CC Resolution 11897RESOLUTION NO. 11897
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CAMPBELL
AUTHORIZING THE CITY MANAGER TO EXECUTE CONTRACT FOR
CONSULTANT SERVICES WITH THE LEW EDWARDS GROUP AND APPROVE
ASSOCIATED BUDGET ADJUSTMENT
WHEREAS; the City Council has identified the Civic Center Master Plan as a priority and
directed staff to explore and identify financing options to support the design and construction of
one of three selected Master Plan alternatives; and
WHEREAS; in order to finance the design and construction of a new Civic Center complex with
new building facilities, or modification or reconstruction of existing facilities, a new revenue
source requiring Campbell voter approval may be required; and
WHEREAS; the next viable opportunity to place a ballot measure before Campbell voters is on
November 8, 2016; and
WHEREAS; to this end, the City would need to prepare strategies, conduct outreach, prepare
ballot language, conduct impartial legal analyses, and produce informational materials, as soon
as possible; and
WHEREAS; in January 2008, after the City of Campbell conducted a competitive RFO process,
the Lew Edwards Group was selected to provide pre-electoral consulting services in connection
with the City's outreach for the critical Y<-cent Sales and Use Tax, Measure O; and
WHEREAS; staff is recommending the Lew Edwards Group to assist again with research,
strategic planning, identifying risks and opportunities, and public messaging.
WHEREAS; the City Council created a Council Priority reserve with the adoption of the FY 15-
16 budget, to fund expenditures related to various priorities;
NOW, THEREFORE, BE IT RESOLVED; that the City Council of the City of Campbell hereby
authorizes the City Manager to award to the Lew Edwards Group a contract in an amount not to
exceed $60,000 from November 1, 2015 through October 31, 2016, for consultation services;
BE IT FURTHER RESOLVED that the attached budget adjustment appropriating $60,000 from
the Council Priority reserve is hereby approved.
PASSED AND ADOPTED, this 6th day of October , 2015 by the following roll call vote:
AYES: COUNCILMEMBERS: Gibbons,
NOES: COUNCILMEMBERS:Resnikoff
ABSTAIN: COUNCILMEMBERS:None
ABSENT: COUNCILMEMBERS:None
Kotowski, Baker, Cristina
/~J~ APPROVED:
ATTEST: =i~~C+,~~~N/
Wen ood, City Clerk
ATTACHMENT B -SCOPE OF SERVICES AND COMPENSATION
The Lew Edwards Group ("Consultant") will provide the follown~g Fiscal Sustainability and Strategic
consulting services to the City of Campbell:
• Evaluate City's current opinion research and assist in the development of future research;
Identify potential risks/problems, opportunities, community themes and messaging, and other
issues relevant to the potential feasibility of a 2016 Fiscal Sustainability and Community Service
Measure;
• Project-facilitate a coordinated strategy and timeline for City staff and other
professionals/consultants assigned to the Project;
• Develop an informational Strategic Communications and Outreach Plan to expand community
awareness of city service, infrastructure and revenue needs, solicit community input, or respond
to questions through informational (non-advocacy) materials and activities;
• Conceive and produce informational communications materials, such as brochures, letters, or
maIlers;
• Work with the City to continuously update a timeline, and finalize a project budget for the
duration of the project;
• Provide strategic input to the City Attorney on the ballot question and other submittals, to ensure
that effective communication as well as legal requirements are met (note that the City Attorney
has final review and responsibility for all legal requirements); and
• Train City staff on nonpartisan, information-only community outreach activities.
The parties expressly acknowledge and agree that legal services or advice are not within Consultant's
scope of services. If providing direct mail services, Consultant will facilitate delivery to the US Postal
Service, but cannot assume responsibility for delivery once mail is within the control of USPS.
The Agreement is effective through October 31, 2016, unless terminated earlier by the City.
Consultant's professional services fee is Five Thousand Dollars ($5,000) per month. Without
exception, Consultant does not invoice or track work on an hourly or time/materials basis. This is for
professional services only, and does not include project expenses such as opinion research, direct
mail production, or duplication.