Sign Program - 2006May 31, 2006
Mr. Mark Graff
RHL Design Group. Inc.
1340 Arnold Drive, Suite 110
Martinez, CA 94533
Re: Sign Permit Application
File No: PLN2005-167
337 E. Hamilton Avenue
Dear Mr. Graff:
The Planning Division has reviewed your sign application for the replacement of existing
signage on the above referenced property. The new signage consists of a new freestanding logo/
price sign (No.9) and wall sign (No.1 0).
This Sign Permit has been approved subject to the following conditions of approval:
1. The applicant shall obtain any necessary building/electrical permits from the Building
Division prior to sign installation.
2. The proposed wall signs shall be fabricated and installed per the plans dated as approved on
May 31, 2006.
3. The signs shall be maintained in good condition at all times and shall be repaired or
replaced as necessary.
If you should have any questions regarding the above items or you would like to schedule a
meeting to discuss these items, please contact me at (408) 866-2144 or by email at
timh@citvofcampbell.com.
Sincerely,
Tim J. Haley
Associate Planner
cc: Jackie C. Young Lind, Senior Planner
Phillips/ Tosco Marketing, Attn: Sandy Matthews, 4957 Lakemont Blvd., Suite C-4 #11,
Bellevue, W A 98006
70 North First Street . Campbell, California 95008-1436 . TEL 408.866.2140 . FAX 408.866.8381 . TOD 408.866.2790
January 27,2006
Mr. David Lundy
RHL Design Group. Inc.
3001 Douglas Blvd., Suite 210
Roseville, CA 95661
Re: Architectural Modification Application
File No: PLN2005-166
337 E. Hamilton Avenue
Dear Mr. Lundy:
The Planning Division has reviewed your application for the installation of an image program to revised
the canopy and service building on the above referenced property. The proposed imaging program is not
supported for the following reasons:
1. The program indicates the installation of a new canopy cover that is not architectural compatible
with the existing service building and roof design; and
2. The proposed red banding of the canopy island is not found to be architecturally compatible with
the site design nor the surrounding development. Corporate architecture is discouraged under the
Campbell's General Plan in that corporate architectural styles and colors are difficult to blend
into existing development.
It is recommended that a revised design be presented that addresses the scale, materials, colors and
building forms of the existing buildings and surrounding neighborhood. The existing canopy design
relates better to the main building on the project site.
If you should have any questions regarding the above items or you would like to schedule a meeting to
discuss these items, please contact me at (408) 866-2144 or by email attimh@cityofcampbell.com.
Associate Planner
Encl: Applicable Section of General Plan LUT -29
cc: Jackie C. Young Lind, Senior Planner
PhiI1ipsl Tosco Marketing, Attn: Sandy Matthews, 4957 Lakemont Blvd., Suite C-4 #11, Bellevue, WA 98006
J:\Reports\Site & Arch\PLN2005-166 337 E. Hamilton Avenue - Denial Image.doc
70 North First Street . Campbell, California 95008-1436 . TEL 408.866.2140 FAX 408.866.8381 mD 408.866.2790
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BJliUillg ad SileDaigIJ
New developments, especially "infilr prOjects (i.e. new development that primarily mk~ place
by rem.ode1ing emting. btDldings or by removing an existing structure to accommodate a new
strnc.tm:e). require ClI'efbl atte:mion to buik1mg scale, architectural design, landscaping, and
placement and screening of loading areas and mechanical eq11ipment With proper
~t and direction, new development can have a positive a.ffed ons.ummnding
development and enhance the quality of life for residents, employees, and -visJtors to Campbell.
The Genenl Plan encotDlI.ges Dew df\.'elopments" including majm- remod.els, which are designed
to complement existing developme3lt. New de\felopmentand improvements can be compatible
with smr011DdiDg deveJopment if careful attention is paid toscaJe, materials, CO]OIS, building
height and fmm. and design deV.ils:. Franch:ise emb1ishm.eo.ts' som.eti:mes: employ a generic
"corpon.te an::hitedme'" that is garish and repetitive. Cmpome architecture is more difficult to
blend with existing development, does not accommodate other commeJcial land uses easily and
becomes dated quickly. Therefore, cDl}'IOrate an:bilectme is dJs;courapd:. TheGenenl Plan
encourages high quality building designs that are an:hitectmaJiy attractive and! are compatible
with or enhance the surrounding development.
J:\Reports\Site & Arch\PLN2005-166 337 E. Hamilton Avenue - Denial Image.doc
December 22, 2005
Mr. David Lundy
RHL Design Group. Inc.
3001 Douglas Blvd., Suite 210
Roseville, CA 95661
Re: Sign Permit Application
File No: PLN2005-169
337 E. Hamilton Avenue
Dear Mr. Lundy:
The Planning Division has reviewed your sign application for the replacement of existing signage on the
above referenced property. The new signage consists of a new freestanding sign and price sign (No.9), a
new price sign (No.12), two canopy mounted signs (No.B) and a new building sign (No.10). The
proposed signing exceeds number provisions and height limitations of the attached sign ordinance and
consequently is not supported. A review the sign proposal follows:
1) The proposed freestanding sign exceeds the maximum height limit of 14 feet and is not
considered architecturally compatible to the site or the building. Additionally, the price portion of
the sign exceeds the maximum sign area of 16 square feet.
2) Two canopy signs are proposed on the island structure. Corner properties are limited to one wall
sign when the use is also identified by a freestanding sign. Consequently, the number of wall
signs exceeds the provision of the sign ordinance.
3) The new building sign identifying auto care is consider an excessive number of wall signs.
4) The new price sign exceeds the 16 square foot limitation permitted in the sign ordinance.
If you should have any questions regarding the above items or you would like to schedule a meeting to
discuss these items, please contact me at (408) 866-2144 or by email attimh@cityofcampbell.com.
Sincerely,
Associate Planner
Encl: Sign Ordinance
cc: Jackie C. Young Lind, Senior Planner
Phillips! Tosco Marketing, Attn: Sandy Matthews, 4957 Lakemont Blvd., Suite C-4 # II, Bellevue, W A 98006
70 North First Street . Campbell, California 95008.1436 . TEL 408.866.2140 . FAX 408.866.8381 TOD 408.866.2790