restaurant
may be open for breakfast lunch andor dinner Alcoholic beverages and carryout food service
are allowed if they are incidental to the primary purpose of consumption of food and beverages in
the restaurant
2 Restaurants Restaurants including those with beer and wine service with a closing
time before 11 PM are permitted without a Conditional Use Permit If a restaurant
includes the service of hard alcohol or is open after 11 PM a Conditional Use
Permit is required To approve this type of request the Zoning Code requires the
Planning Commission to make specific findings CMC 2147070
a Over concentration of uses The establishment will not result in an over concentration of these
uses in the surrounding area
b Not create a nuisance The establishment will not create a nuisance due to litter noise traffic
vandalism or other factors
c Not disturb the neighborhood The establishment will not significantly disturb the peace and
enjoyment of the nearby residential neighborhood and
d Not increase demand on services The establishment will not significantly increase the demand
on city services
Additionally applications for new or modified Conditional Use Permits are subject to
the Downtown Alcohol Beverage Policy reference Attachment 5 The intent of the
Policy in part is to regulate the operational characteristics of late night alcohol
serving restaurants so that they do not evolve into bars or nightclubs For instance
hours of operation are limited to 12 AM the bar area is limited to 25 of total
seating and alcohol service must be accompanied by food
Lastly restaurants opening within existing tenant spaces are allowed without being
held to a parking standard so long as the building is not expanded CMC
21106013This provision recognizes that most Downtown parcels have limited or
no onsite parking and instead rely on shared public parking
3 Bars and Wine Bars As with restaurants that include sale of hard alcohol or that
have a separate bar area standalone bars and wine bars are required to obtain a
Conditional Use Permit subject to the additional findings CMC 2147070 noted
City Council Study Session March 5 2013 Page 4 of 10
Mix of Downtown Uses
above The Downtown Alcohol Beverage Policy strongly discourages
establishment of new standalone bars However wine bars are allowable through
approval of a Conditional Use Permit The Zoning Code does not distinguish
between a full bar and a wine barboth are considered liquor establishments
However per discussions with Alcohol Beverage Control ABC staff the City can
restrict a wine bar to service of only wine and beer and prohibit sale of hard alcohol
restrictions which ABC will attach to an issued license
DISCUSSION
Mix of Uses The City maintains informal records reference Attachment 6 that track
the amount and types of groundfloor space leased in Downtown Campbell Over the
last five years these records reveal an evident change in the mix of Downtown uses
Since 2009 restaurants make up the plurality of usesin terms of squarefootage
now occupying approximately 86000 squarefeet of ground floor tenant space The
table below provides squarefootage values for the past five years Anticipating several
recently vacated spaces leased out to restaurants the table also projects into later this
year indicating that restaurants could potentially occupy an additional 6500 square
feet
Ground Floor Tenant Space by Use
2007 2008 2009 2010 2011 2012 2013
Current
2013
Projected
Restaurant 61095 61120 67124 68074 69168 78318 85701 92191
Other Retail 63964 69651 59316 60294 53631 55118 57068 57068
Office 26475 26475 26475 26475 27773 28123 28123 28123
Service 46258 45903 47153 46853 43958 41101 40801 40801
Vacant 16619 10245 16928 12428 23000 19380 15480 8990
BarsClubs 6632 6632 2132 2132 5032 2132 2132 2132
The graph on the next page illustrates this trend over time in percentage of total
Downtown floor space occupied Although restaurants and retail food uses eclipsed
traditional retailers in 2009 as the predominant Downtown land use this likely was the
result of the recession which greatly affected small retailers The increasing number of
restaurants beginning in 2011 corresponds to a decreasing vacancy rate suggesting that
vacant spacelargely former retail spacewas being occupied by restaurants rather
than by retailers
This trend is further evidenced by records for approved Downtown alcoholserving
establishments Attachment 7 charts the number and types of alcoholserving
establishments including restaurants bars and wine bars Since 2003 the number of
alcoholserving establishments increased from 11 to 23 with a greater percentage of
restaurants now holding Type 47 hard alcohol licenses than Type 41 beer and
wine licenses Attachment 8 is a detailed listing of all Downtown alcoholserving
establishments
City Council Study Session March 5 2013
Mix of Downtown Uses
Page 5 of 10
Ground Floor Tenant Space by Use
2007 to 2013
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2007 2008 2009 2010 2011 2012 2013 2013 Projected
Year
RestaurantFood Retail Office Service BarsClubs Vacant
Trend Factors To what extent any specific factors can be attributed to the increase
restaurant occupancy over the last two years is unclear National economic factors
affecting the region as well as local policies have likely both played a role Market
forecast suggests that independent retailers will continue to be challenged by the
increasing divergence of the retail market between luxury and budget segments as well
by increasing competition from Internet retailers These trends largely benefit restaurants
and entertainment uses which are maintaining continued growth nationally
Notwithstanding the affect of the national economy several local factors may have
facilitated and concentrated this growth in Downtown Campbell Specifically the Citys
Downtown parking standards allow an increase in seating capacity adoption of the
Downtown Alcohol Beverage Policy eased regulatory hurdles necessary to secure
approval for alcohol sales and rescinding of the Interim Parking Inlieu Fee eliminated
a significant incurred cost for new restaurants Together these actions in concert with
national economic trends may have set the stage for Downtown Campbell to become
a restaurant destination
1 Downtown Parking Most Downtown properties have little or no onsite parking
reflecting the historic development pattern of the Downtown and following most
urban design practices Consistent with land use policies that encourage a walkable
pedestrianoriented Downtown the Zoning Code encourages use of public parking
facilities in lieu of parking on private property To this end retail stores and
Brown Garrick and Matt Kircher US National Retail Report2013ForecastChainlinks Retail Advisors 2012
City Council Study Session March 5 2013
Mix of Downtown Uses
Page 6 of 10
restaurants may occupy existing buildings without provision of additional parking
understanding that patrons can park in a public lot or garage
However due to the manner in which parking is calculated for restaurantsona per
seat basisthis allowance has resulted in restaurants realizing a significant
increase in seating capacity in comparison to the rest of the City As such a
restaurant in Downtown can accommodate upwards of three to four times the
number of seats as a comparable restaurant located outside of Downtown Since
more seats may result in greater revenue Downtown may be seen as more
attractive for restaurants
2 Downtown Alcohol Beverage Policy The Downtown Alcohol Beverage Policy was
adopted to provide specific guidance to staff and the Planning Commission
regarding alcohol service Although the Policy effectively placed a moratorium on
new full bars it allowed restaurants to obtain approval for hard alcohol service so
long as the restaurant closed down before midnight This policy may have
eliminated much of the uncertainly often associated with the Conditional Use Permit
CUP process given the legal advice staff has received linking compliance with the
Policy as grounds to approve a CUP In effect many of the findings of the CUP
process were voided by the Policy
In this regard the Policy had the unintended result of removing from discussion the
issue of overconcentration of alcohol establishments Prior to the Policy the
Planning Commission would generally consider the number and types of alcohol
serving establishments within the vicinity of the proposed restaurant to determine if
an overconcentration existed consistent with the CUP findings However the
Policy does not address overconcentration nor provide indication that there can
ever be too many restaurants with alcohol service As such staff and the Planning
Commission concluded that there was no limit so long as the restaurant complied
with the Policy
3 Parking InLieu Fee To address parking impacts placed on the Downtown by new
restaurants the City Council adopted an interim parking inlieu fee in late 2007 The
Policy required restaurants to pay a fee after an established baseline number of
seats had been reached The interim fee was established at 6000 per required
parking space or the equivalent of 1500 per additional seat
As an economic development measure the interim fee was rescinded in 2010
Since establishment of the fee coincided with the start of the recession in 2008 to
what extent it discouraged new restaurants is unclear However during the years
the fee was in effect no new restaurants opened in Downtown Campbell
Nonetheless its elimination removed a significant financial barrier For example had
the fee been in effect in 2011 Blue Line Pizzathe first restaurant to open after it
was rescindedwouldhave owed 54000
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Mix of Downtown Uses
Page 7 of 10
Potential Effects The increasing number of Downtown restaurants has several
possible effects including altering of the Downtowns mix of uses displacement of
traditional retailers increased demand on public parking and altering of sales of tax
revenues
1 Mix of Uses The shift to arestaurantoriented commercial base may diminish the
ability of the Downtown to serve as the economically viable retail and business
center envisioned by the General Plan by reducing opportunities for unique or
neighborhoodserving retail As the mix of uses changes over time the Downtown
may become more eveningoriented resulting in a daytime environment with little
activity Restaurants especially those where alcohol service plays a prominent role
tend to be a more eveningcentered use having later peak hours than retail stores
To what extent this shift achieves consistency with the Citys land use policies is an
issue for the Council to consider
2 Displacement of Retail Space Through increased demand for leasable Downtown
space restaurants may be displacing retail tenants by increasing asking rents
although the City does not have access to prevailing rent statistics to document
such increases Although much of Downtowns formally vacant tenant spaces have
been occupied by restaurants this may reflect the economic forces that continue to
challenge the brick and mortar retail market Retailers may have been unable to
occupy space vacated during the recession It is possible that restaurants
established in the last two years may have occupied space that otherwise would
have remained vacant However the events of the last two years may limit future
retail growth by locking up viable retail space with longterm restaurant leases
3 Increase Demand on Parking An increase in the number of restaurants is likely
increasing demand on public parking supplies To what extent this may be occurring
is unknown without preparation of a parking demand study What is known
however is that the City is not receiving complaints from residents regarding parking
in the neighborhoods although complaints from Downtown merchants desiring
additional convenient parking for their customers are periodically received
However that the assumptions underlying the last Downtown parking demand study no
longer reflect current circumstances suggests a foreseeable issue The 1999 Downtown
Campbell Parking Study prepared by Walker Parking Consultants reviewed current and
projected land uses in the Downtown to determine the parking supply needed to
accommodate anticipated buildout The Study noted that the projected land use
scenario buildout was based on information provided by City staff In effect the
buildout scenario reflected the longterm development vision of the City at the time
As shown in the table below the mix of uses as anticipated by the Study foresaw a
greater amount of retail and a lesser amount of service than currently exists
Parkin Studv Proiected Land Uses v Actual
Land Use Projected Sq Ft Current Sq Ft
Retail 100000 57000 43000
Service 17500 41000 23500
Restaurant 7500 85000 10000
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Mix of Downtown Uses
Page 8 of 10
The mix of uses seen today is not consistent with the projections of 14 years ago
suggesting the Citys vision for the Downtown is not being implemented As it stands
today the current amount of restaurant squarefootage now exceeds the studys
projections by 10000 squarefeet The changing mix of uses alters any number of
assumptions of the parking study Parking demand studies review not only
aggregate squarefootages but also the alternating peak hours of different uses
In other words the Downtown parking supply may be able to accommodate a
relatively high amount of traditional retail and personal service squarefootage
because these uses do not attract a significantly higher number of visitors at any
given time In comparison restaurants concentrate visits during the typical dinner
hours and generate more visitors per squarefoot than retailers In this regard the
growing number of restaurants will likely result in an increased demand on the
Downtown parking supply
Fiscal Impact Restaurants generate a disproportionate amount of sales tax revenue
for the City Approximate aggregate sales tax revenue generated by businesses
located within the loop streets for the last three years indicate that restaurants now
account for twothirds of sales tax revenue2 From 2011 to 2012 restaurant
generated sales tax increased 20 to approximately 314000 while retail sales tax
fell 18 to 161000 This trend is illustrated in Attachment 9 a chart of Downtown
sales tax revenue by benchmark year categorized by economic category3 An
increasing number of restaurants will result in an increase in overall sales tax
receipts However unaccounted cost in terms of increased demand on City
services associated with restaurants with late night hours and alcohol service
should also be considered
Approximate Downtown 2010 2011 2012
Sales Tax Revenue Revenue Revenue Revenue
Restaurants 257000 260000 15 314000 20
Retail 180000 196000 9 161000 18
Combined 437000 456000 45 475000 4
OPTIONS
If the Council believes that there areorwill soon bean imbalance of restaurants to
other preferred commercial uses in the Downtown several options designed to limit the
establishment of new restaurants may be considered as discussed below These
options reflect approaches taken by various cities and towns to control different types of
uses eg chain formula retailers fastfood restaurants tastingrooms art galleries
etc Locally the Town of Los Gatos requires issuance of a Conditional Use Permit for
restaurants and formula retail stores To grant a CUP the Town must find the
proposed use would not create an overconcentration of similar types of businesses
z Sales tax figures represent the I BradleyBums sales tax revenue adjusted to include approximate additional
Measure O a cent revenue
3 Chan reflects the only 1 BradleyBurns sales tax revenue
City Council Study Session March 5 2013
Mix of Downtown Uses
Page 9 of 10
1 Establish a maximum number of restaurant uses that may be allowed within the
Downtown The number could be set at the current number or at higher or lower
number depending if the intent is to lockin the status quo to allow some
allowance for future restaurants or to decrease the number of restaurants
2 Establish a maximum squarefootage of Downtown floor area that could be
occupied by restaurants Instead of restricting the number of restaurants this option
would restrict the aggregate squarefootage occupied by restaurants As with Option
1 the maximum number could be set at different levels depending on the intent
3 Prohibit new restaurants rendering all existing restaurants nonconforming As
compared to Options 1 and 2 which may allow for the shifting of restaurant space
between buildings and tenant spaces over time this option would effectively freeze
all restaurants to their current size and location indefinitely
4 Require a Conditional Use Permit for all future conversion of existing retail space to
restaurant use To be effective this requirement would need to be tied to a clearer
interpretation of how the Downtown Alcohol Beverage Policy influences decision
making and possibly a new finding to reach a decision pertaining to over
concentration of restaurants similar to Los Gatos This would allow the Planning
Commission to review each application to determine its appropriateness given site
specific considerations
5 Reinstate the Interim Parking inlieu Fee so that new restaurants would incur an up
front cost commensurate with their impact on the Downtown parking supply
Although not a direct limitation of new restaurants as with a numeric maximum this
option would likely slow or stem the increase due to higher incurred costs During
the years when the fee was in effect staff was informed by several prospective
restaurateurs that the fee was a deciding factor in choosing not to locate in
Downtown Campbell However a fee of this sort would require preparation of a
parking study to become permanent
6 Eliminate the parking exception for restaurants reducing allowable seat counts This
may diminish the economic attractiveness of Downtown over other areas of the City
7 Modify the Downtown Alcohol Beverage Policy to address overconcentration of
alcoholserving establishments Such a change would more easily allow the
Planning Commission to find an overconcentration exists and deny request for
future Conditional Use Permits However this change would not affect restaurants
that do not serve hard alcohol andor have latenight hour after 11 PM
Urgency Ordinance Any of the above options will require additional time to allow to
staff to research potential changes outreach to stakeholders and prepare an ordinance
andor revise policies Additionally preparation of a parking study andor market study
to identify the appropriate mix of land uses in the Downtown may also be warranted As
a result any change is unlikely to be accomplished quickly
City Council Study Session March 5 2013 Page 10 of 10
Mix of Downtown Uses
At present time two major tenant spaces have been recently vacated former Green
Planet Yarn and Sonya Pazz Gallery Staff anticipates applications to be submitted
shortly to allow for establishment of a wine bar and a restaurant respectively in these
tenant spaces If the Council wishes to prevent the conversion of additional retail space
to restaurant use until further legislative or policy action is taken establishment of a
temporary moratorium may be considered
A moratorium could be enacted through adoption of an urgency ordinance Adoption
of an urgency ordinance requires afourfifths vote of the City Council and must contain
findings substantiating that there is a current and immediate threat to the public health
safety or welfare However the ordinance may be adopted without following the notice
and adoption procedures required for other ordinances A moratorium adopted in this
manner would have an initial duration of 45 days and may be extended as specified by
California Government Code for up to a total span of two 2 years
NEXT STEPS
Although staff is aware of the concern shared by some of the Downtown business
community it may be advisable to view this issue in context of the Citys overall
economic development efforts When one views economic development in its purest
sense sustainable land usescommunitywideshould be the focus In other words
while some areas of the community may be oriented to one use over others eg office
centers shopping plaza and RD parks a community built on the premise of
sustainability will achieve a diverse economic base so long as the balance of uses
communitywide is maintained In this regard the Council should consider whether
having arestaurantoriented Downtown is consistent with the Citys vision documents in
the context of the many retaildominated shopping centers elsewhere in the City
The influx of new restaurants within the Downtown has the potential to reflect on the
overall success of Campbell as a desirable community as viewed by some Amenities
such as a diversity of eateries contribute to a communityssocial and cultural landscape
as well as its economic vitality Moreover Downtown Campbell exists in a broader
economic environment that includes surrounding communities any attempt to limit
restaurants in the Downtown may result in placing the City at a competitive
disadvantage The City Council should take public comment and then provide direction
to staff on how to proceed
EXHIBITS
1 Downtown Map
2 Correspondence
3 Land Use Policies
4 Zoning Map
5 Downtown Alcohol Beverage Policy
6 Downtown Floor Space 2013
7 AlcoholService Establishments Chart
8 Downtown ABC Licenses Chart
9 Sales Tax Chart
MEMORANDUM
Item OOA
I
ti
OF CAMne City of Campbell
f
4CNP
To Honorable Mayor and City Council Date July 16 2013
From Daniel Fama Associate PlannerJ
Paul Kermoyan Community Development Directo
Via Mark Linder City Managery
Subject C3 Zoning District Restaurant CUP Requirement Study Session
PURPOSE OF STUDY SESSION
On March 5 2013 the City Council held a study session to discuss the mix of uses in
Downtown Campbell and specifically the increasing number of restaurants and other
foodrelated businesses reference Exhibit 1 Study Session Memorandum At the
conclusion of that meeting the Council directed staff to proceed with an amendment to
the Zoning Code to require that new restaurants obtain a Conditional Use Permit The
purpose of this study session is to discuss the options for this amendment and
anticipated scheduling
BACKGROUND
Current Requirement Within the C3 Central Business District Zoning District a
Conditional Use Permit CUPsubject to the Citys Downtown Alcohol Beverage
Policyis required for a restaurant if it includes any of the following features
1 Sale of hard alcohol distilled spirits of any type including in mixeddrinks
2 A separate bar area eg Aquis Saddle Bar
3 Operation after 1100 PM latenight hours
4 Live entertainment in association with any of the above features
A restaurant without any of these featuresincluding restaurants that provide beer and
wine service without a separate bar areado not require approval of a CUP
Examples of such restaurants include Stacks Liquid Bread Orchard Valley Coffee
Willow Glen Yogurt and the upcoming Mollys Diner
Observation Almost without exception CUP requests in association with restaurants
are related to alcohol service technically defined as a liquor establishment As such
when reviewing such applications CMC Sec 2146070 directs the Planning
Commission to determine whether an 1 overconcentration of liquor establishments in
the vicinity exists 2 if the establishment would create a nuisance or 3 adverselyaffecttheneighborhoodand4ifitwouldresultinanincreaseddemandforCity
services The intent of these findings is to limit the concentration of bars and
restaurants with alcohol service and to substantiate conditions of approval intended to
impose reasonable restrictions on business operations eg hours of operation
City Council Study Session July 16 2013 Page 2 of 4
Downtown Restaurant Conditional Use Permit
However with adoption of the Downtown Alcohol Beverage Policy in 2009 the Planning
Commissions review of restaurant CUP applications has largely focused on compliance
with the Policy As an outgrowth of this review compliance with the Policy has led to a
defacto affirmative determination of the findings required for alcohol service Although
this was not the Councils intent absent specific provisions pertinent to the
concentration or number of Downtown restaurants with alcohol service an expectation
to approve CUP applications found consistent with the Policy has been created
DISCUSSION
CUP Requirement As discussed at the March 5h study session one approach to
address this issue is to require a CUP for new restaurants Such a change would allow
the Planning Commission to consider the merits of a new restaurant in the Downtown
and not simply the associated alcohol serviceona casebycase basis The Council
may also wish to consider an exemption to the CUP requirement as an incentive to
property owners to turnover groundfloor tenant spaces currently occupied by non
conforming offices or salons
Suggestion Within the C3 Zoning District list restaurants as a conditional
use requiring approval of a CUP unless otherwise exempt
Suggestion Exempt from the CUP requirement new restaurants locating within
groundfloor tenant spaces along Campbell Avenue currently occupied by an
office or salon
Findin s A CUP is not merely a mechanism to impose conditions of approval Rather it
is a tool that allows the City to determine if a particular use is appropriate in a particular
location In this regard in making its determination to approve or deny a CUP
application the Planning Commission must rely on established findings which form the
basis for a decision Since the purpose of this CUP requirement is to determine
appropriateness of a new restaurant on asitespecific basis the findings should speak
to the applicable goals and policies of the City
Suggestion Create findings that draw in applicable policies of the General Plan
and Downtown Development Plan such as the following tentative findings
1 Establishment of the proposed restaurant will foster a balance of day and
evening activity in the downtown
2 Establishment of the proposed restaurant will maintain a balanced mix of
permitted uses in the downtown
3 Establishment of the proposed restaurant will contribute to the diversification
of eating establishments in the downtown
4 Establishment of the proposed restaurant will not result in an over
concentration of restaurants in the immediate vicinity
City Council Study Session July 16 2013
Downtown Restaurant Conditional Use Permit
Page 3 of 4
In effect these findings would raise the bar for new restaurateurs to demonstrate the
desirability of their specific proposal in relation to City policies and goals These findings
may encourage establishment of eateries not currently represented in Downtown or
those that provide a unique dining experience Additionally while not entirely preventing
new restaurant uses the CUP process would also provide an extra layer of protection
to existing retail businesses
Staff will work with the Planning Commission to further develop these findings following
direction from the Council For context the Town of Los Gatos while requiring a CUP
for new or expanded restaurants does not include specific findings for approval
However the Towns CUP requirement for new formula retail businesses chain
stores are subject to the following findings
1 The proposed use of the property is not in harmony with specific provisions or
objectives of the general plan and the purposes of this chapter
2 The proposed use will detract from the existing balance and diversity of
businesses in the commercial district in which the use is proposed to be
located
3 The proposed use would create an overconcentration of similar types of
businesses or
4 The proposed use will detract from the existing land use mix and high urban
design standards including uses that promote continuous pedestrian
circulation and economic vitality
Restaurant Definition Since the proposed CUP requirement would apply to all new
restaurants the codified definition of this term determines the scope of the
requirement Under the Citys current definition a restaurant is any food or beverage
related business that provides seating for patrons to consume products on site This
would include traditional restaurants and cafes as well as icecream shops delis and
bakeries where seating is provided
Suggestion Maintain the existing restaurant definition to capture the wide
range of eateries in todays market
NEXT STEPS
Staff has completed an initial draft of the text amendment Following this study session
the following schedule is anticipated
July Complete preparation of a draft zoning text amendment ZTA
August Send ZTA to City Attorney for review
September Planning Commission public hearing to consider the ZTA
October City Council public hearing to consider the ZTA
City Council Study Session July 16 2013
Downtown Restaurant Conditional Use Permit
Page 4 of 4
EXHIBITS
1 Study Session Memorandum dated March 5 2013
2 Downtown Zoning Map
Attachment 3
Land Use Policies
Campbell General Plan
Policy LUT-5.3: Variety of Commercial and Office Uses: Maintain a variety of attractive and
convenient commercial and office uses that provide needed goods, services
and entertainment.
Strategy LUT-5.3g: Day and Evening Activities: Encourage restaurant and specialty retail uses in the
Downtown commercial area that will foster a balance of day and evening activity.
Strategy LUT-9.1c: Land Use Objectives and Redevelopment Plans: Permit only those uses that
are compatible with land use objectives and redevelopment plans.
Policy LUT-11.2: Services Within Walking Distance: Encourage neighborhood services within
walking distance of residential uses.
Policy LUT-19.1: Campbell Downtown Development Plan: Ensure that new development within
the Downtown Area complies with the requirements of the Campbell Downtown
Development Plan.
Strategy LUT-19.1a: Mix of Uses: Encourage a compatible mix of uses (i.e. professional offices,
services and retail uses) with ground floor retail uses.
Downtown Development Plan
Goal LU-1: To continue the development and revitalization of the Downtown areas in a
manner that positions it as a viable, self sustaining commercial district in the
competitive marketplace of Silicon Valley.
Goal LU-2: Work to develop and promote a variety of retail businesses and diversification
of eating establishments that will help create a unique destination and identity
for Downtown.
Policy LU-2.1: Ground Level Commercial: Develop and maintain the ground floor space along
East Campbell Avenue between Third Street and the light rail tracks as a
distinctive retail and restaurant experience with ground floor uses that are
diverse and interesting and contribute strongly to a distinctive and unique
shopping experience.
Strategy LU-6.1a: Expand the Downtown boundaries while maintaining a scale that is in keeping
with the “small town” image identifiable in the community and create a
comfortable experience for the pedestrian.
Redevelopment Implementation Plan
Goal To return downtown Campbell to an economically viable business district and
civic identify of the City through facilitation encouraging a mixture of resident
serving business and destinations with an emphasis on providing a balance of
day and evening activities.
Attachment 4
Downtown Commercial Space by Use*
2007 2008 2009 2010 2011 2012 2013 2014 2015
Restaurant 28%
(61,095)
28%
(61,120)
31%
(67,124)
31%
(68,074)
31%
(69,168)
35%
(78,318)
37%
(85,701)
41%
(94,667)
41%
(94,667)
Other Retail 29%
(63,964)
32%
(69,651)
27%
(59,316)
28%
(60,294)
24%
(53,631)
25%
(55,118)
25%
(57,068)
25%
(57,188)
23%
(51,888)
Office 12%
(26,475)
12%
(26,475)
12%
(26,475)
12%
(26,475)
12%
(27,773)
13%
(28,123)
12%
(28,123)
14%
(31,773)
15%
(33,648)
Service 21%
(46,258)
21%
(45,903)
22%
(47,153)
22%
46,853
20%
(43,958)
18%
(41,101)
18%
(40,801)
18%
(41,091)
18%
(41,091)
Vacant 8%
(16,619)
5%
(10,245)
8%
(16,928)
6%
(12,428)
10%
(23,000)
9%
(19,380)
7%
(15,480)
2%
(5,000)
3%
(6,770)
Bars/Clubs 3%
(6,632)
3%
(6,632)
1%
(2,132)
1%
(2,132)
2%
(5,032)
1%
(2,132)
1%
(2,132)
1%
(2,132)
1%
(2,132)
*Totals do not equal 100% due to rounding. All values are estimates based information provided by property
and business owners.
RAI
L
W
A
Y
A
V
E
SAM
C
A
V
A
L
N CITY DRIVES FIRST ST DRIVEHARRISON
N FIRST ST
AVENUEAVENUES CENTRALRINCON AVEEVERETT AVES SECOND ST
CENTERCIVICCAMPBELLN SECOND ST
N THIRD STS THIRD ST
ORCHARDS FOURTH STSANFORD AVEOrchard Grove
AINSLEY
PARK
P
Water
Tower II
Ainsley Square Town Homes
Library
Historic Museum
Ainsley Store
House
City Hall
Office
Campbell
Historical
Museum
VTA
Lig
h
t
R
a
i
l
S
tatio
n
P
P Water Tower I
OfficePlaza The
Spot
The Courtyard
P
Office
P
301-Space
Public
Parking
Garage
Office
Heritage
VillageApartments
Heritage Village
Offices
Subway
Office
300300300300300300300300300 7070707070707070702342342342342342342342342202312312312312312312312312317676767676767676116116116116116116116515151515151515120062006200620062006200620062006200668686868686868682424242424242424 ConstructionNWINCHESTER BOULEVARD
Darling & Fischer
Mortuary
Office
Office
Office
Stack's Office
A'Bellagio
S FIRST ST
S SECOND ST
N FIRST ST
N SECOND ST
N THIRD ST
EASTEAST CAMPBELL AVE.
Park Towne
Place Condos
Public Parking
Garage
P
ConnectionImport
Blue
Sky
Live/Work
1
WEST CAMPBELL AVE. Campbell Community Center
Heritage
Theatre
Komatsu
Khartoum
Office
Starbu cks
Nice Twice Dolls
Rocket Fizz
Restaurant
Office
Public Parking
Construction Under
Retail
Residential
Available Public or Other Services N
Art Beat
Comics
DanceLa Bamba
Cleaners
Lovely Spa
Autos25 Import Connection
Books & Comics24 Heroes Comics
275a Recycle Books West
Home & Garden Decor
287 Campbell Furniture Showroom
38 Charlie's Home Fashion
46 Energy House296 House of Brass 197 Kaleido Lamps
241a Vintage & Vogue
Metaphysical
401 Moonfyre Metaphysical
Restaurants & Cafes
33 A'Bellagio (Central)
201 Aqui Cal-Mex
415 Blue Line Pizza
2006 Blue Sky Chinese (Winchester)
397 Brown Chicken Brown Cow
266b El Guapo's Tacos
199 Frost Cupcake Factory 369 Katie Blooms
300 Komatsu (Orchard City Dr.)
428 Kwench, organic juice bar
195 La PanotiQ French Bakery
373 La Pizzeria
379 Liquid Bread Gastropub278 Mo's TBJ
384 Naschmarkt
276 Opa!
349 Orchard Valley Coffee360 Pino's Trattoria
2006 Psycho Donuts (Winchester)
400 Regale Wine Bar
394 Rendezvous Wine Bar191 Snake & Butterfly Gelato
200 Sonoma Chicken Coop
193 Spread Deli
139 Stack's
267a Starbucks Coffee346 Steepers Tea
2006 Subway (Winchester)
247 Sushi Confidential
234 Tessora's Barra di Vino
368 The Socialight
201 The Spot (Orchard City Dr.)76 Tigelleria35 Villa Ragusa Banquet Hall (S 2nd)
280 Willard Hicks, Steaks & Chops
267b Willow Glen Yogurt & Ice Cream
Salons - Nails - Skin Care
301 Couture Tan (Courtyard)323 Embelish Salon (Courtyard)323 Embelish Beauty Lounge (Courtyard)
98 FABU Salon
378 FAUX Salon
401b Fringe Salon67 Hair Salon (Civic Center Dr.)
309 Judy's Nails (Courtyard)
52 La Bamba Salon
63 La Bella Faccia (Civic Center Dr.)35 La Spa Bella Derma (S. First)18 Le Spa (N. Central)
2006 Lovely Spa (Winchester)
274 Palazzi Salon
31 Primrose (N. Central) 18 Sorelle Salon (N. First)
383 Villa De Style Salon
33 Wax Bar, The (S. Second)
Museum
300 Historic AinsleyHouse (Grant)
51 Historical Museum (Central)
Theatre & Entertainment GRANT ST.
N
Villa
Ragusa
Sonoma
Chicken
Coop
Cardiff
Recycle
Books
Office
House of Brass
Chique Jewelry
Skidoo
Orchard Valley
CoffeePino's Trattoria
P
FAUX
Villa de Style
Moonfyre Fringe.
La Pizzeria
Katie Blooms
Le Spa
Celtic Shop
Aqui Cal-Mex
Office
The Olive Bar
RETAIL DIRECTORY
by Campbell Redevelopment Agency
Downtown Campbell Shops and Restaurants
P
415
422 P
360 349
368 365
51
54
272 267
275276
33
2833
201
35
307
300
150 155
200 201
46
116
125
139
76
68
51
24
300
Campbell Express
Bars & Lounges260 Cardiff Lounge300 Khartoum (Orchard City Dr.)
Bar/Lounge Shops
The Wax Bar
Snake & Butterfly
Office
Pro
Martial Arts
Palazzi
Salon
Hair Salon
Bella
Derma
La Spa
295
329 313
311
309
321
299 301 305
327 325 323
Simply Smashing
Primrose31
18
67
33
Psycho Donuts
Vintage & Vogue
Crafts
68 The Art Beat
Therapy
ToysToysToys
Liquid Bread Gastropub
Campbell Furniture
Gallery
Sorelle
Salon
WG Yogurt & Ice Cream
Naschmarkt
FABU
Jewel Box
428
Gabriell's Bridal
Blue Line Pizza
Tigelleria
Gridley & Co
Frost Cupcakes
Urban Girl
Energy House
El Guapo's
Gifts, Toys, & Colectibles
300 Campbell Museum Store (Grant
354 Celtic Shoppe
329 Let's Talk Dolls (Courtyard)253 Nice Twice Dolls
313 Radio Daze (Courtyard)
411 ToysToysToys
Dance / Fitness
325 Cali Muscle Nutrition Shop (Courtyard)
58 Dance Effects
236 Pro Martial Arts416 State Bicycle Campbell321 The Cuiser Shop
Apparel-Accessories
342 23 Skidoo
295 Bombshell Boutique (Courtyard)305 Bombshell Intimates (Courtyard)328 Chique Jewelry
389 European Cobblery
422 Gabrielle's Bridal Atelier
381 In Style Shoes
241b Simply Smashing327 Stripes Children's (Courtyard)
350 The Jewel Box
347 Therapy
395 Urban Girl
State Bicycle
Kaleido Lamps
Brown ChickenBrown Cow
Sushi Confidential
Delphi
Academy
CLOSED
Opa
Mo's TBJ
Willard Hicks
Tessora'sWine Bar
In Style Shoes
Regale Wine Bar
Socialight
Steepers
Spread Deli
Heroes
La PanotiQBakery
Tailors
32 Angelica's Custom Tailors
Kwench
Angelica'sTailors
Orchard CityBanquet Hall (OCBH)
European Cobbler
Charlie's
RendezvousWine Bar
Gourmet Specialties199 Frost Cupcake Factory
220 Rocket Fizz
232 The Olive Bar
Kitchen & Bath Showrooms
122 Gridley Company (Orchard City Dr.)
35 Miracle Method (S. First St.)
Miracle
Method
Office
California Department of Alcoholic Beverage Control
For the city of CAMPBELL- (On-Sale Licenses)
February 2015
License
Number
License Type
(Current and
Previous)
Issue Date Primary Owner and
Premises Addr. Business Name CUP Occupancy/Seating Capacity Hours of Operation
(Shadow = late-night
hours) Indoor Outdoor
420123 47
(General Liquor) Restaurant
1/19/2005 SONOMA FOOD LLC
200 E CAMPBELL AVE
SONOMA
CHICKEN COOP
UP 98-01
PLN2002-90
255 seats (bar and
dining)
44 seats
Monday – Saturday &
Holidays 8:00 a.m. to 2:00 am.
Sunday
8:00 a.m. to 12:00 a.m.
444464 47 (General Liquor)
Restaurant
4/16/2007 O M INC 201 E CAMPBELL AVE
AQUI CAL MEX PLN2005-162 170 seats (116 dining and 54 bar) 60 seats Monday – Thursday 10:00 a.m. to 10:00 p.m.
Friday
10:00 a.m. to 12:00 a.m.
Saturday and Sunday 7:30 a.m. to 10:30 p.m.
520177
47
(General Liquor) Restaurant
Previous:
Type 41 (Beer and Wine)
5/16/2012 PROJECT WHITELIGHT
LLC 245-247 E CAMPBELL AVE
SUSHI
CONFIDENTIAL
PLN2012-36 92 seats (87 dining and
5 bar)
20 seats Daily
10:00 a.m. to 12:00 a.m
395890 48
(General Liquor) Bar
4/18/2003 PATANGUI, PAUL OWEN
DELACRUZ 260 E CAMPBELL AVE
CARDIFF
LOUNGE
PLN2004-63 Undefined (posted at
160 patrons)
N/A Daily
12:00 p.m. to 2:00 a.m.
449414 47 (General Liquor)
Restaurant
1/30/2008 MARIO CORPORATION 360 E CAMPBELL AVE
PINO'S
TRATTORIA
PLN2007-183 44 seats 32 seats Daily 6:00 a.m. to 11:00 p.m.
343296 47
(General Liquor) Restaurant
9/1/1998 KATIE BLOOMS INC II
369 E CAMPBELL AVE
KATIE BLOOMS UP 97-21 129 seats
(per Building Permit)
40 seats
Daily
7:00 a.m. to 2:00 a.m.
7:00 a.m. to 10:00 p.m. (outdoor)
ABC Licenses – Downtown Campbell ~ February 2015 Pg. 2
License
Number
License Type
(Current and
Previous)
Issue Date Primary Owner and
Premises Addr. Business Name CUP Occupancy/Seating Capacity Hours of Operation
(Shadow = late-night
hours) Indoor Outdoor
537228 47
(General Liquor) Restaurant
Previous:
Type 41 (Beer and Wine)
8/8/2012 LIQUID BREAD
CAMPBELL 379 E CAMPBELL AVE
LIQUID BREAD PLN2013-244 42 seats (38 dining and
4 bar)
8 seats
Daily
8:00 a.m. to 12:00 a.m
426357 47
(General Liquor) Restaurant
3/10/2006 MARIO CORPORATION
373 E CAMPBELL AVE
LA PIZZERIA PLN2006-02 44 seats
Undefined Sunday – Wednesday
8:00 a.m. to 12:00 a.m.
Thursday – Saturday 8:00 a.m. to 2:00 a.m.
514621 47
(General Liquor) Restaurant
Previous:
Type 41 (Beer and Wine)
1/11/2012 NASCHMARKT LLC
384 E CAMPBELL AVE
NASCHMARKT PLN2011-287
50 seats (36 dining and
12 bar)
6 seats Daily
11:00 a.m. to 10:00 p.m.
444530 47
(General Liquor) Restaurant
11/16/2007
TIGELLERIA LLC
76 E CAMPBELL AVE
TIGELLERIA
RESTAURANT
PLN2012-
269/270
56 seats 8 seats Sunday – Thursday
11:00 a.m. to 10:00 p.m.
Friday – Saturday 11:00 a.m. to 11:00 p.m.
486509 47 (General Liquor)
Restaurant
12/3/2010 CRITES, AARON ANDREW 201 ORCHARD CITY DR
THE SPOT UP97-09 PLN2004-03
125 seats (98 dining and 27 bar) 16 seats Monday – Wednesday 7:00 a.m. to 1:00 a.m.
Thursday - Saturday
7:00 a.m. to 2:00 a.m.
167789 48
(General Liquor) Bar
2/22/1985 B C B ENTERPRISES INC
300 ORCHARD CITY DR, STE 101
KHARTOUM PLN2011-283
145 patrons (maximum
of 49 within the "game room")
N/A Daily
11:00 am to 2:00 am
ABC Licenses – Downtown Campbell ~ February 2015 Pg. 3
License
Number
License Type
(Current and
Previous)
Issue Date Primary Owner and
Premises Addr. Business Name CUP Occupancy/Seating Capacity Hours of Operation
(Shadow = late-night
hours) Indoor Outdoor
414340 41
(Beer & Wine) Restaurant
7/9/2004 KNYF INC
300 ORCHARD CITY DR, STE 110
KOMATSU
JAPANESE
CUISINE
N/A Undefined N/A 11:00 p.m closing
(per CMC)
406651 47 (General Liquor)
Restaurant
2/25/2004 MARIO CORPORATION 33 S CENTRAL AVE 96
A BELLAGIO N/A Undefined Undefined 11:00 p.m closing (per CMC)
530144 41 (Beer & Wine)
Restaurant
4/10/2013 SPREAD CAMPBELL LLC 193 E CAMPBELL AVE. SPREAD DELI PLN2013-133
25 seats (15 dining and 10 counter) 20 seats Monday – Friday, 11 a.m. to 11:00 p.m.
Saturday & Sunday
9 a.m. to 11:00 p.m.
511799 47 (General Liquor)
Restaurant
12/6/2011 PIZZA ALLIANCE 1 LLC THE
415 E CAMPBELL AVE
BLUE LINE
PIZZA
PLN2011-137 79 seats (70 dining and 9 bar) 16 seats Sunday – Thursday 11:00 a.m to 10:00 p.m.
Friday – Saturday
11:00 am to 11:00 pm
525435
47 (General Liquor)
Restaurant
6/6/2013
YAMASHITA RESTAURANT GROUP LLC
397 E CAMPBELL AVE
BROWN COW
BROWN
CHICKEN
PLN2012-02 36 seats (28 dining and 8 bar) 32 seats Monday – Friday, 11 a.m. to 12:00 a.m.
Saturday & Sunday
9 a.m. to 12:00 a.m.
518411 41 (Beer & Wine)
Restaurant
3/29/2012 YOU'LL FLIP FOR MORE dba STACKS
139 E CAMPBELL AVE
STACKS
RESTAURANT
N/A 90 seats Undefined Daily 7 a.m. to 2:30 p.m.
550583 47
(General Liquor) Restaurant
5/16/2013 CHRISTENI GROUP LLC
280 E CAMPBELL AVE
WILLARD
HICKS
PLN2014-47 157 seats (118 dining
and 39 bar)
22 seats
Daily
11 a.m. to 12:00 a.m.
525498 47
(General Liquor) Restaurant
7/22/2013 OPA CAMPBELL L-PSHIP
dba OPA AUTHENTIC GREEK CUISINE
276 E CAMPBELL AVE
OPA! PLN2012-196 94 seats (78 dining and
16 bar)
66 seats
Daily
11 a.m. to 12:00 a.m.
ABC Licenses – Downtown Campbell ~ February 2015 Pg. 4
License
Number
License Type
(Current and
Previous)
Issue Date Primary Owner and
Premises Addr. Business Name CUP Occupancy/Seating Capacity Hours of Operation
(Shadow = late-night
hours) Indoor Outdoor
TBD 47
(General Liquor) Restaurant
TBD REGALE LLC
400 E CAMPBELL AVE REGALE
RESTAURANT
PLN2014-207 239 seats N/A Sunday – Wednesday
11:00 a.m. to 10:00 p.m.
Thursday – Saturday 11:00 a.m. to 11:00 p.m.
515013 47 (General Liquor)
Restaurant
Previous: Type 41
(Beer and Wine)
11/11/2012 EL GUAPOS TACOS LLC 266 E CAMPBELL AVE, Ste.
A & B
EL GUAPO’S PLN2012-81 64 seats (48 dining and 16 bar) 30 seats (until 11:00
p.m.)
Sunday – Wednesday 8:00 a.m. to 1:00 a.m.
Thursday – Saturday &
Holidays 8:00 a.m. to 1:30 a.m.
Alcohol Service to
12:00 a.m.
531863 42 (Beer & Wine)
Wine Bar
9/17/2013 POUYA, CAROL ANN dba TESSORAS BARRA DI
VINO 234 E CAMPBELL AVE
TESSORA'S PLN2012-205 49 seats 24 seats Tuesday – Thursday 12:00 p.m. to 11:00 p.m.
Friday & Saturday
12:00 p.m. to 12:00 a.m.
Sunday 2:00 p.m. to 8:00 p.m.
543573 41
(Beer & Wine) Restaurant &
Wine Bar
10/15/2014 REGALE LLC
394 E CAMPBELL AVE
RENDEZVOUS PLN2014-39 101 seats N/A Daily
11 a.m. to 11 p.m.
546636 41 (Beer & Wine)
Restaurant
1/2/2015 AFN SERVICES LLC 368 E CAMPBELL AVE THE
SOCIALIGHT
PLN2014-57 49 seats (40 dining and 9 bar) N/A Daily 6 a.m. to 10 p.m.
535089 41 (Beer & Wine)
Wine Bar
10/23/2014 LUCKYS BREAKFAST JOINT LLC
278 E CAMPBELL AVE
MO'S THE
BURGER JOINT
N/A 59 34 Daily 8 a.m. to 9 p.m.
Approved Alcohol-Serving Establishments in the Downtown AreaNumber of Establishments by Year Approved*200320042005200620072008200920102011201220132014201511101214161615151621242626300 Orchard City Dr.KhartoumKhartoumKhartoumKhartoumKhartoumKhartoumKhartoumKhartoumKhartoumKhartoumKhartoumKhartoumKhartoum260 E. Campbell Ave.CardiffCardiffCardiffCardiffCardiffCardiffCardiffCardiffCardiffCardiffCardiffCardiffCardiff33 S. Central Ave.Giuseppe’sA' BellagioA' BellagioA' BellagioA' BellagioA' BellagioA' BellagioA' BellagioA' BellagioA' BellagioA' BellagioA' BellagioA' Bellagio201 Orchard City Dr.King's HeadKing's HeadKing's HeadKing's HeadKing's HeadKing's HeadKing's HeadThe SpotThe SpotThe SpotThe SpotThe SpotThe Spot200 E. Campbell Ave.Stoddard'sChicken CoupChicken CoupChicken CoupChicken CoupChicken CoupChicken CoupChicken CoupChicken CoupChicken CoupChicken CoupChicken CoupChicken Coup369 E. Campbell Ave.Katie BloomsKatie BloomsKatie BloomsKatie BloomsKatie BloomsKatie BloomsKatie BloomsKatie BloomsKatie BloomsKatie BloomsKatie BloomsKatie BloomsKatie Blooms300 Orchard City Dr.KomatsuKomatsuKomatsuKomatsuKomatsuKomatsuKomatsuKomatsuKomatsuKomatsuKomatsuKomatsuKomatsu422 E. Campbell Ave.ShebeleShebeleShebeleShebeleShebeleShebele360 E. Campbell Ave.Alies CaféAlies CaféAlies CaféRico's CaféRico's CaféCafé CampbellCafé CampbellCafé CampbellCafé CampbellCafé CampbellCafé CampbellPino's TrattoriaPino's Trattoria349 E. Campbell Ave.Orchard Valley384 E. Campbell Ave.Mio VicinoMio VicinoMio VicinoOlioOlioOlioOlioOlioNashmarktNashmarktNashmarktNashmarktNashmarkt201 E. Campbell Ave.Aqui Cal-MexAqui Cal-MexAqui Cal-MexAqui Cal-MexAqui Cal-MexAqui Cal-MexAqui Cal-MexAqui Cal-MexAqui Cal-MexAqui Cal-MexAqui Cal-Mex247 E. Campbell Ave.TwistTwistTwistTwistTwistTwistTwistSushi ConfidentialSushi ConfidentialSushi ConfidentialSushi Confidential373 E. Campbell Ave.La PizzeriaLa PizzeriaLa PizzeriaLa PizzeriaLa PizzeriaLa PizzeriaLa PizzeriaLa PizzeriaLa PizzeriaLa Pizzeria379 E. Campbell Ave.Good TastesGood TastesGood TastesCyprus BistroCyprus BistroCyprus BistroLiquid BreadLiquid BreadLiquid BreadLiquid Bread76 E. Campbell Ave.TigelleriaTigelleriaTigelleriaTigelleriaTigelleriaTigelleriaTigelleriaTigelleriaTigelleria266 E. Campbell Ave.SliceSliceSliceChacho'sChacho'sEl Guapo'sEl Guapo'sEl Guapo'sEl Guapo's415 E. Campbell Ave.Blue Line PizzaBlue Line PizzaBlue Line PizzaBlue Line PizzaBlue Line Pizza139 E. Campbell Ave.Stack'sStack'sStack'sStack's193 E. Campbell Ave.BYRSpreadSpreadSpread397 E. Campbell Ave.Brown Chicken Brown CowBrown Chicken Brown CowBrown Chicken Brown CowBrown Chicken Brown Cow276 E. Campbell Ave.Opa!Opa!Opa!Opa!280 E. Campbell Ave.Campbell Gastro PubCiano'sCiano'sCiano's234 E. Campbell Ave.Tessora's Wine BarTessora's Wine BarTessora's Wine Bar400 E. Campbell Ave.Regale Wine BarRegale Restaurant Regale Restaurant278 E. Campbell Ave.Mo's the Burger JointMo's the Burger JointMo's the Burger Joint394 E. Campbell Ave.Rendezvous Wine BarRendezvous Wine Bar368 E. Campbell Ave.The SocialightThe Socialight= Restaurant with Full Alcohol Sales ("Type 47" License)= Restaurant with Beer and Wine Sales ("Type 41" License)= Wine Bar ("Type 42" or "Type 41" License)= Full Bar ("Type 48" License)*Year that CUP was approved or ABC License was issued (if no CUP was required).Site Address (Restaurant converted to a retail store)(License Not Renewed)Color Key Prepared by Campbell Planning Division - February 2013