CC Resolution 13287 - Contract with Alta Planning + Design for Development of Campbell Multimodal Transportation PlanRESOLUTION NO. 13287
BEING A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CAMPBELL
APPROVING AND AWARDING A CONTRACT AND AUTHORIZING THE CITY
MANAGER EXECUTE THE CONTRACT, WITH ALTA PLANNING + DESIGN FOR
THE DEVELOPMENT OF THE CAMPBELL MULTIMODAL TRANSPORTATION
PLAN IN AN AMOUNT NOT TO EXCEED $545,966.
WHEREAS, the adopted 2040 General Plan included Action T-1.j. that calls for the preparation
of a multimodal improvement plan to support buildout of the General Plan, update the city's Capital
Improvement Plan (CIP) to include, as appropriate, the identified improvements, and create and
adopt a multimodal transportation impact fee (TIF) program to provide funding for the remaining
improvements;
WHEREAS, the City of Campbell was awarded a grant of $496,000 for the development of the
Campbell Multimodal Transportation Plan;
WHEREAS, the City of Campbell approved the appropriation of a $50,000 grant match for the
development of the Campbell Multimodal Transportation Plan in the adopted FY 2025 Budget;
WHEREAS, the City Council adopted Resolution No. 13215 authorizing the issuance of a
Request for Proposals for the development of the Campbell Multimodal Transportation Plan;
WHEREAS, the City circulated an RFP from January 3, 2025, to February 25, 2025, for the
preparation of Campbell Multimodal Transportation plan;
WHEREAS, the City has abided by all requirements of Campbell Municipal Code ("CMC") Section
3.20.091 Request for proposals (RFP) and the grant in the procurement of services;
WHEREAS, staff reviewed the proposals finding that Alta Planning + Design was the most
responsive bidder, meeting the selection criteria — given their extensive experience; project
understanding, approach, and workplan; the qualifications of the proposed team; and their
familiarity with Campbell;
WHEREAS, Alta Planning + Design's proposal indicated that a budget of $545,966 would meet
the City's specifications for the development of the Campbell Multimodal Transportation Plan;
WHEREAS, staff recommends awarding and approving a contract to Alta Planning + Design, in
an amount not to exceed $545,966, to provide services through June 30, 2027;
WHEREAS, any grant funds and appropriated dollars are to be rolled into subsequent budget
years as needed and exhausted by the end of FY 2027;
WHEREAS, the City Council has reviewed and approved the draft Consultant Services
Agreement (i.e., Contract) as to general form and content, awards the contract, and seeks to
authorize the City Manager to execute the contract in its final form.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Campbell hereby
approves and awards a contract and authorizes the City Manager to execute the contract with
Alta Planning + Design for the development of the Campbell Multimodal Transportation Plan in
an amount not to exceed $545,966.
City Council Resolution No. 13287 Page 2 of 2
Authorize the City Manager to Dispense with Bidding, Authorize Award and Execution of Contract
PASSED AND ADOPTED this 6th day of May 2025, by the following roll call vote:
AYES: Councilmembers: Bybee, Hines, Scozzola, Furtado
NOES: Councilmembers: None
ABSENT: Councilmembers: Lopez
ABSTAIN: Councilmembers: None
APPROVED:W... ,.."
Dan Furtado, Vice Mayor
ATTEST: roli "o
drea S ers, City Clerk
CITY OF CAMPBELL
CONSULTANT SERVICES AGREEMENT
This Agreement is entered into at Campbell, California on the 7th day of May, 2025, by and
between the CITY OF CAMPBELL (hereinafter referred to as "City") and ALTA PLANNING +
DESIGN (hereinafter referred to as "Consultant").
WHEREAS, City desires to obtain a service provider to provide services to develop the
Campbell Multimodal Transportation Plan for a cost not to exceed $546,000; and
WHEREAS, Consultant represents that it has the expertise, means, and ability to provide,
evaluate and keep detailed records throughout the duration of the contract agreement;
NOW, THEREFORE, in consideration of each other's mutual promises, Consultant and City
agree as follows:
1. DUTIES OF CONSULTANT
1.1 Consultant agrees to perform services as set forth in Exhibit A - Scope of Services
attached hereto and incorporated herein by reference, and which shall be interpreted together and
in harmony with this Agreement. In the event of any conflict between Exhibit A and this
Agreement, this Agreement shall govern, control, and take precedence.
1.2 Consultant's project manager will meet with the City's project coordinator prior to
commencement of the project to establish a clear understanding of the working relationships,
authorities, and management philosophy of City as it relates to this Agreement.
1.3 Consultant, working with the City, will gather available existing information
concerning the project, and shall review documents as necessary for compliance with the project's
objectives.
1.4 In performance of this Agreement by Consultant, time will be of the essence, in
accordance with the project schedule.
1.5 Notwithstanding Section 1.4, Consultant shall not be responsible for delay caused
by activities or factors beyond Consultant's reasonable control, including delays or by reason of
strikes, work slow -downs or stoppages, or acts of God.
1.6 Consultant warrants all practices and procedures; workmanship and materials in the
performance of this Agreement shall be in accordance with the skill and expertise exercised by
members of Consultant's profession working on similar projects under similar circumstances in
the same or similar locality during the same period of time (Standard of Care).
1.7 Consultant shall cooperate in good faith with City in all aspects of the performance
of this Agreement.
1.8 In the course of the performance of this Agreement, Consultant shall act in
accordance with the Standard of Care as it relates to the project.
19 All activities of Consultant, its onnp|oycoo, mubcon(naoions and/or agents will be
carried out in compliance with all applicable federal, state, and local laws and regulations.
1.10 The designated project manager for Consultant shall beChristopher Kidd. The
Consultant's project manager xhu| have all the 0000saury authority to direct technical and
pro[cmoiouu| work within the scope ofthe Agreement and mhuU serve as the principal point of
contact with the City and the Cib/`o project coordinator. The authorized principal of Consultant
executing this Agreement for the Consultant shall have authority to make decisions regarding
changes in services, termination and other matters related iothe performance ofthis agreement oil
behalf ofConsultant.
|]\ The Consultant (and its employees, ugcnta representatives,and uuhcnoauhon\s).in
the performance of this Agreement, shall act in an independent capacity and not as officers or
officials nremployees ocagents of the Cky. The City ahoi| not direct the work and ooeuum for
accomplishment of the services and work to be performed hereunder. The City, however, retains
the right to require that work performed by Consultant meet specific standards consistent with the
roguironueuim of this /\grcccnonL vvi{bnut regard to the manner and noounm of accomplishment
thereof. Subcontractors mba|| usounuou|| of the rights, obligations and liabilities, applicable to it as
an independent oouboo\or hereunder. Consultant represents and vvanuutu that it (i) is fully
experienced and properly qualified to perform the class of work and services provided for herein,
(ii) has the Dnxnoioi capability and shall finance its own operations required for the performance
oftbework and services and (iii) is properly equipped and organized ioperform the work and
mccvioon in n competent, timely and proper oounocr in accordance with the requirements of this
/\g,eonueut. Consultant agrees io comply vvith/\B5, codified at Labor Code 000don 2750.3, and
uhu|| indemnify, defend and hold hunn|smm the City, its officers, officials, directors, ugcota
representatives, volunteers, and erop|oyocy against any c\uinu or liability, including attorneys' fees
and costs, arising in any manner related tothis Agreement that uu crnp|oyom, agent orothers under
Cnuau|iuut`s supervision or control was ill isolass iOed.
1.12 This Agreement contains provisions that permit Mutually acceptable changes in the
scope, character or complexity of the work if Such changes become desirable or necessary as the
work progresses. Adjustments to the basis of payment and to the time for performance of the work,
if any, mhui| he established by uvvdtinu contract amendment (approved and executed by the City)
toaccommodate the changes inwork.
2. DUTIES OF CITY
2.1 City ohui furnish to [onmukuoi all available and pertinent data and in[wnnu1inn
requested by Consultant to facilitate the preparation of the documents called for in this Agreement.
Consultant shall be entitled to reasonably rely on accuracy and completeness of such information,
provided that Consultant shall provide City prompt written notice o[any known defects in Such
data and information.
2.2 City shall provide contract administration services. City shall notify Consultant of
required administrative procedures and shall name representatives, if any, authorized to act in its
behalf.
2.3 City shall review documents submitted by Consultant and shall render decisions
pertaining thereto as promptly as reasonably possible.
3. COMPENSATION
3.1 For the full performance of the services described herein by Consultant, City agrees
to compensate Consultant for all services and direct costs associated with the performance of the
project in an amount not to exceed $546,000, as follows:
a. Once each month, Consultant shall submit for payment by City, an itemized invoice
for services performed during the previous billing period. The invoice shall describe the
services rendered and the title of the item of work and shall list labor hours by personnel
classification. Said invoice shall be based on all labor and direct expense charges made for
work performed on the project. Labor charges shall be in accordance with the fee schedule
found in Exhibit A of this Agreement. City shall pay Consultant for services rendered and
approved by the City within 30 days from the date the itemized invoice is received by the
City, subject to the maximum not to exceed amount specified above and the City's right to
object.
b. Direct costs are those outside costs incurred on or directly for the project and
substantiated with invoices for the charges. Direct expenses include printing, reproduction,
and delivery charges.
3.2 If Consultant incurs other costs which are not specifically covered by the terms of
this Agreement, but which are necessary for performance of Consultant's duties, City may approve
payment for said costs if authorized in writing by the City in advance.
3.3 City may order changes in the scope or character of services in writing, including
decreasing the amount of Consultant's services. In the event that the work is decreased, Consultant
is entitled to full compensation for all services performed and expenses incurred prior to receipt of
notice of change. Under no conditions shall Consultant make any changes to the work, either as
additions or deductions, without the prior written order of the City. In the event that the City
determines that a change to the work or services from that specified in this Agreement is required,
the contract time and/or actual costs reimbursable by the City for the project may be adjusted by
contract amendment or change order to accommodate the changed work. The maximum not to
exceed total amount specified in this Article 3 (Compensation) shall not be exceeded, unless
authorized by written contract amendment or change order, approved and executed by the City.
Consultant shall obtain prior written approval for a revised fee schedule from the City before
exceeding such fee schedule. Only City's authorized representative(s) is authorized to approve
changes to this Agreement on behalf of City.
34 In no event will the Consultant be reimbursed for any costs or expenses at any rates
that exceed the rates set forth in the fee schedule found in Exhibit A.
3.5 Consultant agrees that the payments to Consultant specified in this Article 3
(Compensation) will constitute full and complete compensation for all obligations oonuooed by
Consultant under this /\gnr0000nt. VVbcre conflicts regarding oonnponsudou may occur, the
provisions ofthis section apply.
4. SUBCONSULTANTS
4.1 Consultant may not subcontract any services required under this Agreement without
the prior written consent ofthe City.
42 Consultant ubn| be responsible to City for the performance of any and all
aubcoosultants who perform work under this contract, and any acts of negligence or misconduct
on their part. Consultant is solely responsible for all payments due to subconsultants.
4.3 Consultant uboU require and verify that all subcontractors rnubnLuin insurance
meeting all ofthe roquirnnncnt stated herein, including naming the City o{Campbell, its officers,
officials, directors, agents' representatives, Volunteers, and employees as additional insureds. Any
modification bmthe insurance requirements for subcontractors must hcagreed Ln kvthe City in
44 If at any time, the City determines any subcontractor is incompetent or unqualified,
Consultant will be notified and will be expected to immediately cancel the subcontract.
5. OWNERSHIP OF DOCUMENTS AND MATERIALS
All original drawings, documents, data, noutcriu|a, photographs, negatives and other work products
prepared by the Consultant and/or its subconSLIltants in the performance of the services
cnononpueacd in this /\gcccnuent (whether in printed or electronic fbmomU ("project -related
documents and materials") shall be the property of the City and may be used on this project Without
the consent of the Consultant or its Subcontractors. City acknowledges that uoch drawings,
documents, and other items are instruments ofprofessional esrviocm intended for use only onthe
aubjcci project. Consultant agrees that all copyrights which ucioc from creation of the Project -
related dOCUrnents and materials pursuant to this Agreement shall be vested in the City and waives
and relinquishes all claims to copyright orother iuLu|ieotuui property rights in [bvoroftbc City.
Any and all project -related dnoun000ts and noo1uriaia including dcuO documents and nnmioda|s
related to this Agreement abu|| be confidential, not to be used by the Consultant on other projects
or disclosed to any third party, except by agreement in writing by the City, or except as otherwise
provided herein or applicable iavvm. Upon the completion or termination ofthis Agreement for any
reason, the City shall be entitled to receive, and Consultant shall promptly provide to the City upon
request, all finished and unfinished project -related doounucntouodnno1oriu|m,prnduccdnrgu1htrcd
by or on behalf ofConsultant that are in Consultant's possession, custody or oonbni. Consultant
may retain copies of said docunoentm and nooieria}x for its D\ta. In the event of termination, any
dispute regarding compensation or dunougco nbo|| not hinder, prevent, or o1bsrp/ion impact the
City's right to promptly receive and use such documents and materials which are the sole and
exclusive property of the City.
TERMINATION
6.1 Notwithstanding any other provision of this Agreement, City may terminate this
Agreement at any time, with or without cause, in its sole discretion, by giving notice in writing to
Consultant not less than 14 calendar days prior to an effective termination date. In the event of
such termination, Consultant shall have the right and obligation to immediately assemble the work
then in progress for the purpose of completing the work and turning over all materials and
documents to City.
6.2 In the event of such termination, Consultant shall be compensated for all work and
services performed to the point of termination in accordance with the payment provisions set forth
in Section 3.1, unless the termination is for cause, in which event Consultant need be compensated
only to the extent required by law.
6.3 Upon notice of termination by City, the Consultant will immediately act to not incur
any additional obligations, costs or expenses, except as may be reasonably necessary to terminate
its activities. All finished or unfinished work or documents procured or produced under the
Agreement will become property of the City upon the termination date. In the event of Consultant's
failure to perform pursuant to the Agreement, the City reserves the right to obtain services
elsewhere and Consultant will be liable for the difference between the prices set forth in the
terminated Agreement and the actual cost to the City. Termination of the Agreement pursuant to
this paragraph shall not relieve the Consultant of any liability to City for additional costs, expenses,
or damages sustained by City due to failure of the Consultant to perform pursuant to the
Agreement. City may withhold any payments to Consultant for the purpose of set off until such
time as the exact amount of damages due City from Consultant is determined. After the effective
date of termination, Consultant will have no further claims against the City under the Agreement.
No other compensation will be payable for anticipated profit on unperformed services.
6.4 Consultant may terminate this Agreement after 10 days' prior written notice to City
if City breaches this Agreement or fails to pay Consultant pursuant to the terms of this Agreement
and City fails to cure within 10 business days after receipt of Consultant's notice, or such longer
period of cure as Consultant may specify in such notice.
7. AUDIT AND INSPECTION
Consultant shall permit authorized representatives of City to inspect and audit all data and records
relating to its performance under this Agreement for a period of three years following acceptance
of the final study.
8. EQUAL EMPLOYMENT OPPORTUNITY
Consultant agrees to refrain from discriminatory employment practices on the basis of race,
religious creed, color, sex, national origin, handicap, sexual orientation, marital status, medical
condition, disability, uuoemby, organizational affiliation, military or veteran status, or any other
consideration made unlawful by local, State orFederal law, ofany employee of, or applicant for
employment with, Such Consultant orsubcontractor. City u:quio:a Consultant to comply with all
applicable Federal and State and local equal employment opportunity laws and regulations.
9. INSURANCE AND INDEMNIFICATION
9.1 With respect to any professional services provided by Consultant, the Consultant
agrees to indemnify, and hold harmless the City, its officers, and employees to the fu\|cstcx1ent
uUovvod by law |iorn any and all claims, actions, causes ofaction, duonugoo" liabilities and losses,
that arise out of, pertain to, orrelate tothe negligence, n:ok|enoocms, or willful misconduct ofthe
Couau{tuuL oxoop\ for any o\oinny, actions, causes of action, |oaacm, donnugca or liabilities
proximately ouumcd by the sole negligence orwillful misconduct ofCity. City uba|| not be |iub1c
for uo\a of Consultant in performing oorv)oen dtwodhod herein. Notwithstanding anything in this
paragraph to the contrary, any defense costs charged to the cnouu|1unt under this paragraph ahu||
not exceed the consultant proportionate percentage offbu|t,except:
o. That inthe event one o,more defendants iounable topay its share ofdefense costs
due to bankruptcy or dissolution of the business, the consultant shall rneet and confer with
the other podica regarding unpaid defense onmtm in good Cuith effort to agree on the
allocation ofibnaccosts amongst the parties; and
b. Where uproject-specific general liability policy cnmucoy all project paricipontfor
general liability exposures nnx primary basis and also covers all consultants for their legal
liability arising out oftheir professional ecrviooa on u primary basis, then there shall be no
limitation onthe Consultant's duty toprovide udefense and cover the Ci 'ocodofdeteuon.
With respect to all matters other than those covered by the foregoing paragraph,Conmultant agrees
to iudornuiF« defend (with counsel rnoaoonh|y satisfactory tothe City) and hold harmless the City,
its officers, officials, directors, representatives, vo|unLeoro, and oonp|oycen to the fuUcci extent
oUovvtd by |un/ from and against any and all claims, actions, causes ofaction, losses, damages,
liabilities and ons|o of every nature, including reumouub|o attorneys' fees and oomia (collectively,
^'[ouaon") including but not |inni(od to all claims, actions, ouuaeo of action, (oaxno, dunuugoa,
|iuhi(ideo for property dunouAm, bodily injury, or death, and all costs o[defending any claim, unosnd
by or arising out of, or alleged to have been caused by or arise out of, in v/hu|c or in part,
Consultant's performance Linder this Agreement, except for any claims, actions, causes of action,
losses, damages, costs or (iobi|kioa pcozinumto(y caused by the uulc ncg|igouoo or vvi||foi
misconduct Of City. City shall not be liable for acts of Consultant in performing services described
In no event shall this section be construed to require indernnification by the Consultant to a greater
extent than pocmk\od under the public policy of the State of California; and in the event that this
contract is subject to California Civil Code section 2782(b), the foregoing iod#nnoity provisions
shall not apply \oany liability for the active negligence ufthe City.
The defense and indemnity provisions obligations of this Agreement are undertaken in addition to
and shall not in any way be limited by the insurance obligations contained in this Agreement. The
foregoing indemnity provisions are intended to fully allocate the parties' risk of liability to third -
parties; and there shall be no rights to indemnity or contribution, in law or equity or otherwise
between the parties that are not set forth in this section. Consultant waives all rights to subrogation
for any matters covered by the provisions of this section. Consultant's responsibility for such
defense and indemnity obligations as set forth in this section shall survive the termination or
completion of this Agreement for the full period of time allowed by law.
9.2 Consultant shall maintain insurance conforming to the following specifications to
the fullest amount allowed by law for a minimum of three (3) years following the termination or
completion of this Agreement:
A. Types of Coverage
The policies shall afford the following types of coverage:
Commercial General Liability;
2. Automotive;
Workers' Compensation and Employer Liability; and
4. Professional Liability and/or Errors and Omissions
B. Minimum Scope of Insurance
Coverage shall be at least as broad as:
1. For Commercial General Liability: Insurance Services Office (ISO) CGL Form 00
O1 11 85; and
2. For Automotive Liability: ISO CA 00 01 06 92 including symbol 1(any auto); and
3. For Workers' Compensation: insurance as required by the Labor Code of the State
of California and Employer's Liability insurance; and
4. For Professional Liability and/or Errors and Omissions: insurance covering
negligence committed by or on behalf of Consultant in rendering services to City.
C. Minimum Limits of Insurance
Consultant shall maintain limits no less than:
1. General Liability: $1,000,000 combined single limit per occurrence for bodily,
personal injury and property damage. If Commercial General Liability Insurance or other
fhnn with a general aggregate iinok is used, either the general ug8u:guto limit shall apply
separately tothisproject/location orthe general aggregate |imdshall hctwice the required
Occurrence limit.
2. Automobile Liability: $1,000J000 combined single limit per accident for bodily
in . My and property damage.
3. Workers' Compensation and Employer's Liability: Workers' Compensation limits
uarequired b»the Labor Code ofthe State ofCalifornia and Employer's Liability |innbmof
$1,000,000 per accident. The Worker's Compensation Policy ooumt be endorsed with u
waiver of'subrogation in favor of the City for all work performed by the Consultant and its
employees.
4. Professional Liability and/or Brnare and ()noiauiona: $1,000,000 per o|oJnn and
$2,000,000 in the annual aggregate.
The|imits ofinsurance required iuthis Agreementmay be satisfied byucombination of primary
and umbrella orexcess insurance. Any umbrella or excess inaucu000 ahu1| contain or be endorsed
to contain aprovision that such coverage shall also apply on o primary and non-cmobihutory basis
for the bcooO1 of City (as agreed to in this Agreement) be[bnc the CiLy`s op/u insurance or self-
insurance shall hucalled upon toprotect itaoununncdinsured.
D. Deductible and Self -Insured Retention
Any deductibles mse|AnSUred retention must be declared to and approved bythe City and shall
not reduce the |inoig of |kzbi(kv. At the option of the City, either: the insurer shall reduce or
eliminate Such deductibles or self -insured retention as respects the City, its agents, officers,
attorneys, employees, officials and volunteers; or the Consultant shall procure a bond guaranteeing
payment of losses related to investigations, ciuino administration, and dcD:uan expenses. 9n\ioiea
containing any sell' -insured retention provision abui| provide or be endorsed to provide that the
self -insured retention may be satisfied by either the named insured or the City.
E. Other Insurance Provisions
The policies are to contain, or be endorsed iocontain, the following provisions:
General Liability and Automobile Liability Coverage:
o. The City, its agents, officers, attorneys, employees, officials and volunteers
are to be covered as additional insureds as respects: liability arising out of this
Agreement performed by or on behalf ofthe Consultant, products and completed
operations ofthe Consultant, prernises owned, occupied or used by the Consultant,
or automobiles owned, leased, hired or borrowed by the Consultant. It is u
requirement ofthis Agreement that any available insurance proceeds broader than
or in ozCcma of the specified noiniruunn insurance coverage orquicocncotn and/or
|inniLa aoi forth in this Agreement abu|l be avoi|uh|c to the City as an additional
x
insured. Furthermore, the requirements for coverage and limits shall be (1) the
minimum coverage limits specified in this Agreement, or (2) the broader coverage
and maximum limits of coverage of any insurance policy or proceeds available to
the named insured, whichever is affords greater coverage.
b. The Consultant's insurance coverage shall be primary insurance as respects
the City, its agents, officers, attorneys, employees, officials and volunteers. Any
insurance or self-insurance maintained by the City, its agents, officers, attorneys,
employees, officials and volunteers shall be excess of the Consultant's insurance and
shall not contribute with it.
C. Any failure to comply with reporting provisions of the policies shall not
affect coverage provided to the City, its agents, officers, attorneys, employees,
officials, and volunteers.
d. The Consultant's insurance shall apply separately to each insured against
whom claim is made or suit is brought except with respect to the limits of the
insurer's liability.
2. Workers' Compensation and Employer's Liability Coverage: The insurer shall
agree to waive all rights of subrogation against the City, its agents, officers, attorneys,
employees, officials, and volunteers for losses arising from work performed by the
Consultant for the City.
3. All Coverages: Any unintentional failure to comply with reporting provisions of the
policies shall not affect coverage provided to the City; and unless otherwise approved by
the City, each insurance policy required by this clause shall be endorsed to state that
coverage shall not be canceled by either party, except after thirty (30) days prior written
notice by regular mail has been given to the City, or ten (10) days for cancellation for non-
payment of premium.
F. Suspension or Cancellation
If any of the coverages required by this Agreement should be suspended, voided, cancelled or
reduced in coverage during the term of this Agreement, Consultant shall immediately notify City
and replace such coverage with another policy meeting the requirements of this Agreement.
G. Subcontractors
Consultant agrees that any and all contracts with subcontractors for performance of any matter
under this Agreement shall require the subcontractors to comply with the same indemnity and
insurance requirements set forth in this Agreement to the extent that they apply to the scope of the
subcontractors' work. Subcontractors are to be bound to contractor and to City in the same manner
and to the same extent as the Consultant is bound to City under this Agreement. Subcontractors
shall further agree to include these same provisions with any sub -subcontractor. A copy of this
Agreement will be furnished to the subcontractor on request. The Consultant shall require all
ouhoontructnm to provide uvo|id certificate of insurance and the required endorserrients included
in the Agreement prior to commencing any work and will provide proof of compliance to the City.
H. Acceptability of Insurers
Without limiting Consultant's indemnification provided hereunder, the policies of insurance listed
in Article 92 of this Agreement are to be issued by an issuer with u current A.M. Best Rating of
/\:Y and who is authorized to bnooaot business in the State of California, un|oou otherwise
approved by the City.
1. Verification of Coverage
Consultant mbu| furnish the City with endorserrients and ordjUoo\on of insurance evidencing
coverage required by this clause. The certificates for each insurance policy are to6osigned by
person authorized by that insurer to bind coverage on its behalf. The certificates are to be on forms
acceptable iothe City. Where required by statue, forms approved bythe Insurance Commissioner
are to he submitted. All oonificu1om are to be received and approved by the City before work
cun000enoox.
J. Special Risks/Circumstances
City reserves the right mmodify these requirements, including limits, based oothe nature of the
risk, prior experience, insurer, coverage, or other mpcuiu| ciruon\mtnnooa and provide notice to
Consultant.
10. MISCELLANEOUS
10.1 This Agreement shall bebinding outhe heirs, executors, assigns and Successors of
Consultant.
102 Neither party may assign this Agreement, or any portion hereof, without the prior
written consent of the other.
10.3 This Agreement mhmU not be construed to alter, uOeuL or .9oivc any lien or stop
notice rights, which Consultant may have for the pcdfonnuucc of services pursuant to this
Agreement.
104 Neither pudy`awaiver ofany term, condition orcovenant, orbreach ofany term,
condition or covenant shal I be construed as the waiver of any other term, condition or covenant or
waiver ofthe breach ofany other term, condition orcovenant.
10.5 This Agreement contains the entire /\grccnnont hn1vvocn City and Couou|b/n1
promises, negotiations, or representations not expressly set forth in this Agreement are of
no force or effect. Subsequent modifications to this Agreement shall be in writing and signed by
both City and Consultant.
10.6 If any term, condition or covenant of this Agreement is held by a court of competent
jurisdiction to be invalid, void, or unenforceable, the remaining provisions of this Agreement shall
be valid and binding on City and Consultant.
10.7 This Agreement shall be governed and construed in accordance with the laws of the
State of California.
10.8 All changes or amendments to this Agreement must be in writing and approved by
all parties.
10.9 The contract term shall commence upon execution of the contract by the City and
shall remain in effect through June 30, 2027, unless terminated earlier in accordance with the
provisions of this contract. All work under this contract must be completed by June 30, 2027. No
extensions of the contract term shall be permitted.
10.10 Consultant owes the City a duty of undivided loyalty consistent with the Standard
of Care in performing the work and services under this Agreement, including, but not limited to,
the obligation to refrain from having economic interests and/or participating in activities that
conflict with the City's interests in respect to the work and/or services and project. The Consultant
shall list current clients who may have a financial interest in the outcome of this Agreement. The
Consultant hereby certifies that it does not now have, nor shall it acquire any financial or business
interest that would conflict with the performance of services under this agreement. Consultant shall
not make or participate in making or in any way attempt to use Consultant's position to influence
a governmental decision in which Consultant knows or has reason to know Consultant has a direct
or indirect financial interest other than the compensation promised by this Agreement. Consultant
will immediately advise the City if Consultant learns of a financial interest of Consultant's during
the term of this Agreement.
10.11 City is a public agency subject to the disclosure requirements of the California
Public Records Act ("CPRA"). If Consultant's proprietary information is contained in documents
or information submitted to City, and Consultant claims that such information falls within one or
more CPRA exemptions, Consultant must clearly mark such information "Confidential and
Proprietary," and identify the specific lines containing the information. In the event of a request
for such information, City will make best efforts to provide notice to Consultant prior to such
disclosure. If Consultant contends that any documents are exempt from the CPRA and wishes to
prevent disclosure, it is required to obtain a protective order, injunctive relief or other appropriate
remedy from a court of law in Santa Clara County before the City is required to respond to the
CPRA request. If Consultant fails to obtain such remedy within the time the City is required to
respond to the CPRA request, City may disclose the requested information without any liability to
Consultant. Consultant further agrees that it shall defend, indemnify and hold City harmless against
any claim, action or litigation (including but not limited to all judgments, costs, and attorney's
fees) that may result from denial byCity ofuCPRArequest for inKormationarising 5rorn any
representation, or any action (or inaction), by the Consultant.
10.12 Neither party hereto obuJ| be ooumidc,od in default in the performance of its
obligation hereunder to the extent that the of any much obligation is prevented or
delayed by an act ofGod, natural disaster, pandemic, acts of terrorism, war, or other peril,which
is beyond the reasonable control of the affected party and without the negligence of the respective
Parties. Each party hereto abn|| give notice promptly to the other of the nature and extent of any
Force MJeucu o|uirncd to delay, hinder or prevent porfbronunoo of the services under this
Agreement. Each Party `vi\|, however, make all reasonable efforts io remove nreliminate Such u
cause of delay or default and will, upon the cessation of the cause, diligently pursue performance
of its obligations in this Agreement. In the cvnoi citbcc party is prevented or delayed in the
pucK),uuunoo of its respective obligation by reason of such Force K4 jeure, there may be an
equitable adjustment of the schedule and Consultant compensation based on City's sole discretion.
10]3 Except as City may specify inwriting, Consultant shall have no authority, express
or implied, to act on behalf of City in any capacity whatsoever as an agent. Consultant shall have
no authority, express or implied, pursuant to this Agreement to bind City to any obligation
10.14 Consultant warrants that Consultant, its subcontractors and/or ugon1m (if any)
has/have complied with any and all applicable federal, state, and |oou| licensing requirements
10.15 Each party acknowledges that it has reviewed this Agreement and that the normal
rule ofconstruction nmthe effect that any ambiguities are Lohe resolved againstthe drafting party
shall not be employed in the interpretation of this Agreement.
0.16 The signatories to this Agreement warrant and represent that each inauthorized
to execute this /\gcceuz#nt and that their o:mproiivc signatures serve to leuu|k/ oh|igu1c their
respective noprcuontukivcu` agents, muooeaoocx and assigns to comply with the provisions of this
Agreement.
10.17 This Agreement is entered into, and to be perK)nned in Santa Clara County,
California, and any action arising out o[o, ,c|u1ed 0othis Agreement shall be nnwiu<uincd in uooud
of appropriate jurisdiction in Santa Clara County, California.
10.18 This Agreement may beexecuted inCounterparts which shall, iothe aggregate,
budeoncd an original but all of which, toguibm[ mhu|| constitute one and the same indrunucrt./\
scanned, electronic, facsimile or other copy of a party's signature shall be accepted and va.lid as an
11. NOTICES
Notices required under this Agreement may be delivered by first class mail addressed to dle
appropriate party n1one o[the following addresses:
CITY: City of Campbell
Attention: Rob Eastwood
70 North First Street
Campbell, CA 95008
CONSULTANT:
Attention:
[SIGNATURES ON FOLLOWING PAGE]
Having read and understood the foregoing Agreement, the undersigned parties agree to be bound
hereby:
CONSULTANT
By
CITY OF CAMPBELL
By
Title Title
Exhibit A— Scope of Work and Workplan
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The City o[Campbell isembarking upon its first -ever
Muk|modaiTransportation Plan. Previously focused on
vehicle congestion and traffic safety projects, the City of
Campbell is poised for a pivotal plan to align with state -
mandated priorities around sustainable transportation,
emissions reduction, and planned increases inthe
housing supply inhigh-opportunity areas.
The City isengaged |nacomprehensive transportation
effort, including 5RTSimprovement plans for every
school (nCampbell and anin-process Traffic Safety
Action Plan (target completion date ofDecember ZO2G)
To compliment this effort, the Alta team would like to
focus on the following�
Re,idhmnder��m^ed Our partner,
Catalyze Sy|sadept atreaching and engaging with
undeoervedcommunities across Santa Clara County.
/naddition toreaching populations inthe Rosemary
and South Bascom communities, vvewill focus on
reaching Transportation -Based Priority Populations, ar
measured bythe Calkan»Transportation Equity Index.
Youth, seniors, low-income reyidents, and residents
with disabilities are among those most impacted hy
transportation chalien ges—nuroutreach process will
uplift their voices, creating better outcomes for the
whole Community. The Alta team has also completed
3RT5walk audits inthese areas and can leverage those
established relationships toreach deeply within each
community.
AbaYamceU��tofpmject5:The combination
ofAlta Planning + Design and Fehr & Peers provides
the City o[Campbell with expertise across the full
breadth o[transportation needs inthe Mu|iimoda/
Transportation Plan. Bicycle and pedestrian needs must
bebalanced against transit performance, accessibility,
park and recreation opportunities, and access needs
for businesses and employers. Our team ispositioned
Ndevelop acapital projects list that balances the
needs ofall stakeholders across Campbell, creates
synergistic opportunities toimprove travel for all modes,
achievesstate-mandoteU policy goals, and is prioritized
according toarational and defensible system.
Giw-0 pno�ectcmnceptsThe Alta team knows
the strength o[atransportation plan lies inthe
ability cfacity iosee its recommendations through
toimplementation. Aosuch, the top priorities ofthe
MuWmude}Transportation Plan must becompetitive
for limited grant funds. Through Our 5RT3work across
California, the Alta team has piloted a low-cost Project
Study Report (P6R)'equiva/entdesign process. These
graphically rich and compelling concept designs are
developed inCAD, allowing aneasier transition from
grant application kzdesign—and ensuring projects are
feasible and based onreal roadway measurements. Our
team is intimately familiar with application guidelines
and criteria for the ATP,STP,and other regional and
county funding sources.
For more information, refer kzr,�mge 34for our proposed
subconyu|tan(sand CBOsinvolved.
CO('� Work,
Task 0: P'-.ect Mariagernent
Alta will prepare for and host avirtual project kick-off
meeting for the project team, which will include the
core team working for the City, the Alta team, and the
participating CBOs.Recommended objectives for the
kick-off meeting include:
. Review and confirm the scope, budget, and schedule
~ Review the project goals and objectives
` Discuss initial data needs, outreach and engagement
strategy, and anticipated level of effort from City staff
^ Establish overall expectations, including
communication channels, project templates, file
sharing, and protocols for reviewing and sharing
deliverables
AUa'sProject Manager will prepare akick-off meeting
agenda and distribute iitoattendees before the
meeting. Following the kick-off meeting, Alta will
prepare meeting minutes summarizing the key
discussion points from the call and arevised project
schedule. The revised project schedule will include
major deliverable mibstoneu. City and public review
periods, and key hearings.
This subtaskincludes ongoing project management,
including LIP Lo24monthly Project Delivery Team (PDT
meetings over the 26'mondiproject schedule, PDT
meeting agendas and minutes, and twenty-six (25)
monthly invoices and progress reports. Meetings will be
one hour induration and conducted virtually.
TASKQ���Y�/E����LE��
. Kick-off meeting agenda, support documents,
facilitation, and minutes/action items
^ Project schedule breakdown (simplified and detailed)
` Monthly project management meeting agendas,
project status reports, and minutes/action items
(assumes 2G'monthproject)
^ Monthly invoices and progress reports (single monthly
invoice, with budget/progress)
�ask 1: C�onimunfty Outread'i
EngagennentF|am
The Alta team will work closely with our partner CBO,
Catalyze SVand the City project management team
(PK4T)todevelop eCommunity and Stakeholder
Engagement Plan that will identify strategies tu
meaningfully engage with Campbell's broad array of
stakeholders and community members. VVeanticipate
the Community and Stakeholder EngagementP|anvvi||
describe outreach activities that will take place over two
phases. -
PHASE 1: DISCOVERY — Understand unmet multimodal
needs for the Oty's residents and visitors.
PHASE 2:RECOMMENDATIONS —Provide
opportunities for the public torefine project
recommendations and toinform the prioritization and
implementation process.
The Community and Stakeholder Engagement Plan will
include eschedule ofactivities (minimum cf1Opublic
engagement event$.deliverables, and anticipated
actions required ufthe City. Engagement strategies,
both online and |nperson, will encourage open and
meaningful conversation among adiverse range of
stakeholders onactive transportation issues and needs.
VVeare sensitive tothe limits onparticipants' time and
will structure outreach and engagement opportunities
that align with existing meetings and events asmuch as
possible. The Community and Stakeholder Engagement
Plan will also develop key messages toclearly identify
public decision space, helping establish abaseline of
trust at the outset of the project.
�aok, 1 2 Connrmumi 0�r Sum,ey
The Alta team will develop etwo-phase online
interactive community survey. Alta has developed a
technology tosupport online survey and map input
that works well oncomputers, tablets, and phones.
Surveys will bedesigned with our C8Opartner and the
Technical Advisory Committee (Task 2).The surveys
will beavailable online and printed tomaximize survey
responses. The surveys will bepromoted onthe City's
webgteand atthe community outreach and pop-up
events (Task 1A and 1.5).
During the discovery phase, users will beable to
provide feedback in the form of points and lines on the
map with information such as�
^ Frequently used routes and preferred routes
^ Origins and destinations
~ Bicycle/pedestrian network gaps
^ Difficult crossings, perceived safety issues, and
connectivity barriers
^ Recreational and commuter needs
` Pavement quality, veyfinding.and signageissues
^Desired bike parking and other support facilities
This interactive tool has generated hundreds of
comments for many ofour previous and existing
projects, including the Santa Clara County Active
Transportation Plan. See the Rom�w8feATPI Pub�irhm�Wt
N0ap arid Sarweyfor alive example ofaninteractive
input map. The maps can bebrought tocommunity
meetings and pop-up workshops oniPadsto
encourage additional engagement from those without
access to theintemet.
During the recommendations phase, Alta will develop
asecond community map survey where residents can
provide input onrecommended projects and project
prioritization.
|nsupport ofthe community survey, the Alta team
will develop uptofour (4)pieces nfsocial media art,
supported with adpurchasing.
Instruictions
����., th�'"";o
An online community input mop will be an effective toot for outreach and engagement during the planning process. The Alta team's website
developers are skilled at creating interactive tools like the Sacramento Active Streets Mop, pictured above.
T,Fas�,c'L3 TargetedFlnonm(,Amu
The Catalyze 5Vteam Will use their expertise
and local knowledge kzconduct targeted
Outreach toensure weare reaching
populations that may not have the time and resources
to attend other Outreach events. These populations
may include homeowners, renters, small businesses,
local organizations, and neighborhood associations with
particular emphasis inundeoervedcommunities (the
Rosemary neighborhood inCensus tract 5D65.U1and
South Bascom area inCensus tract 5021D2).
The targeted Outreach methods may include door-
to'0uorout/earh. interviews, and passing out flyers.
The bulk n[the targeted promotion will occur during
Phase Iofoutreach toensure the initial concerns
from the Community are heard toinform project
recommendations. The targeted outreach will direct
people hzthe p/Neciwebsiio and community survey;
inform them ofupcoming outreach opportunities; and
listen tocommunity concerns and priorities for the Plan.
Task 14Connrnum�ty Ement's
The Alta team, /ncoordination with our CBOpartner, will
organize, promote, and lead five (5) community outreach
workshops throughout the life ofthe project. The
content and purpose o/each outreach event will be
established inthe Community and Stakeholder
Engagement Plan (Task 11)and will bevalidated bythe
Technical Advisory Committee (Task I1)before being
finalized. This scope o[work assumes three (3)events
will take place during Phase Icfthe outreach process
and two (2)events will take place during Phase Zofthe
outreach process.
Outreach events during the first phase will focus
onproject introduction, identification cfneeds and
challenges, aswell asopportunities toengage }ndepth
with key stakeholder groups ontheir specific issues.
Below are proposed outreach events for the first phase,
with the understanding that details may herevised via
input from the Technical Advisory Committee.
~ Meeting 1:Virtual workshop tuintroduce the
community at -large tuthe muNmodaitransportation
plan and solicit feedback onneeds, barriers, and
suggestions. Special focus onsafety and access
needs for vulnerable Populations including youth,
families, seniors and residents with udisabi|hy
` Meeting Z�Biking Tour u[parks and major trails, with
estakeholder focus onrecreational and park access
needs,
Meeting Walking Tour cfdowntown Campbell with
the Chamber cfCommerce todiscuss employer and
business district travel needs, auwell aafirst-mile/last-
mile improvements for the transit network.
Outreach events during the second phase will
focus onpresenting proposed projects for the plan,
demonstrating how findings from the survey (Task 1.2)
and from Phase 1event feedback directly informed the
development of proposed projects. The final outreach
event, at the close of Phase 2, will reflect back the
totality of public engagement to date and show how that
engagement is integrated into project recommendations
and prioritization going into the Draft Plan.
The project team recommends that up to two (2)
community outreach events be held virtually to allow
participation from a broader segment of the Campbell
community.
Alto is working with the City of Campbell, the Campbell Union
School District, and partner agencies to conduct Walk Audits for the
Campbell Safe Routes to School program.
I fill P
The project Crf pro� ctteamwill��rc���l�r�rk with our CBO
partner to identify and host up to five (5)
pop-up events throughout the life of the
project. The project team recommends three pop -ups
be held during Phase 1 outreach, two pop -ups be held
during Phase 2 outreach. Pop-up events are most useful
in providing visibility and interest in a project; pop -ups
should be scheduled at the outset of a new project
phase, spurring interest in the project and promoting
the upcoming outreach events and interactive online
tools for public feedback. Pop -ups also provide an
opportunity to engage with stakeholders who may have
not been reached through the Community Outreach
Events in Task 1.4. The pop-up events will take place,
where possible, at existing community events to
maximize potential engagement; examples include
Downtown Campbell Farmer's Market, the Summer
Concert Series at Orchard City Green, along the Los
Gatos Creek Trail, at the Downtown Campbell VTA
Station, or the Campbell Community Center.
'Fask 1,6 Safe Rw_ftes to Sr~l.00;
The project team will actively coordinate with the
administration and local school communities of the
Campbell Union School District throughout all phases
of the public outreach process. Outreach materials will
integrate all existing and ongoing SRTS work, including
information gathered at previous and upcoming Walk
Audits, providing a more complete picture to the public
on the purpose of the plan process. The project team
will ensure the school community is included in project -
wide communications and that Safe Routes champions
at each school are empowered to drive participation in
the plan process. Particular emphasis will be placed on
schools in underserved communities, such as Rosemary
Elementary School in Census tract 5065.01.
a aslw 1.7 P,,.n,.l . � t ''rt� �r) c:,1
The project team will coordinate with City staff In the
development of a City -owned project website for
the Multimodal Transportation Plan. Our in-house
graphic design and web development team can build
superlative graphics, content, and web tools for an
interactive website that will retain utility throughout the
life of the plan process.
The project website will include an interactive webmap
and survey link. During Phase 1 of outreach, the
interactive webmap will be used to communicate
previous plan recommendations and solicit input from
the public on existing conditions. During Phase 2 of
outreach, the interactive webmap will be used to share
proposed projects and solicit feedback. An interactive
PDF of the Draft Plan will be uploaded to the project
website, allowing members of the public to provide
direct comments on the Draft Plan document.
There will be three rounds of comment/revision for the
project website, corresponding with:
• Website setup and launch of Phase 1 outreach
• Round 2 outreach launch
• Draft Plan release
Minimal website text -only updates will be applied
following the conclusion of each round of outreach and
the publication of the Final Plan following adoption.
Ir.S1,8 OLI't each Su nrh,n�urr`y
The project team, following the close of Phase 2 of the
public outreach process, will develop a summary report
documenting all outreach activities, survey results,
and public input. The outreach summary report will
be supplied in draft form to City staff. The Alta team
will update the report once based on a single set of
consolidated, internally consistent comments from City
staff.
Alta's in-house Creative Services team leads all aspects mue sign,
production, and print management msupport mbranding anm
visual identity; maps, print materials, and media ads; mwell cm
mm»mnxiczond reports.
TASK I DEL1\fERABLE&
' Draft and Final Community and Stakeholder
Engagement Plan
` Draft and Final Interactive Survey (Zrounds)
` Draft and Final Survey results report
` Draft and Final Social Media Ads (4pieces ofart) and
supported adpurchasing
` Attendance, collateral materials, and summary notes
for uptofive (5)community outreach events
~ Attendance, collateral materials, and summary notes
for uptofive (5) pop-up events
` Safe Routes toSchool coordination report
' PrcUectwebsite graphics, conteni, arid web tools for
integration into CbywebsKe
- Draft and Final Outreach Summary report
~�� &r ~� ~�� �� ^ � Advisor,
xum��� ��� o.-��n x�������^ m��
Task 2:'Techm/c�a/AAwisorY�mnmnmi�ee[T���
�Vee1inqs
The project team will facilitate amaximum ofsix (6)
meetings ofaTechnical Advisory Committee (TAC).
The project team and partner CBOwill work with City
staff toidentify anappropriate roster ofinternal City
stakeholders, local stakeholders, community leaders,
and local organizations, The TA[will serve not only ax
acritical partner for the plan process, but asavehicle io
amplify plan outreach messages, reaching afar broader
audience than would becontacted through official City
channels, |tisanticipated that one T4Cmeeting may
include participation in the mobility audits (Task 3.7).
The project team will coordinate all requirement,
coordination, and scheduling efforts for |4Cmeetings.
The project ieamwill screen TACpackets with City staff
prior to circu|ation, ensuring materiab, review questions,
and decision space are appropriate for the phase of
the project. Agenda packets will beprovided atleast
five (5) business days prior to7ACmeetings toincrease
efficiency and effectiveness ofTACmeetings. The
project team recommends the TACmeetings are held
T�s< 2_2 �nteoagencyCmqrdinallion ( _ommRtee
(icc) Wetingy
The project team will facilitate amaximum ofsix (6)
meetings nfanInteragency Coordination Committee
(\C{).The |CCwill bring together local and regional
government stakeholders to ensure the plan process
and recommendations are vetted for consistency with
local and regional policies and priorities. kwill also
serve asaforum for resolving agency -level conflicts in
aprivate setting, ensuring aunified front o[support with
the public.
The project team will coordinate all requirements,
coordination, and scheduling efforts for |C[meetings.
The project team will screen ICCpackets with City staff
prior to circo|ation, ensuring materials, review questions,
and decision space are appropriate for the phase of
the project. Agenda packets will beprovided atleast
five (5)business days prior to|CCmeetings toincrease
efficiency and effectiveness nfTACmeetings. The
project team recommends the ICZmeetings are held
virtually to lower barriers to participation,
SK 2 1)EL�ty18, B UHS
Draft and Final TAC membership list
' Organize, coo^dinNe, and facilitate up to six (6)T4C
meetings, providing collateral material and summary
notes
' Organize, coordinate, and facilitate uptosix (6)/CC
meetings, providing collateral material and summary
Analysis
f ,sk 31 I,f dr&u:. R,: lr° st Mr;_rno ,=r''d yua ,n i1 e4 ,, pwIVV
Alta will develop and deliver a memo to request
relevant background documents, GIS shapefile data,
and other data required to develop basemaps and
analysis. Alta will work with the City's project manager
to develop an agreed -upon GIS data structure for the
duration of the project. At the completion of the project,
Alta will provide the project's GIS data in an ESRI
geodatabase.
Alta will request available relevant data, plans, policies,
and regulations as part of the Data Request Memo. Alta
will review relevant approved planning documents to
develop an understanding of the local policy baseline
and active transportation plans and networks in
Campbell. This will include consideration of the pattern
of future growth and development and the impact it is
expected to have on active transportation demand.
Fask 3,,2 a...ovv I raffic Sire- r Network Analysts
Alta will review the current Santa Clara Valley
Transportation Authority Level of Traffic Stress for
accuracy and complete a supplementary level of traffic
stress (LTS) analysis for the bicycle network, ranking
streets from low -stress (LTS 1, suitable for children)
to high -stress (LTS 4, suitable only for "strong and
fearless" bicyclists). This network will be based on the
preliminary LTS analysis derived from OpenStreetMap
data, and is intended to identify large facilities with high-
speed traffic that could pose a soft barrier to bicycle
or pedestrian activity. These preliminary networks will
be refined based on data collected from other data
collection tasks and based on consultation with relevant
staff and stakeholders. Our analysis will illustrate how
stress barriers (e.g., challenging crossings) can create
areas of connectivity and islands along what otherwise
appear to be low -stress roadways. The Alta team will
generate an "existing conditions low -stress network"
based on the results of this analysis.
Low traffic stress network analysis deliverables will
be submitted as a suite of maps with corresponding
narrative findings.
E ak ,i ,f':: (. C r Nk) l ':;D°r4-°ntia1 An N ys4 ;^
Alta proposes the use of local travel demand model
Replica Origin -Destination (OD) data to understand
existing travel patterns with special attention to short
trip distances that can be made as active trips. Based
on this information, Alta will provide estimates of the
percentage of trips that have trip distances that can
be served by active modes or electric micromobility.
A heat map will be generated for the percentage
of trips that can be served via walking, biking, and
electric micromobility, respectively. In addition to this
heatmap, Alta will provide an interactive visualization
of this complex information in the form of an Alta Flow
Dashboard. This analysis will also include identified
barriers to travel, including those identified through
public outreach.
Active trip potential analysis deliverables will be
submitted as a suite of maps with corresponding
narrative findings.
Task, 3,4 Sy:ffety Anlyrs; s
Building on the findings from the VTA Countywide Local
Road Safety Plan (LRSP), Fehr & Peers will conduct
a crash landscape analysis based on the collision
characteristics. Using the data collected in Task 3.1, Fehr
& Peers will analyze existing conditions and historical
trends to baseline the level of fatal and serious injury
crashes. We will analyze the locations where these
crashes are occurring and compare higher risk locations
and corridors to the City's EPDO corridors identified in
the VTA Countywide LRSP. The analysis will investigate
the traits of the parties involved, crash types (e.g.,
rear -end, broadside), preceding movements, unsafe
behaviors, and other contributing factors like time of
day, weather, or alcohol influence.
Fehr & Peers will produce crash maps and provide
corresponding tables with geographic crash summary
statistics reflecting crash data Involving all modes
(motorists, pedestrians, and bicyclists) and crash
data within underserved communities, noting any
disproportional safety effects.
Alta Civic Analytics Explainer
am
Active Trip Potential (ATP) will be important to understanding existing travel patterns in
Campbell. Our team will analyze our findings to create a tailored approach for the City's
multimodal pion and estimate the percentage of trips that have trip distances that can be
served by active modes or electric micromobility.
Active Trip Potential (ATP)
Identifies trips whose distances are
short enough to be accommodated
by walking or biking.
Our evaluation of ATP includes
looking at the number of trips less
than three miles.
Different modes are suitable for
different trips based on the
transportation options that
support them.
Walk Trip Potenial
(0-Imi)
( P *D Bike Trip Potential
(1-3mi)
E-Bike Trip Potential
(3-6mi)
Drive and Transit Trip
Potential (>6mi)
ATP Zonal Summary
When we look at all the activity
occurring within a zone, we
scrutinize both the estimated
number of trips in the zone and their
lengths. Locations with high rates of
short trips are potential candidates
for active transportation
investments.
ATP TRIPS
% of Trips less than or equal to 3mi
Fewer ATP Trips
I I
InMore ATP Trips
i resk ..i.5 r ziris4'f a rs A a`y s~ s
Fehr & Peers will map and detail route alignment,
service patterns, and major markets served for all
existing transit services in the City including fixed
route, demand response, and commuter rail services.
We will evaluate route ridership and stop and route
performance in GIS. Based on ridership analysis, Fehr
& Peers will conduct an inventory of physical attributes
and facilities at up to three high volume stops/stations.
As an optional task, Fehr & Peers can map
umwalk and bike sheds from transit stops to
determine transit accessibility and help identify
first/last mile improvements. We can overlay
sheds with U.S. Census data to understand the number
of people and jobs served by the route. We can also
compare demographic data to determine if there are
inequities in who is currently able to access service.
'rask 3.6 k:qbuity A,n a� ysss
To provide an enhanced view of equity, Alta will conduct
an equity analysis using a data -driven approach that
prioritizes network segments with higher rates of trips
taken by disadvantaged or vulnerable populations
based on the Replica Places Platform. This approach
moves beyond focusing solely on where disadvantaged
community members may live and tries to examine
which facilities they are currently using as part of daily
life. The simulated weekday activity -based model
results will be stratified to show simulated person trip
volumes in relative or absolute terms at the segment
level on major travel corridors. Special attention will
be paid to demographic groups who are likely to face
mobility restrictions, including populations that are low
income, lack vehicle access, and are ethnic minorities.
Alta will show this data relative to other types of equity
indices readily available or prepared as part of the
larger project. Key patterns and trends in the person trip
data will be cataloged and tabulated within the equity
sections of relevant memoranda. This information can
guide the prioritization of facilities so that multimodal
improvements benefit vulnerable community members
who could use more travel options and improve access
to life -enhancing services and community centers.
Equity analysis deliverables will be submitted as a suite
of maps with corresponding narrative findings.
The Alta team will organize and facilitate two (2)
in -person Mobility Audits of approximately 90 minutes
each, which can be conducted with the TAC (allowing a
stronger focus on technical observations and issues) or
opened to the public (facilitating greater engagement
and community -supported solutions). Potential locations
for mobility audits include John D. Morgan Park, the
Community Center, and Campbell Park. The schedule of
the Mobility Audits may be coordinated with a meeting
of the TAC.
Mobility Audits would include walking the streets that
provide access to the public park to observe existing
infrastructure and travel behavior. The observation
period would be followed by a group discussion to
consolidate identified issues and concerns for public
park access.
The Alta team will develop a draft summary following
each event, which will be included as part of the
Existing Conditions Memo (Task 3.8). Draft memos
will be submitted to City of Campbell staff for review.
The Alta team will respond to one set of consolidated
comments to Incorporate into a final memo inclusive
of all audits. The recommendations identified from the
Mobility Audits will inform the Plan's recommendations
and the prioritization process.
G Fls" a, ISExisting Cordd''t�c,7ns M edti,o
The Alta project team will develop an Existing
Conditions Memo, consolidating the analysis and audit
tasks Identified in Task 3 into a single document. The
City will provide a single, consolidated set of internally
consistent comments to the Alta team before the draft
memo is updated and finalized.
.f,ASE°(3 DEUM'"`:V' �"a�:l'�;Lim S
• Draft and Final Data Request Memo
• Draft and Final Low Traffic Stress Network Analysis
• Draft and Final Active Trip Potential Analysis
• Draft and Final Safety Analysis
• Draft and Final Transit Access Analysis
• Draft and Final Equity Analysis
• Draft and Final Mobility Audits for up to two (2)
locations
Draft and Final Existing Conditions Memo
Task 4: Recomniendations and
Alta will work with the City to develop a set of
quantifiable short-, medium-, and long-range goals,
objectives, and performance measures, establishing
a clear and compelling vision for walking and biking in
Campbell.
Goals, objectives, and performance measures will be
aligned with priorities from existing City and regional
planning documents, considering the intersecUnna|ity
between safety, connectivity, equity, mobility, and
sustainab||kyVVewill draw onour national library o[
best practice policies, aswell esour work developing
performance measures including such guidebooks
esthe Federal Highway Administration's Measuring
Multimodol Network Connectivity. Through this task,
Alta will also work with the City to identify existing
policies that may need toberevised for asuccessful
K4uV|moda|Transportation Plan.
Aspart ofthis task, Alta will develop adraft Goals and
Objectives technical memo for City review. Following a
single set o[internally consistent comments, the memo
will beupdated and finalized for use inthe Draft Plan.
T, sk42C'apita|P�ojects�ec�rmmen�s��ons
Alta will develop a combined, prioritized set of
recommendations toimprove walking and bicycling
throughout the city with afocus oncreating anetwork
for all ages and abilities. This task will beinformed hy
existing best practices, outcomes from the community
outreach process (Task 1).input from technical advisors
(Task 2) and Existing Conditions Analysis (Task 3).
Maps depicting existing, funded, and proposed
pedestrian and bikeway projects will bedeveloped
along with aproject list with the project name, proposed
facility type, segment endpoints, and segment length
for each recommended improvement, Recommended
improvements will include, but are not limited to,
locations where Class |Vbicycle facilities, separated
intersections, o/enhanced pedestrian crossings are
most appropriate.
AKa's Civic A^alyUcsteam has developed tools to
streamline prioriUzaUonanalysis ineither 6|So/Excel.
Based onthe types o[data available, Alta can use
qualitative orpercentile-based scores Locompare up
toeight (8)different metrics for the entire study area.
This approach overlays ahexagonal grid onthe study
area and evaluates need and project impact unamicro
|eve|, enabling flexibility |n project extents, adjustments
iocriteria weighting, future assessments, and changing
physical conditions. The Alta team will develop adraft
prior\Uzation methodology for review and comment
bythe City, TAC.and |CCbefore being applied tuthe
capital project recommendations inTask 4.2.
Task ,1, 4�ecmmmemded�n�Jr�ms
Drawing onthe sociodemographicanalysis and the
medium-io-long-term measurable objectives, Alta will
recommend non -infrastructure programs, identifying
responsible implementing departments, agencies,
orpartner groups. Programmatic recommendations
will hebased onbest practices and proven records
o[effectiveness. Alta iathe only active transportation
firm with adepartment dedicated toplanning and
implementing education and encouragement
components of active transportation programs.
1"�S�Kl40�Q�E��BL��
` Draft and Final Goals and Objectives
' Draft and Final Capital Projects Recommendations
^ Draft and Final Phor0zaUonMethodology
Draft and Final Programmatic Recommendations
��/sk 1551: 11 npKe0NeKitat^on F�)UaUi�
The Alta team will prepare uptosix (6) feay|tle,
imp|ementaNeproject concept designs, drawn from the
highest priority projects identified inTask 4.Concept
designs will beshown |nCAD'based.P5R-equiva|ent
design concept plans with illustrative overlays mshow
the project elements. These plans are meant 0obe
easily understood bythe general public, but can also
beused tocreate pxs8minarycost estimates and align
with the requirements ofthe Safe Streets and Roads
for All (SS4A)and Ca|transATPgrant programs sothat
the recommendations can beincorporated into future
grant applications for implementation. All infrastructure
recommendations will beinformed byexisting
conditions information, mobility audits, stakeholder
input, and professional judgment.
Each project concept design will beassembled |na
^grant-eady^package, including cost estimates for the
planning, design, and construction phases —along with
prudent contingency costs.
Project concept locations will beexplicitly agreed -to
prior towork on[his task; each project concept
design will herevised once based onasingle set of
consolidated, internally consistent comments from the
a;.)Aw 5 2 Er,r.'t4PArai
The implementation strategy will consider several
factors that determine the feasibility of projects. Alta will
create an implementation plan that assembles priority
projects into "implementation packages" and phases
them for either short-term, medium -term, or long-term
implementation.
i a,sk 153 Ccst 4 Z& ri rte
Planning -level cost estimates will be developed for
bicycle and pedestrian on- and off -road facilities based
on existing industry costs and comparable recent
City projects. Cost estimates may include permanent
improvements as well as quick -build options.
The Alta team will leverage its knowledge of funding
for active transportation projects to develop a relevant
list of funding streams for project implementation.
We will work with City staff and regional partners to
identify available funding sources for further planning,
engineering, and construction work. This will help the
City identify both priorities and appropriate methods for
implementation, including relevant funding sources.
fir° ':flt °; Iri.:LJV R Y,'S LE
• Draft and Final List of six (6) project concept locations
• Up to six (6) Draft and Final Project Concept Designs,
including associate cost estimates and organized as
cut -sheets for future grant applications
• Draft and Final Implementation Plan, including list of
prioritized projects
• Draft and Final Cost Estimates and funding matrix
1ask 6: Draft and Final Fllari
f"errll< 6.'1 Adni�nistraf ve f4-aft F'ian
Building from the memoranda developed in the
preceding tasks (Task 1 Community Outreach, Task 3
Existing Conditions Analysis, Task 4 Recommendations
and Prioritization, and Task 5 Implementation Plan), Alta
will prepare an Administrative Draft Plan in Microsoft
Word. Alta will submit this Administrative Draft to City
staff for review. Alta will address up to two (2) rounds of
consolidated, non -conflicting comments from City staff.
Following the preparation of the Administrative Draft
Plan and addressing City comments in Task 6.1, Alta
will incorporate the Task 6.1 Microsoft Word draft into
an Adobe InDesign template to create the Public Draft
Plan. The Draft Plan will be an attractive, reader -friendly,
graphic -rich document. It is anticipated that the Public
Draft Plan will be presented following Phase 2 of public
outreach. The Alta team also proposes posting an
interactive PDF of the Public Draft Plan to the project
website for a period of one month. Interactive PDFs
allow the public to post comments directly onto the plan
pages, noting areas of improvement. These comments
can then be reviewed by the Alta project team and
incorporated into the Final Plan. It is anticipated that
Alta will address up to one round of consolidated non -
contradictory comments.
te,sk 6,3 Fi ra( I.aR�;, n
Alta will revise the Public Draft Plan and produce a Final
Plan based on public comments and guidance from City
staff. Alta will provide the City a minimum of two weeks
to conduct a Final Plan review to identify any remaining
"fatal flaws." Alta will revise the Final Plan based on one
set of consolidated, non -contradictory City comments.
15 a S Rt. 6 DEG k°°'{t R_: A, B L E B e.
Draft and Final Administrative Draft Plan
Draft and Final Draft Public Plan
Draft and Final Final Plan
Alta is at the forefront of using low-cost demonstrations to help
communities prioritize and understand proposed transportation
improvements. Alta worked with the City of East Palo Alto to
construct Ouick Build traffic circles and based on positive feedback
the City received, they are moving forward to construct them as a
more permanent and aesthetically pleasing traffic calming solution.
T�nsk �- 0ty COLlmcd Review/
A1,-,,vM
The Alta team will develop presentation materials
for Lip tofour (4)meetings ofthe City Council,
Bicycle Pedestrian Advisory Committee, orPlanning
Commission. City staff will determine which
meetings and stages they prefer tohave anAlta staff
presentation, This scope o[work anticipates:
^ One meeting atthe kick-off tothe project orpriorto
the launch ofPhase 1community outreach
^ One meeting prior tothe launch ofPhase 2
community outreach
` One meeting to review the Draft Plan
- One meeting for the adoption ofthe Final Plan
VYeanticipate each meeting Lobetwo tothree hours in
~ Presentation materials and attendance aiuptofour
(4)public hearings (Bicycle Pedestrian Advisory
Commission. Planning Commission. or City Council)
^ Summary notes and action items
Opflarial ri sks
Transport�'itimnhnmp�,nct�"eeStudy
The purpose u[a"nexus study" |stoestablish the nexus
(or relationship) between new development that occurs
inajurisdiction and the need for new and expanded
transportation facilities. After establishing the nexus,
the Study calculates the development impact fees io
belevied for each land use type inthe areas o(benefit,
based onthe proportionate share ofthe total facility use
for each type ofdevelopment, Anexus study identifies
the maximum allowable fee but does not determine a
particular fee level; the relevant policy -making body
(in this case, City Council) has the authority hodecide
specifically what fees will becharged within the
framework provided by the nexus study.
Ifselected, Fehr & Peers will develop amemo providing
discussion onimpact fees inCalifornia and a"case
Study" comparison o[the transportation fee programs ,f
two similar jurisdictions that contain elements that may
beapplicable orinstructive oothe City. Adetailed scope
and fee for this optional task will bedeveloped aithe
time of the request.
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Alta anticipates wewill need assistance from City staff
onthe following steps o[the process:
^ Data Needs Memo Response
^ Community Stakeholder & Engagement Plan local
otakeho|de/ident|fication/iotmductions
^ Staffing support for public outreach events &pop -ups
^ Communications suppnrtfor public outreach phases
` Support for project websitehosting onCity webs|te
^ Participation in Mobility Audits
^ Coordination with internal stakeholders for [CC
meetings
` City adopted design guidelines for Concept Design
development
^ Staffing support atCity Council meetings and
facilitating agenda packet submission
The Alto team iscommitted mproviding orange mengagement
opportunities for community members and stakeholders, with
the goo/ nrmomnoxeasy, fan, and convenient for participants m
provide feedback.
Exhibit B — Budget and Fee Schedule
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2 Applicarit Profile..... ......... ....... ........ ....05
3. Statemien't of ...... ................................ ......... 07
4. Project Approach..-,, ... ......... ........... .................................. 08
5. Assistarice Neededfronn it toff.......... ........... ...... —.- ......... 18
6. Biudget and SchedUle .......... ......... -.- ......... 19
Stateiii,nent of Qualifications; Relevant Experier me...... ........... 21
8. Projlect Team .... ............. ........ ........ 34
9. References....-........ . ......1 ...... ...... ................. ....4
10. Conflict of Interest Statemmnt........ ............ ................. ......... . 40
11. Contract dits..... ...... ............ .............. ...... ....... ...... 41
.... 43
1. ExeCL!"UVe- Surnmaiw�
ai" a
Tiffany Hudson
Environmental Programs Specialist
City of Campbell
tiffanyh@campbellca.gov
RE: Proposal for City of Campbell Multimodal Transportation Plan
Dear Ms. Hudson and Members of the Selection Committee:
FEBRUARY 25, 2025
On behalf of the Alta Planning + Design, Inc. (Alta) team, I am pleased to submit this proposal to the City of
Campbell (City) to develop the City's first Multimodal Transportation Plan. Our team of experts will support the
City on this precedent -setting plan with focused project management and creative, functional solutions that are
responsive to the current needs of residents, employees, and visitors. Alta will introduce innovation at every stage
of this project. We are not only the nation's leading firm specializing in active transportation, but we also have a
dedicated department focused on planning and implementing education and encouragement components for
active transportation programs. We are fortunate to have an excellent working relationship with the City from our
experience collaborating on the City of Campbell Safe Routes to School (SRTS) mapping and walk audit project.
We are pleased to partner with Fehr & Peers and Catalyze SV. Fehr & Peers, a transportation firm with an office
in San Jose, brings 40 years of experience working in Santa Clara County. Their work includes the Campbell
Transportation Improvement Plan, Campbell General Plan, Bascom Avenue Complete Streets Corridor Study,
and ongoing efforts pursuing multimodal enhancements along Hamilton Avenue. Catalyze SV is a community -
based organization that works with people across Silicon Valley, specializing in equitable and inclusive community
engagement. Catalyze SV's work in Campbell includes supporting the City's efforts to build more housing
and sustainable development through support letters on City applications for regional grants and statewide
recognition, including on its Hamilton Avenue Precise Plan. Catalyze SV is also supporting the Cambrian Park Plaza
redevelopment in unincorporated Campbell. We will leverage our professional relationship to collaborate on public
engagement, existing conditions analyses, the development of transportation infrastructure recommendations, and
project prioritization.
We are excited to provide the following experience and expertise needed to complete this critical project
successfully:
Con l.M xtuaI kno\vledgge of active b,airi spa° rtatia^n pilla sw' ing ;and irnpl!er eritrp,ioin Qn CKswispbeg9: Alta has been
innovating in multimodal transportation planning within the Bay Area for decades. We are proud to have
collaborated with the City of Campbell on the SRTS mapping and walk audit project, building strong stakeholder
relationships that will enhance future public engagement. We have successfully delivered similar multimodal
transportation plans for Milpitas, Santa Clara, Sunnyvale, Mountain View, Los Altos, Palo Alto, and Santa Clara
County. We are also well versed in Caltrans standards and active transportation updates, having worked on the
California State Bicycle and Pedestrian Plan, Caltrans D4 Bike Plan, and more recently, the Caltrans Bay Area
Bike Highway Study. This well-rounded regional knowledge will benefit the project and allow us to hit the ground
running.
C tUng r'taw ge cnfrastruch,re da�sifgn and un7l{shrsmeni;af:on r xper Cu.: e: Alta is a national leader in the development of
innovative techniques to improve multimodal transportation networks. We coauthored the National Association of
City Transportation Officials' Urban Bikeway Design Guide and the Federal Highway Administration's Small Town
and Rural Multimodal Networks Guide and have developed white papers on implementing protected intersections,
long-distance bicycle networks, and facility designs inclusive of devices like electric scooters. Alta also led the
concept and design of some of the country's first separated bicycle facilities and intersections, including the
Central Bikeway study for the Santa Clara Valley Transportation Authority. We create dynamic planning documents
and graphics that effectively communicate technical transportation concepts to a broad audience.
304 12TH STREET. SUITE 2A. OAKLAND, CA 94607
' Leacer. ivamaiysis toefls: Alta has worked with cities and private sector clients throughoutthe BayArea and
nationally to implement analysis tools that consider the stress experienced by transportation system users. Alta
has developed GIS tools to understand and communicate how to create low -stress networks and validated these
techniques with detailed survey data, such as our recent work on the 2024 Santa Rosa Active Transportation Plan,
where we identified stress -adjusted network connectivity metrics for walking and biking using modeled activity
data. Additionally, Our work in the Caltrans D4 Bike Plan and Caltrans Bay Area Bike Highway Study allowed us to
understand travel patterns to predict demand for bicycling and other active transportation options throughout the
^ K8ean4nq)h|cmmmuni�y("nga)ament:Community engagement isatthe core ofAka'swork. VVeare skilled at
facilitating public workshops, walk audits, POP -Lip events, and other activities to garner public Support for active
transportation projects. We are excited to collaborate with Catalyze SV on community engagement. We will
leverage our collective Community engagement expertise and facilitation skills, to ensure that all voices are
heard. We are proud to have staff who represent the Communities we serve and encourage the public to provide
meaningful feedback and cultivate investment in a project's long-term success. We produce outreach strategies
that meet community needs and are accessible to diverse audiences. Visual communication is critical, and our
ieam's|n'housewebdeve|opersandgmphicdes|gnershaveLheskiUsioceateanimaUons.po4ec(videos.and
compelling graphics to show proposed concepts to community audiences clearly.
^ NnzpierneWat�on4:ocused, p�ans: Alta goes beyond planning to bring recommended projects through design and
construction. Engineers and designers will play key roles on our team, evaluating new and previously planned
facilities for fatal flaws from a constructabi||tystandpoint. Alta is also familiar with application guidelines and criteria
for the Active Transportation Program (ATP), Sustainable Communities Grant Program (STP), and other regional
and County funding Sources. We have helped our clients secure over $1 billion in funding for active transportation
improvements nationwide —including $100 million in Affordable Housing and Sustainable Communities —and have
written dozens ofplans for California Communities that prioritize imp|ementab|e pnojects, setting communities up
for successful plan implementation.
1, Jeffrey Knowles, will serve as Principal -in -Charge, oversee the team, direct effective resource allocation, and
implement quality control. Christopher Kidd will serve as the Project Manager and the City's primary point of
contact. He has significant experience leading multimodal transportation plans (including the 2016 Cupertino
Bicycle Transportation Plan) and coordinating effective and meaningful public outreach processes. Christopher
is adept at managing interdisciplinary teams of planners, engineers, and designers and identifying innovative yet
practical planning solutions. Our team is excited to collaborate with the City on this important project. Ifyou have ally
questions about our proposal, please contact rne at (510) 788-6878 or at jeffreyknowles(Oaltago.com.
All work for the Campbell MUltinlocial Transportation Plan will be performed from our office in Oakland, located at
Sincerely,
Jeffrey Knowles, /VCP
Principal -In -Charge
(510)788-6878
jeff reykomw|es(c))abago.com
Alto Planning + Design, Inc.
-F,wv4- 411,Jvcp
Brett Hnndorp
[h|efExecutive Officer
(610)788-6871
bhnndorp@a|tago.com
Alto Planning +Designhic
(Authorized to sign)
304 1zTHSTREET. SUITE zA,cmmAmD.cAy*su7
it a
2.
Applicant Profile
i LJSl NG Ski„ GI G i1"'I"""IG l III }i H',Il 0r1! MAT t, P,4
Name: Alta Planning + Design, Inc.
Address:
101 SW Main Street, Suite 2000
Portland, OR 97204
Telephone: (503) 230-9862
Website: https://altago.com/
Federal Tax ID: 680465555
PR G M A.R `( ,,1,-. IX0 k' C,T..
Christopher Kidd
Senior Planning Associate
30412th Street, Suite 2A
Oakland, CA 94607
(510) 540-5008
christopherkidd@altago.com
Alta is a sustainable transportation consulting firm
dedicated to creating active, healthy communities
through planning, landscape architecture, engineering,
and education/encouragement programs. Alta was
founded in 1996, when cities and communities were
calling for safer streets for people walking and bicycling.
We pioneered the field of active transportation and
evolved into a visionary multimodal practice. As a
global leader in mobility innovation, we are dedicated
to working across disciplines to address social justice,
safety, and environmental resilience.
Y1uAf"MDAl f"a'II.: G1,,N fp PlL.fr1T
Alta works with communities to provide opportunities
for people to choose bicycling and walking for
recreation and transportation. We have developed
plans for over 500 jurisdictions throughout the United
States. Our planning process includes extensive field
work on bicycle and on foot, engaging residents
and stakeholders through group rides, audits, and
engagement activities, and documenting existing
conditions and identifying needs through readable
maps, photographs, and narrative discussion.
Ser%rices
• Multimodal transportation plans
• Landscape architecture and site design
• Transportation and traffic engineering
• Greenways and corridors
• New mobility strategy, workflow, policy, and
program evaluation
• Mobility hubs/micromobility/bike share
• Green infrastructure and greenhouse gas emission
strategies
• Complete Streets
• Bicycle and pedestrian integration with transit
• Bicycle and pedestrian facility design guidelines
• Civic analytics
• Trail safety and sustainability audit
• Signage and wayfinding
• Construction documentation and administration
• Safe Routes to School programming and
infrastructure
• Public engagement, equity, and inclusion
• Technical assistance and training
• Education, encouragement, branding, and
marketing services
Campbell Multimodal Transportation Plan ALTA PLANNING + DESIGN, INC.
�m
Nat^orm^de ML11t~00odaK Plarin`ng Experience
Alta has developed active transportation plans for over 500 jurisdictions throughout the United States. We have
assisted these jurisdictions with master planning efforts that are tailored to their landscapes and take into account
the various modes o[travel, including bicycle, pedestrian, roadway, transit, and rail. The following isasampling ofour
regional and national active transportation planning project work from the last 5 years.
Campbell mmm""ma/Transportation Plan xLn`PLANNING , DESIGN, INC. ��
3,, State
it l^" umu P N Understar-iding
The Alta team understands the City of Campbell
is seeking assistance to develop a Multimodal
Transportation Plan. In partnership with Fehr & Peers
and Catalyze SV, we will create a plan that accounts
for Campbell's unique geographic characteristics
and diverse communities, advances mobility for all
Campbell's residents and visitors, and gives everyone
easier and safer access to parks and recreation. Our
work in the region encompasses a variety of planning,
engineering, and public engagement efforts that are
shifting the active transportation landscape of Santa
Clara County.
We are excited about continuing to work with the City
to:
ymo!davew op ash c iJdk'Ipr iCr'V"XS ive r:tian that aPotori s
rea¢i0essly vvr th other City y,p ratNs: Our
multidisciplinary team will develop a comprehensive
mobility plan that will integrate and complement
other citywide efforts such as the housing element,
Climate Action Plan, and Capital Improvement Plan. By
taking a proactive approach toward plan integration,
the Multimodal Transportation Plan will become
an implementing asset for the City, maximizing the
benefits from future growth and limiting negative
impacts on the quality of life of today's residents.
Leverage ongc:k ng Safe: Routes to Schooi l,lIanuring
oit°au-lk: The Alta team is already familiar with the
communities, needs, and challenges across Campbell
through our work on Safe Routes to School (SRTS)
maps. The process involved developing suggested
walking/biking routes and improvement plans
around schools, which has allowed us to build
strong relationships with the Campbell Union School
District and school communities across the city.
Deep familiarity with this ongoing effort will result in
efficiencies for the public engagement process and
the development and prioritization of capital projects.
By integrating projects developed by Alta through the
school site improvements process, the Multimodal
Transportation Plan can inherit a strong foundation of
community -supported projects to build a connected
network of bicycle, pedestrian, and transit access
projects.
iJse oi.. jtretch to bl iHd 4t',at°, ¢'ohnV114.x1 �':y, 'ik1t,'I
bf,,! Nm jinn: Community engagement is at the core of
Alta's work. Our outreach team, partnering with local
community -based organization (CBO) Catalyze SV,
will provide extensive public engagement in various
formats meant to lower barriers to participation.
Our team will build upon relationships developed
during the Campbell SRTS mapping and walk audit
project. Our approach to community engagement
is to emphasize and celebrate the joy and quality of
life when walking and biking are safe, comfortable,
and available to people of all ages and abilities. The
engagement process is an opportunity to build a
sense of community and belonging, even among
participants who disagree. This process will help
create a shared foundation for the plan, smoothing the
approval and implementation process into the future.
Catalyze SV specializes in inclusive and transparent community
engagement strategies and facilitations for public and private
sector clients, such as an open house hosted for VTA's Transit -
Oriented Development.
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan
� ��
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Approach
�=��0������ �w������ �
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The City ofCampbell ixembarking upon its first -ever
MuKimoda|Transportation Plan. Previously focused on
vehicle congestion and traffic safety projects, the City cf
Campbell }xpoised for apivotal plan toalign with state -
mandated prioriUesamundsuata|neb|etransporiaUon.
emissions reduction, and planned increases inthe
housing supply inhigh-opportunity areas.
The City |sengaged |nacomprehensive transportation
effort, including 5RTSimprovement plans for every
school |nCampbell and anin-process Traffic Safety
Action Plan (target completion date o[December 202Q.
Tocompliment this effort, the Alta team wmu|dlike to
focus onthe following:
Reach oodersepvedcomrnun�fles:Our partner,
CatalyzeSv isadept atreaching and engaging with
undersemedcommunities across Santa Clara County.
inaddition 0oreaching populations inthe Rosemary
and South Bascom communities, wewill focus on
reaching Transportation -Based Priority Populations, as
measured bythe [a|transTransportation Equity Index.
Youth, seniors, low-income residents, and residents
with disabilities are among those most impacted by
transportation challenges —our outreach process will
uplift their voices, creating better outcomes for the
whole community. The Alta team has also completed
SRTSwalk audits inthese areas and can leverage those
established relationships toreach deeply within each
Abmc�ncec sc,tc)(copita�projects: The combination
ofAlto Planning + Design and Fehr & Peers provides
the City ofCampbell with expertise across the full
breadth o{transportation needs |nthe Mu|Umoda|
Transportation Plan, Bicycle and pedestrian needs must
hebalanced against transit performance, accessibility,
park and recreation opportunities, and access needs
for businesses and employers, Our team ispositioned
iodevelop acapital projects list that balances the
needs u[all stakeholders across Campbell, creates
synergistic opportunities Wimprove travel for all modes,
achieves state -mandated policy goals, and isprioritized
according toarational and defensible system.
G�rnnt-re �dy Rp� noncepl[ siThe Alta team knows
the strength ofatransportation plan lies inthe
ability o1acity tosee its recommendations through
to implementation, As such, the top priorities of the
Mu|Umoda|Transportation Plan must becompetitive
for limited grant funds. Through our SRTSwork across
California, the Alta team has piloted alow-cost Project
Study Report (PSR)-equiva|entdesign process. These
graphically rich and compelling concept designs are
developed inCAD, allowing eneasier transition from
grant application todesign—and ensuring projects are
feasible and based onreal roadway measurements, Our
team is intimately familiar with application guidelines
and criteria for the AJP,5TP,and other regional and
county funding sources.
For more infonnabon'refer topage 34for our proposed
subconsu|ianisand CB(}sinvolved,
ZID�oe of Wol,�
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_ Project .�
TaakO1 Kick -Off Meeting
Alta will prepare for and host avirtual project kick-off
meeting for the project team, which will include the
core team working for the City, the Alta team, and the
participating CBDs.Recommended objectives for the
kick-off meeting include:
' Review and confirm the scope, budget, and schedule
. Review the project goals and objectives
^ Discuss initial data needs, outreach and engagement
strategy, and anticipated level o[effort from City staff
~ Establish overall expectations, including
communication channels, project templates, file
sharing, and protocols for, reviewing and sharing
deliverables
Alta's Project Manager will prepare akick-off meeting
agenda and distribute ittoattendees before the
meeting. Following the kick-off meeting, Alta will
prepare meeting minutes summarizing the key
discussion points from the call and arevised project
schedule. The revised project schedule will include
major deliverable milestones, City and public review
periods, and key hearings.
This subtaskincludes ongoing project management,
including upto24monthly Project Delivery Team (PDT)
meetings over the 36-munthproject schedule, PDT
meeting agendas and minutes, and twenty-six (26)
monthly invoices and progress reports. Meetings will be
one hour induration and conducted virtually.
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan
G A SI,( 0 CG_ \/1`. R A, BE &
• Kick-off meeting agenda, support documents,
facilitation, and minutes/action items
• Project schedule breakdown (simplified and detailed)
• Monthly project management meeting agendas,
project status reports, and minutes/action items
(assumes 26-month project)
• Monthly invoices and progress reports (single monthly
invoice, with budget/progress)
Task, 11 Wld StakeR'°�oWelr
i IIgag Inelnt IP" an
The Alta team will work closely with our partner CBO,
Catalyze SV, and the City project management team
(PMT) to develop a Community and Stakeholder
Engagement Plan that will identify strategies to
meaningfully engage with Campbell's broad array of
stakeholders and community members. We anticipate
the Community and Stakeholder Engagement Plan will
describe outreach activities that will take place over two
phases:
PHASE 1: DISCOVERY — Understand unmet multimodal
needs for the City's residents and visitors.
PHASE 2: RECOMMENDATIONS — Provide
opportunities for the public to refine project
recommendations and to inform the prioritization and
implementation process.
The Community and Stakeholder Engagement Plan will
include a schedule of activities (minimum of 10 public
engagement events), deliverables, and anticipated
actions required of the City. Engagement strategies,
both online and in person, will encourage open and
meaningful conversation among a diverse range of
stakeholders on active transportation issues and needs.
We are sensitive to the limits on participants' time and
will structure outreach and engagement opportunities
that align with existing meetings and events as much as
possible. The Community and Stakeholder Engagement
Plan will also develop key messages to clearly identify
public decision space, helping establish a baseline of
trust at the outset of the project.
Task 1,2 Cat, rnn11@wal4`' tyl Sui ,,,ey
The Alta team will develop a two-phase online
interactive community survey. Alta has developed a
technology to support online survey and map input
that works well on computers, tablets, and phones.
Surveys will be designed with our CBO partner and the
Technical Advisory Committee (Task 2). The surveys
will be available online and printed to maximize survey
responses. The surveys will be promoted on the City's
website and at the community outreach and pop-up
events (Task 1.4 and 1.5).
During the discovery phase, users will be able to
provide feedback in the form of points and lines on the
map with information such as:
• Frequently used routes and preferred routes
• Origins and destinations
• Bicycle/pedestrian network gaps
• Difficult crossings, perceived safety issues, and
connectivity barriers
• Recreational and commuter needs
• Pavement quality, wayfinding, and signage issues
• Desired bike parking and other support facilities
This interactive tool has generated hundreds of
comments for many of our previous and existing
projects, including the Santa Clara County Active
Transportation Plan. See the Rosevil e 91" PubIlic Input
Map and Survey for a live example of an interactive
input map. The maps can be brought to community
meetings and pop-up workshops on iPads to
encourage additional engagement from those without
access to the internet.
During the recommendations phase, Alta will develop
a second community map survey where residents can
provide input on recommended projects and project
prioritization.
In support of the community survey, the Alta team
will develop up to four (4) pieces of social media art,
supported with ad purchasing.
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan
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hill, �i J ROW,
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An online community input map will ueoneffective tool for outreach and engagement during the planning process. The Alto website
developers are skilled v/creating interactive tools like the Sacramento Active Streets Map, pictured above.
Taskt3Ti_rgetecf�ronno�an
The Catalyze SVteam wiUuse their experUse
NMI
and local knowledge toconduct targeted
outreach toensure vveare reaching
populations that may not have the Lime and resources
ioattend other outreach events. These populations
may include homeowners, renters, small businesses,
local organizations, and neighborhood associations with
particular emphasis |nundeaervedCommunities (the
Rosemary neighborhood inCensus tract 5055D1and
South Bascom area inCensus tract 50Z1D2>.
The targeted outreach methods may include door-
to-Uoorout/each.intemiowy.uoUpassingoutMyers.
The bulk ofthe targeted promotion will occur during
Phase 1ofoutreach toensure the initial concerns
from the community are heard toinform project
recommendations. The targeted outreach will direct
people tuthe project vvebs|teand community survey;
inform them ofupcoming outreach opportunities; and
listen toCommunity concerns and priorities for the Plan,
lFF�Ts�14 C'o� nrnlunNy Outnee&,� Events
The Alta team, incoordination With Our CBOpartner,
will organ|ze, promote, and lead five (F) community
outreach workshops throughout the life ofthe project,
The content and purpose o(each outreach event will
Ueestablished |nthe Community and Stakeholder
Engagement Plan (Task 11)and will bevalidated hythe
Technical Advisory Committee (Task Z1)before being
finalized. This scope ofwork assumes three Eqevents
will take place during Phase 1o[the outreach process
and two (2)events will take place during Phase 2ofthe
outreach process.
Outreach events during the first phase will focus
onproject introduction, identification ofneeds and
challenges, aswell asopportunities toengage |ndepth
with key stakeholder groups ontheir specific issues.
Below are proposed outreachevents for the first phase,
with the understanding that details may berevised via
input from the Technical Advisory Committee.
` Meeting 1:Virtual workshop tointroduce the
community at -large Lothe muWmode|transportation
plan and solicit feedback onneeds, barriers, and
suggestions. Special focus onsafety and access
needs for vulnerable populations including Youth,
families, seniors and residents with odisability.
` Meeting 2:Biking Tour o[parks and major trails, with
estakeholder focus unrecreational and park access
needs.
' Meeting 3,Walking Tour ofdowntown Campbell with
the Chamber ofCommerce todiscuss employer and
business district travel neeUs, as well as first-mile/last-
mile
Outreach events during the second phase will
focus onpresenting proposed projects for the plan,
demonstrating how findings from the survey (Task 1.2)
and from Phase 1event feedback directly informed the
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan 10
development of proposed projects. The final outreach
event, at the close of Phase 2, will reflect back the
totality of public engagement to date and show how that
engagement is integrated into project recommendations
and prioritization going into the Draft Plan.
The project team recommends that up to two (2)
community outreach events be held virtually to allow
participation from a broader segment of the Campbell
community.
Alta is working with the City of Campbell, the Campbell Union
School District, and partner agencies to conduct Walk Audits for the
Campbell Safe Routes to School program.
M H "T'z,s, a,''a,5 L."'ornigiunity f' :alp-LJp Events
nts
The project team will work with our CBO
partner to identify and host up to five (5)
pop-up events throughout the life of the
project. The project team recommends three pop -ups
be held during Phase 1 outreach, two pop -ups be held
during Phase 2 outreach.
on the purpose of the plan process. The project team
will ensure the school community is included in project -
wide communications and that Safe Routes champions
at each school are empowered to drive participation in
the plan process. Particular emphasis will be placed on
schools in underserved communities, such as Rosemary
Elementary School in Census tract 5065.01.
The project team will coordinate with City staff in the
development of a City -owned project website for
the Multimodal Transportation Plan. Our in-house
graphic design and web development team can build
superlative graphics, content, and web tools for an
interactive website that will retain utility throughout the
life of the plan process.
The project website will include an interactive webmap
and survey link. During Phase 1 of outreach, the
interactive webmap will be used to communicate
previous plan recommendations and solicit input from
the public on existing conditions. During Phase 2 of
outreach, the interactive webmap will be used to share
proposed projects and solicit feedback. An interactive
PDF of the Draft Plan will be uploaded to the project
website, allowing members of the public to provide
direct comments on the Draft Plan document.
There will be three rounds of comment/revision for the
project website, corresponding with:
Pop-up events are most useful • Website setup and launch of Phase 1 outreach
in providing visibility and interest in a project; pop -ups
should be scheduled at the outset of a new project
phase, spurring interest in the project and promoting
the upcoming outreach events and interactive online
tools for public feedback. Pop -ups also provide an
opportunity to engage with stakeholders who may have
not been reached through the Community Outreach
Events in Task 1.4. The pop-up events will take place,
where possible, at existing community events to
maximize potential engagement; examples include
Downtown Campbell Farmer's Market, the Summer
Concert Series at Orchard City Green, along the Los
Gatos Creek Trail, at the Downtown Campbell VTA
Station, or the Campbell Community Center.
Task 1.16 Satr Roule s to scIto6 .,,. orc!inatl.rn
The project team will actively coordinate with the
administration and local school communities of the
Campbell Union School District throughout all phases
of the public outreach process. Outreach materials will
integrate all existing and ongoing SRTS work, including
information gathered at previous and upcoming Walk
Audits, providing a more complete picture to the public
• Round 2 outreach launch
Draft Plan release
Minimal website text -only updates will be applied
following the conclusion of each round of outreach and
the publication of the Final Plan following adoption.
1`rrslr 1.8 Outreach, Surnrnar..y.
The project team, following the close of Phase 2 of the
public outreach process, will develop a summary report
documenting all outreach activities, survey results,
and public input. The outreach summary report will
be supplied in draft form to City staff. The Alta team
will update the report once based on a single set of
consolidated, internally consistent comments from City
staff.
ALTA PLANNING + DESIGN, INC.
Campbell Multimodal Transportation Plan 11
°
STREETS '1PEOPLE
& HELMETS!
Alto'sin-house Creative Services team leads of/ aspects of design
production, ovdprm/management msupport o/bmnum«and
visual identity; maps, print materials, and media ads; as well as
mfoma,mcsand reports,
1 AS K 1 )ELIVERABLES,
` Draft and Final Community and Stakeholder
Engagement Plan
^ Draft and Final Interactive Survey (2rounds)
^ Draft and Final Survey results report
` Draft and Final Social Media Ads <4pieces ofart) and
supported adpurchasing
` Attendance, collateral materials, and Summary notes
for uptofive (5)community Outreach events
~ Attendance, collateral materials, and summary notes
for uptofive (5)pop-up events
^ Safe Routes toSchool coordination report
` Prc4ectwebsite graphics, content, and web tools for
integration into CkywebsKe
` Draft and Final Outreach Summary report
~�� K� °� ~�� �� ~ � �"r ^
oux�n� ��� nx~��" ,K�U4���x �������sory
I'a�k 2, 1 c h o � ca�A d'v� s r, i�rY C c�nnntee[T/j, C�
��est�ngs
The project team will facilitate emaximum o[six (5)
meetings n[aTeclinical Advisory Committee (TAC).
The project team and partner [B{)will work with City
staff toidentify anappropriate roster ofinternal City
stakeholders, local stakeholders, community \eaders,
and local organizations, The 77\Cwill serve not only as
acritical partner for the plan process, but asavehicle to
amplify plan Outreach messages, reaching afar broader
audience than would hecontacted through official City
channels, {tisanticipated that one TACmeeting may
include participation in the mobility audits (Task 3.7).
The project team will coordinate all requirement,
coordination, and scheduling efforts for TACmee|ngs.
The project teamWill screen TA[packets with City staff
prior bzcirculation, ensuring materials, review questions,
and decision space are appropriate forthe phase of
the project. Agenda packets will beprovided atleast
five (5)business days prior to7AZmeetings toincrease
efficiency and effectiveness of77Cmeetings, The
project team recommends the TACmeetings are held
Fa s k, 2 2 YntenagencyC'oondin�t i o n mnnmlt tee
(�CC) Meetkmgs
The project team will facilitate amaximum o[six (6)
meetings o{anInteragency Coordination Committee
(|CC).The |CCwill bring together local and regional
government stakeholders toensure the plan process
and recommendations are vetted for consistency with
local and regional policies and priorities. )twill also
serve asaforum for resolving agency -level conflicts |n
aprivate setting, ensuring aunified front ofsupport with
the public.
The project team will coordinate all requirements,
coordination, and scheduling efforts for |CCmeetings.
The project team will screen (CCpackets with City staff
prior iocirculation, ensuring materials, review questions,
and decision space are appropriate for the phase o[
the project. Agenda packets will beprovided aileast
five (5)business days prior to|C[meetings toIncrease
efficiency and effectiveness ofTACmeetings. The
project team recommends the |CCmeetings are held
virtually to lower barriers to participation.
T'ASK 2 DELNERABLES
^ Draft and Final TACmembership list
` Organize, coordinate, and facilitate uptosix (6)TAC
meeUngs, providing collateral material and summary
notes
Organize, coordinate, and facilitate upLosix (6)|CZ
mee\ings, providing collateral material and summary
notes
AuxPLANNING . DESIGN, INC. Campbell m"mrriuumTransportation Plan 12
�ialysi s
tul�!'uk 31 Data Re(_,piest i14erncj and Pl«��n. f?e,1a[aaiW
Alta will develop and deliver a memo to request
relevant background documents, GIS shapefile data,
and other data required to develop basemaps and
analysis. Alta will work with the City's project manager
to develop an agreed -upon GIS data structure for the
duration of the project. At the completion of the project,
Alta will provide the project's GIS data in an ESRI
geodatabase.
Alta will request available relevant data, plans, policies,
and regulations as part of the Data Request Memo. Alta
will review relevant approved planning documents to
develop an understanding of the local policy baseline
and active transportation plans and networks in
Campbell. This will include consideration of the pattern
of future growth and development and the impact it is
expected to have on active transportation demand.
Taask' ,2 Low t`raa°Off'br Stil-ess ktetvvork An6ys)a
Alta will review the current Santa Clara Valley
Transportation Authority Level of Traffic Stress for
accuracy and complete a supplementary level of traffic
stress (LTS) analysis for the bicycle network, ranking
streets from low -stress (LTS 1, suitable for children)
to high -stress (LTS 4, suitable only for "strong and
fearless" bicyclists). This network will be based on the
preliminary LTS analysis derived from OpenStreetMap
data, and is intended to identify large facilities with high-
speed traffic that could pose a soft barrier to bicycle
or pedestrian activity. These preliminary networks will
be refined based on data collected from other data
collection tasks and based on consultation with relevant
staff and stakeholders. Our analysis will illustrate how
stress barriers (e.g., challenging crossings) can create
areas of connectivity and islands along what otherwise
appear to be low -stress roadways. The Alta team will
generate an "existing conditions low -stress network"
based on the results of this analysis.
Low traffic stress network analysis deliverables will
be submitted as a suite of maps with corresponding
narrative findings.
,car k al<�CtaViy,.i
Alta proposes the use of local travel demand model
Replica Origin -Destination (OD) data to understand
existing travel patterns with special attention to short
trip distances that can be made as active trips. Based
on this information, Alta will provide estimates of the
percentage of trips that have trip distances that can
be served by active modes or electric micromobility.
A heat map will be generated for the percentage
of trips that can be served via walking, biking, and
electric micromobility, respectively. In addition to this
heatmap, Alta will provide an interactive visualization
of this complex information in the form of an Alta Flow
Dashboard. This analysis will also include identified
barriers to travel, including those identified through
public outreach.
Active trip potential analysis deliverables will be
submitted as a suite of maps with corresponding
narrative findings.
Ta.11uslk 3.4 Safety Analysis
Building on the findings from the VTA Countywide Local
Road Safety Plan (LRSP), Fehr & Peers will conduct
a crash landscape analysis based on the collision
characteristics. Using the data collected in Task 3.1, Fehr
& Peers will analyze existing conditions and historical
trends to baseline the level of fatal and serious injury
crashes. We will analyze the locations where these
crashes are occurring and compare higher risk locations
and corridors to the City's EPDO corridors identified in
the VTA Countywide LRSP. The analysis will investigate
the traits of the parties involved, crash types (e.g.,
rear -end, broadside), preceding movements, unsafe
behaviors, and other contributing factors like time of
day, weather, or alcohol influence,
Fehr & Peers will produce crash maps and provide
corresponding tables with geographic crash summary
statistics reflecting crash data involving all modes
(motorists, pedestrians, and bicyclists) and crash
data within underserved communities, noting any
disproportional safety effects.
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan 13
Alta Civic Analytics Explainer
SMART
LOCATION
Active Trip Potential (ATP) will be important to understanding existing travel patterns in
Campbell. Our team will analyze our findings to create a tailored approach for the City's
multimodal plan and estimate the percentage of trips that have trip distances that can be
served by active modes or electric micromobility.
Active Trip Potential (ATP)
Identifies trips whose distances are
short enough to be accommodated
by walking or biking.
Our evaluation of ATP includes
looking at the number of trips less
than three miles.
Different modes are suitable for
different trips based on the
transportation options that
support them.
Walk Trip Potenial
(0-7mi)
1'�
Bike Trip Potential
(1-3mi)
E-Bike Trip Potential
(3-6mi)
Drive and Transit Trip
Potential (>6mi)
ATP Zonal Summary
When we look at all the activity
occurring within a zone, we
scrutinize both the estimated
number of trips in the zone and their
lengths. Locations with high rates of
short trips are potential candidates
for active transportation
investments,
ATP TRIPS
% of Trips less than or equal to 3mi
Fewer ATP Trips
E i
IIIMore ATP Trips
ALTA PLANNING + DESIGN, INC. Campbell Multirnodal Transportation Plan
Task V;o. 4%r,'c e ..i :a A l i a.Q l ;1` s l s
Fehr & Peers will map and detail route alignment,
service patterns, and major markets served for all
existing transit services in the City including fixed
route, demand response, and commuter rail services.
We will evaluate route ridership and stop and route
performance in GIS. Based on ridership analysis, Fehr
& Peers will conduct an inventory of physical attributes
and facilities at up to three high volume stops/stations.
As an optional task, Fehr & Peers can map
walk and bike sheds from transit stops to
Im Owl
determine transit accessibility and help identify
first/last mile improvements. We can overlay
sheds with U.S. Census data to understand the number
of people and jobs served by the route. We can also
compare demographic data to determine if there are
inequities in who is currently able to access service.
T,.-,sk 3,6 ktElssty AIn riys�s
To provide an enhanced view of equity, Alta will conduct
an equity analysis using a data -driven approach that
prioritizes network segments with higher rates of trips
taken by disadvantaged or vulnerable populations
based on the Replica Places Platform. This approach
moves beyond focusing solely on where disadvantaged
community members may live and tries to examine
which facilities they are currently using as part of daily
life. The simulated weekday activity -based model
results will be stratified to show simulated person trip
volumes in relative or absolute terms at the segment
level on major travel corridors. Special attention will
be paid to demographic groups who are likely to face
mobility restrictions, including populations that are low
income, lack vehicle access, and are ethnic minorities.
Alta will show this data relative to other types of equity
indices readily available or prepared as part of the
larger project. Key patterns and trends in the person trip
data will be cataloged and tabulated within the equity
sections of relevant memoranda. This information can
guide the prioritization of facilities so that multimodal
improvements benefit vulnerable community members
who could use more travel options and improve access
to life -enhancing services and community centers.
Equity analysis deliverables will be submitted as a suite
of maps with corresponding narrative findings.
I asi< 3.7 tLkc; bh'ity A,LH M,
The Alta team will organize and facilitate two (2)
in -person Mobility Audits of approximately 90 minutes
each, which can be conducted with the TAC (allowing a
stronger focus on technical observations and issues) or
opened to the public (facilitating greater engagement
and community -supported solutions). Potential locations
for mobility audits include John D. Morgan Park, the
Community Center, and Campbell Park. The schedule of
the Mobility Audits may be coordinated with a meeting
of the TAC.
Mobility Audits would include walking the streets that
provide access to the public park to observe existing
infrastructure and travel behavior. The observation
period would be followed by a group discussion to
consolidate identified issues and concerns for public
park access.
The Alta team will develop a draft summary following
each event, which will be included as part of the
Existing Conditions Memo (Task 3.8). Draft memos
will be submitted to City of Campbell staff for review.
The Alta team will respond to one set of consolidated
comments to incorporate into a final memo inclusive
of all audits. The recommendations identified from the
Mobility Audits will inform the Plan's recommendations
and the prioritization process.
Task, sk, tt.Sm Ex,tltng (1,oirr:k' H1l.'ais llAeI`"rK)
The Alta project team will develop an Existing
Conditions Memo, consolidating the analysis and audit
tasks identified in Task 3 into a single document. The
City will provide a single, consolidated set of internally
consistent comments to the Alta team before the draft
memo is updated and finalized.
..k"ASK S DEUu..krarE:RABLES
• Draft and Final Data Request Memo
• Draft and Final Low Traffic Stress Network Analysis
• Draft and Final Active Trip Potential Analysis
• Draft and Final Safety Analysis
• Draft and Final Transit Access Analysis
• Draft and Final Equity Analysis
• Draft and Final Mobility Audits for up to two (2)
locations
• Draft and Final Existing Conditions Memo
"Task 4: Recorruilendations and
Prioritization
Ya;t'~a,k 4A Gcarc s and k bj� ,," tBvc
Alta will work with the City to develop a set of
quantifiable short-, medium-, and long-range goals,
objectives, and performance measures, establishing
a clear and compelling vision for walking and biking in
Campbell.
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan 15
Goals, objectives, and performance measures will be
aligned with priorities from existing City and regional
planning documents, considering the interseci|ona|ity
between safety, connectivity, equity, mobility, and
susta\nabi\kyVVewill draw onour national library of
best practice policies, aswell asour work developing
performance measures including such guidebooks
asthe Federal Highway Administration's Meosuring
Multimodo Neh*u/k Connectivity. Through this task,
Alta will also work with the City to identify existing
policies that may need hzberevised for asuccessful
Multirnodal Transportation Plan.
Aspart ofthis task, Alta will develop adraft Goals and
Objectives technical memo for City review. Following a
single set o[internally consistent comments, the memo
will beupdated and finalized for use |nthe Draft Plan.
Task 4,2Capita�Pnolects�ec�mrnen�a��ns
Alta will develop a combined, prioritized set of
recommendations toimprove walking and bicycling
throughout the city with afocus oncreating anetwork
for all ages and abilities. This task will beinformed by
existing best practices, outcomes from the community
outreach process (Task 1)'input from technical advisors
(Task 2) and Existing Conditions Analysis (Task 3).
Maps depicting existing, funded, and proposed
pedestrian and bikeway projects will bedeveloped
along with aproject list with the project name, proposed
facility type, segment endpoints, and segment length
for each recommended improvement. Recommended
improvements will inc|ude, but are not limited to,
locations where Class |Vbicycle facilities, separated
intersections, orenhanced pedestrian crossings are
most appropriate,
Task, 43 Pr�or�bzaflon
AKa'sCivic Ana)yUcsteam has developed tools to
streamline prioritization analysis ineither G\5orExcel.
Based onthe types ofdata available, Alta can use
qualitative orpercentile-based scores tucompare up
toeight (8)different metrics for the entire study area.
This approach overlays ahexagonal grid onthe study
area and evaluates need and project impact onamicro
level, enabling Oex|b||ifty in project extents, adjustments
tocriteria weighting, future assessments, and changing
physical conditions. The Alta team will develop adraft
prioritizaiion methodology for review and comment
bythe City, TAC.and \CCbefore being applied hothe
capital project recommendations inTask 42.
1,,'as�'k4.4Pnoqnenns
Drawing onthe soc)odemographicanalysis and the
mcdium-to'|ong4ormmeasurable objectives, Alta will
recommend non -infrastructure programs, identifying
responsible implementing departments, agencies,
nrpartner groups. Programmatic recommendations
will bebased onbest practices and proven records
cfeffectiveness, Alta |sthe only active transportation
firm with adepartment dedicated toplanning and
implementing education and encouragement
components of active transportation programs.
1A5K4�E������BLE�
^ Draft and Final Goals and Objectives
` Draft and Final Capital Projects Recommendations
- Draft and Final Prioritization Methodology
Draft and Final Programmatic Recommendations
�����: lrnplen'ientat~or�i Plan
Tl-isk5,1 ConceptDes�gns
The Alta team will prepare upLusix (6) feasible,
implementable project concept designs, drawn from the
highest priority projects identified inTask 4.Concept
designs will beshown inCAD-besed.PSR'equiva|ent
design concept plans with illustrative overlays toshow
the project elements. These plans are meant kobe
easily understood hythe general public, but can also
beused iocreate preliminary cost estimates and align
with the requirements ofthe Safe Streets and Roads
for All (SS4A)and Ca|transAJPgrant programs snthat
the recommendations can heincorporated into future
grant applications for implementation, All infrastructure
recommendations will beinformed byexisting
conditions information, mobility audits, stakeholder
input, and professional judgment.
Each project concept design will beassembled (na
^gmot-eady^package, including cost estimates for the
planning, design, and construction phases —along with
prudent contingency costs.
Project concept locations will beexplicitly agreed -to
prior towork onthis task; each project concept
design will berevised once based onasingle set oy
conso|idakad, internally consistent commenisfrom the
City
xoAPLANNING ~ DESIGN, INC. Campbell wmmmoo"/Transportation Plan 1 E3
za.,l< t F P,a3 h
The implementation strategy will consider several
factors that determine the feasibility of projects. Alta will
create an implementation plan that assembles priority
projects into "implementation packages" and phases
them for either short-term, medium -term, or long-term
implementation.
ask 5 3 Cr u:.r s r" r s t:iI I' a raves
Planning -level cost estimates will be developed for
bicycle and pedestrian on- and off -road facilities based
on existing industry costs and comparable recent
City projects. Cost estimates may include permanent
improvements as well as quick -build options.
The Alta team will leverage its knowledge of funding
for active transportation projects to develop a relevant
list of funding streams for project implementation.
We will work with City staff and regional partners to
identify available funding sources for further planning,
engineering, and construction work. This will help the
City identify both priorities and appropriate methods for
implementation, including relevant funding sources.
TJm h,r,aK 5 f Ell..°,, ERABu._1E
• Draft and Final List of six (6) project concept locations
• Up to six (6) Draft and Final Project Concept Designs,
including associate cost estimates and organized as
cut -sheets for future grant applications
• Draft and Final Implementation Plan, including list of
prioritized projects
• Draft and Final Cost Estimates and funding matrix
Tasll,, : Draft and Phial Ran
Task 6.1 Adirrflnstrative Draft P�a n
Building from the memoranda developed in the
preceding tasks (Task 1 Community Outreach, Task 3
Existing Conditions Analysis, Task 4 Recommendations
and Prioritization, and Task 5 Implementation Plan), Alta
will prepare an Administrative Draft Plan in Microsoft
Word. Alta will submit this Administrative Draft to City
staff for review. Alta will address up to two (2) rounds of
consolidated, non -conflicting comments from City staff.
Following the preparation of the Administrative Draft
Plan and addressing City comments in Task 6.1, Alta
will incorporate the Task 6.1 Microsoft Word draft into
an Adobe In Design template to create the Public Draft
Plan. The Draft Plan will be an attractive, reader -friendly,
graphic -rich document. It is anticipated that the Public
Draft Plan will be presented following Phase 2 of public
outreach. The Alta team also proposes posting an
interactive PDF of the Public Draft Plan to the project
website for a period of one month. Interactive PDFs
allow the public to post comments directly onto the plan
pages, noting areas of improvement. These comments
can then be reviewed by the Alta project team and
incorporated into the Final Plan. It is anticipated that
Alta will address up to one round of consolidated non -
contradictory comments.
bask 4 3 f-.rl aPnarl
Alta will revise the Public Draft Plan and produce a Final
Plan based on public comments and guidance from City
staff. Alta will provide the City a minimum of two weeks
to conduct a Final Plan review to identify any remaining
"fatal flaws." Alta will revise the Final Plan based on one
set of consolidated, non -contradictory City comments.
11;r°SGw 6 [')El,u tlEF"rtai. Ll._';S
• Draft and Final Administrative Draft Plan
• Draft and Final Draft Public Plan
• Draft and Final Final Plan
Alta is at the forefront of using low-cost demonstrations to help
communities prioritize and understand proposed transportation
improvements. Alto worked with the City of East Palo Alto to
construct Quick Build traffic circles and based on positive feedback
the City received, they are moving forward to construct them as a
more permanent and aesthetically pleasing traffic calming solution.
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan 17
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The Alta team will develop presentation materials
for uptofour (4)meetings ofthe City Council,
Bicycle Pedestrian Advisory Committee, or Planning
Commission. City staff will determine which
meetings and stages they prefer tohave anAlta staff
presentation. This scope oywork anticipates:
^ One meeting atthe kick-off tothe project orprior to
the launch n[Phase 1Community outreach
^ One meeting prior tothe launch ofPhase 3
community outreach
` One meeting toreview the Draft Plan
~ One meeting for the adoption ofthe Final Plan
VVeanticipate each meeting Lobetwo tothree hours in
^ Presentation materials and attendance aguptufour
(4)public hearings (Bicycle Pedestrian Advisory
Commission, Planning Commission, orCity Council)
^ Summary notes and action items
���� U�� �
~���uo�����n u^����s
The purpose ofa"nexus study" ishnestablish the nexus
(or relationship) between new development that occurs
inajurisdiction and the need for new and expanded
transportation facilities. After establishing the nexus,
the study calculates the development impact fees Lo
belevied for each land use type |nthe areas ofbenefit,
based onthe proportionate share ofthe total facility use
for each type cfdevelopment. Anexus study identifies
the maximum allowable fee but does not determine a
particular fee level; the relevant policy -making body
(in this case, City Council) has the authority todecide
specifically what fees will becharged within the
framework provided bythe nexus study.
Kselected, Fehr & Peers will develop amemo providing
discussion onimpact fees |nCalifornia and a"case
study" comparison o{the transportation fee programs of
two similar jurisdictions that contain elements that may
beapplicable orinstructive tothe City. Adetailed scope
and fee for this optional task will bedeveloped at the
time of the request.
����"
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Alta anticipates wewill need assistance from City staff
onthe following steps of the process:
- Data Needs Memo Response
' Community Stakeholder & Engagement Plan local
stakeho|deridenhfication/introducUons
^ Staffing support for public outreach events &pop -ups
~ Communications support for public outreach phases
' Support for project websitehosting onCity website
^ Participation in Mobility Audits
^ Coordination with internal stakeholders for /{Z
meetings
' City adopted design guidelines for Concept Design
development
` Staffing support atCity Council meetings and
facilitating agenda packet Submission
The Alto team iscommitted mproviding orange of engagement
opportunities for community members and stakeholders, with
the goal ormaking xeasy, fun, and convenient for participants m
provide feedback.
noxPLANNING , DESIGN, INC. Campbell wmnmou /Tra"sp,,tan""p/w 18,
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66
I - N
Alta is qualified to provide the services requested in this
RFP, and our team has the capability to leverage their
extensive experience in multimodal planning for the City
of Campbell.
The development of Campbell's Multimodal
Transportation Plan requires a team that combines
active transportation planning with an understanding
of local issues. The projects on the following pages
demonstrate the Alta, Fehr & Peers, and Catalyze SV
team breadth of work in the following areas:
• Multimodal Planning
• Innovative On -Street Bikeway Design and
Implementation
• Complete Streets Concepts
• Effective and Inclusive Community Outreach
• Bicycle and Pedestrian Master Planning
• Bicycle and Pedestrian Facility Recommendations
• Transit Access for Bicyclists
• Innovative Design Experience
• Stakeholder Coordination
• Local Access and Knowledge
• Policy and Regulations Experience
nynV,.Ki_ nmawtD tL flyTREET DESnGti AND
Di",1 �fnd",fEERnI"'w1G
k
We are dedicated to fostering and prototyping
innovative mobility concepts to advance sustainable,
equitable, safe, and connected transportation. Alta is
a leader in the research, design, and advancement
of progressive multimodal facility design. Our staff
has specialized expertise in traffic calming, on -street
bikeways, context -sensitive design, Safe Routes to
School, Complete Streets, transit corridors, access,
circulation, urban design, new mobility integration,
and many other aspects of creating safe and intuitive
on -street facilities that work seamlessly with adjacent
sidewalk and trail systems. Our team of civil engineers,
traffic engineers, and landscape architects understands
how to create multi -modal streets that respond to the
21st century needs of pedestrians, bicyclists, transit
users, and motorists.
Alta's traffic engineering skills offer a perspective
that goes beyond merely evaluating autos — we
consider public transit, delivery vehicles, bicycles, and
pedestrians. All designs are policy ADA-compliant. Our
backgrounds and experiences are fully rooted in the
fundamentals of traditional traffic engineering principles
Our outreach process is inclusive, interactive, and
productive. Our trained professionals are experts at
facilitating public forums, including translation services,
to convey technical issues in a clear manner. Our
engagement toolkit includes a variety of innovative
techniques, and we focus on finding the options that
work best to engage a wide audience of stakeholders
with a focus on reaching traditionally underserved
communities and those with different cultural and
language needs. Our strategies include online surveys,
interactive web -based platforms, visual renderings to
communicate design options, and hosting booths or
tables at community events to share information with
residents as they go about their daily lives. Through
accessible language, customized messaging, and data -
driven engagement methods, Alta's outreach strategies
establish a sound platform to move a project forward
with optimal community buy -in.
Alto facilitated community outreach for the Santa Clara County
VTA Central Bikeway Study, which focused on "sharing the power"
and allowing community -based organizations to take ownership of
the process. This approach directed the engagement process to
core community groups and ensured that activities were culturally
relevant and community -centered. These efforts included virtual
community meetings, online engagement survey tools, in -person
pop up events and a demonstration event.
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan 1
Palo Allto
IN L-1
Surinyvale Active
° �il-anspHamtat°on Plan
SUNNYVALE, CA | MARCH zn19-SEPTEMesn202O
Alta helped the City o[Sunnyvale develop aconsolidated Active
Transportation Plan. Specific goals for increasing non -motorized travel
were informed byextensive engagement with community members
and stakeholders and technical analyses ofwalking and biking needs,
With astrong focus oncommunity engagement, Alta facilitated
conversations through interactive online web tools, walking and
bicycling Lours' pop-up wmrkshops, and over twenty school site visits.
Alta analyzed bicycle and pedestrian collision data, walking access Lo
local destinations like parks and schools, level of traffic stress bicycling
on Sunnyvale's otreets, and equity.
These studies and Community input led Lothe development ofa
plan that recommends anetwork oflow-stress bikeway connections,
improved pedestrian crossings ethigh-need locations, and Safe
Routes toSchool strategies, The suite ofrecommended improvements
will help residents each neighborhood destinations and citywide
destinations like Sunnyvale Caltrain station, downtown, and the much -
loved Stevens Creek Trail,
The plan included aprioritized set offeasible recommendations oo
help the staff identify funding and move swiftly into |mp|ementaUon.
In addition, Alta developed a se{ of design guidelines and [our now
standard details.
cUsNr
City mSunnyvale
C ON T'A Cr
Lillian Tsang
enomocr
City mSunnyvale
4ssvxOlive Avenue,
Sunnyvale, cxy400s
(408)730-7556
usang(4sunnyva|ezagov
COST
$364,000
PRmJeCTTEAM INAIEMBERS
Jeff Knowles | Project Manager
SuBCmINSuLTAwTs
mm|ey-Hvm|Safety Analysis
xoxPLANNING ~ DESIGN, INC. Campbell m"mmou /rra"qm*ationpm" 22
l�Wwwu
Nni Lis abOlUt
walking n arlcl l'ailll!aing
t0 Sc;l°tooI
Use the truttbans be o to p,' vV cde
feeciba a't lacatio'Is or ro jte5 Miere
you have t o Ictrn or
fa Challengeo alkir'ci or bik❑ g. io hoof
Use the Add a rou .,unDn to draw
BIf na pa , of your walking of roilkng
oote W schooa. You e' I hive an
opportunity Co cavp a colrmrtrtt in
urI i I "Q draN� ing the I'bufv.
U e the "Add a poinC button io droo a
om at i0 "bons that yo{ Rare a
cflncerri adc ut or where o4'..ace a
_rrallenge. Leave a description
ctescribing The issue £QU can crap
lnultiple` pcln on t to rr p Examples
rotly4rt mclude chalderg ng crcssings,
v nides traveim.q at unsafe speeds, or
lacr,.of yielding.
Use the "Additwai cott",TRe4Y4'" button
to 7e-ave ally atkd;tional infrastruezure-
rvaxr
c
Ronda UW has sh¢IDarfges
RaWa that works wall
tlbsorvatiaas
i
chadUarigas
Add02[aaaP aam em
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CW pb®N USO Sehao4s
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CAMPBELL, CA I APRIL 2023 — DECEMBER 2025
11
Alta is working with the City of Campbell, the Campbell Union School
District, and partner agencies to conduct Walk Audits at a total of
seven (7) schools across the city. The Walk Audits are also attended
by school staff, parents, and students. Walk Audit attendees, facilitated
by Alta, identify locations near the schools to observe existing
infrastructure and travel behavior during the morning drop-off or
afternoon pick-up period.
Information gathered during each Walk Audit is supplemented by
a data -driven analysis of existing conditions as well as an online
interactive webmap allowing the public to provide input virtually. The
Walk Audit, interactive webmap, and existing conditions analysis help
inform infrastructure and programmatic recommendations for each
school in the resulting Walk Audit Reports, The Walk Audit Reports also
include Suggested Route Maps that identify routes that might be most
comfortable for families to walk, bike, or roll to and from school. Overall,
the Walk Audit Reports provide an action plan for the City of Campbell,
each school, and partner agencies to improve the safety and comfort
for people traveling to and from school.
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CR. HEN.l„.
City of Campbell
a"° ON"If AC T
Matthew Jue, PE, TE, PTOE
Traffic Engineer
City of Campbell
70 N. First Street
Campbell, CA 95008
(408) 866-2150
matthewj@campbelica.gov
COST
$156,510 (three phases of work - $70,510 +
$42,000 + $44,000)
PR JiECT TaAM MEMBERS
RS
Charlie Simpson I Project Manager
Jesus Contreras I Planner
Anne Bothner-By I Graphic Designer
Ryan A Johnson I Web Developer
Sau''af:"w ryaULTANTS
N/A
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan 2
C!�svllffl �:)
A Mow
1/1 dvmf
AIR
BICvCLEIqETWQfZK NpnLE COwNECTuvTY FEATURES
CDNNECT|VITYANALYSIiS Less Connected ^calt=mstation
Railw�
cuvw�^cv� --oou*,w°mwned Roadway
Roadways Maintained byothers
NUNN. city Boundary
��m° Connected u��"��mw��
��0��/����������~- °= ^",o.0119a°^
mntaulono County Donlier
Sarita Clara County � ousmr
Trmnsportat°on Plan Santa Clara County | Department orRoads
and Airports
sxmTACLAnACOUNTY, CA | MARCH 2021-OmGO|mG
Alta isworking with the Santa Clara County Department ofRoads and
Airports tnprepare anActive Transportation Plan for unincorporated
areas ufthe County. More specifically, Alta isdeveloping a
comprehensive understanding cfpedestrian and bicyclist needs and
issues |nthe County, and prioritizing areas within the unincorporated
County for bicycle and pedestrian impnovemenisbased on
comprehensive criteria. Alta isalso working toengage and solicit
input from communitymembers, local stakeholders, and County staff
regarding regional priorities for active transportation. The plan will
incorporate local and regional bikeways with city -identified prioritized
lists, identify non'infrastructue programs to help encourage modal
shifts, while emphasizing the need Lnimprove health and connectivity
around the County. Alta will see that the plan |scompliant with the
CakransActive Transportation Plan requirements inorder toempower
the County for funding pursuits. Finally, Alta will also help the County
update its design guidelines for bicycle facilities.
CON TAC r
ernxmheonexu
Principal Planner
County mSanta Clara
101skyportnu
San Jose, cAgsn10
(408}573-2462
ben. o»eonoou(o,ua.sccgoxu,o
C'os'l
PROJECT' TEAM MIEMISsRS
David Wasserman |GoAdvisor
Ryan 4Johnson | Web Development
Jesus Contreras |Planner
swBCONSwcrAm�'s
mm|ev*om|Safety, recommendations,
prioritization, and implementation support
Winter Consulting 1Stakeholder and
community engagement support
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan 24
N
PRIORITY PRIORITY BIKEWAY IMPROVEMENTS BACKGROUND
LINEAR BIKEWAY HIGH NEED, HIGH FEASIBILITY
IMPROVEMENTS a BART star.,
�,.�• HIGH NEED, LOW FEASIBILITY
-- LOW NEED. HIGH FEASIBILITY Light Rail station
LOW NEED, LOW FEASIBILITY Schools
(ZIIn.ites Public Parks
o ..s I Water
Milpitas Tralls, Bicycle, and Pedestnaii
Master Pkri
MILPITAS, CA I FEBRUARY 2019-JULY 2022
This plan provides a vision and action plan for the City to improve safe
and convenient travel by active modes in Milpitas. Today, fewer than
2% of residents walk or bike to work. As the prime consultant, Alta is
evaluating needs, conducting community outreach, and developing
a prioritized set of recommendations using both. The needs analysis
revealed the impact of major, high-speed roadways on safe and
comfortable travel in the city. Not only are serious injury and fatal
collisions primarily occurring on major roadways, high speeds and
complex intersections are also serving as a barrier to continuous,
connected travel among neighborhoods and destinations.
di
M'
CIOENT
City of Milpitas
CONTACT
Fanny Yu,, PE
Associate Civil Engineer
City of Milpitas
455 East Calaveras Blvd
Milpitas, CA 95035
(408) 586-3318
fyu@ci.milpitas.ca.gov
cos
$276,724
1' PMJFt' T TEAM MILIi°FN!143ERS
Charlie Simpson I Planner
Ryan A Johnson I Web Developer
Milpitas residents and visitors further supported the need for improved µwulr'tCf:)NSUILTA U'°II°'S
safety, safe connections to schools, and improved network connectivity Rincon Consultants I CEQA documentation
at all phases of the plan. Residents shared feedback through online
maps, pop-up events, workshops, and open houses.
As a result, this plan prioritizes bicycle and pedestrian travel in the city
to make these modes an attractive travel option. Recommendations
focus on development of a low -stress active transportation system that
prioritizes separation from motor vehicles along and across roadways.
ALTA PLANNING +DESIGN, INC. Campbell Multimodal Transportation Plan 25
�
Los Altos Complete Street Plan
Alta Supported the City cfLos Altos {ncreating aComplete Streets
Plan that includes updates topedestrian and bicycle facilities, Safe
Routes toSchools maps, and concept plans for early action projects.
Tocollect public feedback during COV\D|nck'dmwn.Alta developed a
project websKewith aninteractive map that allowed the public toview
potential improvements and provide input onwhat Would most benefit
the community.
Once existing conditions and public feedback were reviewed, AKa's
engineering staff developed concept designs for new separated
bikeways' pedestrian paths, and traffic calmed streets in a suburban/
semi -rural landscape. The final Complete Streets Plan (ndudeda
robust implementation strategy for developing the Los Altos Loop, a
continuous loop o[high priority bikeways connecting schools, parks,
and retail districts with regional connector spines.
CUMmT
City uLos Altos
CONIACT
Marisa Lee
Transportation Manager (rvrmor)
City mLos Altos
1North San Antonio Road
Los Altos, cxe1o22
(831)588-5894
mur|sn|ee.t,mnypu@gmm|.com
COST
$165,340
PmmJeCrTEAM MEMBERS
Jeff Knowles /Project Manage,
Ryan xJohnson | Web Development
Anne eo,ne,ov|Graphic Designer
ouBcONSmo'ANrm
AoxPLANNING ~Dsmw./wc. mmpbel(wmwnvw/Transportation m"" 26
y Area CA NW KIWI U,W IU! VFW m'w District
• Bicycle
mm cm's
1:01ari
CALTRANS DISTRICT 4, CA I MAY 2016-APRIL 2018
Alta led the bicycle plan for Caltrans District 4 (covering the entire nine
county San Francisco Bay Area). The plan focused on how potential
new bicycle infrastructure on and across the state highway system can
help connect the communities of the Bay Area. The plan came at an
important time, building on the ongoing State Bicycle and Pedestrian
Plan which will provide goals, objectives, and strategies designed
to help advance statewide goals to triple bicycling in California. The
statewide focus was on strategies and policy changes that provide
guidance to both Caltrans and local agencies as they work to support
statewide goals. At the district level, the focus of this project was on
specific state highway system corridors and how they facilitate or limit
bicycle travel.
/ 0
CLUIENr
California Department of Transportation
CONTACT
Sergio Ruiz
Pedestrian & Bicycle Coordinator and
Brand Chief
California Department of Transportation
(619) 688-6003
sergio.ruiz@dot.ca.gov
Cos T
$300,000
PROJECT TEAM MEMBERS
Anne Bothner-By I Graphic Designer
to-Cn"mtru"OA",SULTA TS
Kittelson & Associates, Inc I Stakeholder
engagement
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan 271
RE
-AD 2ha"E
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CUPEOM"o
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The CupertinoxTP will unify elements from four different City o,Cupertinoprojects: (1) Safe Routes mSchool Program, (2) Bike
Transportation Plan, (3) Bicycle Wayfinding Signage Program, and (4) Regnart Creek Trail Feasibility Study.
�� ��� ���
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cuPERT|NV'cA | ]ANU4nY2OZ5—FE8nUx*Yzn26
Alta isleading enActive Transportation Plan (\TP) project for the City
o|Cupertino, updating and integrating their ZO16Bicycle Plan (also
written byA|ta).2O1OPedestrian Plan, and 2OZ4Vision Zero Action
Plan. The City ofCupertino has had recent success implementing their
2015 Bicycle Plan but struggles with prioritizing projects across their
respective plans.
The ATPwill build onextensive community and stakeholder
engagement, including acommunity survey, anonline interactive
mapping tool, community workshops, and pop-up events toga[her
input. The plan effort includes innovative stress -adjusted analysis of
potential active trips, identifying critical network gaps, and quantifying
the benefits o[closing those gaps with safe and comfortable projects
for users ofall ages and abilities. The plan will align goals, objectives
and performance metrics with state and local grant funding criteria
and requirements, ensuring the City'shop priority projects will also be
maximally competitive for future implementation funding.
oL�emT
City of Cupertino
COm�'Acr
Matt Schroeder
Transit and Transportation Planner
City mCupertino
1o3ooTorre Avenue,
Cupertino c^gso14
M081777-3174
motty(ODrupemnueov
c o s,iir
$330,000
PROJECT TEAM MEN4BERS
Christopher Kidd | Project Manager
Jesus Contreras |Planner
Ryan 4Johnson | Web Development
sUIBCOmSmcrANrs
nm*Engineers / Cost Estimates m
ALTA PLANNING + DESIGN, INC. Campbell Multirnodal Transportation Plan 28
Project knerated VMT
.Am ., _., E.r.0 a., a. , (, r 2: n , ;a W.,_r&d (.IX) VMT
% .;—?'on F. .Nvwmr, c{tP rb, tc g,e nd; (XX,) VT F
(✓K) a ' s os Cr, .,.lM_Y`.., �,_ vd,a '91S
[.x7 Q d ✓^ V rf,�I'o°„, eY ,..,q... r?, 'a v.o, .fs a�,ratrc`VM7
,bc,! a 6%T u,
.. ,r,,vor as ,fxrsf:i ✓,;'-.'. ..
Gamjpl3ell Gerieral 131 r
CAMPBELL, CA I SEPTEMBER 2021 - MAY 2023
FEH R PEERS
Protect E#ect on
VMT
(�«�Ydf VMT)
0
,D _..:?,v nroc; K'W' Is 0, ,P;e VPIT, ,e .wr C,, o M -✓�y, E'CC _ vrY ,
Co'.1 ">rm rrG:
.. ,. ,,.r..7. !r.
As a sub to De Novo Planning Group, Fehr & Peers supported the City
of Campbell on their most recent General Plan, which included Housing
Element Updates and an Environmental Impact Report. Under a 2016
iteration of the General Plan Update, Fehr & Peers conducted 24-hour
roadway segment counts and prepared a report on the city's existing
circulation system. Using this background work, Fehr & Peers focused
on preparing a transportation analysis for the preferred General Plan,
including confirmation of a SB 743-focused VMT assessment approach,
VTA travel model land use and population adjustments, and VMT
modeling of three study scenarios: existing conditions, cumulative
2040 with project, and cumulative 2040 without project. With the
established VMT approach and VTA travel model adjustments, Fehr
& Peers conducted an Impact Analysis using the baseline conditions
evaluation and VMT evaluation methods and thresholds identified.
A roadway segment analysis was also conducted for the three study
scenarios, as well as an accompanying noise analysis. Fehr & Peers
analyzed two project alternatives, discussing trip generation and the
potenial impact compared to the preferred land use plan.
oU EN
De Novo Planning Group
CMN'TACT
Ben Ritchie, Principal
1020 Suncast Lane, Suite 106
El Dorado Hills, CA 95762
(916) 949-3231
britchie@denovoplanning.com
COST
$111,800
PROJECT TEAM MEMBIfERS
Matt Haynes, PE, AICP I Principal -in -Charge
S'BBC 0 i'lS U LTA N'T S
N/A
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan 29,
Bascon�i A%mnue Corinplete Streets
54NJO3E.[A| MARCxZO1, 4Pn|LzOz0
Fehr & Peers led the development oftransportation improvements for
the Bascom Corridor Complete Streets Study, asesubconsu|tantto
M/Gnnbehalf n[VTA.the City ofSan Jose, the City o[Campbell, and
Santa Clara County, Key tasks included:
` Conducting acomprehensive analysis oftransit service, reliability,
and delay onthe Bascom corridor using our Re|iabi|ity+tool.
~ Identifying conceptual improvements for pedestrian, bicycle,
and transit modes under three corridor plan alternatives (Base
Improvements, Strategic Improvements, and Major Improvements).
~ Evaluating traffic operations for three corridor plan alternatives using
Synchmand 5|mTaffic.
^ Evaluating pedestrian and bicycle quality ofservice for three corridor
plan alternatives using Stee{3co/e+
` Comparing the three corridor alternatives in terms o(theirpotenUa|
k/improve user experience and contribute uzamode shift away from
automobiles,
C�,JsNT
Santa Clara Valley nunsnortauonAuthority
(suuconsuxemtowIG.mc.)
CONTAor
Dan xmsu*n.Principal
800Hearst Avenue
Berkeley, CA94710
(510)845-7549
ga*surn(Orn/ocomzvm
Cos r,
PROJECT TEAM MEMBERS
Steve Davis, PE, TE I Project Manager
SUBCONSULTANTS
A/TAPLANNING + DESIGN, INC. Campbell wwom"u"/Transportation Plan ~���
VTA o mill intywlde Biil l a r
SANTA CLARA COUNTY, CA I OCTOBER 2015 - JUNE 2018
Fehr & Peers, as a consultant to VTA, led the comprehensive update
to the Santa Clara Countywide Bicycle Plan. The update focused on
providing high quality, low stress bicycle facilities that attract users of
all ages and abilities and help convert existing vehicle trips to bicycle
trips. Fehr & Pees engaged a large and diverse audience during
the development of the plan. The outreach included workshops,
attendance at local community events, social media, text based
surveys in English and Spanish, an interactive web -map, and a roving
art exhibit that advertised the project.
Fehr & Peers worked with VTA to prioritize the corridors and projects
along the corridors with the focus on connectivity, latent bicycle
demand, level of traffic stress, community support, and corridor
versatility (proximity to a variety of land uses). The prioritization
included a data driven approach to evaluating potential bicycle
demand and level of traffic stress. Fehr & Peers also developed two
white papers as part of the planning process: Bicycle Innovations,
which includes information on innovative bicycle treatments beyond
what was discussed in the NACTO Guide, and Super Cycleways, which
discusses the concept of "bicycle super highways".
FEHRtPEERS
CUiH14T
Santa Clara Valley Transportation Authority
t;0N1rAC f"'
Gina Cole, Contract Administrator
3331 North First Street, Building A
San Jose, CA 95134
(408) 321-5648
gina.cole@vta.org
At",tST
$482,000
PROJECT TEAM MEMBERS
Matt Haynes, PE, AICP I Principal -in -Charge
Steve Davis, PE, TE I Bicycle Design Expert
SUBCSANSNt 1°'ANTS
HMH I Implementation Strategy
CivicWell I Outreach
Bicycle Solutions I Outreach & Bicycle
Network Analysis
Spokemore Consulting I Safety Analysis &
Conceptual Design
Steve Spindler Cartography I WikiMapping
Toole Design Group, LLC I Outreach &
Conceptual Design
Traffic Safe Communities Network I
Outreach & Existing Conditions Analysis
^r
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan �
City of Jose, ��° °�� �)�c��°
.�wm� ��m ���� n���0����� ��m��Noll
3AmJOSs.CA|FeanUAnY2OZO osCEmRER20ZO
|n2O20.the City ofSan Jose released anRFPtoengage diverse
communities inthe redevelopment ofthe neighborhood surrounding
Di,idnnStaUonCatalyze SVresponded byproposing two community
visioning workshops and virtual site walks, aimed atgathering feedback
from underrepresented populations inthe community, This engagement
was critical for informing the planning process and obtaining insights
that would beused for the ciiy'sland use and development decisions.
Catalyze SVpartnered with three arts organizations toengage artists and
cea{)vesand with two Vietnamese-sewingorganizations tospecifically
reach the Vietnamese community inSan Jose. These workshops
allowed participants Loprovide their thoughts onpotential changes and
redevelopment initiatives mthe area.
Catalyze SVwas given agrant bythe City ofSan Jose toput ontwo
community visioning workshops.
1.One workshop was geared toward the Vietnamese community &was
executed inpartnership with the Vietnamese American Roundtable &
the Vietnamese National Association of Real Estate Professionals.
Z.The other was geared toward artists & the creative community &was
executed inpartnership with San Jose Jazz, genART3Silicon Valley &
San Jose Arts Advocates.
As part ofthis work, Catalyze SVled on the following tasks.
CATALYZE '
zuswn
City orSan Jose
CONTACT
Lovsevenno
City mSan Jose
San Jose City Hall, znnEast
Santa Clara St, San Jose, cx
(510)541-3215
Lori.sevennoCcPzityofvancouvems
(no longer with the City ^fSan Jose)
cooT
$10,000
PROAsCTTsAM IMeMSsmm
Alex s»oo,|Project Manager
noc/oMolina | Community Engagement
Manager
^ Decided upon the target audiences & built partnerships w/ relevant organizations
` Drafted onagenda & format for the workshops
~ Designed the content & look ofthe presentations
^ Coordinated translation o[8interpretation for the presentations
^Walked the area &ecorded "street v|ew^videos of|t
^ Recruited & trained volunteers tofacilitate small groups
' Facilitated the main workshop and recorded/posted online
^ Create areport Summarizing the community'sfeedback
xo^PLANNING ~ DESIGN, INC. Campbell wwnrn°o"/Transportation Plan 32
Santa Clara
Equltdl)le Velilde Miles ICU raveled
SAN JOSE, CA I JULY 2023 - PRESENT
Catalyze is providing community engagement services
and strategic support as part of VTA's Equitable Vehicle
Miles Traveled (VMT) Mitigation Program. Catalyze is
working as a consultant within a team led by Fehr &
Peers to support VTA staff in designing and executing
a robust community engagement strategy. The goal
is to gather feedback from local residents on ideas for
reducing car miles traveled and to ensure that equity
priority communities are directly involved in shaping
the program. Our work has focused on ensuring
the engagement process is inclusive, transparent,
and meaningful to communities most affected by
transportation issues. Catalyze supported the successful
completion of Phase I and Phase II of the program. Phase
I involved initial community outreach, identifying key
concerns and priorities from local residents regarding
transportation and air quality. Phase II expanded on
this outreach, facilitating workshops, surveys, and
focus groups to gather deeper insights and refine the
strategies moving forward.
Santa Clara V11TA,
r nsl aaient g Development
SAN JOSE, CA I DECEMBER 2024 - PRESENT
Catalyze SV is the community engagement project
manager for VTA's Transit -Oriented Development
(TOD) near its Hostetter Light Rail Station, focusing
on raising awareness for the proposed development
and receiving input from the community. They provide
strategic support by planning and coordinating logistics
for community conversations like a February 2025
open house aimed at understanding community
values and identifying gaps in services. In the coming
months, the CSV team is hosting pop -ups at popular
locations near the site to engage the community and
promote awareness of VTA's TOD initiatives. This effort
introduces the Hostetter development site to local
residents, gathers insights from stakeholders, and
builds public support for the project, ensuring timely
approval and construction in alignment with VTA's
desired timeline. CSV staff will lead the planning and
execution of community workshops as part of our
comprehensive engagement strategy.
CATALYZE
CN„.lEN°1
Santa Clara Valley
Transportation Authority
5.;ONI'ACT
Rob Swierk
Principal Transportation
Planner
Santa Clara Valley
Transportation Authority
3331 N First St, San Jose, CA
(408) 321-5949
robert.swierk@vta.org
i'ci S�Ta �"sr `itt99 '",'nn
v/'A I,aFi ' C'4F'infoed Ek-volaal,wmewP
CLNEVE T
Santa Clara Valley
Transportation Authority
C'O NTAC"r
Christina Gotuaco-Philip,
Senior Project Manager
Santa Clara Valley
Transportation Authority
3331 N First St, San Jose, CA
(408) 332-7940
Christina.Gotuaco@vta.org
COST
$12,000
PR'OJE'CT "'rE'AM MEMBERS
Alex Shoor I Executive
Director
Rocio Molina I Community
Engagement Manager
Jhaid Parreno I Community
Engagement Manager
SUBCONSUC.:C';ANTS
N/A
Catalyze Sid as v'vorle ny ,, 2zh VTA on
ar, upcoming Opem Hok se near
VT96 Hostetter Statcon.
Wb2m Satwday, Febrwary S boon 10
arr, - T 1:30 a"
Mere:. Che,ywoad EYermegtar'y
Schoot's Qti+P Aipr.rrl'ao e Rao , 2550
Gzeengate `Jc San Jese., CA 95132
What to expect,
* v.n a4e,o V'TAstagla darsk
as, the
p,..rzir::.ct
♦ Help x v.Pnpm e,a
to sr e'c.' oar c e wn r-a..[td/:s
COST
$35,000
PROJECT 7"EAIM MEMBERS
Alex Shoor I Executive
Director
Jhaid Parreno I Community
Engagement Manager
SLJBC0C4SULTANTS
Anthony Le I Consultant
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan 33
� ��
�� ��r�� ���� ���a rn
Alta Planning + Design will manage the Learn for the Campbell Multimodal Plan. Alta Principal -in -Charge, Jeff
Knowles, AICP will provide project guidance and quality control and review, and Christopher Kidd, RSPI, CP3 will
serve as Project Manager, coordinating project tasks and working directly with the City of Campbell and project
stakeholders, Charlie Simpson will serve as Assistant Project Manager providing overall project support.
Fehr and Peers will provide Public Outreach & Technical Analysis, and Catalyze SV will provide Community
Engagement, The Alta team includes additional highly qualified planners, engineers, and designers who are
passionate about improving active transportation networks, awareness, and culture.
An exceptional team has been assembled to best serve the project partners. Key staff roles and experience are
do -scribed below, followed byfull nesumesinthe Appendix.
15+years o(experience assisting over 1Volocal governments and regional
agencies with planning, fundraising, design, and construction of pedestrian and
bicycle master plans, trail and separated bikeway feasibility studies, traffic calming
designs, Safe Routes to School plans, quick -build demonstrations, competitive
� grant proposals, and much more.
` �e��m�o�wL E S^A P Sunnyva|eActive TYanspor�tionPlan, CA
/�
^ p,incipa/'m-Charge Santa Clara Pedestrian Master Plan, [A
' xunPLANNING uDESIGN Los Altos Complete Streets Plan, C4
1a+years ofexperience inproject management, active transportation planning,
network analytics, transportation demand management. He is actively involved in
facilitating engagement and participation inthe planning process for vulnerable
or historically -excluded stakeholders, engaging with advocacy communities, and
facilitating communication with consultants and government agencies.
^ ut��.����.��� �uperUnoActive Transportation Plan. CA
` Project Manager Berke|ey2024Bike Plan Update, [A
AonPLANNING uDESIGN ` Goog|eNorth BayshoreBike Vision Plan, CA
n+years ofexperience asanactive transportation planner and advocate for
for is
safe streets those of all ages and abilities. He adept at utilizing quick -build
demonstrations to expand community engagement, implement bicycle/pedestrian
and catalyze long-term change.
-
projects,
^ Campbell Safe Routes toSchool Mapping, [A
^ Santa Rosa Active Transportation Plan, CA
Assistant Project Manage,
^ Sacramento Active Transportation Plan, Sacramento, CA
xoAPLANNING uDESIGN
�
�
AoxPLANNING ~ DESIGN, INC. Campbell wulu"mva/Transportation Plan 34
5+ years of experience as a planner, Jesus is passionate about collaborative
r design practices that enhance the lives of users and elevate community values.
Jesus is actively involved in community outreach for multimodal plans and safe
routes to school studies. He leverages his Spanish language skills to ensure all
voices are heard and valued in the process.
• Campbell Safe Routes to School Mapping, CA
..Ii"`r9,,.Y�� (:;�.,;ull��"�r•l�cPr-1;4�1�,a�°r
Planner Caltrans District 4 Bicycle Superhighways Study, Bay Area, CA
ALTA PLANNING & DESIGN Berkeley 2024 Bike Plan Update, CA
y
12+ years of experience in civic anaiytics. As Alta's Civic Analytics Leader, David
applies scientific computing, spatial analysis, and scenario -focused storytelling
„-
for effective and community -centered transportation planning solutions. He works
on multimodal transportation plans, bicycle master plans, systemic safety studies,
and more.
• Santa Clara County Active Transportation Plan, CA
DAVl'u) WASSEPM.rtll!, ABCp;
• Santa Clara VTA Central Bikeway Feasibility Study and Analysis, CA
Civic Analy#ics Leader
ALTA PLANNING & DESIGN
Pruneridge Avenue Complete Streets Plan, Santa Clara, CA
�1
5+ years of experience as a Civic Data Analyst who brings an interdisciplinary lens
of data analysis, urban planning, and government affairs to active transportation
planning. She is known for blending technical prowess in GIS and data analytics
with practical insights into urban challenges.
F
• Washoe Active Transportation Plan, NV
UZFY Yu'JUNGS
FCOG Mobility Hubs, Fresno, CA
Civic Data Analyst
MDOT University Region AT Plan and Guide, Michigan, MI
ALTA PLANNING & DESIGN
13+ years of experience across multiple engineering design disciplines including
preliminary engineering, environmental, final design, construction, and inspection
for active mobility, safety improvements, and large infrastructure projects. Scott
supports several Alta projects including, pedestrian and bicycle facility design,
roadway and utility design, Complete Streets improvements, ADA and associated
pedestrian improvements.
sco',rr Si•°uEPARD, PE
Sunnyvale SNAIL Neighborhood Active Transportation Improvements
Senior Engineering Associate
Oakland Multi -Corridor Civil Design Services, CA
ALTA PLANNING & DESIGN
East Oakland Neighborhood Bike Routes, CA
;4.,iiiiiWa
l
�RIW�PoIII�WV
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan 3
Location:
60 South Market Street Suite 700 San Jose. CA 95113
Fehr & Peers ispassionate about transforming
transportation consulting through innovation and
creativity. They partner with communities tuunderstand
and shape local transportation futures objectively
tailored Wdiverse needs, They help clients overcome
barriers and uncertainty bycombining their expertise
With Curiosity, humility, and initiative tndeliver
implementabie, data -driven solutions that reinforce
community values. They invest inresearch and
development toanticipate needs, explore the unknown,
and collaboratively imagine a better future. Their culture
ofapplied innovation generates anappetite for new and
better ways o[approaching problems, motivating the
exploration ofemerging transportation concepts and
mobility trends, and developing new analytical tools and
techniques,
Services:
^ Active Transportation
^ Land Use &
Transportation
^ Climate Change
` Safety
' Communications &
Engagement
^ Transit Planning
^ Data Science
FEHRPEERS
` Transportation
Engineering
~ Emerging Technologies
^ Transportation
Forecasting &
Operations
' Freight
Equity in Transportation
2O+years oftransportation engineering experience leading the development of
concept plans and PS&E construction documents for Complete Streets and active
transportation projects throughout the Bay Area. Ranging from planning and
design *mfunding opimplementation and construction coordination.
~r4=— ~ Bascom Avenue Complete Streets, San Jose, CA
STEVE �
DAVIS,' ^ VTA Countywide Bike Plan, Santa Clara County, CA
Principal -in -Charge
^ SenterRoad Mu|timoda|Safety Study, San Jose, CA
FenmaPEERS
2o+years cfexperience insustainable transportation planning. Matt has an
extensive background managing integrated transportation and land use studies,
bicycle
and pedestrian master planning, mu|bmoua|transportation studies, and
transportation impact analyses throughout California.
Campbell General Plan, Campbell, CA
mArTHAYNES, PE, A*CP
^ TACounLywideBike Plan, Santa Clara County, [A
Project Manager
~ VTAPedestrian Access toTransit Plan, Santa Clara County, CA
FsHeuPEERS
4+years ,fplanning experience. 4waSenior Transportation Planner atr&P,
Alexandra develops safe and equitable transportation systems that focus on
� community engagement. She has helped with planning and outreach efforts
�
ranging from comprehensive safety plans, mv|dmwjo!planning, and regional
community transportation master plans u,corridor level studies.
^ Watsonville Vision Zero Corridor Plan, Watsonville, CA
^ Project Planner Comp(eteStreets Safety Assessments, Statewide, CA
^ Watsonville General Plan Update, Watsonville, CA
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan 36
Location:
76 S list Street San Jose. CA 95113
Catalyze SV (CSV) was founded in 2016 by five
community leaders with a vision for enhanced
community engagement in Silicon Valley. Located
in Santa Clara County and fiscally sponsored by
the Social Good Fund, a 501(c)(3) nonprofit, CSV is
dedicated to fostering sustainable, equitable, and
vibrant communities. Their team is local to the Bay Area,
specializing in facilitating inclusive and transparent
community engagement strategies for public and
private sector clients. Their expertise includes
grassroots organizing and reaching underserved
communities, leveraging their facilitation skills to ensure
that all voices are heard. Their Community Engagement
Manager, who lived and worked in Campbell for four
years, brings valuable insights into the local landscape.
Notable projects include workshops and community
conversations in San Jose and Milpitas on initiatives
like the Diridon Station area and revitalizing Milpitas'
Main Street. Additionally, they support VTA's Equitable
Vehicle Miles Traveled (VMT) and Transit -Oriented
Development (TOD) programs, placing community
voices at the forefront of the planning process.
CATALYZE
Services:
• Strategy & planning
• Facilitating community
meetings
• Broadcasting meetings
• Executing a multi -prong
public engagement plan
• Community mapping
• Engaging "supporters"
and/or "opponents" of
your proposal
• Educational content and
events
• Training on public
engagement
• Translation services in
Spanish, Vietnamese,
and American Sign
Language
20+ years of public affairs experience working extensively in local government
and as a nonprofit leader and community advocate. He has lead several
communications & public engagement strategies in Santa Clara County including:
" 41'
��.%» • Redesign of VTA's Bus and Light Rail Network, Santa Clara County, CA
AILEA SFitsa: R Diridon Station Area Redevelopment, San Jose, CA
Community Engagement Director • VTA's Equitable VMT Program, San Jose, CA
CATALYZE SV
5+ years of experience in facilitating community conversations, focus groups, and
j
hybrid workshops that discuss social vulnerabilities in San Jose and promote a
sense of welcome and belonging in physical spaces.
• VTA's Equitable VMT Program, San Jose, CA
JH, AID lE;REh'90
VTA's Transit -Oriented Development, San Jose, CA
Community Engagement
The Tech Interactive's Community Advisory Committee, San Jose, CA
Manager
CATALYZE SV
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan 7
4+ years of experience in community relations and engagement, with a strong
yl focus on education and public policy. She's spearheaded several community
y" advocacy initiatives and organized educational events focused on housing and
public welfare.
• �'�.�t�r.:i`;k"rriMxki'i;� �+:,I CI,.N'Silicon Valley Advances( Water Purification Center, Sall Jose, CA
��m°a �
Fundraising, Events, & Policy San Jose District 5, Sari Jose, CA
Associate SJSU Associated Students Inc., San Jose, CA
CATALYZE SV
3+ years of experience building partnerships with local stakeholders, advocating
for equitable development, and promoting sustainable housing policies. He's
adept at tracking development projects, issuing action alerts, providing public
comments, and staying informed on development policies.
• El Paseo de Saratoga, San Jose, CA
A F, E V%eit..DIE:
Berryessa TOD, San Jose, CA
Community Engagement
Hostetter Station TOD, San Jose, CA
CATALYZE SV
fir
17-1- years of experience across diverse stakeholders. She has helped design and
develop community engagement platforms for CSV and conducted user research
� rwith underserved communities in San Jose to better understand the barriers to
� community engagement.
• ShapeSV Stars, San Jose, CA
SHAR. N11 CwW::m-m ShapeSV (Platform), San Jose, CA
Technical Program Manager Designing for Seniors, San Jose, CA
CATALYZE SV
Catalyze SV hosted the "Designing for Women: Building Places that Prioritize Women & Children" at the Campbell Community Center.
Participating community members shared their input on their needs and priorities. The event involved a presentation, small and large group
discussions, questionnaires, and more.
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan 38
Organizational Chart
1:91 N(.',l FIAL- � N - C 114AIRG E FIRO.IEC I II ANAG III R w ASSIISI ANT 11lROJ11_'-C III MANAGER
Jeff Knowles, AICP Christopher Kidd, RSP1, CI Charlie Simpson
C 0 r"If `14 U �114 � T y
E114GAGEMEt4T
Alex Shoor
(CSV)
Jhaid Parreno
(CSV)
Jake Wilde
(CSV)
Steve Davis, PE
(F& P)
Matt Haynes, PE, AICP
(F&P)
Alexandra Lee -Gardner
(F&P)
GRAPWC r.M.`S*?4ER
Anne Bothner-By
WI S DEVELOPER
Ryan A. Johnson
PLANNER
Jesus Contreras
MINC311"ALAN-CHAi'ME
Steve Davis, PE
(F&P)
PROJECI 114WIAGE'R
Matt Haynes, PIE, AICP
(F&P)
P L ICI C If NSF A, P'4, E tR
Alexandra Lee -Gardner
(F&P)
Cbi�c Anafytics
CIVANALYTICS LEADER
David Wasserman, AICP
CMC DATA AN4AL"(ST
Izzy Youngs
SEP4IOR ENGMEEMNG
ASSOCIAT 1;7�
Scott Shepard, PE
Fehr & (F&P)
Peers
Catalyze (CSV)
SV
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan 39
9. Referenc(,:es
TheesaVaUez-Ke|ly
Safe Routes <oSchool Coordinator
San Mateo County Office ofEducation (SmCC)B
101 Twin Dolphin Drive,
Redwood City, CA940654054
(650 802 5429
tvke|ly@smmo.org
Project: San Mateo County Office ofEducation (SMC0E)
Safe Routes toSchool Evaluation, High -Injury Network,
and 5RTSStrategy &Support
Description: Alta helped the 5MC(}Eand the Cities/
Counties o[San Mateo County (C/CAG)evaluate their
existing SRT3program strategically, and develop
ananalysis tosupport member cities inprioritizing
infrastructure improvements and programming to
address recorded collisions,
REFERE�,I,CE#2
David Stillman
Transportation Manager
City cfCupertino
1O3OOTorre Avenue,
Cupertino, CA95014-3255
(408)777-3249
dav|ds@cuperhno.org
Project: Cupertino Active Transportation Plan
Description: Alta isCurrently working onthe Active
Transportation Plan for the City o[Cupertino, updating
and combining their 2016 Bike Plan and their 2O20
Pedestrian Plan.
REFERUKIE f,1"3
Cam!3hariat
Principal Transportation Planner
City ofSanta Clara
1500Warburton Avenue
Santa Clara, CA95O5O
(408)615'3024
shariaWusaniada/aca.gov
Projects: Santa Clara Prune/idgeAvenue Complete
Streets Corridor Study I Santa Clara Pedestrian Master
Plan
Description: Alta worked with the City ofSanta
Clara to complete a Complete Streets corridor study
onPruneridgeAvenue that identified potential
improvements for people walking, bicycling, driving,
and taking transit. Alta also helped the City nfSanta
Clara develop aPedestrian Master Plan, VVeidentified
the existing pedestrian network, analyzing community
needs and walking challenges through participatory
walking tours, and developing alist o[recommendations
within nine priority pedestrian zones.
Alto engaged the community of Santa Clara through participatory
� ��
~�IN
� � Conf ����W���°��m�0����� �m��
�� ���� �� ��
������� �� ��������
��N| ��)�N�0�����������
Alta Planning + Design, Inc. does not have acurrent or
potential conflict of interest relative to this proposal,
ALmPLANNING ~ DESIGN, INC. Campbell w"mm"ua/Transportation Plan 40
'11. Contract Edits
Alta has reviewed the Consultant Services Agreement and respectfully requests the following exceptions. Text
deletions are in red strikethrough and insertions are in blue.
PROPOSED AMENDMENTS TO FORM OF AGREEMENT
Legal Company Name: Alta Planning + Design, Inc.
State of Incorporation: California I Tax ID: 68-0465555
For all legal -related correspondence and information please use the following address:
101 SE Main St Ste#2000
Portland, OR 97204
(503) 230 9862
contracts@aItago.com
Location/General
Proposed Amendment (Deletions in Red, Insertions in
Condition
E I u,
Rationale and Benefit
Section 1. Duties
o a f-aWs-Ag r-eef
Consultant will agree to complete the services in
of Consultant
slh�,d pedhwm �s services 1r D
a timely manner in accordance with the project
Paragraph 1.4
mon'q,0 and bavdy , ,.ai ne=
schedule.
"Highest degree of skill" is a superlative and is
Consultant warrants aU
undefined. This kind of language is not
praictuces and procedures, workrnansNp and ii-naterials in the.
insurable. By tying performance to a defined
perforamrice oaf ths Agr=a�-.-mient shail loe in accordance with
Standard of Care that closely describes
the skill and expertise exercised by
performance in the local marketplace, this
Section 1. Duties
members of Consultant's profession working on similar
warranty becomes insurable thus protecting the
of Consultant
projects under similar circumstances lin the same 0r similar
City..
Paragraph 1.6
locallty duiting the same tear iod o�L4ne (Standard of Care).
Accepted in contract dated April 13,2023.
In the course of the performance of this Agreement,
"Acting in the City's best interest "is language
Consultant shall act in theQ-VrberAi,i-,ter e6t accordance wlth
that creates a heightened Standard of Care. A
the Standard of Care as it relates to the project.
professional Liability policy cannot respond to
claims based on such language because it
reaches beyond the statutory and common law
definitions for negligence. A professional liability
policy will respond to claims that are based on a
Section 1. Duties
Consultant's negligence. This edit will protect
of Consultant
the City because it becomes insurable.
Paragraph 1.8
Accepted in contract dated April 13, 2023
Coinsutant may twee'Trinme this Agmeement after- 10 days'pror
Alta should have the right to terminate the
wrftten notice to City if City bmaches this Agreevnen( oir fails
agreement for non-payment or for substantial
Section 6.
tc) pay Consuitant PLN'SUallt tO the terrn5 of thls Agreeirnent
delays caused by the City.
Termination —
and City Back to cure vviffi'in 10 Ibusiness days after receipt of
Previously accepted in contract dated April
Add additional
Consultant's nobce, or such k.)ngeii pei6od of curec as
13,2023
Paragraph 6.4
Cm-usukant rnay spiecify in such ncVce.
With respect to all matters other than those covered by the
foregoing paragraph, Consultant agrees to indemnify,
defend (with counsel reasonably satisfactory to the City) and
hold harmless the City, its officers, officials, directors, agents
representatives, volunteers, and employees to the fullest
extent allowed by law from and against any and all claims,
Remove "defend" and replace with blue text as
actions, causes of action, losses, damages, liabilities and
addition to paragraph. Consultant will agree to
costs of every nature, including thle attorneys' fees
pay for proportional defense costs in the event
and costs (collectively, "Losses") including but not limited
we are found at fault by a court.
to....
"Agents" overly broad. Indemnity obligations
-n; indud+ s
should benefit only the parties in the contract.
Section 9.
oiflyt,`rle;lmb"rSr-,!-! _ Jr. dp., il, to 1 hc
Insurance &
Add "reasonable" — fees should not be
Indemnification
i'i,"
excessive.
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan
9.2 Other
Any deductibles or self -insured retention m e i_;1
Consultant will provide COI which is sufficient
Insurance
W,J„!; Ln,sail '! I i�
evidence of coverage.
Provisions D
shall not reduce the limits of
liability. At ef 44�
f<-4,f_,n,tJen-m, +P, pec ., I:+P44tY7-4t'3
Ox--44w-is
Policies containing any self -insured retention provision shall
provide or be endorsed to provide that the self -insured
retention may be satisfied by either the named insured or
the City.
Section 10.10 1"
Consultant owes the City a duty of undivided loyalty
This kind of language is not insurable. How is
sentence
ccrnsistent wlth the San&, d or ('are in performing the work
this defined? It creates a fiduciary duty that
and services under this Agreement, including, but not
goes well beyond the norms expected in a
limited to, the obligation to refrain from having economic
contractual relationship with a public body. Alta
interests and/or participating in activities that conflict with
agrees we can refrain from having economic
the City's interests in respect to the work and/or services
interests and activities that conflict with the
and project.
City's interests on the project. By adhering to
the Standard of Care we are stating we shall
follow the norms that are standard industry
practice and which include ethical guidelines
and behavior.
Accepted in previous contract dated April 13,
2023
Section 10.
Consultant warrants that Consultant, its subcontractors
Miscellaneous
and/or agents (if any) has/have complied with any and all
Paragraph 10.14
federal, state, and local licensing requirements
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan 4,211
YEARS OFsXPswnENCs
1syenm
EDUCATION
Master mCity and Regional
Planning, University u/
Pennsylvania
BA, History, Rhodes College
AREAS OFsXPER I :Ss
Grant funding
Master planning
Feasibility studies
Traffic calming
Safe Routes mSchool
REG|m�'RAImONs&
CERmF|C*fl0mS
American institute o/Certified
p/anne,s(#ozs414)
Nm��� N�m�m���m
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Principal -In -Charge
Jeff brings 15 years of experience working with multi-clisciplinary teams of planners,
landscape architects, and engineers, having assisted over 100 local governments and
regional agencies in the planning, fundraising, design, and construction of bikeways,
trails, parks and open spaces. Jeff works with COMI'llUnittes across the country to
develop pedestrian and bicycle master plans, trail and separated bikeway feasibility
studies, traffic calming designs, Safe Routes to School plans, tactical urbanism
demonstrations, competitive grant proposals, and much more. Hehas raised over
$104 million in competitive grant funding for non -motorized infrastructure projects in
California, Pennsylvania, and New Jersey,
Relevant Experience
Sunnyvale Active Transportation Plan, Santa Clara County, CA
As Project Manager, Jeff led development of an updated a consolidated Bicycle,
Pedestrian, and Safe Routes to School Plan for the City of Sunnyvale. Alta developed
interactive online web tools, led walking and bicycling tours, conducted pop-up
workshops, and facilitated over twenty school site visits to provide community
members with a wide variety of input opportunities. The plan included a prioritized set
of feasible recommendations to help the City identify funding and move swiftly into
Santa Clara Pedestrian Master Plan, CA
As Project Manager, Jeff led development ofthe City ofSanta C|ara'sPedestrian
Master Plan. Alta identified the existing pedestrian network, analyzed community
needs and walking challenges through participatory walking tours, and developed a
list of recommendations within nine priority pedestrian zones. A land use audit helped
determine the what areas should be of focus by delineating walkable urban land uses,
auto-oriented|anduses.andtransiUona|areasthathavethopotenUa|tobedeve|oped
into walkable urban, Alta updated the City's pedestrian design guidelines to be a
resource for the future design of pedestrian facilities, and to be complimentary to tile
City'songoing specific planning efforts.
Los Altos Complete Streets Plan, CA
Alta supported the City of Los Altos in creating a Complete Streets Plan, including
updates to pedestrian and bicycle facilities, Safe Routes to Schools maps, and concept
plans for early action projects. Jeff served asProject Manager.
San Leandro Bicycle and Pedestrian Plan Update, CA
As Project Manager, Jeff led the City ofSan Leandro onafocused update ofthe
City's bicycle and pedestrian plan to identify convenient alternatives ho motor vehicles
for families, commuters.transit riders, and people recreating. Tile plan update is
consistent with the [|iy's General Plan and Complete Streets policies, and Uhe plan
update process included public engagement events, tile creation of detailed system
maps, needs analysis, and recommendations on facilities, programs, and policies.
mTAPLANNING + DESIGN, INC. Campbell m"mmoda/Transportation Plan 44
YEARS OF EXIIII:IE.1R" ENC!E
13 years
ED U CA.H OLq
MUP, University of Southern
California
BA, History, Tufts University
AREAS OF I:wx11 IEIRTr f{µIf",
Project management
Data & analytics
Complete Streets
Bicycle and pedestrian
planning
Community outreach and
engagement
Grant writing
RIEGI[;:vTRAIIOV' S &
CE:llv'f'WF= CAE10NP
d000 N M
ita
Project Manager
Christopher's work experience includes project management, network analytics,
active transportation planning, transportation demand management, and Safe Routes
to School programs. Christopher believes active transportation can be the nexus
of solutions for land use, public health, economic development, community vitality,
and safety concerns. He has been actively involved in facilitating engagement
and participation in the planning process for vulnerable or historically -excluded
stakeholders, engaging with advocacy communities, and facilitating communication
with consultants and government agencies.
Relevant Experience
City of Cupertino Active Transportation Plan, CA
Christopher is leading the Active Transportation Plan for the City of Cupertino,
combining the 2016 Bike Plan and 2020 Pedestrian Plan. The plan includes in-depth
origin -destination trip modeling, as well as close integration with the City's recently
adopted Vision Zero Plan.
City of Berkeley 2024 Bike Plan Update, CA
Christopher is managing the 2024 update to the Berkeley Bike Plan. This project
includes an update to bike network recommendations, intersection recommendations,
public engagement, and a revised design guide for Bicycle Boulevards.
Roadway Safety Professional 1 City of Fremont Active Transportation Plan, CA
(#1310) Christopher is managing Alta's subconsultant role to Fehr & Peers on the Citywide
Certified Public Participation Active Transportation Plan. Tasks include network analysis, existing conditions, a
Professional facilities design guide, and updated Safe Routes to School maps.
PROFS SS1ONAL
il91G1ff.1't llcrf
Planning Excellence Award,
Advancing Diversity & Social
Equity, APA National, 2021
"Fostering Equity in
Transportation Planning," APA
National Conference 2019
"Major Employer Approaches
to Bike Networks," CA APA
Conference 2016
"Building Whole Networks,
Not Just One Lane at a Time,"
CalBike Conference 2015
Commissioner, Oakland
Bicycle & Pedestrian Advisory
Commission, 2011-2018
Shoreline Regional Park Community Transportation Study, Mountain View, CA
Christopher was a key contributor for a multimodal transportation study for the
Shoreline Regional Park Community. Project recommendations included multimodal
transportation policies and investments that will improve the ability of the Shoreline
area to accommodate planned growth. The policies will help Mountain View achieve
its goals of increasing transportation alternatives to the single -occupant automobile.
Alta's role focused on Complete Streets, multi -use trails, a bike share program, and
sustainable design elements.
Santa Clara Vehicle Emissions Reduction Based at Schools (VERBS) Program, CA
Christopher was the Project Manager for the Santa Clara VERBS Program, an
education- and encouragement -focused Safe Routes to School program. The program
included organizing Safe Routes to School events, developing encouragement
materials and school -based walking route maps, and training teachers, parents, and
volunteers. Alta used evaluation methods that are consistent with MTC's regional
Climate Initiatives evaluation to track the effectiveness of the program in reducing
GHG emissions.
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan 45
Charlie��
Simpson
��mm��nm���
/\5Si8tODf Project Manager
~
Charlie is a passionate transportation planner and advocate for safe streets that meet
'-
the needs of all ages and abilities. He continually works to ensure that equity guides
his work and is energized by building relationships with communities. Charlie has
MUltiple years of experience utilizing tactical urbanism as a tool to expand community
YEARS OFeXPEm/EPKE
engagement, more quickly implement bicycle and pedestrian projects, and catalyze
nve"o
long-term change.
sDUcATMm
muP,University mWashington
Relevant Experience
College orsvmEnvironments
ey'Urban and Environmental
Campbell Safe Routes moSchool Mapping, C4
Policy, Occidental College
Charlie isCurrently serving asProject Manager for the Campbell Safe Routes \uSchool
Mapping project for the City of Campbell. The project involves school walk audits
AmeAsOFsoPeRT'SE
along with the creation of a walking and rolling map for three schools in Campbell.
Urban planning
Vision Zero
Santa Rosa Active Transportation Plan, C4
Tactical urbanism
Aka is working with the City ofSanta Rosa to develop the Ciiy's Active Transportation
c«mm^»«ve»oaoame»t
Master Plan as an update to its Bicycle and Pedestrian Master Plan. The Active Santa
Rosa Plan will focus on improving conditions for people walking, hiking, and rolling
(i.e., wheeled mobility devices used by people with disab||iUes, siroUers, scooters,
skateboards, etc.) throughout the City of Santa Rosa. The plan will address active
transportation needs citywide. Community input will guide the City indeveloping a
citywide plan that prioritizes active transportation needs and projects over the next
several years. Charlie |sserving asAssistant Project Manager.
Sacramento Active Transportation Plan, CA
Alta is working with the City of Sacramento to develop an Active Transportation Plan,
Streets for People: Sacramento Active Transportation Plan will focus on improving
conditions for people walking, biking, and rolling throughout the City of Sacramento.
As a Planner, Charlie contributed to the plan review and assessment of community
characteristics (demographics, existing land use, and transportation patterns). He also
contributed to several analyses, including equity, existing transportation networks, and
Riverbank Bicycle and Pedestrian Active Transportation Plan, CA
Charlie served as a Planner on the Active Transportation Plan for the City of Riverbank
and assisted with all aspects of the plan including existing conditions analysis,
community engagement, network recommendations, prioritization, and plan writing.
The focus of the project was to create a comprehensive walking and bicycling network
that reflects the character of Riverbank as a small town, encourages more active
|ikssty|es, and helps reduce air pollution by giving residents aviab|e alternative to
driving for every trip purpose. This Active Transportation Plan provides a path to
further realize the [Ky's General Plan guiding principles that reflects the character of
Riverbank with aneye toward quick wins and swift implementation,
ALTA PLANNING + DESIGN, INC. Campbell Multirnodal Transportation Plan 4,6
'YEARS OIE:r. EXPEICRIENCE
6 years
EDUCATION
UC Berkeley, Masters of City
Planning: Urban Design &
Transportation
UC Santa Cruz, BA
Environmental Studies/
Economics, Sustainability
Studies Minor
AREAS aar. lEXPEWINSE,
Independent study
administration
Research and site analysis
gp
Jesds Contreras
Planner
Jesus is a planner with a passion for collaborative design practices that center on
lived -experiences and elevate community values. As a bike commuter who was born
and raised in the Bay Area, Jesus seeks to improve the safety and reliability of active
transportation options for all Bay Area residents and visitors. Prior to joining Alta, Jesus
worked with bicycle and pedestrian programs at the City of Berkeley, and he recently
completed a masters degree in City Planning at UC Berkeley.
Relevant Experience
Campbell Safe Routes to School Mapping, CA
Jesus is currently serving as a Planner for the City of Campbell's Safe Routes to
School Mapping project. He has attended school walk audits and engaged with
school community about issues related to active travel to school. He also developed
walk audit reports with infrastructure and non -infrastructure. This project combines
engineering solutions with effective evaluation that focuses on best practices for
education, encouragement, and enforcement recommendations that improve walking
and biking safety around schools.
Outreach and engagement Caltrans District 4 Bicycle Superhighways Study, Bay Area, CA
Data analysis Alta is currently conducting a bicycle superhighway suitability and feasibility study
Quick -build implementation throughout the nine Bay Area counties. The study addresses best practices in bicycle
Survey development and superhighway planning throughout the world and uses advanced data analytics to
administration identify the best state highway corridor candidates for a bicycle superhighway. Jesus
serves as a Planner on the project.
Berkeley Bike Plan Update 2024, CA
Jesus is a Planner on the update to the 2024 update to the Berkeley Bike Plan. This
project aims to identify community -defined gaps in the active transportation network
and provide recommendations to close those gaps. He assisted with community
outreach and updated the City's GIS data for existing bikeways.
Santa Rosa Active Transportation Plan, CA
Alta led the City of Santa Rosa in their 2018 Bicycle and Pedestrian Master Plan
Update. The Plan focused on evaluating and updating existing and potential bicycle
and pedestrian routes and connections that will provide a comprehensive network
of active transportation choices for the Santa Rosa community. Jesus served as
a Planner on the project developing the existing conditions report, supported
community engagement activities, synthesized public webmap comments into
heatmaps, and developed bike recommendations.
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan 7
YEARS OFeXF'snoeNCe
oyeaw
I0N
MURP, University of Florida,
Gainesville
as.soua/wmxtymthe Built
Environment, University of
Florida, Gainesville
AREAS OFeXPERTlISIE
Data analymsand visualization
Scenario planning &analysis
Performance measures &
p/pnnmomet,xs
Geospaua|ana4*/c,
xcueo/m/uvannl«/cs
mommoua|n/annmg
Transit planning
Safety analysis
seu^|ummPlanning
RsGIS1 RmTK)�Is&
CsRT^IF/C A I'll 0 N S
American Institute orCertified
PROFESspomaL
mHGHL.xGmTS
xpxForesight Committee oo
m-conmuom,
x*\Technology Division -
Vice Chair
Green Building Learning
c000ummive-uo/veoity
of Florida Geoues/onBoard
Member
Author mPAS Memo n1on
Artificial Intelligence a p|unmno
Practice -2ozz
Author mThe Art u/Lmmmo
uvExample mxn\Planning
Magazine -2ozo
xrATransportation Division
-wemue,
APA Washington Chapter
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CiViC/\n8lVfiC5 Leader
David is Alta's national Civic Analytics Leader. He applies scientific computing, spatial
analysis, and scenario -focused storytelling to the development of effective and
communi4-centevedkanspodoUonp|anningso|uhons.Davidadvisesandwmrks
on muK|moda|i/ansportabun p|ans, bicycle master plans, systemic safety studies,
python tool and web applications, advanced data visualizations, parking studies, direct
ridership models, and station area plans. His current areas of focus inCILide enabling
dato'info/medscena/iop|ann|ng.|denb[y)nghovvtoa||gncommuni|ygoubWmeirics.
and generating accessibility metrics that can assess the impacts of projects and who
they benefit.
Relevant Experience
Santa Clara County Active Transportation Plan, CA
Alta isworking with the Santa Clara County Department o[Roads and Airports uz
prepare an Active Transportation Plan for unincorporated areas of the county. As Lead
Data Scientist on this effort, David is helping to review and analyze existing conditions
and produce maps that provide a comprehensive understanding of pedestrian and
bicyclist needs and issues within the County.
Santa Clara County VTACentral Bikeway Feasibility Study and Alternatives
Analysis, CA
Alta led a study for the Santa Clara VTA to identify a preferred alignment and design
[oracont|nuous.connected'|ow'stessbicyc|esuperhighwaybebweenSantaOam
and East San Jose. David served as the Technical Lead for an analysis that explored
how diff erent alignment options when implemented, could improve regiona(access
to opportunities on a comfortable & low stress network, This connectivity testing
[rameworkenab|ed the design team to understand how different alignments would
impact low -stress access to parks, disadvantaged communities, Community facilities,
transit, and other destinations.
PruneridQeAvenue Complete Streets Plan, Santa Clara, CA
David served asanAnalyst Advisor for the development o[aComplete Streets
corridor study on Pruneridge Avenue that identified potential improvements for people
vva|Wng, b|cyc|ing, driving, and taking transit. The goal of this study was to evaluate
the feasibility of a road diet that will repUrpose a travel lane for bicycle facilities. David
advised on the methodologies and criteria to be employed as part of the study's
safety, connectivity, parking, and level of stress analysis. Findings from these sets of
analysis were used to develop a Complete Streets plan that will meet the needs of all
users on Pruneridge Avenue and increase multimodal connectivity in Santa Clara.
OCTA'sSouth Orange County K8u|dmoda|Study, CA
David was the Technical Lead on a project whose study goals were to identify a
broad range of recommendations for South Orange County to provide more travel
options for residents. An interactive flow map was developed on modeled IAZ origin -
destination data to map high active trip potential (ATP) trips (trips less than 3 miles).
Further maps of zones with high levels of ATP trips were mapped and used to identify
potential active mobility investment areas as part of a larger planning effort.
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan 48
YEARS OF E PS:RHENCE
6 years
ul' DUCA"NON
MPS, Urban & Regional
Planning, Georgetown
University
BA, Political Science &
Communication Studies,
University of Nevada, Reno
AREAS OF IEPER"rIS11,,EE
Data analytics and visualization
Geospatial analytics
R programming
SQL programming
Tableau
PR6"SIPP SSAONAL
I..IVt;; HLNGHTi S
Member, American Planning
Association, National Capital
Chapter
Member, American Planning
Association, Technology
Division
Presentation: "2020 Census
County Assessment Tool"
June 2022, Symposium on
Data Science and Statistics,
Pittsburgh, PA
Presentation: "Compiling a
Census Assessment Tool"
March 2022, Data for Public
Good Symposium, Virtual
Presentation: 5 Open -
Source Tools for Sustainable
Multimodal Planning. American
Planning Association. January
2024.
Publication: Creating a Census
County Assessment Tool
for Visualizing Census Data.
Journal of Data Science.
December 2022.
and
Civic Data Analyst
Izzy is a Civic Data Analyst who brings an interdisciplinary lens of data analysis, urban
planning, and government affairs to active transportation planning. Izzy is an expert
where the world of city planning meets the power of data science. Izzy's current areas
of focus include advanced spatial analytics and interactive web tool design. She
strives to make analytics products relevant, intuitive, and delightful. With a Master's
in Urban and Regional Planning from Georgetown University and a rich background
in legislative lobbying and urban policy research, Izzy is known for blending technical
prowess in GIS and data analytics with practical insights into urban challenges.
Relevant Experience
Washoe Active Transportation Plan, NV
In the Walk and Roll Truckee Meadows Active Transportation Plan for Washoe
County, Izzy has been integral in identifying high -impact investment opportunities
for enhancing walkability and cyclability within the region. Her active trip potential
analysis was a cornerstone of this project, offering a data -rich perspective on
transportation zones ripe for development. Her subsequent work in prioritizing
the regional road network for potential upgrades was pivotal, combining strategic
foresight with empirical data to spotlight routes that would yield the greatest benefit
from infrastructure enhancements. Her efforts are set to guide decision -making,
potentially reshaping Washoe County's active transportation landscape.
FCOG Mobility Hubs, Fresno, CA
The Fresno Mobility Hubs project focuses on identifying suitable sites for mobility
hubs in the Fresno Council of Governments area. The initiative aims to create a
network of mobility hubs that integrate various modes of transportation, including
public transit, biking, and walking. By promoting seamless connections between
these modes, the project seeks to reduce congestion, improve air quality, and foster
community engagement. Izzy collaborated on the design and implementation of
the suitability scoring for mobility sites. This involved conducting a comprehensive
analysis of existing demographics, equity indicators, and existing infrastructure, which
will inform the proposed sites of the mobility hubs.
MDOT University Region AT Plan and Guide, Michigan, MI
Izzy supported this effort by conducting a detailed Live -Work -Play analysis to
assess demand for active transportation within the region. Izzy evaluated key areas
where people live, work, and play to identify opportunities for enhancing biking
and walking infrastructure. Izzy also performed a safety analysis to pinpoint critical
areas for improvement, guiding the development of strategies to enhance safety and
encourage active transportation throughout the region.
Phoenix Connected Active Networks, AZ
Presentation: Standardizing In the Phoenix Connected Active Networks initiative, a visionary project aimed at
Definitions: The Urban/Rural transforming Phoenix's urban landscape, Izzy was responsible for conducting the bike
Divide. Blog post. September
2022. level of traffic stress (BLTS) analysis. Her involvement in this project has led to the
development of criteria for selecting roadways primed for reconfiguration, enhancing
the city's bicycle network's safety and accessibility.
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan 49
\
`
TsAesmt= EXPIE`m}Ef��Ce
oyeeo
soUcAr|ON
os.Civil Engineering, California
Polytechnic State University,
San Luis Obispo, cx
AREAS OFeXPsmINSE
Large mfr°mmcmreProject
Management
Cycle Track design
intersection design and
re -alignment
Signal timing, signal design,
traffic control
conu/mcxunxumm/st,auo^
and Inspection
REGxS rRArC)NS &
CERmMICAnONS
Professional Engineer,
caomm/a(#amx1)
ma,mnomn(#ssaeo)
xpWxmemue,
canmmuOffice memo'oency
Services Disaster Services
Worker Volunteer
osH4so'four Certified
Scott Shepard, PE
Senior Engineering Associate
Scott offers 13 years of experience across multiple engineering design disciplines
including preliminary engineering, environmental, final design, construction, and
inspection for active mobility, safety improvements, and large infrastructure projects.
He is results -driven and understands the importance of coordination and timely,
deorcommunicai|onacmsymu|Up|esiakeho|deo.Scottbringsworkingknmw|edge
in project diversity ranging from ITS/communication des|gn, roadway design, traffic
operations, and structural engineering. He supports and manages project teams and
subconsultants, ensuring scope, fee, and schedule adherence. Scott's proficiencies
include project controls, invoicing, work planning, profitability analysis, budget
oversight, and long-term project performance.
Relevant Experience
SNAIL Neighborhood Active Transportation |mprovements.Sunnyva|e.CA
Scott served as Lead Engineer for this Cycle 3 ATP grant-fUnded project, which
designed pedestrian and bicyclist improvements in the SNAIL neighborhood
of Sunnyvale. Project deliverables included environmental process and PS&E
development for sidewalk and bikeway improvements at multiple locations throughout
the neighborhood.
Oakland Multi -Corridor Civil Design Services, CA
Alta is working with the City of Oakland on the final design of approximately six miles
of roadway within the City. For 73rd Avenue and Bancroft Avenue, Alta produced
signing and striping PS&E and is currently providing construction support services. For
High Street, Alta prepared a traffic analysis, developed recommendations, including
ADA compliant pedestrian refuge islands and Curb ramp designs, and is currently
providing full civil design for the traffic calming improvements. Scott isserving asan
engineer onthe project.
Downey and South Pedestrian Refuge Islands, Long Beach, CA
Scott is serving as Assistant Project Manager for this streetscape improvernent project
for the City of Long Beach, Alta is preparing plans including the design of proposed
pedestrian refuge islands, a bulb-01-1t, RRFBs, ADA ramps and high -visibility crosswalk
striping, work area limits, an dimensioning needed to properly construct the project.
The plans are being prepared in accordance with the City of Long Beach standard
plans, Caltrans standard plans, Caltrans Highwoy Design Monuol, and the Coliforrlio
Monuol on Uniform Troffic Control Devices,
East Oakland Neighborhood Bike Routes, CA
Scott is the Project Manager of this effort, which focuses on bicycle and pedestrian
improvements along several routes through East Oakland. Improvements include
speed tables, curbextens|ons' cu/h ramps, traffic circles, volume diversions, Rapid
Flashing Beacons, crosswalk impmvementu, striping, s|gnage. and minor storm drain
improvements.
^oAPLANNING ~ DESIGN, INC. Campbell w"mm" a/rra""n",tam,"Pla" 5 0
YEARS OF EX!ll:1ERIIP::II"FCE
36 years
MA, Linguistics, State
University of New York — Stony
Brook
BA, Religion, Reed College
AREAS OF SXPER71 SE
User map design
Document layout
Print production
PROtt`1'.SS101+1.111".
1'^•tl 1 O11m10.A G H'T S
WalkBikeMarin Education and
Encouragement Programs,
2010 Exemplary Human
Environment Initiatives (EHEI)
Award in Education and
Training Programs, FHWA
APNBA Outstanding Design
Award for "Trip Not Taken",
Historic N/NE Portland Today
Map and Brochure
"How Graphic Design Can
Help You Communicate Your
Message Effectively", Oregon
Active Transportation Summit,
May 2015
Graphic Designer
Anne has 36 years of experience in the design and production of maps, collateral,
branded incentives, and long documents for the non -motorized transportation
industry. She has worked on bicycle and pedestrian user maps and guides for
numerous jurisdictions and takes pleasure in presenting complex, layered information
in a way that is easy to understand at a glance. She is expert in Adobe Creative Suite
programs and understands technical issues that are necessary to create documents
that are not only beautiful, but well-built. Whether it's a one-off infographic or a multi -
volume document, Anne applies rigor and creativity to her work.
Relevant Experience
Berkeley Bike Plan, Berkeley, CA
Alta completed a comprehensive update to the City of Berkeley's Bicycle Plan. In
addition to laying out a long-term vision, the Master Plan contains a detailed phasing
plan, including concept designs for trails and bicycle boulevards targeted for near -term
implementation. Education, encouragement, enforcement, evaluation, and equity
measures complement the infrastructure enhancements to create a well-rounded Plan.
Anne was responsible for plan layout, including design, typography, infographics, and
quality control.
Alameda County Safe Routes to School Site Assessments, Data Collection and
Analysis, and Program Evaluation, CA
Alta has supported the Alameda County Safe Routes to School program since it began
in 2006, now implementing programs that promote safe walking and biking to school
at over 215 schools. Anne designed and produced the graphically rich Year -End
Report that analyzed successes and obstacles for the multi -year effort. She also
created a customized data merge that imported the data for over 200 schools into
a handout template created in InDesign, allowing the creation of over 400 pages of
layout in less than one day.
"Principles of Great Graphic Safe Routes to School Logo and Branding Guidelines, Santa Clara, CA
Design", Oregon Public Santa Clara Safe Routes to School is a community -wide effort to encourage and
Transportation Conference, empower more K-8 students to get to school by foot, bike, or other people -powered
October 2015
transportation. Working closely with the client and stakeholders, Anne developed
a program logo and an easy -to -follow set of branding and design guidelines to
accompany the logo. The guidelines have been used for outreach materials, reports,
the program website, and internal communication. Additionally, Anne oversaw custom
illustration for safety primers for 5th grade students, and created street banners and
posters for community events.
Danville Bicycle Master Plan, CA
Alta worked with the Town of Danville to develop its first Bicycle Master Plan
focusing on providing a robust set of recommended improvements to improve safety,
connectivity and comfort for all people biking. The Plan was developed through
a comprehensive and inclusive public input process that include online materials,
pop -ups and community meetings. Anne assisted with the design of the final plan
layout.
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan E,5
YEARS OF EXPERIENCE
nyeao
emwcATON
BA, uooulStICS,University or
Minnesota Twin Cities
University nrTromso, Norway
AREAS OP: EXPsRmss
Websiteoevwopmen/and
pmo,amm/no
Natural Language Processing
aJ ft,�Vx�p
�,(
0�m�� A. 0m�N�
Ryan � �son
�w� ��° ��mw
Web [}eVElOD8[
Ryan isaweb developer with 17years ofexperience inweb programming, web
technology, full -stack web development, and natural language processing He offers
experience with a variety of programming languages, and has worked for a range of
clients in modern web environments and languages. He has experience rebranding
websites, creating templates that can easily be used by clients, and designing website
applications (including backend, frontend, deployment, arid data collection and
organization). He is also experienced with a range of open -source web -oriented CIS
and mapping tools. Ryan works collaboratively with designers and other technical
staff to implement functional and User-friendly website improvements for a range of
projects.
Relevant Experience
Santa Clara Countywide Active Transportation Plan, CA
Alta is working with the Santa Clara County Department of Roads and Airports to
prepare an Active Transportation Plan for unincorporated areas of the county, Alta
is developing a comprehensive understanding of pedestrian and bicyclist needs
and issues in the County, and prioritizing areas within the unincorporated County for
bicycle arid pedestrian improvements based on comprehensive criteria. The Plan wil
also include design guidelines for bicycle and pedestrian facilities as well as a needs
assessment. Ryan isworking asaWeb Developer onthe project,
Sacramento County Active Transportation Plan, CA
Alta ispreparing anActive Transportation Plan that Will Update and merge the
County's existing Bicycle Master Plan and Pedestrian Master Plan. Alta is developing
acomprehensive understanding o[pedestrian and bicyclist needs and issues
in the County, and prioritizing areas —especially those prioritized in the County's
Environmental Justice plan —for bicycle and pedestrian improvements. By creating a
project website, Ryan helped engage and solicit input from community members, local
stakeholders, and County staff regarding regional priorities for active transportation.
Danville Bicycle Master Plan, CA
Alta worked with the Town ofDanville to develop its first Bicycle Master Plan
focusing on providing a robust set of recommended improvements to improve safety,
connectivity and comfort for all people biking. The Plan was developed through
a comprehensive and inclusive public input process that include online materials,
pop -ups and Community meetings. Ryan assisted with development of the public input
webmep,
SCAGArrow Highway YNuVimoda|Regional Corridor Plan, San Gabriel Valley, CA
Alta worked with the Southern California Association of Governments to develop
a Multimodal Regional Corridor Plan for Arrow Highway, a major arterial spanning
several cities in the San Gabriel Valley region. The goal of the plan is to improve
access to active transportation, improve air quality and increase the safety of the
roadway for all users through providing a safe multijurisdictional corridor for active
transportation users in the San Gabriel Valley. As a Web Developer, Ryan created a
websitethat allowed the community tolearn about the project and provide input.
xcTAPLANNING ^ DESIGN, INC. Campbell m^mm=o /Tra"sn",wn""m"" 52
YEARS OF EXPIERIIENC.',11"
14 years
EDUCA1110N
MA, Writing/Book Publishing,
Portland State University
BA, English Literature with
Spanish Minor, Whitworth
University
AREAS OF EXIPERTSE
Technical editing
Master plan QA/QC
V'" R () IF E S S 1 0 N A L
1-i [ G 1,L w G HTS
Member and volunteer mentor
Northwest Editors Guild
Katie Atkins
Technical Editor
Katie provides all levels of editing support, including developmental editing,
copyediting, and proofreading, on transportation plans and technical reports to ensure
adherence to company style, grammatical correctness, and audience accessibility.
She works on document and projects of all sizes, tailoring her level of edit based on
project needs, to produce the highest quality product while staying within schedule
and budget.
Technical Editing Experience
• City of Emeryville Active Transportation Plan, Emeryville, CA
• Walk Bike Ride Mt. Shasta Mobility Plan, Mt. Shasta, CA
• Oregon Safe Routes to School Rural Practitioner's Toolkit and New
Coordinator Toolkit, OR
• Caltrans Bay Area Bike Highway Study, CA
• Trails to Schools Study, Foothills Regional Commission, NC
• Greenway Connection Study, Walnut Cove, NC
• Greenway Connection Study: Downtown Mocksville to Davie County
Community Park, Mocksville and Davie County, NC
• Alameda County Safe Routes to Schools 2021-2022 Year -End Report,
Alameda County, CA
• Great Springs Project Trails Plan, TX
• City of Richmond Bicycle and Pedestrian Action Plan, Richmond, CA
• Non -Motorized Transportation Plan, Modesto, CA
Grant Development and Compliance Review Experience
• Berkeley, CA Caltrans ATP Cycle 6 Grant
• Menlo Park, CA Caltrans ATP Cycle 6 Grant
• Pomona, CA Caltrans ATP Cycle 6 Grant
• Sacramento, CA Caltrans ATP Cycle 6 Grant
• Brevard, NC RAISE Grant
• Delaware County, PA RAISE Grant
• York County, PA RAISE Grant
• Portland, OR PBOT SMART Grant
• UDOT UTAC Active Transportation Grant
• Ridgeland, MS Reconnect Communities Grant
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan 5,
YEARS OF EXPsRxEP,IIcs
20veaa
MS, Civil Engineering,
Southern Illinois University at
suwom*xnn
as.Civil Engineering,
Southern Illinois uo/veis/tyat
Edwardsville
FEHR,� PEERS
Steve Davis, PE
Principal -in -Charge
Steve has developed expertise in many facets of the transportation engineering
field, ranging from planning and design tofunding toimplementation and
construction coordination for avast array oftraffic signal, ITS, bicycle, and pedestrian
improvements. He has led the development of concept plans and PS&E construction
documents for complete streets and active transportation projects for public and
private clients throughout the Bay Area. Additionally, Steve has developed broad
expertise in active transportation, transit access, and CUrbside management, including
evaluations Of supply and demand, design treatments, and coordination with agency
staff onpolicies and implementation. Hewas aco-author o[the |TECurbside
ManagementPracdUone/'s Guide released in late 2018 and is currently working with
|TE on an FHVVA-fbnded Curbside Inventory Report and 5|S evaluation inni
Relevant Experience
Bascom Avenue Complete Streets, San Jose, CA
AREAS OF EXPERTISE
Steve served as the Project Manager leading the development of transportation
Complete Streets planning &
improvements for the Bascom Corridor Complete Streets Study on behalf of VTA, the
design
City o[San Jose, the City ofCampbell, and Santa Clara County. The project included
wummnua/safetv
a comprehensive analysis of transit service on the corridor to inform the development
Transportation operations
of conceptual improvement alternatives for pedestrian, bicycle, and transit modes.
analysis
Steve oversaw the analysis of traffic operations and evaluation of pedestrian and
Community engagement
bicycle LTS and connectivity for the corridor plan alternatives. F&P developed a
esG�STeAflONS &
menu of proposed treatments with agency staff, including bus boarding islands,
Cem,mF/C_AnmNs
improved bicycle and pedestrian facilities, intersection modifications, and streetscape
Civil Engineer, State or
enhancements. Agency and Community feedback was integrated to ensure the
California (//o*s24)
delivery ofaproject which suited the needs ofall stakeholders.
Additionally licensed mOR,
MO, MD, wm&w|
PROFESSIONAL
mGxuGHTs
muman.w,Davis, s,eta)
(2018), "Curbside Management
pmcuuooe'souue,"/n;umtO
n/Transportation Engineers
"The Rise mthe cv,u�
Expanding Mobility while
Protecting space.^mne,ican
Public Transportation
Association AnnumMeeting,
zola.Nashville, Tw
"The Curbside mthe Modern
wummoumCity: Where Literally
Everything Comes T000mer,^
American Planning Association
weumar,zolo
"Managing the Curbside ma
Complete Stmet,^Metropolitan
Transportation Commission
Tech Transfer Seminar, zoau.
San Francisco, cA
VTACountywide Bike Plan, Santa Clara County, CA
F&P led the comprehensive update to the Santa Clara Countywide Bicycle Plan.
The update focused on providing high quality, low stress bicycle facilities that attract
users of all ages and abilities and help convert existing vehicle trips to bicycle trips.
Outreach included workshops, attendance at local Community events, social media,
text based surveys in English and Spanish, an interactive web -map, and a roving art
exhibit that advertised the project. F&P worked with VTA to prioritize projects along
the corridors that focused on connectivity, latent bicycle demand, level of traffic stress,
community support, and corridor versatility. The priori tizatio n included a data driven
approach to evaluating potential bicycle demand and level of traffic stress. F&P also
developed two white papers as part of the planning process, Bicycle Innovotions,
which includes information oninnovative bicycle treatments beyond what was
discussed in the NACTO Guide, and Super Cyclewoys, which discusses the concept of
"bicycle super highwoys^ Steve served asBicycle Design Expert for this project.
Additional Projects
` SenterRoad Kxuhimoda|Safety Study, San Jose, CA
~ Sunnyvale Roadway Safety Plan, Sunnyvale, CA
^ San Jose Walking Audits, San Jose, C&
^ BCamino Real Bicycle & Pedestrian Improvement Plan, Co|ma.CA
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan 54
YEARS OF lEXFIE IIE CE:.
23 years
MS, Transportation
FEHR,�PEERS
Haynes,Matt P
Project Manager
Matt has over 23 years of experience and is an expert in sustainable transportation
planning. He has an extensive background in integrated transportation and land
use studies, bicycle and pedestrian planning, multimodal corridor studies, and
transportation impact analysis. Matt has managed numerous multimodal transportation
studies, bicycle and master plans, and citywide master planning efforts throughout
the state. Matt also directs the firm's FP Think initiative which focuses on disruptive
changes affecting the transportation and mobility sector.
Engineering, University of
Relevant Experience
California at Berkeley
MCP, City & Regional Planning,
Campbell General Plan, Campbell, CA
University of California at
As a sub to De Novo Planning Group, Fehr & Peers supported the City of Campbell
Berkeley
on their most recent General Plan. Under a 2016 iteration of the General Plan Update,
BS, Civil & Environmental
Engineering (Honors),
F&P conducted 24-hour roadway segment counts and prepared a report on the city's
University of California at Davis
existing circulation system. Using this background work, F&P focused on preparing a
transportation analysis for the preferred General Plan, including confirmation of a SB
AREAS OF EXP`ER ISE
743-focused VMT assessment approach, VTA travel model land use and population
Urban & Regional planning
adjustments, and VMT modeling of three study scenarios: existing conditions,
Land -use studies
cumulative 2040 with/without project. With the established VMT approach and VTA
Multimodal corridor studies
travel model adjustments, F&P conducted an Impact Analysis using the baseline
Bicycle & pedestrian planning
conditions evaluation and VMT evaluation methods and thresholds identified. F&P
Impact analysis
analyzed two project alternatives, discussing trip generation and the potential impact
Master plans
compared to the preferred land use plan. Matt served as the Principal -in -Charge.
CERTIFICATIONS
VTA Countywide Bike Plan, Santa Clara County, CA
American Institute of Certified
Fehr & Peers, as a consultant to VTA, led the comprehensive update to the Santa
Planners (#020486)
Clara Countywide Bicycle Plan. The update focused on providing high quality, low
Civil Engineer, State of
stress bicycle facilities for users of all ages and abilities and help convert existing
California (#65933)
vehicle trips to bicycle trips. F&P engaged a large and diverse audience during the
development of the plan. The outreach included workshops, attendance at local
PROFESSIONAL
HIGHLt GHTS
community events, social media, text based surveys in English and Spanish, an
Congress for New Urbanism:
interactive web -map, and a roving art exhibit that advertised the project. F&P worked
Member
with VTA to prioritize the corridors and projects along the corridors with the focus on
San Francisco Bay Area
connectivity, latent bicycle demand, level of traffic stress, community support, and
Planning & Urban Research
corridor versatility. The prioritization included a data driven approach to evaluating
Association: San Jose Policy
Board Member
potential bicycle demand and level of traffic stress. F&P also developed two white
American Planning Association:
papers as part of the planning process: Bicycle Innovations, which includes information
Member
on innovative bicycle treatments beyond what was discussed in the NACTO Guide,
and Super Cyclewoys, which discusses the concept of "bicycle super highways". Matt
served as the Principal -in -Charge for this project.
Additional Projects
• VTA Pedestrian Access to Transit Plan, Santa Clara County, CA
• AMBAG Sustainable Communities Strategy Implementation, Monterey, CA
• Sustainable Santa Cruz County Plan, Santa Cruz County, CA
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan 55
YEARS OF EXPemcEwre
4yeao
EDUCAnON
MS, Civil Engineering, California
Polytechnic State University at
San Luis Obispo
os.City mRegional Planning,
California Polytechnic State
University ^tSan Luis Obispo
AREAS OFsXPeRTosE
Bicycle mpedestrian planning
Safety action planning
Collision analysis
Safety research
Alexandra ���� ��
m�m����*������~~��mwwner
Project Planner
Alexandra is a Senior Transportation Planner who specializes in helping clients
develop safe and equitable transportation systems with afocus oil community
engagement. She has played a key role in planning and Outreach efforts ranging
from comprehensive safety plans, multimodal planning, and regional community
transportation masher plans tocorridor level studies Prior to working aiFehr & Peers.
Alexandra gained experience working on bicycle and pedestrian planning and safety
efforts with SLOCOG including working on their Active Transportation Plan.
Relevant Experience
Watsonville Vision Zero Corridor Plan, Watsonville, CA
Alexandra isserving aoProject Manager for this corridor plan toanalyze safety
conditions oil key high -collision corridors in the City. The project will include
coordinating across City departments to ensure a holistic approach that aligns with
ongoing City efforts including the General Plan Update. Beyond crash analysis, this
plan will emphasize a proactive approach and consider safety risk factors to guide
prioritization and define appropriate Countermeasures.
Traffic impact analysis Complete Streets Safety Assessments, Statewide, CA
naoyvoovuonoemanu Fehr & Peers partners annually with the UC Berkeley 3afeTREC program to conduct
Management Complete Streets Safety Assessments ([53A)throughoui California, With a focus
snaua/ analysis &CIS on bike and pedestrian safety, the CS3A helps communities identify and implement
solutions to improve user safety along target corridors. F&P helps Communities with
identifying focus areas based on historical collision data, conducts a one -day field
audit along target corridors, and documents findings and recorn mend atio ns to improve
conditions. In 2023, F&P conducted a safety assessment for Santa Cruz County and
Los 0sos.Alexandra iscurrently managing the C354for Capito|a.
Watsonville General Plan Update Watsonville, CA
Fehr & Peers is developing the circulation and mobility elements of the General Plan
Update for the City cf Watsonville. Alexandra isassicUnginthis effort asaProject
Engineer and has been involved in developing the draft pedestrian, bicycle, and
trail networks for the city. She led the high-level collision analysis for the project and
evaluated the existing truck routes.
Additional Projects
^ Rural Highways Safety Plan, Santa Cruz County, C4
^ Cal Pn|ySUO Circulation Master Plan, San Luis Obispo, CA
^ VTA Gilroy Access Study, Gilroy, CA
~Palo Alto Safety Action Plan, Palo Alto, C&
` San Jose Walking Audits, San Jond.CA
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan 516
YEARS OF EXPERIENCE
22 years
CATALYZE
Alex Shoor
Community Engagement
Catalyze SV's Co -Founder and Executive Director (ED) Alex Shoor possesses over 20
years of public affairs experience, having worked extensively in local government and
as a nonprofit leader and community advocate. Alex is adept at facilitating community
members and stakeholders, and has managed major elements of communications and
public engagement strategies for several efforts throughout the County of Santa Clara.
EDUCATION Relevant Experience
Master of Public Administration,
USC
Redesign of VTA's Bus and Light Rail Network, Santa Clara County, CA
Bachelor of Arts, Political
Project managed key elements of communications & public engagement strategy
Science, Vanderbilt
for the total redesign of VTA's bus and light rail system. One of VTA's most extensive
public engagement efforts ever, VTA's Board unanimously and smoothly passed this
AREAS OF EXPERTISE
redesign. Alex facilitated five public meetings for VTA on this topic
Community engagement
Public affairs
Diridon Station Area Redevelopment, San Jose, CA
Grassroots organizing
Planned and hosted two community visioning workshops with virtual site walks aimed
Facilitation
at gathering feedback from underrepresented populations — one for the Vietnamese
Public policy
community and another for artists. This engagement obtained insights that would be
Communications
used for the City of San Jose's land use, planning, and development decisions.
Land use & community
development
Main Street Future Development, Milpitas, CA
Advocacy
Hired by the City of Milpitas to facilitate three virtual Community Conversations about
Local government
the future development of Milpitas's Main Street, including small group break-outs.
PROFESSIONAL
HIGHLIGHTS
VTA's Equitable VMT Program, San Jose, CA
Co-founded Catalyze SV
Advising on outreach and engagement efforts that connect with Equity -Focused
and grew the nonprofit that
Populations, which include underserved demographics and those with varying
expanded from 5 volunteers
physical and mental abilities.
to 5 employees with an annual
budget of $445k
Devised and designed Catalyze
San Jose Light Tower, San Jose, CA
SV's community engagement
Catalyze SV was hired by Urban Confluence to lead a series of conversations with
fee -for -service business
stakeholders about the possible addition of a public art exhibit to Plaza de Cesar
Facilitated 15-person
workgroup that designed and
Chavez in Downtown San Jose.
delivered groundbreaking
LGBTO youth competency
training to 850 County staff
& community stakeholders
working in juvenile justice
system
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan 57
YEARS orEXPERIENCE
5veao
/— ! Y7E - \/
�..=m�
N&o���P�^ �rreno
Community Engagement Manager
Jhaid is experienced in facilitating community conversations, focus groups, and hybrid
workshops on diverse topics, including Social Vulnerabilities in San Jose and creating
a sense of welcoming and belonging in physical spaces. She has been all advocate
and leader in driving change across various policies, programs, and grant projects.
Her efforts include advocating for LGBTQ+ inclusion in disaster science policy and
securing a$5OO.000grant from the California Natural Resources Agency.
EDmommv
Relevant Experience
MA, Applied Anthropology, Sari
Jose State University
The Tech |nteractime'sCommunity Advisory Committee, San Jose, CA
BA, Behavioral Science, San
Led ayear-long committee advocating for |ndus|v|iyand access for Let|neand
Jose State University
Vietnamese families in Silicon Valley.
AREAS nFEXPERTISE
VTA!sEquitable V&xTProgram, San Jose, CA
Community vnovuemontand
outreach
Advising on outreach and engagement efforts that connect with Equity -Focused
Populations, which include underse/ved demographics and those with varying
Community relations
physical and mental abilities.
Facililation
YEARS oFEXPERIENCE
,yeao
Emucxrom
BA, Political Science, San Jose
State University
AREAS oFEXPERTISE
Community engagement
Public administration and policy
VT4'sTransit-Oriented Development (TgD).San Jose, CA
Project Manager conducting community engagement arid raising awareness about
VTA's TOD, ensuring stakeholders understand and participate in development plans.
CATALYZE
�~��|r�� / �_� �
�����m�� �
°�^��". ��K�0���N��*� — � — ---Fundraising, Events, & Policy Associate
-
Ash|eyisanexpert|ncommunUYre|aUonsandengagemenL.wiUhastrongfocuson
education and public policy. During her tirne as a Community Relations and Policy
Aide for Councilmember Peter Ortiz and intern for former Councilmernber Magdalena
Carrasco, she has spearheaded several community advocacy initiatives and organized
educational events focused onhousing and public welfare, She has worked with
community organizations including the Humane Society cfSilicon Valley &Law
Foundation nfSilicon Valley, arid LaUnosfora New America.
Relevant Experience
Silicon Valley Advanced Water Purification Center, San Jose, C4
Executed communications arid public outreach plans for the agency's recycled and
purified water program.
San Jose District 5.San Jose, CA
Conducted community outreach and engagement atvarious community events.
SJSUAssociated Students |nc,San Jose, CA
Led efforts to establish a Multicultural Student Advisory Committee and participated in
legislative advocacy for immigration and CSUbudget reform.
ALmPLANNING ~ DESIGN, INC. oampboll MultimodalTransportation Plan '58
F L� E
Jake Wilde
Community Engagement
rr: ,
Jake is a Master of Urban Planning student and Manager of Development Projects at
CSV, with expertise in building partnerships with local stakeholders, advocating for
equitable development, and promoting sustainable housing policies. He is adept at
tracking development projects, issuing action alerts, providing public comments, and
YEARS OF EXPERIENCE
staying informed on development policies.
3 years
Relevant Experience
EDUCATION
MUR San Jose State University,
El Paseo de Saratoga, San Jose, CA
2026
Facilitated detailed review and rescoring of El Paseo de Saratoga with Catalyze SV's
BA, Geography, San Jose State
Project Advocacy Committee members. Created two action campaigns to engage and
University
mobilize community members to write in and speak in support of the project.
AREAS OF EXPERTISE
Berryessa TOD, San Jose, CA
Development projects
Mobilized Catalyze SV's members to support increased housing density at a critical
Facilitation
transit -oriented site.
Advocacy
Hostetter Station TOD, San Jose, CA
Helped facilitate an open house for VTA's Hostetter TOD site. Provided a setting for
local community members to learn about VTA's TOD program portfolio, share input on
area needs, and discuss ways to improve pedestrian and bicycle access.
YEARS OF EXPERIENCE
17 years
EDUCATION
MS, Computer Science, State
University of New York
Bachelor of Engineering in
Electronics, Maulana Azad
National Institute of Technology
AREAS OF EXPERTISE
Community engagement
Shalini Gupta CATALYZE
Technical Program Manager
Shalini is a Program Manager with strong ownership and execution across diverse
stakeholders. She has helped design and develop ShapeSV.org, a community
engagement platform for CSV. She also conducted user research with underserved
communities in San Jose to better understand the barriers to community engagement.
Relevant Experience
ShapeSV Stars, San Jose, CA
Facilitated in -person and virtual workshops about the ShapeSV platform to 90
community members over six months.
ShapeSV (Platform), San Jose, CA
Built partnerships with 15 community -based organizations to enable user research
with 100 participants from underserved communities in San Jose to understand the
barriers to community engagement.
Website design and
development Designing for Seniors, San Jose, CA
Facilitation Led and facilitated an educational event to discuss the features and design needs of
new development projects that are welcoming and accessible for senior residents,
inviting developers, architects, service providers, and community members to
participate.
ALTA PLANNING + DESIGN, INC. Campbell Multimodal Transportation Plan 59