Signs - Safeway - 2011CITY of CAMPBELL
Community Development Department
February 2, 2011
Pacific Neon Company
Attn: Karen Dalke
2939 Academy Way
Sacramento, CA 95815
Re: File No: PLN2010-305
Address: 950 W. Hamilton Ave.
Application: Sign Permit -Safeway Commercial Center
Dear Ms. Dalke:
The Planning Division has conditionally approved this Sign Permit application (PLN2010-305)
for ten signs described below located as shown of the building elevations and site plan section
submitted with the Sign Permit application, on property located at the above referenced address.
Pursuant to Planning Commission Resolution No. 4001, the Community Development Director
has determined that the proposed signage is consistent with the Master Sign Program for the
Safeway Commercial Center, approved by the Planning Commission at its meeting of November
9, 2010.
Conditionally Approved Signage:
1. One 124.4 sq. ft. internally illuminated channel letter sign consisting of "Safeway" and the
Safeway logo attached to the main Safeway building wall.
2. One 19.62 sq. ft. internally illuminated logo sign consisting of "Signature Cafe" attached to
the main Safeway building wall.
3. One 19.62 sq. ft. internally illuminated logo sign consisting of "Starbucks Coffee" attached
to the main Safeway building wall.
4. One 33.18 sq. ft. internally illuminated channel letter sign consisting of "Pharmacy" and the
pharmacy logo attached to the main Safeway building wall.
5. One 16.4 sq. ft. internally illuminated channel letter sign consisting of "US Bank" and the US
Bank logo attached to the main building wall.
6. One 40.33 sq. ft. internally illuminated channel letter sign consisting of "Safeway" and the
Safeway Logo attached to the north elevation of the refueling station canopy.
7. One 63.4 sq. ft. internally illuminated channel letter sign consisting of "Safeway" and the
Safeway Logo attached to the east elevation of the refueling station canopy.
PLN2010-305 ~ 950 W. Hamilton Avenue Page 2 of 2
8. One monument sign consisting of a maximum of 55 sq. ft. of total sign area currently
depicting four sign panels with two blank, one Safeway panel and one Home Consignment
Panel located along the Hamilton Avenue frontage adjacent to the main ingress/egress
driveway.
9. One gasoline price monument sign consisting of a maximum of 27.5 sq. ft. in total sign area
(13.75 sq. ft. of price modules, 9.17 sq. ft. of Safeway identification signage, and 4.58 sq. ft.
discount panel). The gasoline monument is located along the Hamilton Avenue frontage in
front of the gasoline service station.
10. One pad commercial building monument sign consisting of a maximum of 32 sq. ft. of total
sign which is currently depicted as two blank panels located along the Hamilton Avenue
frontage in front of the pad commercial building.
This Sign Permit has been approved subject to the following requirements and/or revisions:
1. The proposed gasoline price signage shall include the capability to manually reduce the
internal illumination intensity.
2. The applicant shall obtain any necessary building permits from the Building Division prior to
sign installation.
3. The signs shall be fabricated and installed per the approved plans dated as received on
December 23, 2010, for the Safeway wall and refueling canopy signage and February 2,
2011, for the three monument signs.
4. The signs shall be maintained in good condition at all times and shall be repaired or replaced
as necessary.
If there should be questions regarding this approval, please free to contact me at (408) 866-2142
or by email at stevep@cityofcampbell.com.
Sincerely,
Steve Prosser
Associate Planner
ce: Paul Kermoyan, Planning Manager
Vince O'Leary, 438 Hillsborough Blvd. San Mateo, CA 94402
encl: Approved plans (2) available for pick up at the Planning Division counter