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20064. Ordinance 2072 Approving General Plan Land Use Map Classification of Low Density Residential and Ordinance 2073 Approving a Pre-Zoning Classification of R-1-6 (single-family Residential, 6,000 square foot minimum lot size) for properly located at 1510 More Avenue (Second Reading/Roll Call Vote) Second reading of Ordinance 2072 approves a General Plan Land Use Map classification of Low Density Residential and second reading of Ordinance 2073 approves apre-zoning classification of R-1-6 (Single-family Residential), 6,000 square foot minimum tot size) for property located at 1510 More Avenue. 5. Ordinance 2074 approving an Inclusionary Housing Ordinance, Chapter 21.24 of Campbell Municipal Code mandating that 15% of developments of 10 or more residential units be affordable to low and moderate income households (Second Reading/Roll Call Vote) Second reading of Ordinance 2074 approves an Inclusionary Housing Ordinance that mandates 15% affordable housing units for any residential development consisting of 10 residential units, excluding condominium conversion projects with an effective date of 60 days from date of second reading. 6. Ordinance 2075 Rescinding the temporary Moratorium on the approval of any Permit for any Sign that includes a Readerboard Sign (Second Reading/Roll Call Vote) Second reading of Ordinance 2076 rescinds the temporary moratorium on the approval of any permit for any sign that includes a Readerboard Sign. 7. Ordinance 2076 approving Amendment to Chapter 2.35 of Campbell Municipal Code -Conflict of Interest Code (Second Reading/Roll Call Vote) Second reading of Ordinance 2076 approves an amendment to Chapter 2.35 of the Campbell Municipal Code -Conflict of Interest Code by adding the position of Assistant to the City Manager and changing the title of Accounting Manager to Finance Manager. 9. Monthly Investment Report -August 2006 This action is to note and file the Monthly Investment Report for August 2006. 10. Amendment to Classification and Salary Plan -Building Maintenance Lead Worker (Resolution/Roll Call Vote) Resolution 10683 amends the Classification and Salary Plan for the position of Building Maintenance Lead Worker. Minutes of 10103!2006 City Council Meeting 3 11. Accept Public Service Easement and Vacate Right-of-Way - 1730 Westmont Avenue (Resolution/Roll Call Vote} Resolution 10684 accepts the public service easement and vacates right-of-way for property located at 1730 Westmont Avenue. M/S: Burr/Kennedy - to approve the Consent Calendar with the exception of Item 8 which was removed from the agenda. Motion adopted by the following roll call vote: AYES :Councilmembers: Kennedy, Hernandez, Burr, Furtado, Watson NOES :Councilmembers: None ABSTAIN: Councilmembers: Hernandez -Items 1 and 2 ITEMS REMOVED FROM THE CONSENT CALENDAR: 8. Authorization to Dispense with. Formal Bid Process and Authorize Public Works Director to Purchase Two Ride On Mowers (Resolution/Roll Call Vote) City Manager Rich stated that Council action is no longer necessary as staff was able to take advantage of a "no sales tax" opportunity which reduced the purchase cost to below the threshold required for Council action. City Manager Rich requested this item be removed from the agenda. ORAL REQUESTS There were no Oral Requests. COUNCIL ANNOUNCEMENTS - New dog park mural was completed last month. - City will host its Stn annual community garage sale on Saturday, October 14tH - Downtown Campbell Business Association will continue its "First Friday" summer event by holding an encore on Friday, October 6tH PUBLIC HEARINGS AND INTRODUCTION OF ORDINANCES 12. Initiation of Annexation of Three Unincorporated County of Santa Clara Pockets (North Pocket Area-Leigh Avenue area; South Pocket Area-White Oaks Road area; and Southwest Pocket Area-More Avenue) located within the City's Sphere of Influence into the City of Campbell, City of Campbell Municipal Lighting District and Campbell Lighting and Landscaping District (LLA-1) Minutes of 10/03/2006 City Council Meeting 4 MEMORANDUM To: Sharon Fierro C mmunity Development Director From: J emsley e uty City Clerk Date: Oc ober 4, 2006 Subject: Rescinding temporary moratorium on the approval of any permit for any sign that includes a readerboard sign At the regular meeting of October 3, 2006, the City Council gave second reading to, and therefore adopted Ordinance No. 2075 rescinding the temporary moratorium on the approval of any permit for any sign that includes areader- board sign. A certified copy of the above mentioned Ordinance is attached for your records. Please note that the Ordinance will be published in the Campbell Express dated October 11, 2006, and will become effective thirty days from the date of adoption. Attachment: ORDINANCE NO. 2075 BEING AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF CAMPBELL RESCINDING THE TEMPORARY MORATORIUM ON THE APPROVAL OF ANY PERMIT FOR ANY SIGN THAT INCLUDES A READERBOARD SIGN. WHEREAS, on June 7, 2005, the City Council adopted an interim Ordinance imposing a moratorium on readerboard signs pursuant to Ordinance Number 2055; WHEREAS, on July 19, 2005, the City Council adopted Ordinance Number 2057, which extended the moratorium on readerboard signs fortwenty-two (22) months and fifteen (15) days; WHEREAS, on August 1, 2006, the City Council adopted amendments to Title 21 of the Campbell Municipal Code that contained new regulations for readerboard signs; NOW, THEREFORE, the City Council of the City of Campbell does ordain as follows: SECTION 1: Ordinance Numbers 2055 and 2057 are hereby terminated and shall be of no further force or effect on and after the effective date of this Ordinance. SECTION 2: This Ordinance shall become effective thirty (30) days following its passage and adoption, and shall be published one time within fifteen days of its passage and adoption in the Campbell Express, a newspaper of general circulation in the City of Campbell, County of Santa Clara. PASSED AND ADOPTED thls 3rd day Of October , 2006, by the following roll call vote: AYES: COUNCILMEMBERS: Kennedy, xernandez, Burr, Furtado, Watson NOES: COUNCILMEMBERS: None ABSENT: COUNCILMEMBERS: None ABSTAIN: COUNCILMEMBERS: None APPROVED: Jean to Watson, Mayor ATTEST: ''~ rwa r-o~~cj k~s-rra~al:r~ I~ A t Anne Bybee, City Clerk ~~ ~ `~`' ~ T"E ~O~ ON RLE IN THiS OfFiC~. TTEST: ANNEE ~' CITY cam (;~~ ~leJL a ...~-© b ,~. - ~' 'a4~~© ~°~ Ci t, y Item: 6 ~ ~ '~, Cabego~ry: Consent Calendar o e G01~ fZCZ l Meeting Date: October 3, 2006 ~,~ ~~~' ~Zeport °~ex~~~' TITLE: Ordinance 2075 Rescinding Ordinance 2057 which Established a Temporary Moratorium on the Approval of any Permit for any Sign that includes in whole or in part a Readerboard Sign - (Second Reading/Roll Call Vote) RECOMMENDATION That the City Council give second reading to Ordinance No. 2075. DISCUSSION At its meeting of September 11, 2006, the City Council gave first reading to Ordinance 2075. Second reading of Ordinance 2075 will rescind Ordinance 2057 which established a temporary moratorium on the approval of any permit for any sign that includes in whole or in part a readerboard sign. FISCAL IMPACT There is no fiscal impact associated with this action. -~c,~~ prepared by: Anne Bybee, City Clerk Reviewed by: aniel Rich, City Manager The City Clerk read the title of Ordinance 2074. MIS: Furtado/Kennedy -that further reading of Ordinance 2074 be waived. Motion adopted by a 4-0-1 vote, Councilmember Hernandez absent. 19. Consideration of Rescinding Ordinance 2057 which Established a Moratorium for the Processing or Approval of any Permit for any Sign that includes in whole or in part a Readerboard Sign (Introduction of Ordinance/Roll Call Vote) This is the time and place for a public hearing to consider rescinding Ordinance 2057 which Established a Moratorium for the Processing or Approval of any Permit for any Sign that includes in whole or in part a Readerboard Sign. Community Development Director Fierro -Staff Report dated September 11, 2006. Mayor Watson declared the public hearing open and asked if anyone in the audience wished to be heard. There being no one wishing to speak, Mayor Watson closed the public hearing. MIS: Burr/Kennedy -that the City Council introduce Ordinance 2075 rescinding the temporary moratorium on the approval of any permit for any sign that includes a readerboard sign for first reading. Motion adopted by the following roll call vote: AYES :Councilmembers: Kennedy, Burr, Furtado, Watson NOES :Councilmembers: None ABSENT: Councilmembers: Hernandez The City Clerk read the title of Ordinance No. 2075. M/S: Furtado/Kennedy -that further reading of Ordinance 2075 be waived. Motion adopted by a 4-0-1 vote, Councilmember Hernandez absent. 20. Amendment to Chapter 2.35 of Campbell Municipal Code -Conflict of Interest Biennial Update (Introduction of Ordinance/Roll Call Vote) This is the time and place for a public hearing to consider an Amendment to Chapter 2.35 of Campbell Municipal Code -Conflict of Interest Biennial Update. City Clerk Bybee -Staff Report dated September 11, 2006. Minutes of 9/11/2006 City Council Meeting 9 ~ ~' ~- ~,~ ~; _. '~ `~`~, Z~~Ctl D~tf~e: 8ap~rrr 14, 2 ~,~~ ~~ Jep~rt °$cae~~' 'i'f1..E Cmnsid~+t~it~n o~E n~cind~g ~ t~-rr+dirtance, which established a ~~o~ra~rtum ~ -,the processing nor ar±onral of any Pe~~ for atty sin that includes irx whole ar in .part a raAd~r board sin. RECt3MIMENCt~ATIC~N 1. -That the Cry Council adopts an Ordinance rescinding the Ordinance, .which established a Temporary Moratorium for the processing or approval of any permit for any sign that includes in whole o~ in part a reader board sign. DISSCUSSION The California Government Code, Section 65858, provides that an interim ordinance may be- adopted to establish a development moratorium where a jurisdiction is in the process of considering, studying or intending to study a development issue within a reasonable period of time. At the June 7, 2005, meeting, the City Council approved an interim ordinance creating a temporary development moratorium on the processing or approval of any sign that contained a reader board message display. On July 5, 2005, the moratorium was .extended to allow completion of research and development of new objective standards to address reader board signs. The Amendments were completed and approved the by the City Council on August 1, 2006 and became effective on September 1, 2006. The purpose of the moratorium has been fulfilled and it may now be rescinded. FISCAL IMPACTS There are no fiscal impacts to the City anticipated with the rescinding of the moratorium on reader board signs. ATT/~„CH~IEN'~`S 1. Draft Ordinance that rescinds the Moratorium on Reader Board Signs. . Pre ared b : ~~~ P Y Sharon Fierro, Community Development Director Reviewed by: William Selig an, City Attorney Approved by:. ' Danie Rich, City Manager ~_ CITY COUNCIL MINUTES II California - Citv of Campbell, 70 North First Street, Campbe , .. ~,.. CITY COUNCIL STUDY SESSION Tuesday, February 21, 2006 - 6:30 P.M. Ralph Doetsch Conference Room - 70 N. First Street Note: This Study Session was Actl G.C Sec on 54956)t to open meeting requirements of the Ralph M. Brown CALL TO ORDER/ROLL CALL The City Council of the City al h Doetsclh ConferencehRoom of C tySHaldIy70 N.sFirst regarding readerboards m the R p Street, Campbell, California. Roll Call: Present: Councilmembers: Kennedy, Hernandez, Burr, Furtado, Watson Absent : Councilmembers: None Staff Present: Daniel Rich, City Manager; Anne Bybee, City Clerk; Bill Seligmann, City Attorney; Sharon Fierro, Community Development Director; Jackie Young-Lind, Senior Planner; and Shaun Lacey, Planning Intern. A. Readerboard Signs Community Development Director Fierro -Staff Report dated February 21, 2006. Senior Planner Lind presented quantitative and graphic data to more fully define the potential impacts should readerboards be permitted under various scenarios. Senior Planner Lind stated that staff recommends that electronic readerboard signs should be limited to performance theaters,. or other similar assembly uses, with at least 200 fixed seats; static readerboard signs be allowed places of assembly with at least 50 seats; and that the size, brightness and movement on the signs be limited. Following discussion, the City Council concurred that electronic readerboard signs should be limited to two colors and no movement; and limited to performance theaters with at least 200 fixed seats; and that static readerboard signs be allowed for places of assembly with 50 or more seats. Council also provided direction concerning monitors inside front windows of buildings. The Planning Commission will review proposed changes prior to final Council action. G B. Oral Requests Carl San Miguel, President of the Campbell Chamber of Commerce, was in attendance and spoke regarding the proposed recommendations. ADJOURN Mayor Watson adjourned the meeting at 7:10 p.m. APPROVED: Jeanette Watson, Mayor ATTEST: Anne Bybee, City Clerk Minutes of 2/21/2006 Study Session 2 MEMORANDUM of ' CAMA ~' ~~ City of Campbell ., Community Development Department s c •~RCH AR~• Honorable Mayor and City Council Date: February 21, 2006 To: From: Jackie C. Young Lind, AICP, Senior Planner • Sharon Fierro, Community Development Director Via: Daniel Rich, City Manager 'O'~- Subject: Study Session to di cuss possible changes to the Municipal Code concerning electronic readerboard signs, programmable message boards, programmable display signs, electronic message centers and manual readerboard signs. INTRODUCTION At the May 17, 2005, City Council meeting, the City Council established a temporary Development Moratorium to prohibit the issuance of any permit for electronic readerboard signs, programmable message boards, programmable display signs, electronic message centers and manual readerboard signs. The Moratorium was later extended to June 22, 2007. A Study Session was held on July 19, 2005 concerning a number of Zoning Code Update issues, including signs. The City Council directed staff to prepare a study session to discuss alternatives for the regulation of readerboards. In August 2005, staff met with the executive director and president of the Campbell Chamber of Commerce to get the business community's perspective on this issue. A Study Session was held on October 4, 2005 to consider alternative for the regulation of readerboards. The staff report included the following: • A survey of existing readerboards in the City (Attachment 1); • A survey of readerboard regulations in other nearby cities (Attachment 2); • General Plan policies to be considered in amending the Sign Ordinance (Attachment 3); City Council Study Session -February 21, 2006 Readerboard Signs Page 2 • Campbell Municipal Code regulations to be considered in amending the Sign Ordinance (Attachment 4); • Staff recommendations for new Sign Ordinance definitions (Attachment 5); and, • Readerboard regulation alternatives (Attachment 6); The City Council asked staff to provide quantitative analysis related to the readerboard regulation alternatives (e.g. if readerboards were limited to buildings 100,000 square feet or greater in area, how many such buildings are located in the City?) ANALYSIS Staff reviewed quantitative and graphic data related to the previously discussed readerboard regulation alternatives (Attachments 7, 8, 9, 10 and 11), including: • Commercial building square footages by zone district and use; • Commercial properties within 500 feet of residentially zoned property; • Commercial properties located on major arterials; • Commercial properties located at major intersections; • Commercial properties sizes; • Commercial property frontages in linear feet; and, • Number of tenants per commercial property. Given the results of the quantitative research and additional considerations, staff has annotated the previously identified readerboard regulation alternatives to more fully define the potential impact(s) of each alternative, as follows: 1. Limit electronic readerboard signs to a particular zoning district. The limitation of readerboard to a particular zoning district is generally coupled with a minimum building area (e.g. larger building areas). (Refer to Attachment 7, Page 1 of 4, for an accounting of building area ranges by zoning district.) Of the 588 surveyed commercial properties in the Cify: • 22 properties have a building 100, 000 square feet; and, • 6 properties have a building feet. area ranging between 50, 000 and area in access of 100,000 square City Council Study Session -February 21, 2006 Readerboard Signs Page 3 2. Require that the signs not be visible from particular zoning districts, such as residential. Some communities regulate readerboards by prohibiting readerboards within a certain distance of a residential zoning district. If, like Cupertino, readerboards were prohibited within 500 feet of a residential zoning district, the most impacted commercial zoning districts would be Commercial, Office, Planned Development, and Public Facilities zoning districts as they are more commonly located adjacent to residential zoning districts. Conversely, Industrial zoning districts would be less impacted as They less typically have residential adjacencies. (Reference Attachment 70, City Zoning Map.) 3. Limit the signs to major arterial streets. "Major arterials" (Class 1 Arterials) in the City of Campbell include only Bascom Avenue and Hamilton Avenue. Newer readerboard signs in the City include the Heritage Theatre sign (on Campbell Avenue) and the newly approved R.V. Cloud sign (on Winchester Boulevard). Both of these signs are located on "minor arterials': "Minor arterials" (Class ll Arterials) in the City include: Campbell Avenue, Civic Center Drive, Leigh Avenue, Orchard City Drive, Pollard Road, San Tomas Aquino Road, Union Avenue, and Winchester Boulevard. (Reference Attachment 8, Roadway Classification Diagram.) 4. Require that the signs be within a certain distance of traffic controls. The Public Works Department has suggested that readerboards could be limited to sites within a certain distance of traffic controls to increase traffic safety (i.e. viewing a readerboard while stopped at a major intersection maybe safer than viewing from anon-stop segment of an arterial). There are 42 traffic lights in the City. 5. Limit the signs to lots with a certain size or frontage. Similar to Alternative #1. Our current GIS program is able to provide data and graphics on lot area. Of the large-scale use parcels identitled in Attachment 9, the parcel areas are distributed as follows (Refer to Attachment 77, City Lots by Area): • 6 properties have a lot area less than 100,000 square feet; • 11 properties have a lot area ranging between 100,000 and 250,000 square feet; 10 properties have a lot area ranging between 250,000 and 500,000 square feet; City Council Study Session -February 21, 2006 Readerboard Signs • 3 properties have a lot area 750, 000 square feet; and, ranging between 500, 000 and • 1 property has a lot area in access of 750,000 s ua Of the 588 surveyed commercial propertie q re feet. 4) in the Cify: s (Attachment 7, Page 2 of • The average lot frontage of the 22 properties wi between 50, 000 and 100, 000 square feet is 376 jth building areas 6• Limit the size, brightness and movement near feet. on the signs. Limiting the size of a sign is a standard com o Brightness could also be regulated b re p Went of sign regulation. specifications and y quiring the submittal of lumen Limiting movement o~ read taboa'rd si ens cation b major intersections could improve tra ffc s to those signsll ~ocatedf at movement maybe di ffcult to enforce, afety. Sign brightness and also regulate sign movement. Additionally, State statues may 7• Limit the use of electronic readerboard s' igns to pertormance theaters, or other similar assembly uses, with at least 200 fixe Limiting readerboards to theatres N,• d seats. currently allow for signs of Camera 7 ith at least 200 seats would Plaza 4. All of these theatres currently habell Heritage Theatre and theatres are conditionally allowed in the _ readerboards. C-3 (General Business District) zoning dsf iC(fseneral Commercial) aund assembly uses in the City which could be subject to r large places of assemb/ Other higher capacity and St. Luc 's on y (e•g• First United MethodistgHofine Church Congregational on West Cam r' St. George Coptic on Rincon; First Jose on Hamilton , Pbell; and, First Congregational of San Public schools and facilities, and are exempted from regulation. private schools 8• Allow static readerboard signs (not elect places of assembly with at least 50 seats by am arogrammable) for approval. dministrative sign Places of assembly with of least 50 seats in t churches. Several Campbell churches have stat' he City primarily include Area Connect, an Internet directo is readerboard signs. may be prudent to codi rY~ lists (62) churches in Campbell. It readerboard si ns. fy maintenance requirements for static often chan ed g The message on static readerboards sl ns a 9 ,and letters can eventually get .lost and/or worn a re tc. City Council Study Session -February 21, 2006 Readerboard Signs Page 5 readerboard signs. The message on static readerboards signs are often changed, and letters can eventually get lost and/or worn, etc. STAFF RECOMMENDATION Staff continues to recommend Alternatives #7 and #8 because they are consistent with existing readerboard signs in the community that serve to communicate with the public through changeable text about upcoming events and movies. Except for the R.V. Cloud sign, the venues are all public gathering places (live theatre, movie theatres, schools, religious institutions, and a social service club). This alternative is consistent with Campbell's image as a quality small town. It is also consistent with how many local communities regulate readerboard signs. The use of readerboard signs by retail establishments could potentially have a significant impact on the image of the city as viewed by the public. Larger retailers and/or retailer centers could be considered under limited and narrowed criteria, however, to allow the opportunity for readerboard signs where deemed appropriate. Staff has attached a map to illustrate the locations throughout the City of large- scale uses (Attachment 9) which includes theatres, private schools, large places of assemblies (e.g. churches), shopping centers and big-box retailers. Additionally, staff recommends consideration of Alternative #6, regulation of readerboard sign size, brightness and movement. According to the U.S. Department of Transportation, Federal Highway Administration, many states regulate sign movement, red lights, glare, interference with traffic control devices, timing, spacing and language (Attachment 12). In any case, the consideration of sign regulation must always be carefully coupled with consideration of free speech (Attachment 13). Given consideration of the quantitative data and other considerations, staff seeks City Council direction on readerboard regulation. If so desired, City Council's direction on readerboard regulation can then be formatted as specific code amendments to the Sign Ordinance, .presented to the Planning Commission during a public hearing for recommendation to the City Council, and presented to the City Council during a public hearing for final review and consideration. City Council Study Session -February 21, 2006 Readerboard Signs Paae 6 Attachments: 1. Survey of Existing Readerboards in Campbell 2. Readerboard Regulation Survey 3. General Plan Considerations 4. Municipal Code Considerations 5. Recommended Sign Ordinance Definitions 6. Readerboard Regulation Alternatives 7. Quantitative Data Considerations 8. Roadway Classification Diagram 9. City Map of Large-scale Uses 10. City Zoning Map 11. City Parcels by Area 12. U.S. Department of Transportation, Federal Highway Administration, Research Review of Potential Safety Effects of Electronic Billboards on Driver Attention and Distraction. 13. Chicago APA National Planning Conference Proceedings, "Sign Regulation and Free Speech: Spooking the Doppelganger", Daniel R. Mandelker. Attachment 1 City Council Study Session -February 21, 2006 Readerboard Signs SURVEY OF EXISTING READERBOARDS IN CAMPBELL There are currently only a handful of readerboard signs in the community. Of those, there is only one electronic readerboard sign, located at the Campbell Community Center. A second electronic sign, at R.V. Cloud, was recently approved but is not yet installed. The signs are as follows: Electronic Readerboard Signs: Heritage Theatre sign Static Readerboard Signs: • Pruneyard Theatre movie sign • Campbell Plaza movie theater sign • American Legion sign • Some Campbell Schools (Educational Public School signs are exempt from City regulation) • Some Campbell Churches The Heritage Theatre sign is located at the Campbell Community Center. This sign serves to announce the changing performances at the Heritage Theatre and other events of a community wide interest. The City Council approved the sign as part of an overall master sign program. Attachment 2 City Council Study Session -February 21, 2006 Readerboard Signs READERBOARD REGULATION SURVEY Staff conducted a survey of eight Santa Clara County cities to determine how readerboard signs are regulated in other jurisdictions and found that readerboard signs are either restricted to specific types of uses or not allowed. See the table below. Ad"scent Cities San Jose Allowed for buildings with at least 125,000 s.f. SJMC 23.04.110) Los-Gatos Not allowed LGTC 21.30.050.E Sarato a Not Allowed- Per Plannin staff Other Citie s Coun -Wide Cupertino Allowed for Shopping Centers with at least 20 tenants and 50,000 s.f. must be 500 ft. from Residential uses. CMC 17.24.150 Sunnyvale Allowed only for theatres with at least 200 seats Per Plannin staff Santa Not normally allowed. Clara Per Plannin staff Milpitas . Allowed with PC approval. Graphic panels or video displays may be approved for the Great Mall Per planning staff & XI-30-4.02 Re Tonal Sho in Centers Mountain Allowed View SEC. A36.38.060.B.7, Sign regulations. Such sign elements shall be designed as a part of and integrated fully with the architectural design of any other sign permitted on the same parcel of land; except that churches, theaters, places of entertainment or other similar use where programs or performances change on a routine basis may establish a separate readerboard sign in addition to any primary signs allowed in the applicable zone district. All readerboards shall be counted towards and shall comply with the sign area limitations of the zone district in which the si n is located. As this table illustrates, there are a variety of approaches to the regulation of electronic readerboard signs by the cities in Santa Clara County but most of them are very restrictive. Attachment 3 City Council Study Session -February 21, 2006 Readerboard Signs GENERAL PLAN CONSIDERATIONS The following General Plan Land Use and Transportation (LUT) policies and goals for the community's character should be considered when evaluating a possible amendment to the Sign Ordinance. Goal LUT-4: A community that has strong identity, community image and "sense of place." Policy LUT-4: Ensure projects comply with the recommendations of the Campbell Community Design Study. Strategy LUT-5.3a: Commercial Centers: Review the design, use and upgrading of commercial centers via the discretionary permit process and ensure that conditions of approval are adopted that require businesses to be well kept and operated in a way that limits impacts to adjacent uses. Goal LUT-6: Strong and identifiable City boundaries that provide a sense of arrival into the City and its districts to reinforce Campbell's quality small town image. Attachment 4 City Council Study Session -February 21, 2006 Readerboard Signs MUNICIPAL CODE CONSIDERATIONS Decisions should also be consistent with the Purpose Statement of the Sign Ordinance (Chapter 21.30.101-Purpose): A. To preserve and improve the visual quality of the City. B. To eliminate hazards to pedestrians and motorists brought about by distracting sign displays; C. To ensure architectural compatibility with adjacent buildings and the surrounding environment; D. To promote the economic vitality of the City by maintaining the identification, visibility and individual character of each business. The City recognizes the economic need for a sign to function as a means of business and product identification. This chapter is intended to allow a reasonable amount of signing for business, product and building identification so as to provide adequate information to the public without creating a cluttered visual environment. These regulations shall apply to all zoning districts in addition to any specific provisions in the applicable zoning district regulations. The City Council finds that any an all violations of this chapter unnecessarily detract from the public health, safety and welfare and are indecent and defensive to the senses in that they unnecessarily clutter the environment and therefore constitute a public nuisance. Attachment 5 City Council Study Session -February 21, 2006 Readerboard Signs RECOMMENDED SIGN ORDINANCE DEFINITIONS Staff recommends that any amendments to the Sign Ordinance include the following definitions: A. Electronic message center" is a sign capable of displaying changing text and/or images. This may also be referred to as an electric readerboard sign. B. "Programmable message board" is a sign capable of displaying changing text and/or images typically controlled by means of electronic programming. This may also be referred to as a programmable display sign. C. "Readerboard sign" means a sign intended for a periodically changing advertising message, including but not limited to an electronic message center, electronic readerboard sign, manual readerboard sign, programmable display sign or programmable message board. D. "Manual readerboard sign" means a sign intended for periodically changing message whereby the individual letters, words or images are manually changed from the exterior of the sign. Attachment 6 City Council Study Session -February 21, 2006 Readerboard Signs READERBOARD REGULATION ALTERNATIVES Staff has identified a number of options for City Council consideration. Limit electronic readerboard signs to a particular zoning district. 2. Require that the signs not be visible from particular zoning districts, such as residential. 3. Limit the signs to major arterial streets. 4. Require that the signs be within a certain distance of traffic controls. 5. Limit the signs to lots with a certain size or frontage. 6. Limit the size, brightness and movement on the signs. 7. Limit the use of electronic readerboard signs to performance theaters or other similar assembly uses with at least 200 fixed seats. 8. Allow static readerboard signs (not electronic or programmable) for places of assembly with at least 50 seats by an administrative sign approval (several Campbell churches have static readerboard signs). Staff recommends alternatives 7 and 8 because they are consistent with existing readerboard signs in the community that serve to communicate with the public through changeable text about upcoming events and movies. Except for the R.V. Cloud sign, the venues are all public gathering places (live theatre, movie theatres, schools, religious institutions, and a social service club). This alternative is consistent with Campbell's image as a quality small town. It is also consistent with how many local communities regulate readerboard signs. The use of readerboard signs by retail establishments could potentially have a significant impact on the image of the city as viewed by the public. Attachment 7 City Council Study Session February 21, 2006 Page 1 of 4 QUANTITATIVE DATA CONSIDERATIONS* Zoning7~istrict: Buil~ii :Area: <10k 10k-29k 30k-49k 50k-99k 100 k+ Totals Neighborhood - - - C-1-S Commercial 42 '77Je 9 '16~/A 1 2% 1 .~% 1 2% 54 General C-2-S Commercial 1 =~'0% 1 5D% 2 Central Business C-3-S District 60 ,"LflD% 60 Controlled C-M Mfg. 1 ~ 25°I°` 2 , :~qA/n - 1 _25°1~ 4 Controlled Mfg. density `" CM-20 20 3 ~"3a/o° 4 :57nIo ' 7 Controlled ` CM-40 Mfg. 40 1 ~81~n '- 8 ".66%' ° 2 "~$~~n 1 8~loz-' 12 Controlled ;;: w CM-60 Mfg. 60 1 ~"'Lfl~'/o .~ ~4.~:-` ''. ~~ .:: ;~;.~.~ 1 Controlled ~~~ - . - '~~°- b - ~ CM-80 Mfg. 80 3 ~20'~/° 6 40% 3 :200 2 , 13D1o 1 7% 15 Condominium '~ S' Planned C-PD Development 2 ~"l:Qb~lo' ~` '" 2 M-1-S Light Industrial 136 ~~. ;SDP/ 29 , '1T~lo. 2 ,.-1 °lA 2 :, ~"1% .. 1 ~ 1 % 170 Planned ~ " ~ = PD Development 169 7B% 33 '1~D/a 3 1 % 10 _ .5% ~ 2 1 % 217 Public '""' PF Facilities 25 57%° 8 h13°/A 5 X11°IQ ` 5 x'1'1%' 1 2% 44 Totals 442 75°1n ' 102 17% 16 3°l0 22 4% 6 1 %. 588 * Data based on a Year 2000 data-system search survey. The current G!S system does not have the capability to extract or map this information. This information is not up to date, but provides a fairly accurate snap shot for the purpose of this policy consideration. Attachment 7 City Council Study Session February 21, 2006 Page 2 of 4 QUANTITATIVE DATA CONSIDERATIONS'` ~, °,. ~ ~ ~= ies ~~r/1~B~it.. t~~~:~kOk Number Street Address Zonin Bld .Area Arterial Fronta a/Lineal Ft. Ma'or Intersection 743 CAMDEN PD 61,050 310 Y 743 CAMDEN PD 60,056 310 Y 600 CAMPBELL PF 64,000 N/A 555 CAMPBELL, W 82,800 II 235 N 910 CAMPISI PD 90,000 503 N 295 CHERRY LANE PF 50,260 952 N 1500 DELL CM-80 79,133 N/A N 1551 DELL CM-80 67,503 264 N 1700 DELL CM 55,000 N/A N 1190 DELL M1S 54,000 209 N 540 DIVISION CM-40 76,918 N/A N 95 DOT AVENUE PF 55,620 103 N 1255 HACIENDA PD 64,600 N/A 600 HAMILTON,E. PD 96,500 I 235 Y 950 HAMILTON, W. PD 75,000 I 587 N 550 HAMILTON, W. PD 65,400 I 262 N 600 HAMILTON,E. PD 60,000 I 235 Y 230 HAMILTON,E. C1S 57,650 I N/A 531 RINCON, W PF 55,150 106 N 509 SALMAR PD 50,400 549 N 3000 WINCHESTER M1S 68,714 II 712 N 3165 WINCHESTER PD 61,424 II 451 N Avera e: 65,963 376 -~ Total Number of Pro erties: 22 Data based on a Year 2000 data-system search survey. The current GIS system does not have the capability to extractor map this information. This information is not up to date, but provides a fairly accurate snap shot for the purpose of this policy consideration. O O ~ ~ •N N O ~ ch V ~N ~ ~ ~ ~d Q ~ ~ _~ ~U ~ C LL 7 O U U Z O w D N Z O U H a 0 W Q H F z Cl y C R r r (p M r r r r r r N r r r N r 1~ r C d H C 0 +.+ Q • L 2 V L N L ~ t~ ~ ~ ~ L ~ O V ~ =_ (Q J ~ ~ •~ L O U ~ L '"' ~ ~ ~ x ~ L L c N a~ W ~ 'C 2 ~ O ~ ~ U ~n C U co a> W E ~ ~ c~ > > V _ `~ U_ Q O ~ _ •~ ~ _ ~ o ~ N U_ ~ 0 U_ ~ ... to m U_ ` ~ (0 U ~ a ~ O ~ C~ L U L U O 1 ~ ~ O ~ U a. L U O ~ ~ J N o ~ Q N ~ 0 0 0 ~ 0 ~ c 0 y Z Z Z Z Z Z ~' ~ ~' Z Z Z Z Z Z Z Z Z ~' d ~.. 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R®adway Class~ficat~®ns .- ' -- Tli a crram wu~roa ' N '^ Scale - 1" ° 3,000 ft. Strut Classifications N Freeway ~, : ' ~ - , aa~ l ~-roerial class [I nrurial CcisU.Indtatrial Collector f Residential Collector 'N Local sweet Railvvey/ Light Raii Line • Phmaed Light Rail Stations proposed Light Rail stations c;ry ~'~ Campbell Community Development Department 2001 Appendix B - 5atety I/ttects Ut J/lectromc Billboards - . Attachment 12 City Council Study Session -February 21, 2006 Readerboard Signs Realty `HWA -> HcF' > Real Estate -• Advertising > Billboards c Previous Contents Next > Research Review Of Potential Safety Effects Of Electronic Billboards On Driver Attention And Distraction Appendix B: Outdoor Advertising: Standard Definition Most states define the term "sign" using the following standard definition. States will vary specific wording, but this definition reflects the concept most states use. "Sign" means any outdoor advertising sign, display, device, notice, figure, painting, drawing, message, placard, poster, billboard or other Thing which is designed, intended or used to advertise or inform any part of the advertising or informative contents of which is visible from any place on the main-traveled way or any portion of an interstate highway or primary highway. " Definition exceptions: Some states use the term "outdoor advertising device." California adds "light or other thing." Colorado adds "or other contrivance." Florida -sign includes "any combination of structure and message." Idaho adds "light device." Massachusetts adds "whether fixed or movable." As was noted in the literature review, few states define the term "electronic billboard." However, the definition above, with the catchall phrase "or other thing" appears broad enough to include electronic billboards in the standard definition of the term "sign." Statutory Prohibitions: The following list summarizes the statutory prohibitions identified during the review of state statutes and regulations. These prohibitions appear to apply to the standard "sign" as defined above, and are not directly targeted towards electronic billboards. • Moving Parts/Animation: Eleven states prohibit moving or animated parts in signs, unless the signs are a public service announcement. A few states make an exception for movement related to the changing of a sign. • Red/Flashing Lights: Thirty-six states prohibit signs that include a red, flashing, intermittent, or moving light, unless it is a public service display. http://www.fliwa.dot.gov/realestate/elecbbrd/appxb.htm 2/16/2006 appenaix is - ~atety t/rtects ut ~iectromc tstiinoaras - rnwti rage ~ of ~ • Glare: Thirty-six states prohibit signs that are not sufficiently shielded to prevent beams or rays of light from causing a glare or vision impairment that affects driver vision. . Interfering with Traffic Control Devices: Fifteen states include language prohibiting the placement of signs that obscure or interfere with TCDs. Twenty-nine states include language that prohibits signs that are illuminated in such a way as to obscure or interfere with TCDs. . Timing Limit: Twelve states include some type of timing limit for the viewing of signs. Of these, only eight apply to EBBs or other types of signs with changing messages. • Sign spacing: Twenty-nine states include spacing requirements for location of signs on interstate or primary highway systems. Twenty-one include similar limits on sign spacing along other state highways. Twenty-two include limits on the spacing of directional signs along interstate or primary highway systems. . Language Usage: A number of states prohibit the use of wording that implies a traffic control or highway emergency (for example, use of the word "Stop"). Several states also prohibit the use of TCD signs or symbols (such as the eight-sided stop sign) in signs. Potential Issues: Based on this review of state statutes, the following are issues that embody the statutory and regulatory prohibitions adopted by states for conventional signs, and that may pertain to EBBs: . Red, flashing, intermittent or moving lights, . Glare, . Use of TCD symbols and words, . Illuminated or placement interfering with a TCD, . Spacing, and . Timing Limits. Of the potential issues, timing limits may be the one issue where additional or expanded research would have the most significant benefit. The results of the state statutory review are shown in Appendix C. Contents Next > < Previous t3 FHWEk FHWA Home I Real Estate Services I Feedback United States Department of Transportation -Federal Highway Administration http://www.fhwa.dot.gov/realestate/elecbbrd/appxb.htm 2/16/2006 Attachment ~ s City Council Study SessionReade b a d Signs D -~ p v 1'' ~°~;, ~:, 4 r ~ W d 4 a~ ~ U tY nJ CJ Q, V ,~~, ~ _>, ~ _ O O O N N s.. N ~ ~"F 'O ~~"'~ O ~ ~ ~ ~ ~ C ,~ 3 .~ ~ ~ ~ o O ~ bA °~ a4 ~ ~ .~~ ~ ~ ~~ ap ~ ~ a. ~ a °~' O ~ .~ .~ pw ~ ~a ~°.~ a~~i ~~ v Q ~ ~. . ~ a~ ~~yy ~ G ~ ~ , ~ ~..1 ~ ~ ~ ~ U N .U ~.1: U O a~ _ b+IJ ~ ~ ~ OU ~ ~ W ~ ~ ~ fl i~r ~ ca 'y (~ ~ x o ~ . o ~'+ 0 ~ y ~~ ~ ~ U w ~ .~ 0 ~ cC .t; r~~/ ~ ~ . ~ C p ~ ~ N ~p ~ D\ V1 ~ 4r ~ ON .~ y ~ U ~ ~ O ~ O ~ `~ ~ ~ ~ ~ ~ U ~ b ~ ~ ~ ~~ o Fil a ~ ~ ~ o c~ ~ ..~ L1 .., a~ i ~ ~ ~. 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C ~ ~ a ~ ~ o ~ ~ a~ a~ ~ J ~ C ~ ~ ._ a ~ ~ ~ U cA ~ ~ I ~~ .` ~'~/~ ~ C a m m J awry ~~,,,,El~y ,,,N,;~ ~1 C/ TY COUNCIL MINUTES bell California City of Campbell. 70 North First Street, Camp ....~, CITY COUNCIL STUDY SESSION TUESDAY OCTOBER 4 2005 - 6:45 P.M. RALPH DOETSCH CONFERENCE ROOM - 70 N. FIRST STREET Note: This Study Session was duly noticed pursuant to open meeting requirements of the Ralph M. Brown Act (G.C. Section 54956). CALL TO ORDER The City Council of the City of Campbell convened this Ralph Doetsch Conference Room at Campbell City Hall, California. Roll Call: day in a Study Session in the 70 N. First Street, Campbell, Present: Councilmembers: Burr, Hernandez, Furtado, Watson, Kennedy Absent : Councilmembers: None Staff Present: Daniel Rich, City Manager; Anne Bybee, City Clerk; Bill Seligmann, City Attorney; Sharon Fierro, Community Development Director; and Jackie Young Lind, Senior Planner. Consideration of Changes to Campbell Municipal Code concerning Electronic Readerboard Signs, Programmable Message Boards, Programmable Display Signs, Electronic Message Centers and Manual Readerboard Signs Community Development Director Fierro -Staff Report dated October 4, 2005. Staff presented a number of options for City Council consideration regarding the regulation of readerboard signs. City Councilmembers discussed the various options. Councilmembers expressed some support for the options which would permit electronic readerboard signs for performance theatres and assembly uses with at least 200 fixed seats and static readerboard signs for places of assembly with at least 50 seats, but concurred. that a follow up study session was needed before proceeding. Staff was asked to provide information regarding the various options presented and potential impacts should regulations be changed to allow readerboard signs in various zoning districts. 2. Oral Requests There were no Oral Requests. ADJOURN Mayor Kennedy adjourned the meeting at 7:20 p.m. APPROVED: Jane P. Kennedy, Mayor ATTEST: Anne Bybee, City Clerk Minutes of 10/04/2005 City Council Study Session 2 • B + ~~~~~ ,c~~~~ U r 0 0 ~~ ,~~ v • ~RCHARO Date: October 4, 2005 To: Honorable Mayor Kennedy and Members of the City Council From: Sharon Fierro, Community Development Director Via: Daniel Rich, City Manager Subject: Study Session to consider changes to the Municipal Code concerning electronic readerboard signs, programmable message boards, programmable display signs, electronic message centers and manual readerboard sign. INTRODUCTION At the May 17, 2005, City Council meeting, the City Council established a temporary Development Moratorium to prohibit the issuance of any permit for electronic readerboard signs, programmable message boards, programmable display signs, electronic message centers and manual readerboard signs. While the Moratorium was later extended to June 22, 2007, the maximum period allowed by law, the Community Development Department has expedited this study and intends to bring draft amendments to the Zoning Ordinance with other draft amendments to the Planning Commission before the end of the year with Council consideration in early 2006. A Study Session was held on July 19, 2005 concerning a number of Zoning Code Update issues, including signs. The City Council directed staff to prepare a study session to discuss alternatives for the regulation of readerboards. In August, staff met with the executive director and president of the Campbell Chamber of Commerce to get the business community's perspective on this issue. The issue of electronic displays in store windows has recently been noted and recommendations on that issue will be included in the staff report for the Zone Change Amendment. City Council Study Session -October 4, 2005 Readerboard Signs Paae 2 There are currently only a handful of readerboard signs in the community. Of those, there is only one electronic readerboard sign, located at the Campbell Community Center. A second electronic sign, at R.V. Cloud, was recently approved but is not yet installed. The signs are as follows: • Heritage Theatre sign • Pruneyard Theatre movie sign • Campbell Plaza movie theater sign • American Legion sign • Some Campbell Schools (Educational Public School signs are exempt from City regulation) • Some Campbell Churches The Heritage Theatre sign is located at the Campbell Community Center. This sign serves to announce the changing performances at the Heritage Theatre and other events of a community wide interest. The City Council approved the sign as part of an overall master sign program. Staff conducted a survey of eight Santa Clara County cities to determine how readerboard signs are regulated in other jurisdictions and found that readerboard signs are either restricted to specific types of uses or not allowed. See the attached table. POLICY GUIDANCE The following General Plan Land Use and Transportation (LUT) policies and goals for the community's character should be considered when evaluating a possible amendment to the Sign Ordinance. Goal LUT-4: A community that has strong identity, community image and "sense of place." Policy LUT-4: Ensure projects comply with the recommendations of the Campbell Community Design Study. Strategy LUT-5.3a: Commercial Centers: Review the design, use and upgrading of commercial centers via the discretionary permit process and ensure that conditions of approval are adopted that require businesses to be well kept and operated in a way that limits impacts to adjacent uses. Goal LUT-6: Strong and identifiable City boundaries that provide a sense of arrival into the City and its districts to reinforce Campbell's quality small town image. City Council Study Session -October 4, 2005 Readerboard Signs Paae 3 Decisions should also be consistent with the Purpose Statement of the Sign Ordinance (Chapter 21.30.101-Purpose): A. To preserve and improve the visual quality of the City. B. To eliminate hazards to pedestrians and motorists brought about by distracting sign displays; C. To ensure architectural compatibility with adjacent buildings and the surrounding environment; D. To promote the economic vitality of the City by maintaining the identification, visibility and individual character of each business. The City recognizes the economic need for a sign to function as a means of business and product identification. This chapter is intended to allow a reasonable amount of signing for business, product and building identification so as to provide adequate information to the public without creating a cluttered visual environment. These regulations shall apply to all zoning districts in addition to any specific provisions in the applicable zoning district regulations. The City Council finds that any an all violations of this chapter unnecessarily detract from the public health, safety and welfare and are indecent and defensive to the senses in that they unnecessarily clutter the environment and therefore constitute a public nuisance. Staff recommends that any amendments to the Sign Ordinance include the following definitions: A. "Electronic message center" is a sign capable of displaying changing text and/or images. This may also be referred to as an electric readerboard sign. B. "Programmable message board" is a sign capable of displaying changing text and/or images typically controlled by means of electronic programming. This may also be referred to as a programmable display sign. C. "Readerboard sign" means a sign intended for a periodically changing advertising message, including but not limited to an electronic message center, electronic readerboard sign, manual readerboard sign, programmable display sign or programmable message board. D. "Manual readerboard sign" means a sign intended for periodically changing message whereby the individual letters, words or images are manually changed from the exterior of the sign. City Council Study Session -October 4, 2005 Readerboard Signs Page 4 ALTERNATIVES Staff has identified a number of options for City Council consideration. 1. Limit electronic readerboard signs to a particular zoning district. 2. Require that the signs not be visible from particular zoning districts, such as residential. 3. Limit the signs to major arterial streets. 4. Require that the signs be within a certain distance of traffic controls. 5. Limit the signs to lots with a certain size or frontage. 6. Limit the size, brightness and movement on the signs. 7. Limit the use of electronic readerboard signs to performance theaters or other similar assembly uses with at least 200 fixed seats. 8. Allow static readerboard signs (not electronic or programmable) for places of assembly with at least 50 seats by an administrative sign approval (several Campbell churches have static readerboard signs). Staff recommends alternatives 7 and 8 because they are consistent with existing readerboard signs in the community that serve to communicate with the public through changeable text about upcoming events and movies. Except for the R.V. Cloud sign, the venues are all public gathering places (live theatre, movie theatres, schools, religious institutions, and a social service club). This alternative is consistent with Campbell's image as a quality small town. It is also consistent with how many local communities regulate readerboard signs. The use of readerboard signs by retail establishments could potentially have a significant impact on the image of the city as viewed by the public. Staff seeks Council direction so a final ordinance can be drafted and is available to answer any questions the Council may have. Attachment City Council Study Session October 4, 2005 READERBOARD SIGN SURVEY RESULTS A survey of adjacent communities was conducted and is attached to this memorandum. ~ CITY RE4UIRE ENTS Ad'acent Cities San Jose Allowed for buildings with at least 125,000 s.f. SJMC 23.04.110) Los Gatos Not allowed LGTC 21.30.050.E Sarato a Not Allowed- Per Plannin staff Other Citie s Coun -Wide Cupertino Allowed for Shopping Centers with at least 20 tenants and 50,000 s.f. must be 500 ft. from Residential uses. CMC 17.24.150 Sunnyvale Allowed for theatres with at least 200 seats Per Plannin staff Santa Not normally allowed. Clara Per Plannin staff Milpitas Allowed with PC approval. Graphic panels or video displays may be approved for the Great Mall Per planning staff & XI-30-4.02 Re Tonal Sho in Centers Mountain Allowed View SEC. A36.38.060. Sign regulations. Such sign elements shall be designed as a part of and integrated fully with the architectural design of any other sign permitted on the same parcel of land; except that churches, theaters, places of entertainment or other similar use where programs or performances change on a routine basis may establish a separate readerboard sign in addition to any primary signs allowed in the applicable zone district. All readerboards shall be counted towards and shall comply with the sign area limitations of the zone district in which the si n is located As this table illustrates, there are a variety of approaches to the regulation of electronic readerboard signs by the cities in Santa Clara County but most of them are very restrictive. MEMORANDUM To: Sharon Fierro mmunity Development Director From: a emsley De uty City Clerk Date: u 20, 2005 Subject: Extension of Development of Sign Moratorium for Readerboard Signs At the regular meeting of July 19, 2005, the City Council held a public hearing to consider final adoption of Ordinance No. 2057 extending the existing development moratorium on the processing and approval of any permit for any sign that includes in whole or in part a readerboard sign for 22 months and 15 days. Following discussion and deliberation, the City Council adopted Ordinance 2057 by a 4-0-1 vote, with Councilmember Hernandez being absent. A certified copy of this Ordinance is attached for your records. Ordinance 2057 will be published in the Campbell Express dated July 27, 2005. Attachment: ORDINANCE NO. 2057 BEING AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF CAMPBELL EXTENDING THE TEMPORARY DEVELOPMENT MORATORIUM FOR A PERIOD OF 22 MONTHS AND 15 DAYS FOR THE PROCESSING OR APPROVAL OF ANY PERMIT FOR ANY SIGN THAT INCLUDES IN WHOLE OR IN PART A READERBOARD SIGN. THE CITY COUNCIL OF THE CITY OF CAMPBELL DOES ORDAIN AS FOLLOWS: SECTION 1: Findin s: This Ordinance is declared an urgency measure and shall be in full force and effect upon its enactment. There is an urgent need for enactment of this ordinance for the immediate preservation of the public peace, health, safety and welfare in that there is a current and immediate threat to the public health, safety or welfare such that the approval of additional subdivisions, use permits, variances, building permits, or any other applicable entitlement for readerboard signs which is required in order to comply with a zoning ordinance of the City would result in that threat to public health, safety, or welfare, as follows: • The City Community Development (planning) Department is in the process of developing revised zoning regulations for readerboard signs for consideration by the Planning Commission and City Council, regarding their proliferation, prohibition or location, size, features and placement to enable the public to locate goods, services, and facilities without difficulty and confusion, to prevent the wasteful use of resources in competition among businesses for attention, to prevent hazards to life and property, to assure the continued attractiveness of the community, and to protect property values; • Approval of readerboard signs prior to the development of the regulations now under study would create inconsistent and conflicting use of readerboard signs in a manner and in locations that would be injurious to the aesthetics of the community, and would create potential traffic hazards; • Proliferation of electronic readerboard signs is inconsistent with the General Plan goals for the community's character including the following: Goal LUT-4: A community that has strong identity, community image and "sense of place" Policy LUT-4: Ensure projects comply with the recommendations of the Campbell Community Design Study. City Council Ordinance Extending the Moratorium on Readerboard Signs Page 2 Strategy LUT-5.3a: Commercial Centers: Review the design, use and upgrading of commercial centers via the discretionary permit process, and ensure that conditions of approval are adopted that require businesses to be well kept and operated in a way that limits impacts to adjacent uses. Goal LUT-6: Strong and identifiable City boundaries that provide a sense of arrival into the City and its districts to reinforce Campbell's quality small town image. Proliferation of readerboard signs does not contribute to a strong community identity, does not comply with the Campbell Community Design Study in that these types of signs are typically found in the center of large urban areas and are inconsistent with Campbell's quality small town image when used for commercial purposes. Proliferation of electronic readerboard signs are inconsistent with the purpose statement of the Sign Ordinance including the following: a. To preserve and improve the visual quality of the City; b. To eliminate hazards to pedestrians and motorists brought about by distracting sign displays; c. To ensure architectural compatibility with adjacent buildings and the surrounding environment; d. To promote the economic vitality of the City by maintaining the identification, visibility and individual character of each business. The proliferation of manual and/or electronic readerboard signs would detract from the visual quality of the City due to their potential to be visually cluttered and distracting. These types of signs also have the potential created distractions to pedestrians and motorists if used in an animated fashion at inappropriate locations. The over proliferation of such signs will create a chaotic environment that is not architecturally compatible with the buildings and their surrounding environment within the community. The use of readerboard signs does not promote the economic vitality of the City by maintaining the identification, visibility and individual character of each business in that the use of readerboard signs creates distracting visual environment the makes the identification of businesses more difficult. SECTION 2: The effective dates of Ordinance Number 2055 of the City Council of the City of Campbell are hereby extended twenty-two (22) months and fifteen (15) days to June 3, 2007, unless earlier terminated by the City Council. City Council Ordinance Extending the Moratorium on Readerboard Signs Fage 3 PASSED AND ADOPTED this 19th call vote: AYES: COUNCILMEMBERS: NOES: COUNCILMEMBERS: ABSENT: COUNCILMEMBERS: ABSTAIN: COUNCILMEMBERS: Attest: Anne Bybee, City Clerk day of July , 2005, by the following roll Burr, Furtado, Watson, Kennedy None Hernandez None Appr ane P. Kennedy, Mayor ~~ w~- ~s o~x ~ ~ ~~~~ 8. Ordinance 2057 Extending a Development Moratorium for the Processing or Approval of any Permit for any Sign that includes in whole or in part a Readerboard Sign (Second Reading/Roll Call Vote) This is the time and place for a public hearing to consider second reading of Ordinance 2057 Extending a Development Moratorium for the Processing or Approval of any Permit for any Sign that includes in whole or in part a Readerboard Sign. Community Development Director Fierro -Staff Report dated July 19, 2005. Mayor Kennedy declared the public hearing open and asked if anyone in the audience wished to be heard. There being no one wishing to speak, Mayor Kennedy closed the public hearing. M/S: Watson/Burr -that the City Council adopt Ordinance 2057 extending the temporary development moratorium for a period of 22 months and 15 days for the processing or approval of any permit for any sign that includes in whole or in part a readerboard sign. Motion adopted by the following roll call vote: AYES :Councilmembers: Burr, Furtado, Watson, Kennedy NOES :Councilmembers: None ABSENT: Councilmembers: Hernandez 9. Consideration of Amendment to Campbell Municipal Code Chapters 13.08 and 20.24 regarding Park Impact Fees and Recommendation for Proposed Increase to Park In-Lieu Fees (Introduction of Ordinance/Roll Call Vote) This is the time and place for a public hearing to consider an Amendment to Campbell Municipal Code Chapters 13.08 and 20.24 regarding Park Impact Fees and Recommendation for Proposed Increase to Park In-Lieu Fees. Senior Planner Williams -Staff Report dated July 19, 2005 Mayor Kennedy declared the public hearing open and asked if anyone in the audience wished to be heard. There being no one wishing to speak, Mayor Kennedy closed the public hearing. MIS: Watson/Burr -that the City Council introduce Ordinance 2058 amending Sections 13.08.080 and 20.24.080 of the Campbell Municipal Code providing the City Council with authority to set the actual amount of Park In-Lieu Fees in the Schedule of Fees and Charges as adopted by the Minutes of 7119/2005 City Council Meeting 5 RECOMI~IIENDATI~N . 1. Adopt an ordinance extending the existing. development moratorium for 22 rnonfihs and. 15 days on the: processing .arid approvaF of any permit for any sign that includes in whole or in part a readerboard sign BACKGROUND. At the June 7, 2005 meeting the City Council adopted an urgency moratorium ordinance pursuant to Section 65858 of the California Government Code. This State law allows a "temporary" 45-day urgency ordinance to be adopted without following the required noticing requirements for ordinances. The moratorium ordinance may be extended for up to 22 months and 15 days by a fully noticed public hearing in order to allow adequate review and adjustment of City ordinances. The need for the development moratorium is in response to issues that came to light during the May 17, 2005 approval of the R. V. Cloud readerboard sign application. The City Council discussions at the hearing included the following issues: 1. Approval of readerboard signs prior to the development of revised code regulations now under study would create inconsistent and conflicting use of readerboard signs in a manner and in locations that would be injurious to the aesthetics of the community, and would create potential traffic hazards; 2. Electronic readerboard signs are inconsistent with the General Plan goals for the community's character including the following: Goal LUT-4: A community that has strong identity, community image and "sense of place." Policy LUT-4: Ensure projects comply with the recommendations of the Campbell Community Design Study. Council Report -July 19, 2005 Extension of Sign Moratorium for Readerboard Signs Page 2 Strategy LUT-5.3a: Commercial Centers: Review the design, use and upgrading of commercial centers via the discretionary permit process, and ensure that conditions of approval are adopted that require businesses to be well kept and operated in a way that limits impacts to adjacent uses. Goal LUT-6: Strong and identifiable City boundaries that provide a sense of arrival into the City and its districts to reinforce Campbell's quality small town image. 3. Readerboard signs do not contribute to a strong community identity, do not comply with the Campbell Community Design Study in that these types of signs are typically found in the center of large urban areas and are inconsistent with Campbell's quality small town image when used for commercial purposes. 4. Electronic readerboard signs are inconsistent with the purpose statement of the Sign Ordinance including the following: a. To preserve and improve the visual quality of the City; b. To eliminate hazards to pedestrians and motorists brought about by distracting sign displays; c. To ensure architectural compatibility with adjacent buildings and the surrounding environment; d. To promote the economic vitality of the City by maintaining the identification, visibility and individual character of each business. 5. The proliferation of manual and/or electronic readerboard signs would detract from the visual quality of the City due to their attention getting nature. These types of signs also have the potential created distractions to pedestrians and motorists if used in an animated fashion at inappropriate locations. The over proliferation of such signs will create a chaotic environment that is not architecturally compatible with the buildings and their surrounding environment within the community. The use of readerboard signs does not promote the economic vitality of the City by maintaining the identification, visibility and individual character of each business in that the use of readerboard signs creates distracting visual environment the makes the identification of businesses more difficult. a. A number of studies have resulted in some indication that the use of readerboard signs may create unintended consequences in terms of traffic safety. These studies were summarized in the May 17, 2005 City Council report for the sign application appeal for 3000 S. Winchester Boulevard. b. In order to provide adequate regulatory guidance to applicants and business owners as well as preserve the City's ability to guide the type of development within the city, a moratorium will allow for a revision to the existing sign code while .preventing additional applications for readerboard signs from being processed. Manual reader board signs are included in this proposed moratorium Council Report -July 19, ~~JS Extension of Sign Moratorium for Readerboard Signs Page 3 in that changes to the portion of the sign code that address electronic reader board signs will also involve manual reader board signs. The adoption of a moratorium will have no impact on the Council's action on the recent RV Cloud Co. application. If approved by the necessary supermajority of the council (four or more votes), the moratorium will expire on June 3, 2007, unless earlier terminated by the Council. It is anticipated that changes to the code will require approximately to six months to complete. During the moratorium period, the Planning Division will develop alternative language for the Sign Code (Chapter 21.30) for City Council consideration that will provide more objective standards to address readerboard signs. Public Hearings before the Planning Commission and City Council will also be conducted. FISCAL IMPACTS There are no fiscal impacts to the City anticipated with the adoption of the moratorium. ALTERNATIVES 1. Do not adopt a Development Moratorium Attachments: A. Draft Development Moratorium Ordinance Prepared By: L~~ Sharon Fien-o, Community Development Director Reviewed By: ~aFrrS`eligmann, City Attorney Approved By: ~ ~ Daniel Rich, Ci Manager I, YZ G MEMORANDUM To: Sharon Fierro C mmunity Development Director From: J emsley e uty City Clerk Date: ul 7, 2005 Subject: Consideration of Ordinance Extending a Development Moratorium for the Processing or Approval of any Permit for any Sign that includes in whole or in part a Readerboard Sign At the regular meeting of July 5, 2005, the City Council held a public hearing to consider the extension of the existing development moratorium for 22 months and 15 days on the processing and approval of any permit for any sign that includes in whole or in part a readerboard sign. After deliberation and discussion the City Council gave first reading to Ordinance No. 2057 as amended. Second reading and final adoption of Ordinance 2057 will be taken at the regular meeting of July 19, 2005. A certified copy of the document will be forwarded to you after that meeting. AYES: Councilmembers: Burr, Hernandez, Furtado, Watson, Kennedy NOES: Councilmembers: None The City Cierk read the title of Ordinance 2056. MIS: BurrNVatson -that further reading of Ordinance 2056 be waived. Motion adopted unanimously. 16. Consideration of Ordinance Extending a Development Moratorium for the Processing or Approval of any Permit for any Sign that includes in whole or in part a Readerboard Sign (Introduction of OrdinancelRoll Call Vote) This is the time and place for a public hearing to consider an Ordinance extending a Development Moratorium for the Processing or Approval of any Permit for any Sign that includes in whole or in part a Readerboard Sign. Community Development Director Fierro -Staff Report dated July 5, 2005. Mayor Kennedy declared the public hearing open and asked if anyone in the audience wished to be heard. Carl San Miguel appeared before the City Council on behalf of the Chamber of Commerce and stated that the Chamber would like to be included in the public review process regarding readerboard signs. There being no one else wishing to be heard, Mayor Kennedy closed the public hearing. Councilmember Furtado expressed concerns about specific wording in the proposed ordinance which states that readerboard signs would create "an inconsistent and conflicting use." Because it has not been determined that readerboard signs create an inconsistent and conflicting use, Councilmember Furtado recommended the word "proliferation" of readerboard signs be inserted into the ordinance which he believes is the more immediate concern of the Council. MIS: Furtado/Burr -that the Council approve the insertion of proliferation of readerboard signs where indicated in the draft circulated by Councilmember Furtado. Motion adopted by the following roll call vote: AYES: Councilmembers: Burr, Hernandez, Furtado, Kennedy NOES: Councilmembers: Watson Minutes of 715/2005 City Council Meeting 6 M/S: Burr/Watson -that the City Council issue the staff report as the Council's written report describing the measures being taken to alleviate the condition which led to the adoption of the moratorium; and introduce Ordinance 2057 as amended extending the existing development moratorium for 22 months and 15 days on the processing and approval of any permit for any sign that includes in whole or in part a readerboard sign. Motion adopted by the following roll call vote: AYES: Councilmembers: Burr, Hernandez, Furtado, Watson, Kennedy NOES: Councilmembers: None The City Clerk read the title of Ordinance 2057. MIS: BurrNVatson -that further reading of Ordinance 2057 be waived. Motion adopted unanimously. UNFINISHED BUSINESS There were no agendized items. NEW BUSINESS There were no agendized items. COUNCIL COMMITTEE REPORTS 17. City Councilmember Reports --Councilmember Furtado reported he attended a meeting of the Santa Clara Cities Association Legislative Action Committee and the League of California Cities Public Safety Committee. --Mayor Kennedy reported she attended a Joint Venture Policy collaborative meeting. BOARDS AND COMMISSIONS There were no agendized items. ADJOURN Mayor Kennedy adjourned the meeting at 7:54 p.m. Minutes of 715/2005 City Council Meeting ~ ;~ __ ,- . - ~~ t Item. 16 . ~'U~G~ZCZZ ~ Catagc~ry: Public Hearing . Date: July 5, 2005 Report TITLE: O~llnance extending a Development Moratorium . #or the. pr+ecess~ng or approval of any permit for any sign that includes in whoie or in part a readerboard sign. (introduction of Ordln~ance/ Roil Call Vote RECOMMENDATION 1. Issue this report as the City Council's written report describing the measures being taken to alleviate the condition :which led to the adoption of the moratorium; and 2. Take first reading of an ordinance extending the existing development moratorium for 22 months and 15 days on the processing and. approval of any permit for any sign that includes in whole or in part a readerboard sign BACKGROUND At the June 7, 2005 meeting the City Council adopted an urgency moratorium ordinance pursuant to Section .65858 of the California Government Code. This State law allows a "temporary" 45-day urgency ordinance to be adopted without following the required noticing requirements for- ordinances. The moratorium ordinance may be extended for up to 22 months and 15 days by a fully noticed public hearing in order to allow adequate review and adjustment of City ordinances. The need for the development moratorium is in response to issues that came to light during the May 17, 2005 approval of the R. V. Cloud readerboard sign application. The City Council discussions at the hearing included the following issues: 1. Approval of readerboard signs prior to the development of revised code regulations now under study would create inconsistent and conflicting use of readerboard signs in a manner and in locations that would be injurious to the aesthetics of the community, and would create potential traffic hazards; 2. Electronic. readerboard signs are inconsistent with the General Plan goals for the community's character including the following: Council Report -July 5, 2005 Extension of Sign Moratorium for Readerboard Signs Page 2 Goal LUT-4: A community that has strong identity, community image and "sense of place." Policy LUT-4: Ensure projects comply with the recommendations of the Campbell Community Design Study. Strategy LUT-5.3a: Commercial Centers: Review the design, use and upgrading of commercial centers via the discretionary permit process, and ensure that conditions of approval are adopted that require businesses to be well kept and operated in a way that limits impacts to adjacent uses. Goal LUT-6: Strong and identifiable City boundaries that provide a sense of arrival into the City and its districts to reinforce Campbell's quality small town image. 3. Readerboard signs do not contribute to a strong community identity, do not comply with the Campbell Community Design Study in that these types of signs are typically found in the center of large urban areas and are inconsistent with Campbell's quality small town image when used for commercial purposes. 4. Electronic readerboard signs are inconsistent with the purpose statement of the Sign Ordinance including the following: a. To preserve and improve the visual quality of the City; b. To eliminate hazards to pedestrians and motorists brought about by distracting sign displays; c. To ensure architectural compatibility with adjacent buildings and the surrounding environment; d. To promote the economic vitality of the City by maintaining the identification, visibility and individual character of each business. 5. The proliferation of manual and/or electronic readerboard signs would detract from the visual quality of the City due to their attention getting nature. These types of signs also have the potential created distractions to pedestrians and motorists if used in an animated fashion at inappropriate locations. The over proliferation of such signs will create a chaotic environment that is not architecturally compatible with the buildings and their surrounding environment within the community. The use of readerboard signs does not promote the economic vitality of the City by maintaining the identification, visibility and individual character of each business in that the use of readerboard signs creates distracting visual environment the makes the identification of businesses more difficult. a. A number of studies have resulted in some indication that the use of readerboard signs may create unintended consequences in terms of traffic safety. These studies were summarized irk the May 17, 2005 City Council report for the sign application appeal for 3000 S. Winchester Boulevard. Council Report -July 5, 20u5 Extension of Sign Moratorium for Readerboard Signs Page 3 b. In order to provide adequate regulatory guidance to applicants and business owners as well as preserve the City's ability to guide the type of development within the city, a moratorium will allow for a revision to the existing sign code while preventing additional applications for readerboard signs from being processed. Manual reader board signs are included in this proposed moratorium in that changes to the portion of the sign code that address electronic reader board signs will also involve manual reader board signs. The adoption of a moratorium will have no impact on the Council's action on the recent RV Cloud Co. application. If approved by the necessary supermajority of the council (four or more votes), the ' moratorium will expire on June 3, 2007, unless earlier terminated by the Council. It is ~ . anticipated that changes to the code will require approximately to six months to complete. During the moratorium period, the Planning Division will develop alternative language for the Sign Code (Chapter 21.30)' for City Council consideration that will provide more objective standards to address readerboard signs. Public Hearings before the Planning Commission and City Council will also be conducted. FISCAL IMPACTS There are no fiscal impacts to the City anticipated with the adoption of the moratorium. ALTERNATIVES 1. Do not adopt a Development Moratorium Attachments: A. Draft Development Moratorium Ordinance Prepared By: ' Sharon Fierro, Community Development Director Reviewed By: iam Seligmann, City Attorney Approved By: Daniel Rich, City Manager Planning Commission Memorandum PLN 2005-16 ~ 700 W. Hamilton Avenue OF ~ ~'~lp ~~~ 6~ v ~ 0 0 a =c ~~ '°R~~~R~' City of Campbell -- Community Development Department 70 N. First Street, Campbell, CA 95008 MEMORANDUM To: Planning Division Date: June 13, 2005 From: Tim J. Haley Associate Planner Subject: Moratorium Sign Ordinance -Reader Boards Please find attached an ordinance placing a moratorium on the processing of sign applications for reader boards. This ordinance is effective immediately and will expire July 22, 2005. If an applicant is pursuing such an application, please advise them of the moratorium period. MEMORANDUM To: Tim Haley sociate Planner From: emsley De uty City Clerk Date: ~Tixhe 9, 2005 Subject: Urgency Ordinance establishing a Moratorium for the processing or approval of any permit or any sign that includes in whole or in part a Reader Board Sign At the regular meeting of June 7, 2005, the City Council held a public hearing to consider adoption of an Urgency Ordinance to establish a Moratorium for the processing or approval of any permit for any sign that includes in whole or in part a reader board sign. Following public testimony and City Council discussion and deliberation, the City Council adopted Urgency Ordinance 2055 establishing a 45-day moratorium for the processing or approval of any permit for any sign that includes in whole or in part a reader board sign. A certified copy of this Ordinance is enclosed for your records. The Ordinance will be published one time in the Campbell Express dated June 15, 2005. ORDINANCE NO. 2055 BEING AN URGENCY ORDINANCE OF THE CITY COUNCIL OF THE CITY OF CAMPBELL ESTABLISHING A MORATORIUM FOR THE PROCESSING OR APPROVAL OF ANY PERMIT FOR ANY SIGN THAT INCLUDES IN WHOLE OR IN PART A READERBOARD SIGN. THE CITY COUNCIL OF THE CITY OF CAMPBELL DOES ORDAIN AS FOLLOWS: SECTION 1: Definitions: The following terms are defined as follows for purposes of this Ordinance: a. "Electronic message center" is a sign capable displaying changing text and/or images b. "Electronic readerboard sign" is a sign capable displaying changing text and/or images; c. "Manual readerboard sign" means a sign intended for periodically changing message whereby the individual letters, words or images are manually changed from the exterior of the sign; d. "Programmable display sign" is a sign capable displaying changing text and/or images typically controlled by means of electronic programming; e. "Programmable message board" means is a sign capable displaying changing text and/or images typically controlled by means of electronic programming; f. "Readerboard sign" means a sign intended for a periodically changing advertising message, including but not limited to an electronic message center, electronic readerboard sign, manual readerboard sign, programmable display sign, or programmable message board. SECTION 2: Moratorium for the processing or approval of anv permit for anv sign that includes in whole or in part a readerboard sign. During the effective dates of this Ordinance, no readerboard sign can be erected or installed; and the processing or approval of any permit for any sign that includes a readerboard sign, in whole or in part, is prohibited. SECTION 3: Effective Dates: This Ordinance shall remain in effect until it is repealed by the City Council or until it terminates by operation of law, whichever comes first. SECTION 4: Findings: This Ordinance is declared an urgency measure and shall be in full force and effect upon its enactment. There is an urgent need for enactment of this ordinance for the immediate preservation of the public peace, health, safety and welfare in that there is a current and immediate threat to the public health, safety or welfare City Council Urgency Ordinance Moratorium on Reader Board Signs Page2of3 such that the approval of additional subdivisions, use permits, variances, building permits, or any other applicable entitlement for readerboard signs which is required in order to comply with a zoning ordinance of the City would result in that threat to public health, safety, or welfare, as follows: • The City Community Development (planning) Department is in the process of developing revised zoning regulations for readerboard signs for consideration by the Planning Commission and City Council, regarding their prohibition or location, size, features and placement to enable the public to locate goods, services, and facilities without difficulty and confusion, to prevent the wasteful use of resources in competition among businesses for attention, to prevent hazards to life and property, to assure the continued attractiveness of the community, and to protect property values; • Approval of readerboard signs prior to the development of the regulations now under study would create inconsistent and conflicting use of readerboard signs in a manner and in locations that would be injurious to the aesthetics of the community, and would create potential traffic hazards; • Electronic readerboard signs are inconsistent with the General Plan goals for the community's character including the following: Goal LUT-4: A community that has strong identity, community image and "sense of place" Policy LUT-4: Ensure projects comply with the recommendations of the Campbell Community Design Study. Strategy LUT-5.3a: Commercial Centers: Review the design, use and upgrading of commercial centers via the discretionary permit process, and ensure that conditions of approval are adopted that require businesses to be well kept and operated in a way that limits impacts to adjacent uses. Goal LUT-6: Strong and ident~able City boundaries that provide a sense of arrival into the City and its districts to reinforce Campbell's quality small town image. Readerboard signs do not contribute to a strong community identity, do not comply with the Campbell Community Design Study in that these types of signs are typically found in the center of large urban areas and are inconsistent with Campbell's quality small town image when used for commercial purposes. Electronic readerboard signs are inconsistent with the purpose statement of the Sign Ordinance including the following: A. To preserve and improve the visual quality of the City; J:Vvloratoria~Readerboard Signs~readerboard moratorium ORDINANCE.doc City Council Urgency Ordinance , Moratorium on Reader Board Signs Page3of3 B. To eliminate hazards to pedestrians and motorists brought about by distracting sign displays; C. To ensure architectural compatibility with adjacent buildings and the surrounding environment; D. To promote the economic vitality of the City by maintaining the identification, visibility and individual character of each business. The proliferation of manual and/or electronic readerboard signs would detract from the visual quality of the City due to their potential to be visually cluttered and distracting. These types of signs also have the potential created distractions to pedestrians and motorists if used in an animated fashion at inappropriate locations. The over proliferation of such signs will create a chaotic environment that is not architecturally compatible with the buildings and their surrounding environment within the community. The use of readerboard signs does not promote the economic vitality of the City by maintaining the identification, visibility and individual character of each business in that the use of readerboard signs creates distracting visual environment the makes the identification of businesses more difficult. SECTION 4: Exception to the Moratorium. Approved Applications: Readerboard signs that have received final approval of all permits, .other than Building Permits, required by Title 21 of the Campbell Municipal Code prior to the effective date of this Ordinance that are not the subject of a pending appeal and that have not expired are exempt from the terms of this moratorium. SECTION 5: Publication Clause: The City Clerk shall cause this Ordinance to be published at least once in a newspaper of general circulation and circulated in the City within 15 days after its adoption in accordance with Government Code Section 36933, shall certify to the adoption of this Ordinance and shall cause this Ordinance and her certification, together with proof of publication, to be entered into the Book of Ordinances of the Council of the City of Campbell. PASSED AND ADOPTED this 7th day of June , 2005, by the following roll call vote: AYES: COUNCILMEMBERS,: Burr, xernandez, Furtado, Watson, xennedy NOES: COUNCILMEMBERS: None ABSENT: COUNCILMEMBERS: None ABSTAIN: COUNCILMEMBERS: No APPROV ne P. Kennedy, Mayor ATTEST: Anne Bybee, City Clerk J:Vvforatoria~Readerboard SignsUeaderboard moratorium ORDINANCE.doc ttiStTd1"+d~~NT i8 A T ;~ Qonae~r coat oa T-i~ oaa~wiF. ~ pu,~ IM THlB OFI°i~ IyiNE gYBES, CITY q.E3iK. Gt't"r - IPpiiltlA. ~ /i ~ ~, ORAL REQUESTS There were no Oral Requests. PUBLIC HEARINGS AND INTRODUCTION OF ORDINANCES 22. Application of Richard .Battista, on behalf of the Professional Culinary Institute, for a Sign Application (PLN2005-16) to allow an expressway- oriented sign on property owned by Mr. Scott Cooley located at 700 W. Hamilton Avenue in a C-2-S (General Commercial) Zoning District (Resolution/Roll Call Vote) This is the time and. place for a public hearing to consider the application of Richard Battista, on behalf of the Professional Culinary Institute, for a Sign Application (PLN2005-16) to allow an expressway-oriented sign on property owned by Mr. Scott Cooley located at 700 W. Hamilton Avenue in a C-2-S (General Commercial) Zoning District. Community Development Director Fierro -Staff Report dated June 7, 2005. Mayor Kennedy declared the public hearing open and asked if any Councilmember or anyone in the audience wished to be heard. There being no one wishing to speak, Mayor Kennedy closed the public hearing. Following Council discussion, M/S: BurrNVatson -that the City Council adopt Resolution 10518 approving an expressway oriented sign (PLN2005-16) on property owned by Scott Cooley located at 700 W. Hamilton Avenue in a C- 2-S (General Commercial) Zoning District incorporating Findings and subject to Conditions of Approval. Motion adopted by the following roll call vote: AYES: Councilmembers: Burr, Furtado, Watson, Kennedy NOES: Councilmembers: Hernandez 23. Urgency Ordinance establishing a Moratorium for the Processing or Approval of any permit for any sign that includes in whole or in part Reader Board Signs (Adoption of Urgency Ordinance/Roll Call Vote) This is the time and place for a public hearing to consider an Urgency Ordinance establishing a Moratorium for the Processing or Approval of any permit for any sign that includes in whole or in part Reader Board Signs. Senior Planner Bradley -Staff Report dated June 7, 2005. Minutes of 617105 City Council Meeting Mayor Kennedy declared the public hearing open and asked if anyone in the audience wished to be heard. There being no one wishing to speak, Mayor Kennedy closed the public hearing. Following Council discussion, M/S: Watson/Hernandez -that the City Council adopt Ordinance 2055 establishing a Moratorium for the processing or approval of any permit for any sign that includes in whole or in part a reader board sign; and that the Gity Council accept the .Staff Report as a report of the City Council describing the reason for adoption of the Urgency Ordinance. Motion adopted by the following roll call vote: AYES: Councilmembers: Burr, Hernandez, Furtado, Watson, Kennedy NOES: Councilmembers: -None UNFINISHED BUSINESS There were no agendized items. NEW BUSINESS There were no agendized items. COUNCIL COMMITTEE REPORTS 24. City Councilmember Reports --Councilmember Furtado reported he attended a meeting regarding the state of Santa Clara County schools and a regional meeting on interoperability sponsored by the Department of Homeland Security. --Councilmember Burr reported on the West Valley Solid Waste Authority JPA and ongoing negotiations re: solid waste rates. --Mayor Kennedy reported on Silicon Valley Animal Control Authority; West Valley Mayors and Managers Meeting and VTA Vasona Light Rail Extension Dedication ceremony scheduled for August 12th. Mayor Kennedy commented that the light rail project is under budget and ahead of schedule. BOARDS AND COMMISSIONS There were no agendized items. Minutes of 617105 City Council Meeting City Council Item:. a 3 . Category: Public Hearing Date• June 7 2005 Report TITLE: Urgency Ordinance establishing a Moratorium for the processing or approval of any permit fof any sign that includes in whole or in part a reader board sign. (Introduction of Ordinance/ Roll Call Vote) RECOMMENDATION 1. That the City Council adopt an urgency ordinance- establishing a 45-day moratorium, for the processing or approval of any permit for any sign that includes in whole or in part a reader board sign; and 2. That the City Council accept this Staff Report as a report of the City Council describing the reason for adoption of the urgency ordinance.. DISSCUSSION At the May 17, 2005 City Council meeting, the City Council considered an application for an electronic reader board sign at 3000 S: Winchester Boulevard for RV Cloud Co. The application was approved ~ on a 3-2 vote. However, the City Council appeared to be unanimous in their agreement that the current sign code would benefit from additional provisions addressing the use of readerboard signs. Concerns surrounding the use and potential proliferation of readerboard signs include • Approval of readerboard signs prior to the development of the regulations now under study would create inconsistent and conflicting use of readerboard signs in a manner and in locations that would be injurious to the aesthetics of the community, and would create po#ential traffic hazards; ' • Electronic readerboard signs are inconsistent with the General .Plan .goals for: the community's character including the following: Goal LUT-4: A community that has strong identity, community image and "sense of place" Policy LUT-4: Ensure projects comply with the recommendations of the Campbell Community Design Study. Moratorium on Reader board Signs Page 2 of 3 June 7, 2005 Strategy LUT-5.3a: Commercial Centers: Review the design, use and upgrading of commercial centers via the discretionary permit process, and ensure that conditions of approval are adopted that require businesses to be well kept and operated in a way that limits impacts to adjacent uses. Goal LUT-6: Strong and identifiable City boundaries that provide a sense of arrival into the City and its districts to reinforce Campbell's quality small town image. Readerboard signs do not contribute to a strong community identity, do not comply with the Campbell Community Design Study in that these types of signs are typically found in the center of large urban areas and are inconsistent with Campbell's quality small town image when used for commercial purposes. Electronic readerboard signs are inconsistent with the purpose statement of the Sign Ordinance including the following: A. To preserve and improve the visual quality of the City; B. To eliminate hazards to pedestrians and motorists brought about by distracting sign displays; C. To ensure architectural compatibility with adjacent buildings and the surrounding environment; D. To promote the economic vitality of the City by maintaining the identification, visibility and individual character of each business. The proliferation of manual and/or electronic readerboard signs would detract from the visual quality of the City due to their attention getting nature. These types of signs also have the potential created distractions to pedestrians and motorists if used in an animated fashion at inappropriate locations. The over proliferation of such signs will create a chaotic environment that is not architecturally compatible with the buildings and their surrounding environment within the community. The use of readerboard signs does not promote the economic vitality of the City by maintaining the identification, visibility and individual character of each business in that the use of readerboard signs creates distracting visual environment the makes the identification of businesses more difficult. A number of studies conducted have resulted in some indication that the use of readerboard signs may create unintended consequences in terms of traffic safety. These studies were summarized in the May 17, 2005 City Council report for the sign application appeal for 3000 S. Winchester Boulevard. In order to provide adequate regulatory guidance to applicants and business owners as well as preserve the City's ability to guide the type of development within the city, a moratorium will allow for a revision to the existing sign code while preventing additional applications for readerboard signs from being processed. Manual readerboard signs are J:Uvioratoria~Readerboard Signs~readerboard moratorium STAFF REPORT.doc Moratorium on Reader b~„~rd Signs Page 3 of 3 June 7, 2005 included in this proposed moratorium in that changes to the portion of the sign code that address electronic readerboard signs will also involve manual reader board signs. The adoption of a moratorium will have no impact on the Council's action on the recent RV Cloud Co. application. If approved by the necessary supermajority of the council (four or more votes), the moratorium will expire in 45 days on Ju~1y 22, 2005. With subsequent Council action, the moratorium can be extended for up to 22 months and 15 days. It is anticipated that changes to the code will require four to six months to complete. The California Government Code, ~ Section 65858, provides that an interim ordinance establishing a development moratorium may be adopted where a jurisdiction is in the process of considering, studying or intending to study a development issue within a reasonable period of time. During the moratorium period, the Planning Division will develop revised language for the Sign Code (Chapter 21.30) that will provide more objective standards to address readerboard signs. Public Hearings before the Planning Commission and City Council will also be conducted. FISCAL IMPACTS There are no fiscal impacts to the City anticipated with the adoption of the moratorium. ALTERNATIVES 1. Do not adopt an urgency ordinance. Attachments: A. Urgency Ordinance ~• ~~ Prepared B Geoff I. Bradley, Senior Planne Reviewed By: ~ )` 1~'~2~ ~~ i~ ~~ Sharon Fierro, Community Development Director Reviewed By: William Seligmann, City Attorney Approved By: ~ ~vL__._- bert Kass, Interi City Manager J:U~foratoria~Readerboard Signs~readerboard moratorium STAFF REPORT.doc