Sign Program - 2001 CITY OF CAMPBELL
Community Development Department - Current Planning
November 7, 2001
Stephen Coulthard
Amcoe Sign Company
974 Commercial Street
Palo Alto, CA 94303
PLN 2001-62 -- Sign Program
655 Campbell Technology Parkway
Dear Mr. Coulthard:
The Planning Division has reviewed and approved your revised signing proposal for Campbell Technology Park. The
revised proposal proposes one wall mounted signs that would be placed on the parapet band of the buildings along the
southern elevation of the building facing the parking area.
This conditional approval is subject to the following conditions:
1. Applicant to obtain any necessary building and electrical permits from the Building Division
2. All raceways to be concealed behind the wall.
Two copies of the approved plan are enclosed for your submittal to the Building Division and your records.
If you should have any questions regarding this approval, you may contact me at (408) 866-2144.
Sincerely,
Associate Planner
CC:
Property Manager, Huettig & Schromm, Inc., 900 Welch Rd. Suite 10, Palo Alto, CA 94304
Entravision Communications, 655 Campbell Technology Parkway
Geoff Bradley, Senior Planner
Frank Mills, Building Division
J:\Signs\PLN 2001-62 Campbell Technology Park 2nd letter.doc
70 North First Street · Campbell, California 95008-1436 · TEL 408.866.2140 . FAX 408.866.8381 · TDD 408.866 2790
CITY OF CAMPBELL
Community Development Department - Current Planning
Augustl, 2001
Stephen Coulthard
Amcoe Sign Company
974 Commercial Street
Palo Alto, CA 94303
PLN 2001-62 -- Sign Program
675 Campbell Technology Parkway Building "B"
Dear Mr. Coulthard:
The Planning Division has reviewed and approved your revised signing proposal for Campbell Technology Park. The
revised proposal proposes two wall mounted signs that would be placed on the parapet band of the buildings along the
eastern elevation of the building facing the parking area.
This conditional approval is subject to the following conditions:
1. Applicant to obtain any necessary building and electrical permits from the Building Division
2. All raceways to be concealed behind the wall.
Five copies of the approved plan are enclosed for your submittal to the Building Division and your records.
If you should have any questions regarding this approval, you may contact me at (408) 866-2144.
Associate Planner
CC:
Property Manager, Huettig & Schromm, Inc., 900 Welch Rd. Suite 10, Palo Alto, CA 94304
Qualcomm Corporation, 675 Campbell Technology Parkway
Morphic Corporation, 675 Campbell Technology Parkway
Geoff Bradley, Senior Planner
Frank Mills, Building Division
J:\Signs\PLN 2001-62 Campbell Technology Park 2nd letter.doc
70 North First Street · Campbell, California 95008-1436 · TEL 408.866.2140 . FAX 408.866.838 I . TDD 408.866.2790
ct coe
City of Campbell
Community Development Department
70 North First Street
Campbell, California 95008-1436
RE: PLN 2001-62 Sign Program Campbell Technology Park
Tenants: Qualcomm/Morphics
Attention: Tim J. Haley
Dear Mr. Haley:
We were informed by two of the tenants that they do not wish to pursue section
21.53.090 A "Requesting signs oriented to freeways." They cannot justify having signs
facing the Freeway.
We wish to apply for normal permits for building identifical signs facing towards the interior
of the property for "Qualcomm and Morphics Technology ". We feel that the other tenants
will realize that they do not qualify for this section of the sign ordinance either and apply for
normal permits.
· S)i~phen G. Coulthard
,President
974 commercial street · palo alto, california 94303 phone: 650.858.1221 · fax: 650.858.2144
EXHIBIT B
CAMPBELL TECHNOLOGY PARK
SIGN PROGRAM
All si~s within Campbell Technology Park shall comply with the requirements set forth in this
Exhibit B and as set forth in Article 3 of the CC&Rs, including the required plans and fees for
reviews and approvals. Additionally, all signs shall comply with the City of Campbell's
Municipal Code for signs, including obtaining any and all required permits.
The purpose of this SIGN PROGRAM is to provide harmony and compatibility for all signs as it
relates to the associated architectural and landscape design. This sign pro,am is structured to
provide a framework of criteria, from which a sign can be designed, installed or removed,
including sizes, locations and restrictions while allowing flexibility for individual tenants or
owners needs.
SIGN TYPES
1. PROJECT SIGNS: These signs are restricted for the purpose of identifying the entrances
CAMPBELL TECHNOLOGY PARK. There shall not be any identification of any individual
tenant or 6wner except to reference building address, es.
2. TENANT MONUMENT ~IGNS: These freestanding signs are designated for tenant
identification and shall be limited to the tenants name(s) and or logo. There shall be only one
tenant monument sign per parcel of land and it shall be for all tenants Within that parcel.
3. BUILDING WALL SIGNS: These signs shall be mounted parallel to the exterior of the
building or other architectural elements and are limited to the tenants name and/or logo.
4. FREEWAY VISIBLE SIGNS: These signs shall be mounted to an exterior wall and shall be
limited to the tenants name(s) and or logo.
5. DIRECTIONAL OR INFORMATIONAL SIGNS: These are on-site signs which direct or
guide vehicle parking, loading or trucking traffic, docking or loading. These signs shall not
have any advertising (including tenants name or logo) but may utilize site mapping to identify
locations.
6. ADDRESS SIGNS: The sign shall identify building address numbers only and shall be
mounted or applied to the exterior of the building.
SIGN RESTRICTIONS
1. There shall be no moving or animated signs nor have flashing or moving lights. Portable
signs or promotional devices, including roof-mounted sigus or signs attached to trees or other
landscape materials are prohibited.
2. Temporary signs shall be limited to the following:
a. Tenants may display temporary signs for the use identification prior to the installation of
permanent signs, but shall be limited to a time fame of not more than four months from
initial occupancy.
b. Temporary signs shall not exceed a total area of forty square feet.
c. Temporary tenant signs shall be placed adjacent to or within the tenants space or common
lobby. Placement of signs not within or directly adjacent to the tenants space shall require
approval by the Approving Agent and shall not be attached to the building unless prior
conditions for removal are also approved.
d. No more than two temporary signs per tenant are allowed at any time.
Real estate signs shall be limited to one sign per building or lot and shall be place within the
boundary of the lot and shall be permitted as follows:
a. The site is vacant or the building is a minimum of twenty-five percent unleased.
Campbell Technology Park Sign Program
o
b. Freestanding or building mounted signs may be used but not both. The Approving Agent,
prior to installation, shall approve location and installation details, including requirements
for removal.
c. Freestanding signs shall not exceed eight feet in height.
If sign illumination is used it shall be provided either by interior lights or reflectors concealed
in shrubbery or decorative structures. Such illumination shall not cause any glare on adjacent
properties or streets.
Sig-ns or letters, numbers and logos shall be attached such that it is parallel with the face of
the building or sign structure and shall not project beyond one foot of the wall or above the
top of the parapet or sign wall.
SIGN SIZE AND LOCATIONS
1. PROJECT SIGNS: Project signs shall be designed and approved on a case by case basis and
shall have an inte~ated landscape plan. Project signs shall be placed at street or entry
driveways only.
2. TENANT MONUMENT SIGNS: Each building may have one one-sided tenant monument
sign located within the boundaries of its property. The sign shall not exceed six feet in height
and shall be constructed in concrete with an overall finish & color to match the building. The
overall sign display area shall not exceed fifty square feet and shall also include the building
address number. The area designated for each tenant shall be proportional to the percentage
of its lease space, except t.hat any one tenant shall no.t exceed fifty percent of the sign display
area. All letters within a sign shall be the same type style and color for all tenants. Logos may
be used bu![-are to be confined within the tenants designated sign area. See fignre 1 for
recommended site locations for monument signs.
3. BUDDING WALL SIGN: A tenant who occupies a minimum of thirty-four percent of the
total building's lease square footage may have one building wall mounted signage not to
exceed fifty square feet. Each building is limited to two signs. Location of signs shall be
within the center third of the front elevation.
4. FREEWAY VISIBLE SIGNS: Buildings A, B, & C may have potential freeway visibility for
signage. A tenant who occupies a minimum of thirty-four percent of the total building's lease
square footage may have freeway visible signage. This signage is limited to being located
within the top four foot section of the building wall and within twelve feet of the North-west
comer of each building (see figure 2 & 3 elevations). The area for lettering &/or logo shall
not exceed thirty-six square feet for any one sign nor fifty square feet if both sides of the
comer wall are used. Signs shall be designed to accommodate two tenants, unless a single
tenant has a minimum of sixty-eight percent of the total lease space.
5. DIRECTIONAL OR INFORMATIONAL SIGNS: All directional or informational signs shall
be of uniform color, text style, mounting type and height.
6. ADDRESS SIGNS: Building address numbers shall be 18 inches in height mounted near the
top of the building parapet wall most visible from the street or most visible access point.
Building address numbers, four inches high, may also be installed on the face of the project
entrance sign. Numbers shall be italic helvetica with a bronze anodized aluminum finish or
contrasting color from the building (see figure 4 elevation). Prior to installation clearance
from the Fire Department is recommended.
7. TEMPORARY TENANT IDENTII::ICATION SIGNS: Shall be a maximum of 20 square feet
each. See sign restrictions above for approved locations.
8. REAL ESTATE SIGNS: Signs shall be a maximum of thirty-two square feet per siM face,
with a maximum of two sign faces.
MAINTENANCE OF SIGNS
All signs including all supports, associated lighting and landscaping shall be maintained in good
safe condition. The sign display areas shall be kept in a clean and neatly painted condition at all
times. ;
Campbell Technology Park Sign Program
o~ .c~%~
CITY or CAMPBELL
Community Development Department
June 15, 2001
Stephen Coulthard
Amcoe Sign Company
974 Commercial Street
Palo Alto, CA 94303
PLN 2001-62 -- Sign Program -Campbell Technology Parkway
635-695 Campbell Technology Parkway
Dear Mr. Coulthard:
The Planning Division has reviewed your letter received June 14, 2001, wherein you identify reasons
for freeway oriented signs for this project. This letter fails to respond to the following criteria as
indicated in bold letters below:
Freeway-Oriented Signs. Signs oriented to freeways or expressways shall comply with
the following criteria:
1. Permanent signs oriented to freeways or expressways shall be limited to identification
of on-site businesses.
2. The applicant shall demonstrate that the business operation is dependent upon
freeway or expressway identification and that denial of said identification would cause
an undue hardship.
3. The applicant shall demonstrate that the signage is necessary due to limited
visibility of the parcel due to its shape and location or other factors unique to the site.
4. The sign shall be the minimum height and size necessary to achieve visibility
from the freeway, expressway or public facility.
5. The sign shall not move, nor be animated, nor have flashing or moving lights.
6. Additional landscaping or architectural modification may be added as a
condition of approval of said signing to screen the sign or its supporting structure or
to soften and/or enhance the appearance of the sign or the site as viewed from off-site
locations.
J:\Signs\PLN 2001-62 Campbell Technology Park 2nd letter.doc
70 North First ~qtreet · Campbell, California 95008-1436 - TEl. 408.866.2140 · FAX 408.866.8381 - TDD 408.866.2790
PLN2001-62 June 15, 2001
Page 2
It is recommended that a photo simulation be submitted that depicts the proposed signs on the
buildings as viewed from the freeway right-of-way. These simulations should depict the views of the
building signs and the project as viewed from the traveling public using the freeway. Additionally, a
vicinity map should be submitted illustrating the lack of accessibility to the site and the various view
corridors of the project.
The Planning Staff does not support approval of individual freeway oriented signs for tenants at this
park unless the criteria in the ordinance can be demonstrated. The existing Campbell Technology
Park tenants do not seem to dependent on freeway visibility for their business operations.
If you should have any questions regarding the approval process or the requested information, you
may contact me at (408) 866-2144.
Sincerely,
Associate Planner
Ken Neumeister, Huettig & Schromm, Inc.
Kirk Heinrichs, Redevelopment Manager
Geoff Bradley, Senior Planner
J:\Signs\PLN 2001-62 Campbell Technology Park 2nd letter.doc