Sign - Peet's - 2009September 8, 2009
Mr. Dennis Small
Western Sign Company
6221 A Enterprise Drive
Diamond Springs, CA 95619
RE: "fete's Coffee & Tea" Sign Application for New Internally Illuminated Wall Sign
PLN 2009-115
1602 W. Campbell Avenue
Dear Mr. Small:
The Campbell Planning Division has reviewed your application for a sign permit for a new
internally illuminated wall sign attached to the front of the Nob Hill Grocery Store located at
1602 W. Campbell Avenue.
The proposed "fete's Coffee & Tea" wall sign measures approximately 17.25 square feet.
Chapter 21.30.080(A)(1) allows only one wall sign per business. Currently Nob Hill has been
approved for five wall signs, which exceeds the current sign standards. Additionally, pursuant
the approved Master Sign Program for Kirkwood Plaza (the shopping center which includes Nob
Hill) also restricts businesses to one wall sign.
The current wall signage associated with Nob Hill was approved prior to the adoption of the
current sign regulations and is considered nonconforming.
The application for a Sign Permit is therefore denied by the Community Development Director
since the proposed sign exceeds the maximum permitted number of signs allowed under both the
Sign Ordinance and the associated Master Sign Program.
This decision is appealable to the Planning Commission. An appeal shall be made in writing to
the City Clerk and accompanied by the $150 appeal fee within ten (10) calendar days following
the date of the decision, on or before 5:00 p.m. Friday, September 18, 2009. Any decision not
appealed within the ten-day period shall be final.
PLN2009-115 Sign Permit Application
1602 W. Campbell Avenue
Page 2 of 2
A written letter must be submitted that includes the reasons for the appeal. The Planning
Commission has the authority to approve a greater number of signs when it finds all of the
following:
a. The signs otherwise allowed by this chapter would not be visible to the public due to issues
of distance or obstructions that are beyond the control of the owner of the site on which the
signs are or would be located;
b. The signs could not be made visible and intelligible to a person of normal sight by allowing
in increase in the area or height of the sign pursuant to the Sign Ordinance;
c. The additional signs comply with all the requirements of this chapter, except for the
limitations on the number of signs; and,
d. The number of signs allowed pursuant to the Sign Ordinance shall not exceed the minimum
number of signs necessary to make the signs visible to the public due to distance or
obstructions that are beyond the control of the owner of the site on which the signs are or
would be located, which could not be accomplished by the number of signs otherwise
allowed by the Sign Ordinance.
Please contact me at (408) 866-2142 if you wish to discuss this denial or the appeal process in
more detail.
Sincerely,
Steve Prosser
Associate Planner
cc: Paul Kermoyan, Planning Manager
Kirkorian Enterprises, Llc. 1630 W. Campbell Avenue, Campbell, CA 95008