Sign Plan - Aqui - 2006July 12, 2006
David O'Mara/O.M. Inc.
1079 Lincoln Avenue
San Jose, CA 95125
Re: PLN2006-10 - 175-201 E. Campbell Avenue - Master Sign Plan
Dear Applicant:
Please be advised that at its meeting of July 11, 2006, the Planning Commission
adopted Resolution No. 3737 approving a Master Sign Plan and Sign Exception
(PLN2006-10) for a mixed-use building on the above-referenced property.
This action is effective in ten calendar days, unless appealed in writing to the City Clerk
by 5 p.m. on Friday, July 21, 2006. The time within which judicial review of this action
must be sought is governed by Section 1094.6 of the California Code of Civil Procedure,
unless another statute (such as California Government Code Section 65009 or some
other applicable provision) sets forth a more specific time period.
If you have any questions, please do not hesitate to contact me at (408) 866-2140.
s~\~
Tim J. Haley
Associate Planner
cc: Campbell Avenue Associates LLC (Property Owners)
309 2nd Street, Suite 3
Los Altos, CA 94022
Maia Gendreau/MBA Architects (Project Architect)
1176 Lincoln Avenue
San Jose, CA 95125
70 North First Street. Campbell, California 95008-1436 . TEL 408.866.2140 . FAX 408.866.8381 . roo 408.866.2790
RESOLUTION NO. 3737
BEING A RESOLUTION OF THE PLANNING COMMISSION OF THE
CITY OF CAMPBELL APPROVING A MASTER SIGN PLAN AND
SIGN EXCEPTION (PLN2006-10) FOR A MIXED USE BUILDING ON
PROPERTY OWNED BY CAMPBELL AVENUE LLC LOCATED AT
175-201 E. CAMPBELL AVENUE IN A C-PD (CONDOMINIUM _
PLANNED DEVELOPMENT) ZONING DISTRICT. APPLICATION OF
SAND HILL PROPERTY COMPANY. FILE NO: PLN2006-10.
After notification and public hearing, as specified by law and after presentation by the
Community Development Director, proponents and opponents, the hearing was closed.
After due consideration of all evidence presented, the Planning Commission did find as
follows with respect to application PLN2006-10:
1. The proposed wall, awning and projecting signs are warranted due to the two street
frontages and pedestrian walkways along the frontages of this building. The
proposed sign designs, height and areas are consistent with the standards of the C-
3-S Zoning District Sign Standards.
2. The signs are compatible to the architecture of the building and are so located to
provide reasonable identification to the tenants of the building.
3. There shall be smaller projecting and awning signs to reinforce the pedestrian
atmosphere of the project. The wall signs would be a maximum of 40 square feet
and the awning and projecting signs would be restricted to 6 square feet. The
proposed signs will be designed to be with complementary to the building design.
4. The proposed Master Signing program allows signs that are architectural compatible
and provide a consistent signing format throughout the building.
5. Tenants would be allowed to pick the size, color, and arrangement of the
letlersllogos of their sign, within the parameters of the Master Sign Plan.
6. The project qualifies as Categorically Exempt project under Section 15311, Class 11
of the California Environmental Quality Act (CEQA), pertaining to the construction or
placement of on-premise signs.
Based on the foregoing findings of fact, the Planning Commission further finds and
concludes that:
1. The use or uses for which the signs are to be erected would are adequately
identified with approval of a sign program.
2. The buildings uses are of such size and are located in reference to surrounding uses
and the traffic circulation system that more signs would best serve the public welfare
and would be in keeping with the purposes of the Sign Ordinance.
Planning Commission Resolution No. 3737
PLN2006-10 - 175-201 E. Campbell Avenue - Master Sign Plan and Sign Exception
Page 2 .
1. That signs are consistent with the requirements of the Sign Ordinance and the C-3-S
Zoning District standards.
2. The size, shape, color, and placement of the signs are compatible with the buildings
they identify and are compatible with the visual characteristics of the surrounding
area so as not to detract from or cause to decrease the value or quality of adjacent
properties.
3. Both the location of the proposed signs and the design of their visual elements
(lettering, words, figures, colors, decorative motifs, spacing, and proportions) are
legible under normal viewing conditions.
4. The location and design of the proposed signs do not obscure from view or unduly
detract from existing or adjacent signs.
5. The location and design of the proposed signs (e.g., size, shape, illumination, and
color) are compatible with the visual characteristics of the surrounding area so as
not to detract from or cause to decrease the value or quality of adjacent properties.
6. The location and design of signs in close proximity to any residential district does not
adversely affect the quality or character of the residential area.
7. No substantial evidence has been presented from which a reasonable argument
could be made that shows that the project, as currently presented and subject to the
required conditions of approval, will have a significant adverse impact on the
environment.
8. There is a reasonable relationship and a rough proportionality between the
conditions of approval and the impacts of the project.
THEREFORE, BE IT RESOLVED that the Planning Commission approves a Master
Sign Plan and Sign Exception (PLN2006-10) for a mixed-use building on property
owned by Campbell Avenue LLC located at 175-201 E. Campbell Avenue in a C-PD
(Condominium-Planned Development) Zoning District.
Where approval by the Director of Community Development, City Engineer, Public
Works Director, City Attorney or Fire Department is required, that review shall be for
compliance with all applicable conditions of approval, adopted policies and guidelines,
ordinances, laws and regulations and accepted engineering practices for the item under
review. Additionally, the applicant is hereby notified that he/she is required to comply
with all applicable Codes or Ordinances of the City of Campbell and the State of
California that pertain to this development and are not herein specified.
Planning Commission Resolution No. 3737
PLN2006-10 - 175-201 E. Campbell Avenue - Master Sign Plan and Sign Exception
Page 3
COMMUNITY DEVELOPMENT DEPARTMENT
Plannina Division
1. Aooroved Plans: Approval is granted for a Master Sign Plan for the Downtown
Mixed Use project located at 175-201 East Campbell Avenue and shall substantially
conform to the project exhibits listed below; except as may be modified by the
conditions of approval contained herein:
a. Master Sign Plans dated as revised May 24, 2006 and prepared by Sand Hill
Property Company
b. Aqui Cal Mex signing proposal prepared by MBA Architects.
2. Master Sian Plan: All signs permitted under the master sign plan shall be
constructed and installed per the approved Master Sign Plans.
3. Sian Maintenance: The signs shall be maintained in good condition at all times and
shall be repaired or replaced as necessary.
4. Compliance with Temporary Sign Reaulations Outlined in Sian Ordinance: The
applicant and/or tenants of the retail spaces shall comply with the provisions of the
Sign Ordinance particularly as it pertains to use of temporary banner signs.
5. Buildina Permits Reauired: The applicant shall obtain all necessary building and/or
electrical permits from the Building Division prior to the installation of any new signs.
6. Site Plan: The applicant or tenant shall provide a detailed sign plan for each building
tenant to the Planning Division prior to the issuance of any building permits for signs.
PASSED AND ADOPTED this 11th day of July, 2006, by the following roll call vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
Commissioners:
Commissioners:
Commissioners:
Commissioners:
Alderete, Ebner, Francois, Rocha and Roseberry
None
Doorley
Gibbons
APPROVED~ k iL G------
Bob Alderete, Chair
ATTEST:~~ f~
Sharon Fierro, Secretary
ITEM NO.2
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CITY OF CAMPBELL' PLANNING COMMISSION
Staff Report. July 11, 2006
PLN2006-10
Sand Hill
Property
Company
Public Hearing to consider the application of Sand Hill Property
Company, for a Master Sign Plan and Sign Exception (PLN2006-10)
for a mixed use building on property owned by Campbell Avenue,
LLC located at 175-201 E. Campbell Avenue in a C-PD
(Condominium Planned Development) Zoning District.
STAFF RECOMMENDATION
That the Planning Commission takes the following action:
1. Adopt a Resolution, incorporating the attached findings, approving a Master Sign
Plan (PLN2006-10) for the Downtown Mixed Use Project, subject to the attached
conditions of approval.
ENVIRONMENTAL DETERMINATION
Staff recommends that the Planning Commission find that this project is Categorically
Exempt under Section 15311, Class 11 of the California Environmental Quality Act
(CEQA), pertaining to the construction or placement of on-premise signs.
DISCUSSION
Proposal: The applicant is requesting approval of a Master Sign Program to establish
the criteria for signs that will identify the tenants and occupants of the new mixed use
building (Campbell Avenue, LLC) under construction at the northeast corner of N.
Second Street and East Campbell Avenue.
The subject property is surrounded by the Second Street Parking garage on the north,
Sonoma Chicken Coop on the south, a mortuary on the east and a two-story office
building on the west.
The zoning designation for the project site is C-PD (Planned Development) and the
General Plan land use designation is Central Commercial. The proposed project is
within the Downtown Redevelopment Planning area.
PROJECT DATA
Siqn Proqram: The sign program was developed and patterned from the sign standards
of the C-3-S Zoning District. This program reinforces the pedestrian environment of the
downtown area and encourages four sign types as follows:
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ITEM NO.2
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CITY OF CAMPBELL. PLANNING COMMISSION
Staff Report. July 11, 2006
PLN2006-10
Sand Hill
Property
Company
Public Hearing to consider the application of Sand Hill Property
Company, for a Master Sign Plan and Sign Exception (PLN2006-10)
for a mixed use building on property owned by Campbell Avenue,
LLC located at 175-201 E. Campbell Avenue in a C-PD
(Condominium Planned Development) Zoning District.
STAFF RECOMMENDATION
That the Planning Commission takes the following action:
1. Adopt a Resolution, incorporating the attached findings, approving a Master Sign
Plan (PLN2006-10) for the Downtown Mixed Use Project, subject to the attached
conditions of approval.
ENVIRONMENTAL DETERMINATION
Staff recommends that the Planning Commission find that this project is Categorically
Exempt under Section 15311, Class 11 of the California Environmental Quality Act
(CEQA), pertaining to the construction or placement of on-premise signs.
DISCUSSION
Proposal: The applicant is requesting approval of a Master Sign Program to establish
the criteria for signs that will identify the tenants and occupants of the new mixed use
building (Campbell Avenue, LLC) under construction at the northeast corner of N.
Second Street and East Campbell Avenue.
The subject property is surrounded by the Second Street Parking garage on the north,
Sonoma Chicken Coop on the south, a mortuary on the east and a two-story office
building on the west.
The zoning designation for the project site is C-PD (Planned Development) and the
General Plan land use designation is Central Commercial. The proposed project is
within the Downtown Redevelopment Planning area.
PROJECT DATA
Sion Prooram: The sign program was developed and patterned from the sign standards
of the C-3-S Zoning District. This program reinforces the pedestrian environment of the
downtown area and encourages four sign types as follows:
Staff Report - Planning C" _.mission Meeting of July 11, 2006
PLN2006-10 - 175-201 East Campbell Avenue
Page 2
1) Type "A" Wall Sign Individual'" Channel Letters or externally lit wall sign
2) Type "B" Awning Signs'" Letters painted or screened on awnings
3) Type 'C" Projecting or Blade Sign
4) Type "0" Window Sign not to exceed 25 % of window area.
The allowable size of the wall signs is based upon the linear frontage of the business
with one square foot of signage for each linear foot of business frontage. A maximum 40
square foot sign area is permitted with a maximum letter height of 30 inches and a letter
depth of 12 inches. The program requires that signs be centered over the tenant space
and restricts the placement below the second floor line.
20- 40 sq. ft.
6 sq. ft.
6 sq. ft.
Other signs that would be permitted include awning or projecting signs of 6 square feet
and window graphics or signs that would be limited to 25 percent of the window area.
Backoround: The Planning Commission in conjunction with its approval of the Planned
Development Permit that allowed the construction of this building and required separate
approval of a sign permit. Subsequent to this approval, the sign ordinance was
amended to require approval of Master Sign Plans for non residential developments
with more than four tenants. Consequently, the applicant is requesting approval of a
Master Sign Plan.
The Sign Ordinance now requires a Master Sign program as follows:
Master Sion Plan Required: New nonresidential projects with four or more tenants shall
require the approval of a Master Sign Plan in conjunction with the applicable
development application prior to issuance of a Sign Permit.
Signs covered by a Master Sign Plan shall have the following elements:
a. Uniform background in terms of color, illumination, and materials;
b. Letter colors that are consistent with the approved sign program;
c. Uniform sign type; and
d. Uniform location with building's design.
Plan nino Commission Referral: This application is being referred to the Planning
Commission in that the proposed program allows more wall mounted signs for the
building due the significant number of storefronts. The building design provided a variety
of storefronts to provide a more visual interesting streetscape. The approval of smaller
wall signs for each storefront reinforces the pedestrian atmosphere of this development.
The proposed master sign plan would allow for a variety of sign types geared towards
the pedestrian users of the Downtown Area and consistent with the provisions of the C-
3-S Zoning District. The proposed sign program would also allow the individual tenants
to personalize their signs to reflect their individual business identity via colors while still
complying with the master sign plan.
Staff Report - Planning Conuflission Meeting of July 11, 2006
PLN2006-1O -175-201 East Campbell Avenue
Page 3
I n approving a master sign plan the decision making body shall make the following
findings:
a. That the signs are consistent with the requirements of the Sign Ordinance.
b. That the size, shape, color, and placement of the signs are compatible with the
buildings they identify and are compatible with the visual characteristics of the
surrounding area so as not to detract from or cause to decrease the value or quality
of adjacent properties.
c. That both the location of the proposed signs and the design of their visual elements
(lettering, words, figures, colors, decorative motifs, spacing, and proportions) are
legible under normal viewing conditions.
d. That the location and design of the proposed signs do not obscure from view or
unduly detract from existing or adjacent signs.
e. That the location and design of the proposed signs (e.g., size, shape, illumination,
and color) are compatible with the visual characteristics of the surrounding area so
as not to detract from or cause to decrease the value or quality of adjacent
properties.
f. That the location and design of signs in close proximity to any residential district
does not adversely affect the quality or character of the residential area.
Site and Architectural Review Committee: The Site and Architectural Review
Committee reviewed this application at the meeting on June 27, 2006. The Committee
was supportive of the proposed sign program with a reduction in the size of the
proposed projecting sign for Aqui's Restaurant from 16 square feet to 6 square feet.
Attachments:
1. Findings for Approval of File No. PLN2006-10
2. Conditions of Approval for File No. PLN2006-10
3. Downtown Mixed Uses Project Master Sign Plan
4. C-3-S Zoning District Sign Standards
5. Location Map
Prepared by: ~ _____
Approved by:-.A4It#rt ~
Sharon Fierro, Community Development Director
Attachment #1
FINDINGS FOR APPROVAL OF FILE NO. PLN2006-10
SITE ADDRESS:
APPLICANT:
DATE:
175-201 East Campbell Avenue
Sand Hill Property Company
July 11,2006
FindinQs for approval of a Master SiQn Plan for the Downtown Mixed Uses Proiect
located at 175 -201 East Campbell Avenue.
The Planning Commission finds as follows with regard to File No. PLN2006-10:
1. The proposed wall, awning and projecting signs are warranted due to the two street
frontages and pedestrian walkways along the frontages of this building. The
proposed sign designs, height and areas are consistent with the standards of the C-
3-S Zoning District Sign Standards.
2. The signs are compatible to the architecture of the building and are so located to
provide reasonable identification to the tenants of the building.
3. There shall be smaller projecting and awning signs to reinforce the pedestrian
atmosphere of the project. The wall signs would be a maximum of 40 square feet
and the awning and projecting signs would be restricted to 6 square feet. The
proposed signs will be designed to be with complementary to the building design.
4. The proposed Master Signing program allows signs that are architectural compatible
and provide a consistent signing format throughout the building.
5. Tenants would be allowed to pick the size, color, and arrangement of the
letters/logos of their sign, within the parameters of the Master Sign Plan.
6. The project qualifies as Categorically Exempt project under Section 15311, Class 11
of the California Environmental Quality Act (CEQA), pertaining to the construction or
placement of on-premise signs.
Based on the foregoing findings of fact, the Planning Commission further finds and
concludes that:
1. The use or uses for which the signs are to be erected would are adequately
identified with approval of a sign program.
2. The buildings uses are of such size and are located in reference to surrounding uses
and the traffic circulation system that more signs would best serve the public welfare
and would be in keeping with the purposes of the Sign Ordinance.
3. That signs are consistent with the requirements of the Sign Ordinance and the C-3-S
Zoning District standards.
Attachment #1
Page 2 of 3
4. The size, shape, color, and placement of the signs are compatible with the buildings
they identify and are compatible with the visual characteristics of the surrounding
area so as not to detract from or cause to decrease the value or quality of adjacent
properties.
5. Both the location of the proposed signs and the design of their visual elements
(lettering, words, figures, colors, decorative motifs, spacing, and proportions) are
legible under normal viewing conditions.
6. The location and design of the proposed signs do not obscure from view or unduly
detract from existing or adjacent signs.
7. The location and design of the proposed signs (e.g., size, shape, illumination, and
color) are compatible with the visual characteristics of the surrounding area so as
not to detract from or cause to decrease the value or quality of adjacent properties.
8. The location and design of signs in close proximity to any residential district does not
adversely affect the quality or character of the residential area.
9. No substantial evidence has been presented from which a reasonable argument
could be made that shows that the project, as currently presented and subject to the
required conditions of approval, will have a significant adverse impact on the
environment.
10. There is a reasonable relationship and a rough proportionality between the
conditions of approval and the impacts of the project.
Attachment #2
CONDITIONS OF APPROVAL FOR FILE NO. PLN2006-10
SITE ADDRESS:
APPLICANT:
DATE:
175-201 East Campbell Avenue
Sand Hill Property Company
July 11,2006
The applicant is hereby notified, as part of this application, that he/she is required to
meet the following conditions in accordance with the ordinances of the City of Campbell
and the State of California. The lead department with which the applicant will work is
identified on each condition where necessary. Where approval by the Director of
Community Development, City Engineer, Public Works Director, City Attorney, or Fire
Department is required, that review shall be for compliance with all applicable conditions
of approval, adopted policies and guidelines, ordinances, laws and regulations, and
accepted engineering practices, for the item under review. Additionally, the applicant is
hereby notified that he/she is required to comply with all applicable Codes or
Ordinances of the City of Campbell and the State of California that pertain to this
development and are not herein specified:
COMMUNITY DEVELOPMENT DEPARTMENT
Plannina Division
1. Aooroved Plans: Approval is granted for a Master Sign Plan for the Downtown
Mixed Use project located at 175-201 East Campbell Avenue and shall substantially
conform to the project exhibits listed below; except as may be modified by the
conditions of approval contained herein:
a. Master Sign Plans dated as revised May 24, 2006 and prepared by Sand Hill
Property Company
b. Aqui Cal Mex signing proposal prepared by MBA Architects.
2. Master Siqn Plan: All signs permitted under the master sign plan shall be
constructed and installed per the approved Master Sign Plans.
3. Sian Maintenance: The signs shall be maintained in good condition at all times and
shall be repaired or replaced as necessary.
4. Buildina Permits Reauired: The applicant shall obtain all necessary building and/or
electrical permits from the Building Division prior to the installation of any new signs.
5. Site Plan: The applicant or tenant shall provide a detailed sign plan for each building
tenant to the Planning Division prior to the issuance of any building permits for signs.