Site Modifications & Signs - Shell - 2003
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Community Development Department
February 5, 2004
Ms. Haleh Mousavi
Arc Inc. Architects
940 Tyler Street, Suite 23
Benicia, CA 94510
Re: PLN 2003-124 & 125
570 E. Hamilton A venue
Dear Ms. Mousavi,
Thank you for revised sheets A-I and A-6 submitted on February 3, 2004, for the remodel of the
Shell Gasoline Service Station at 570 E. Hamilton Avenue.
Since the freestanding prime sign is not a v-shape sign, the sign area is only calculated one time.
I have modified the Conditions of Approval to reflect the changes made on sheets A-I and A-6.
Please do not hesitate to contact me at (408) 866-2142 if you have any questions regarding the
revised conditions of approval.
Sincerely,
vlt!tlttt{I~L/ff.tk~~
Melinda M. Denis
Planner I
encl: Revised Conditions of Approval for File No. PLN2003-124 & 125
Revised Stamped Approved Plans - Sheet A-I and A-6 (1 color)
cc: Geoff Bradley, Senior Planner
Frank Mills, Senior Building Inspector
70 North First Street Carnrhell, Calitornia 950011-1436 rFI 408.866.'2140 !'AX 408.871.5140 - T111) 40b:.Hu(j.2790
CONDITIONS OF APPROVAL FOR FILE NO. PLN 2003-124 & 125
SITE ADDRESS:
APPLICANT:
DATE:
570 E. Hamilton Avenue
ARC Inc., Architects
February 5, 2004
The applicant is hereby notified, as part of this application, that (s)he is required to meet the
following conditions in accordance with the ordinances of the City of Campbell and the State of
California. The lead department with which the applicant will work is identified on each
condition where necessary. Where approval by the Director of Community Development, City
Engineer, Public Works Director, City Attorney, or Fire Department is required, that review shall
be for compliance with all applicable conditions of approval, adopted policies and guidelines,
ordinances, laws and regulations, and accepted engineering practices, for the items under review.
Additionally, the applicant is hereby notified that (s)he is required to comply with all applicable
Codes or Ordinances of the City of Campbell and the State of California that pertain to this
development and are not herein specified:
CO~TYDEVELOPMENTDEPARTMENT
Planninl! Division
1. Approved Proiect: Approval is granted for a Modification to a Site and Architectural Review
Permit (PLN2003-124) to allow the exterior remodel of an existing gasoline service station
and a Sign Program Application (PLN 2003-125) on property located at 570 E. Hamilton
Avenue. The site, building, landscaping and sign(s) design shall substantially conform to the
project exhibits listed below, except as may be modified by the Conditions of Approval
herei n:
a. Set of revised plans (Sheets A-2, A-3, A-4, A-5, and A-7) prepared by ARC Inc.
Architects and stamped approved on January 23, 2004;
b. Set of revised plans (Sheets A-I and A-6) prepared by ARC Inc. Architects and stamped
approved on February 5, 2004.
2. Site and Architectural Review Permits Approval Expiration: Within one year from the date
of approval, a building permit must be obtained and construction completed one year
thereafter or the Site and Architectural Review Permit approvals shall be void.
3. Fencing: Any existing or proposed fencing shall comply with Section 21.59.090 of the
Campbell Municipal Code.
4. Signing: This Sign Program Permit has been approved subject to the following conditions of
approval:
a. The applicant shall obtain a demolition permit for removal of the building signage and
monument sign
PLN 2003-124 & 125 - 5/,-, E. Hamilton Avenue
PMe2
b. The applicant shall obtain any necessary building or electrical permits from the Building
Division prior to sign installation.
c. The existing freestanding price/id sign shall be refaced per the approved plans dated as
approved on January 23,2004.
d. The proposed building, canopy and freestanding prime sign shall be fabricated and
installed per the approved plans dated as approved on February 5, 2004.
e. The sign shall be maintained in good condition at all times and shall be repaired or
replaced as necessary.
7. Mechanical Equipment: All roof mounted and ground mounted equipment shall be screened
with architecturally compatible materials, subject to approval by the Community
Development Director, prior to the issuance of building permits.
8. Utilities: All new on-site Utilities shall be installed underground per Section 20.36.150 of
the Campbell Municipal Code for any new or remodeled buildings or additions. Applicant
shall comply with all plan submittals, permitting, and fee requirements of the serving utility
compames.
Buildinl! Division
9. Permits Required: A building permit application shall be required for the proposed changes
to the eXlstmg structure and canopy. The building permit shall include
Electrical/PlumbinglMechanical fees when such work is part of the permit.
10. Construction Plans: The Conditions of Approval shall be stated in full on the cover sheet of
construction plans submitted for building permit.
II. Size of Plans: The maximum size of construction plans submitted for building permits shall
be 24 inches by 36 inches.
12. Plan Preparation: This project requires plans prepared under the direction and oversight of a
California Licensed Engineer or Architect. Plans submitted for building permits shall be "wet
stamped" and signed by the qualifying professional person.
13. Site Plan: Application for building permit shall include a competent site plan that identifies
property and proposed structures with dimensions and elevations as appropriate. Site plan
shall also include site drainage details. Site address and parcel numbers shall also be clearly
called out. Site parking and path of travel to public sidewalks shall be detailed.
14. Title 24 Energ:y compliance: California Title 24 Energy Standards Compliance forms shall
be blue-lined on the construction plans. Compliance with the Standards shall be
demonstrated for conditioning of the building envelope and lighting of the building.
15. Special Inspections: When a special inspection is required by U.B.C. Section 1701, the
architect or engineer of record shall prepare an inspection program that shall be submitted to
PLN 2003-124 & 125 - 57" ,":. Hamilton Avenue
Page 3
the Building Official for approval prior to issuance of the building permits, in accordance
with U.B.C Section 106.3.5. Please obtain City of Campbell, Special Inspection forms from
the Building Inspection Division Counter.
16. Non-Point Source Pollution Control: The City of Campbell, standard Santa Clara Valley
Non-point Source Pollution Control Program specification sheet shall be part of plan
submittal. The specification sheet (size 24" by 36") is available at the Building Division
service counter.
17. Title 24 Accessibi]itv - Commercial: On site general path of travel shall comply with the
latest California Title 24 Accessibility Standards. Work shall include but not be limited to
accessibility to building entrances from parking facilities and sidewalks. Projects seeking to
use the Title 24 Hardship exemption clause shall blue-line completed, City of Campbell
"20%" exemption form on submitted construction plans. Form is available at Building
Di vision service counter.
18. Approvals Required: The project requires the following agency approvals prior to issuance
of the building permit:
a. Santa Clara County Fire Department (378-4010)
PUBLIC WORKS DEPARTMENT
No Conditions
COUNTY FIRE DEPARTMENT
No Conditions
'F
February 2, 2004
ARC Inc.
ARCHITECTS
Ms. Melinda Denis
City of Campbell
Planning Division
70 North First Street
Campbell, California 95008
940 Tyler Street, Suite 23
Benicia, CA 94510
Tel: 707.745.0502
Fax: 707.745.0592
ARClncArchitects. com
Dear Melinda,
RECE\VED
fEe 0 3 2003
Cm OF CAMPBELL
PLANNING OEPT.
Re: Shell Stations
570 E. Hamilton Avenue
Campbell, California
Subject: Prime Sign Revisions
Enclosed please find the following for the above referenced project:
Quantity
Date
Description
2 Sets
02-02-04
Revised Design Drawings, Sheet A-1 and A-6
Per our conversation, we revised the site plan to show the location of the new sign on sheet A-1 and
adjusted the sign calculations on sheet A-6.
We have provided these documents for your use and records as required for review.
Please contact me if you have any questions or need additional information.
Sincerely,
ARC Inc.
~.lJw,
Haleh Mousavi, Project Coordinator
Enclosures
cc: TC1281 C-1 w/encls.
U.s. Mail
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CITY OF CAMPBELL
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Community Development Department
January 27,2004
Ms. Haleh Mousavi
Arc Inc. Architects
940 Tyler Street, Suite 23
Benicia, CA 94510
Re: PLN 2003-124 & 125
570 E. Hamilton A venue
Dear Ms. Mousavi,
Thank you for your revised Site and Architectural Review Permit/Sign Program application
submitted on January 21, 2004, for the remodel of the Shell Gasoline Service Station at 570 E.
Hamilton A venue.
Your application has been conditional approved by the Community Development Director as a
Modification to the prior Site and Architectural Approval and approval of a Sign Application and
is subject to the attached Conditions of Approval.
Thank you for the opportunity to review these plans. It has been a pleasure working with you.
Please do not hesitate to contact me at (408) 866-2142 if you have any questions regarding the
conditions of approval.
Sincerely,
'-J1IkluiL L/!f(}~
Melinda M. Denis
Planner I
encl: Conditions of Approval for File No. PLN2003-124 & 125
Stamped Approved Plans (I color and 2 b/w)
cc: Geoff Bradley, Senior Planner
Frank Mills, Senior Building Inspector
70 North First Street Camphdl, California 9,)OOH-1436 rEL 408.H(j6,J 140 I'^\ 408.871.5140 Jilll 408.866.'2790
CONDITIONS OF APPROVAL FOR FILE NO. PLN 2003-124 & 125
SITE ADDRESS:
APPLICANT:
DATE:
570 E. Hamilton Avenue
ARC Inc., Architects
January 27, 2004
The applicant is hereby notified, as part of this application, that (s)he is required to meet the
following conditions in accordance with the ordinances of the City of Campbell and the State of
California. The lead department with which the applicant will work is identified on each
condition where necessary. Where approval by the Director of Community Development, City
Engineer, Public Works Director, City Attorney, or Fire Department is required, that review shall
be for compliance with all applicable conditions of approval, adopted policies and guidelines,
ordinances, laws and regulations, and accepted engineering practices, for the items under review.
Additionally, the applicant is hereby notified that (s)he is required to comply with all applicable
Codes or Ordinances of the City of Campbell and the State of California that pertain to this
development and are not herein specified:
COMMUNITY DEVELOPMENT DEPARTMENT
Planninl! Division
1. Approved Proiect: Approval is granted for a Modification to a Site and Architectural Review
Permit (PLN2003-124) to allow the exterior remodel of an existing gasoline service station
and a Sign Program Application (PLN 2003-125) on property located at 570 E. Hamilton
Avenue. The site, building, landscaping and sign(s) design shall substantially conform to the
revised project plans prepared by ARC Inc. Architects and stamped approved on January 23,
2004, except as may be modified by the Conditions of Approval herein.
2. Site and Architectural Review Permits Approval Expiration: Within one year from the date
of approval, a building permit must be obtained and construction completed one year
thereafter or the Site and Architectural Review Permit approvals shall be void.
3. Fencin~: Any existing or proposed fencing shall comply with Section 21.59.090 of the
Campbell Municipal Code.
4. Signing: This Sign Program Permit has been approved subject to the following conditions of
approval:
a. The applicant shall obtain a demolition permit for removal of the building signage and
monument sign
b. The applicant shall obtain any necessary building or electrical permits from the Building
Division prior to sign installation.
c. The proposed wall and freestanding signs shall be fabricated and installed per the
approved plans dated as approved on January 23, 2004.
PLN2003-124 & 125 - 570 _. Hamilton Avenue
Paf!e2
d. The sign shall be maintained in good condition at all times and shall be repaired or
replaced as necessary.
7. Mechanical Equipment: All roof mounted and ground mounted equipment shall be screened
with architecturally compatible materials, subject to approval by the Community
Development Director, prior to the issuance of building permits.
8. Utilities: All new on-site Utilities shall be installed underground per Section 20.36.150 of
the Campbell Municipal Code for any new or remodeled buildings or additions. Applicant
shall comply with all plan submittals, permitting, and fee requirements of the serving utility
companies.
Building Division
9. Permits Required: A building permit application shall be required for the proposed changes
to the existing structure and canopy. The building permit shall include
Electrical/PlumbinglMechanical fees when such work is part of the permit.
10. Construction Plans: The Conditions of Approval shall be stated in full on the cover sheet of
construction plans submitted for building permit.
11. Size of Plans: The maximum size of construction plans submitted for building permits shall
be 24 inches by 36 inches.
12. Plan Preparation: This project requires plans prepared under the direction and oversight of a
California Licensed Engineer or Architect. Plans submitted for building permits shall be "wet
stamped" and signed by the qualifying professional person.
13. Site Plan: Application for building permit shall include a competent site plan that identifies
property and proposed structures with dimensions and elevations as appropriate. Site plan
shall also include site drainage details. Site address and parcel numbers shall also be clearly
called out. Site parking and path of travel to public sidewalks shall be detailed.
14. Title 24 Energv compliance: California Title 24 Energy Standards Compliance forms shall
be blue-lined on the construction plans. Compliance with the Standards shall be
demonstrated for conditioning of the building envelope and lighting of the building.
15. Special Inspections: When a special inspection is required by U.B.c. Section 1701, the
architect or engineer of record shall prepare an inspection program that shall be submitted to
the Building Official for approval prior to issuance of the building permits, in accordance
with D.B.C Section 106.3.5. Please obtain City of Campbell, Special Inspection forms from
the Building Inspection Division Counter.
16. Non-Point Source Pollution Control: The City of Campbell, standard Santa Clara Valley
Non-point Source Pollution Control Program specification sheet shall be part of plan
submittal. The specification sheet (size 24" by 36") is available at the Building Division
service counter.
PLN2003-124 & 125 - 570. HamiltonAvenue
Paf!e3
17. Title 24 Accessibilitv - Commercial: On site general path of travel shall comply with the
latest California Title 24 Accessibility Standards. Work shall include but not be limited to
accessibility to building entrances from parking facilities and sidewalks. Projects seeking to
use the Title 24 Hardship exemption clause shall blue-line completed, City of Campbell
"20%" exemption form on submitted construction plans. Form is available at Building
Division service counter.
18. Approvals Required: The project requires the following agency approvals prior to issuance
of the building permit:
a. Santa Clara County Fire Department (378-4010)
PUBLIC WORKS DEPARTMENT
No Conditions
COUNTY FIRE DEPARTMENT
No Conditions
ARC Inc.
January 20, 2004
ARCHITECTS
Ms. Melinda Denis
City of Campbell
Planning Division
70 North First Street
Campbell, California 95008
940 Tyler Street, Suite 23
Benicia, CA 94510
Tel: 707.745.0502
Fax: 707.745.0592
ARC IncArchi tects .com
Re: Shell Stations
570 E. Hamilton Avenue
Campbell, California
RECEIVED
JAN 2 1 Z003
Ct1Jn~/~~~~~L
Subject: Re-Submittal
Dear Melinda,
Enclosed please find the following for the above referenced project:
Quantity
Date
Description
2 Sets
2 Sets
01-08-04
01-08-04
Revised Design Drawings, including colored elevations
Revised Design Drawings, in black and white
Per your recommendation a lighter gray band has been used as an accent on the building and canopy
fascia. We have provided these documents for your use and records as required for review.
Please contact me if you have any questions or need additional information.
Sincerely,
ARC Inc.
~.~-
Haleh Mousavi, Project Coordinator
~
Enclosures
cc: TC 128 I C-1 w/encls.
us Mail
December 8, 2003
Ms. Melinda Denis
City of Campbell
Planning Division
70 North First Street
Campbell, California 95008
RE'~II7'~q '1~1/"r,
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DEe 0 9 2003
CITY OF G/'d',lPBFLL
PLANNING DEPT.
Re: Shell Stations
570 E. Hamilton Avenue
Campbell. California
Subject: Re-Submittal
Dear Ms. Melinda Denis,
Enclosed please find the following for the above referenced project:
Quantity
Date
Description
1 ea
11-23-03
Owner Authorization letter
We have provided these documents for your use and records as required for review.
Please contact me if you have any questions or need additional information.
Sincerely,
ARC Inc.
M.~
Haleh Mousavi, Project Coordinator
Enclosures
cc: Jennifer Firman, Trammell Crow
Coy McDaniel, Trammell Crow
Tom Wilson, ARC Inc.
TC128 / C-1 w/encls.
Overnight
ARC Inc.
ARCHITECTS
940 Tyler Street, Suite 23
[lenicia, CA 94510
Tel: 707.745.0502
Fax: 707.74S.0592
ARClncArchi tee tS.com
ARC Inc.
December 2,2003
ARCHITECTS
Re: Shell Stations
570 E. Hamilton Avenue
Campbell, California
RECEIVED
DEe 0 4 2003
CITY OF CAMPBELL
PLANNING DEPT.
940 Tyler Street, Suite 23
[lenicia, CA 94510
Tel: 707.745.0502
Fax: 707.745.0592
ARC I ncArchitects. com
Ms. Melinda Denis
City of Campbell
Planning Division
70 North First Street
Campbell, California 95008
Subject: Re-Submittal
Dear Ms. Melinda Denis,
Enclosed please find the following for the above referenced project:
Quantity
Date
Description
1 Set
11-03
Revised Design Drawings, including colored elevations
We are in the process of obtaining owner authorization for this station. I will send you the authorization letter
as soon as I receive it.
We have provided these documents for your use and records as required for review.
Please contact me if you have any questions or need additional information.
Sincerely,
ARC Inc.
~.~
Haleh Mousavi, Project Coordinator
Enclosures
cc: Jennifer Firman, Trammell Crow
Coy McDaniel, Trammell Crow
Tom Wilson, ARC Inc.
TC128/ C-1 w/encls.
Overnight
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November 14,2003
Bitney Investments
Attn: Josh Paris
9i2i SW 43,J Ave
Portland, OR 97219-5207
Shell Lubricants
12700 Norlhborough Drive
Houston, TX 77067
Subject:
Shell Service Station, 570 East Hamilton, Campbell, CA
To Whom It May Concern:
Shell Oil Company is in the process of re-imaging its service station network in Northem
Califomia. The re-image work consists of painting the building, canopy and replacing
the primary lD sign to conform with city requirements.
The city responsible for reviewing our application has requested that we obtain property
owner pennission to apply for pernlits. We request that you signify your approval by
signing in the space below and retUlTI this letter to us in the enclosed envelope. .\ CO?y aT
this Jetter is cndost:~ lur your records.
We would appreciate receiving this letter as soon as possible, inasmuch as we would like
to move as quickly as possible with this process. Any questions you may have should be
directed to me at 281-874-7771.
Sincerely,
Matthew Ke
Project Manager
This is to advise that pernlission to alter the above referenced service station site to Shell
colors and trademarks is granted.
Printed Name:
Authorized Signature:
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Date:
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CITY OF CAMPBELL
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Community Development Department
October 30, 2003
Hardy Knight
ARC Inc. Architects
940 Tyler Street, Suite 23
Benicia, CA 94510
Re: PLN2003.124 & 125 - 570 E. Hamilton A venue
Site and Architectural Review Permit & Sign Program
Dear Mr. Knight:
Thank you for your Site and Architectural Review Permit/Sign Program application submitted on
October 06, 2003, for the remodel of the Shell gasoline service station at 570 E. Hamilton
Avenue.
Your application was distributed to the City's Development Review Committee. The Committee,
which consists of the County Fire Department, Building Division, Planning Division and Public
Works Department, reviewed the application for completeness and compliance with the City's
Zoning Code and General Plan. The Planning Division has prepared comments that are included
herein and the Building Division comments are attached for your review.
1. Design: The project site is located within the Site and Architectural Design Review Area and
subject to the development policies of the General Plan. Development requirements for this
area are intended to enhance the character, stability, and integrity of the business districts and
to assure high quality architectural design and optimum site design. The City recently
adopted a General Plan Update in 2001, which states clearly that generic "corporate
architecture is discouraged." Corporate architecture is more difficult to blend with existing
development and becomes dated quickly.
Development projects are required to be compatible with the surrounding development and
can be achieved through careful attention to scale, materials, colors, building form, and
design details. The Planning Division is not supportive of the proposed project since it does
not meet the City's design requirements and is not consistent with the City's General Plan in
regards to corporate architecture.
2. Signag:e: The proposed remodel involves the addition and reconfiguration of signage. The
City considers the entire yellow and red fascia panel to be signage since they are designated
Shell colors and reflect the Shell corporate identity. The proposed sign program exceeds the
number and area standards of the sign ordinance.
70 North First Street. Campbell, California 95008-' 436 . rEI 408.866.2140 I'AX 408.871.5140 "11)1) 408.866.1790
PLN2003-124.125 - 570 E. .lmiltonAvenue
POlle 2 of3
Additional signage requires the approval of a Sign Exception under a separate application.
The City is not supportive of additional signage beyond what is permitted for service stations
in the Sign Ordinance, which consists of only:
a. One wall sign per business, mounted parallel to the building. Any illumination shall be
provided by interior lights or reflectors concealed in shrubbery or decorative structures.
Such illumination shall not cause glare on surrounding streets or adjacent property.
b. One freestanding sign for each parcel. The maximum height of a freestanding sign shall
be fourteen feet above ground.
c. A maximum of two readerboard signs, not to exceed sixteen square feet each, to be
attached to an approved freestanding sign, the building, the canopy or secured to the
property.
3. Lig:hting: If any new lighting is proposed with the remodel, it should be as minimal as
possible. The City will not be supportive of lighting that causes glare upon any adjacent
property or the public right-of-way.
4. Propertv Owner's Signature: The owner of record according to the County Assessor is
Lillian S Bitney Trustee, 570 E. Hamilton A venue, Campbell, CA 95008.
5. Site Plan: Please include the following information:
a. Please indicate the dimensions of all setbacks from property line and distances between
buildings/structures. Refer to Section 21.22.030.D.2 and 21.24.050.B of the Municipal
Code for the setback requirements.
b. Provide location and uses of buildings on adjacent properties. Describe the height,
setbacks and type of structures on adjacent properties
Your application has been deemed incomplete and will not be placed on the Planning
Commission agenda until additional information and details are submitted and your application is
deemed complete. If you have any questions regarding these comments, please feel free to
contact me at (408) 866-2142 or by email atmelindad@citvofcampbell.com.
Sincerely,
llfjJt~dcJfJuu0
Melinda Denis
Planner I
encl: Building Inspection Division Comments, 10/20/03
cc: Geoff Bradley, Senior Planner
CITY OF CAMPBELL
BUILDING INSPECTION DMSION - COMMENTS TO THE DEVELOPMENT REVIEW COMMITTEE
DRC: October 20, 2003
ADDRESS: 570 E. Hamilton Ave.
Project Application: PLN-2003-00124
PLN-2003-00125
RECOMMENDATION:
Note: No building code issue has been reviewed at Development Review Committee; it will be reviewed in the
Building Permit process. Please be aware that building codes are changing constantly; plans submitted for
building permit shall comply with the code in effect at that time. Submit permit application together with
required documents to the Building Inspection Division to obtain a building permit. No construction can be
commenced without an appropriate building permit.
It is recommended that this item be forwarded to the Planning Commission for review, with the following
conditions.
TO THE SA TISF ACTION OF THE BUILDING DIVISION MANAGERlBUILDING OFFICIAL:
I. PERMITS REQUIRED: A building permit application shall be required for the proposed
changes to the existing structure. The building permit shall include
Electrical/Plumbing/Mechanical fees when such work is part ofthe permit.
2. CONSTRUCTION PLANS: The conditions of Approval shall be stated in full on the cover
sheet of construction plans submitted for building permit.
3. SIZE OF PLANS: The minimum size of construction plans submitted for building permits shall
be 24 in. X 36 in.
4. PLAN PREPARATION: This project requires plans prepared under the direction and oversight
of a California licensed Engineer or Architect. Plans submitted for building permits shall be
"wet stamped" and signed by the qualifying professional person.
5. SITE PLAN: Application for building permit shall include a competent site plan that identifies
property and proposed structures with dimensions and elevations as appropriate. Site plan shall
also include site drainage details. Site address and parcel numbers shall also be clearly called
out. Site parking and path of travel to public sidewalks shall be detailed.
8. TITLE 24 ENERGY COMPLIANCE: If there will be proposed changes to the lighting and/or
heating of the structure, California Title 24 Energy Standards Compliance forms shall be blue-
J:\Building DRC Comments\570ehamiltooave_2.doc
lined on the construction plans. Compliance with the Standards shall be demonstrated for
conditioning of the building envelope and lighting of the building.
9. SPECIAL INSPECTIONS: When a special inspection is required by U.B.c. Section 1701, the
architect or engineer of record shall prepare an inspection program that shall be submitted to the
Building Official for approval prior to issuance of the building permits, in accordance with
U.B.C Section 106.3.5. Please obtain City of Campbell, Special Inspection forms from the
Building Inspection Division Counter.
10. The City of Campbell, standard Santa Clara Valley Non-point Source Pollution Control Program
specification sheet shall be part of plan submittal. The specification sheet (size 24" X 36") is
available at the Building Division service counter.
11. TITLE 24 ACCESSIBILITY - COMMERCIAL: On site general path of travel shall comply
with the latest California Title 24 Accessibility Standards. Work shall include but not be limited
to accessibility to building entrances from parking facilities and sidewalks.
12. TITLE 24 ACCESSIBILITY - COMMERCIAL: Projects seeking to use the Title 24 Hardship
exemption clause shall blue-line completed, City of Campbell "20%" exemption form on
submitted construction plans. Form is available at Building Division service counter.
13. APPROVALS REQUIRED: The project requires the following agency approval prior to
issuance of the building permit:
a. Santa Clara County Fire Department
J:\Building ORe Comments\570ehamiltonave_2.doc
~
12700 Norrhbo'cugh D",.
Hous'on, TX 77Gb"
",Jay 9, 2003
Subject: Shell L'pgrading Service Stations to its Retail Visual Identity (RYI)
To Whom It ilia)' Concern:
Please be ach-ised by this correspondence that Arc Inc, has been aUlhorized to act as ,\gent on
behalf of Shell Oil Products US for the purpuse of making application submittals and negoliating
conditions for the abo\'e referenced Shell RVI Program.
The RVI ptogram entails the re-imab>ing of existing Shell service stations in the San Francisco 1\ rea.
Our re-branding process im'olves modifications to the signage, canopy, and buildings.
If you have any questions or comments, please do not hesitate to contact me at 281-874-777\
regarding Ihis matter
Thank you for YOllr assistance.
Sincerely,
Matthew C. ' ey
Project Mannger
Shell Oil Products, US
SHELL RENOVATION NARRATIVE
Shell has recently embarked on a nationwide program to convert their gray and yellow
Shell Retail Gasoline Stations image to their international image standard. The
international image standard, known as RVI (Retail Visual Identity), has been designed
to embody the core values of the Shell brand in a modern and welcoming design
resulting in a retail environment that is warm. friendly and inviting.
The functional benefits of Shell's RVI include. for example, the design of signs that
communicate information clearly and lighting that provides illumination for safety and
visibility. One of the emotional benefits of RVI design is that it creates a clean and
comfortable environment - an ambience that is more "retail" and less "industrial".
Shell is in the process of upgrading all Shell branded sites over the next few years and
they are very excited about the positive effect these upgrades will have on their
customers and the communities they serve The conversions of their facilities will
include painting, general maintenance, and signage that will considerably improve the
facilities' appearances.
Standard Proposed Up!lrades'
.
Paint building white with gray band at bottom
Add yellow/red sign fascia to building, where applicable
Add yellow/blue sign fascia to car wash. where applicable
Yellow canopy fascia with illuminated red band, where applicable
Paint canopy columns white with gray band at bottom
Replace pumps and pump valences (removing pump spandrels where applicable)
Reface sign (where applicable)
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Please refer to "scope of work" notes for specific proposed upgrades located on
cover page of each site's architectural drawings.