Freeway Sign - 2002
RESOLUTION NO.
10193
BEING A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
CAMPBELL APPROVING A SIGN APPLICATION (PLN2002-124)
FOR A FREEWAY ORIENTED SIGN ON PROPERTY OWNED BY
THE JOHN DAVIS FAMILY TRUST LOCATED AT 690-700 EAST
CAMPBELL AVENUE IN A P-D (pLANNED DEVELOP1ffiNT)
ZONING DISTRICT. APPUCATION OF MS. LIBBY GLASS, ON
BEHALF OF CAMPBELL SUITES GROUP, LLC. FILE NO. PLN2002-
129
After notification and public hearing, as specified by law, and after presentation by the
Community Development Director, proponents and opponents, the hearing was closed.
After due consideration of all evidence presented, the City Council did find as follows with
respect to application PLN2002-129:
1. The proposed freeway-oriented sign is limited to identification of an on-site business located
on the project site.
2. The applicant has demonstrated that the business operation is dependent upon freeway
identification and that denial of said identification would cause an undue hardship.
3. The hotel project is unusually difficult to locate due to its limited access from East Campbell
A venue and lack of direct freeway access.
4. The applicant has demonstrated that the signage is similar to other similarly situated hotel
businesses in the area.
5. The proposed freeway-oriented sign would best serve the public welfare and is necessary to
provide adequate visibility from Highway 17.
6. The height and sign area are the minimums necessary to provide adequate freeway
identification for the hotel use.
7. The proposed sign, as conditioned, is architecturally compatible in design and consistent with
the proposed hotel.
Based on the foregoing findings of fact, the City Council further finds and concludes that:
1. The proposed sign will promote the economic viability of the City by providing adequate
identification and visibility of the new business, and will also best serve the traveling public
in keeping with the principles and purposes of the City's Sign Ordinance.
2. The proposed freeway-oriented sign will aid in the harmonious development of the area.
City Council Resolution
PLN2002-129 - 690-700 E. Campbell A venue - Freeway Oriented Sign __ Hotel
Page 2
3. The proposed freeway-oriented sign is consistent with the City's Zoning Ordinance and
General Plan.
NOW, THEREFORE, BE IT RESOLVED that the City Council approves a Sign Application
(PLN2002-129) for a freeway-oriented sign on property located at 690-700 E. Campbell Avenue in a P_
D (Planned Development) Zoning District, subject to the following conditions:
Where approval by the Director of Community Development, City Engineer, Public Works
Director, City Attorney or Fire Department is required, that review shall be for compliance with
all applicable conditions of approval, adopted policies and guidelines, ordinances, laws and
regulations and accepted engineering practices for the item under review. Additionally, the
applicant is hereby notified that he/she is required to comply with all applicable Codes or
Ordinances of the City of Campbell and the State of California that pertain to this development
and are not herein specified.
CO~TYDEVELOPMENTDEPARTMENT
Planning Division
1. Approved Project: Approval is granted for two freestanding signs at 6901700 East Campbell
A venue. The signs shall substantially conform to the Sign Plan prepared by Barry Swenson
Builders, dated October 9, 2002 and revised November 5, 2002 except as may be modified
by the Conditions of Approval herein. This sign approval is valid only in conjunction with a
valid Planned Development approval. The sign area and letter design shall substantial
comply with the style and lettering reading 'Marriott Townplace Suites'.
2. Revised Plan: Applicant shall submit a revised sign elevation of the freeway-oriented sign for
review and approval of the Community Development Director, prior to submittal to the
Building Division for permits. Revisions to incorporate decorative details complementary to
the hotel building through building materials, colors and design elements.
3. Approval Expiration: The sign approval is valid for a period of two years from the date of
final City Council approval unless an extension is granted prior to the expiration date.
4. Landscaping: The applicant shall submit a landscape plan for review and approval of the
Community Development Director prior to submittal to the Building Division providing for
the installation of foundation plantings at the base of the sign to introduce planting materials
to screen the base and support structures of the sign.
5. Sign Maintenance: The property owner / applicant shall maintain the sign in a state of good
condition. Deterioration of illumination and/or sign materials shall be removed or replaced
within 30 days of notification by the Community Development Director.
City Council Resolution
PLN2002-129 - 690-700 E. Campbell A venue - Freeway Oriented Sign __ Hotel
Page 3
PASSED AND ADOPTED this 3rd
vote:
day of June
, 2003, by the following roll call
AYES:
NOES:
ABSENT:
ABSTAIN:
COUNCll...MEMBERS: Watlt>n, Kennedy ,Burr, Furtado
COUNCIL1ffiMBERS: None
COUNCILMEMBERS: Dean
COUNClLMEMBERS: None ~ ~
APPROVED: ~~,..J'0\~\"
Daniel E. Furtado, Mayor
ATTEST:
~
Anne Bybee, City Clerk
ne FOREGOING flIlSTRU"lHP !S A TRl.JE
AND CORP'CCT COP, 'JF THE ORlGtNAl;.
ON FILE it,; -;-,-ne: c': :'-~c::-~.
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October 16, 2002
Mr. Geoff Bradley
Senior Planner
City of Campbell Planning Department
70 North First Street,
Campbell, CA 95008
Re: 700 E. Campbell Avenue
Dear Mr. Bradley,
The proposed sign for the hotel at the above-referenced address meets the permanent sign criteria per
code section 21.53.090 as follows:
I. The sign will be limited to the identification of the hotel only.
2. Hotels are largely dependent upon signage visibility in order for clients and potential clients to
easily locate the hotel, as eVIdenced by the adjacent hotels whose significant signage is highly
visible from the freeway.
3. The frontage of the building along Campbell A venue is very limited, due to the narrow parcel
on which it is located. The majority of the building faces the freeway, which blocks nearly all of
the building's visibility from the east of the site. This orientation makes it difficult for motorists
approaching the hotel from along Campbell A venue to identify the building as a hotel, and
specifically, as the correct hotel. The freeway-oriented signage will help identify the building
and the site as a hotel, and will minimize the possibility of confusing this hotel with another.
4. The sign has been designed to be the minimum height and size necessary to achieve visibility
from the freeway.
5. The sign does not move, is not animated and does not have flashing or moving lights.
6. We anticipate adding landscaping at the base of the sign and locating the sign to minimize the
impact of the sign base as the street level.
Please feel free to contact me with any questions.
Best regards,
Chris Mahoney