CC Resolution 12070RESOLUTION NO. 12070
BEING A RESOLUTION OF THE CITY COUNCIL OF THE
CITY OF CAMPBELL APPROVING A MASTER SIGN PLAN
(PLN2015-78) INCLUDING AFREEWAY-ORIENTED SIGN,
ROOFTOP SIGNS, AND AN INCREASE IN SIGN AREA,
HEIGHT, AND NUMBER FOR THE PRUNEYARD SHOPPING
CENTER AND OFFICES LOCATED AT 1875, 1887, 1901,
1919, 1995, & 1999 S. BASCOM AVENUE.
After notification and public hearing, as specified by law and after presentation by the
Community Development Director, proponents and opponents, the hearing was closed.
After due consideration of all evidence presented, the City Council did find as follows
with respect to file numbers PLN2015-78:
Environmental Finding
1. An Initial Study has been prepared for the Pruneyard Shopping Center and Offices
Expansion Project ("Proposed Project") which provides documentation for the factual
basis for concluding that a Mitigated Negative Declaration may be adopted since no
substantial evidence exists, in light of the whole record, that the project may have a
significant effect on the environment.
Evidentiary Findings
1. The Project Site is The Pruneyard Shopping Center and Offices, a 27 acre multi-use
property encompassing three professional office buildings, ahotel, amulti-building
retail shopping center, and amulti-level parking garage. The property is bounded by
Bascom and Campbell Avenues to the east and south, Highway 17 to the west, and
the Pruneridge Plaza Apartments and the Campisi Way terminus to the north.
2. The Proposed Project includes a Zoning Map Amendment (PLN2015-357), a Master
Use Permit ,(PLN2015-358), a Vesting Tentative Parcel Map (PLN2015-77), a Tree
Removal Permit (PLN2015-335), a Master Sign Plan (PLN2015-78), and a Zoning
Code Amendment (PLN2015-76).
3. Preparation of a Master Sign Plan is required for a nonresidential project with four or
more tenants, which seeks approval of two or more signs.
4. The Master Sign Plan would allow a new comprehensive signage scheme for The
Pruneyard Shopping Center and Offices, including afreeway-oriented sign, rooftop
signs, and an increase in sign area, height, and number.
5. The Master Sign Plan will be consistent with the Zoning Ordinance with adoption of
a separate Zoning Code Amendment, which will establish additional provisions for a
regional commercial center, freeway-oriented signs, rooftop signs, and property
subject to a Master Use Permit pursuant to the Overlay Zoning District.
City Council Resolution Page 2
Approval of a Master Sign Plan
The Pruneyard Shopping Center and Offices Expansion Project
6. The Pruneyard Shopping Center and Offices meets the definition of a regional
commercial center.
7. The Master Sign Plan will incorporate existing tenant wall signage as previously
approved, and allow new wall and free-standing signage.
8..The Master Sign Plan will be incorporated into the Pruneyard Master Use Permit,
adopted by separate action.
9. Allowance for tenant wall signage and increased site identification signage is
necessary to ensure sufficient visibility commensurate with the scale of The
Pruneyard.
Based upon the foregoing findings of fact, the City Council further finds and concludes
that:
1. The signs otherwise allowed would not be visible to the public due to issues of
distance or obstructions that are beyond the control of the owner of the site on which
the signs are or would be located.
2. The signs otherwise allowed would not be visible to the public due to issues of
distance or obstructions that are beyond the control of the owner of the site on which
the signs are or would be located.
3. The signs could not be made visible and intelligible to a person of normal sight by
allowing an increase in the area or height of the sign.
4. The additional signs comply with all the other requirements, except for the limitations
on the number of signs.
5. The number of signs allowed does not exceed the minimum number of signs
necessary to make the signs visible to the public due to issues of distance or
obstructions that are beyond the control of the owner of the site on which the signs
are or would be located, which could not be accomplished by the number.of signs
otherwise allowed.
6. The freeway sign is the minimum height and size necessary to achieve visibility from
the freeway.
7. The Pruneyard, as a regional commercial center, is not directly identifiable from the
freeway.
8. The design of the signs within the Master Sign Plan complies with the applicable
design elements criteria.
City Council Resolution Page 3
Approval of a Master Sign Plan
The Pruneyard Shopping Center and Offices Expansion Project
9. Both the location of the proposed signs and the design of their visual elements
(lettering, words, figures, colors, decorative motifs, spacing, and proportions) are
legible under normal viewing condition.
10.The location and design of the proposed signs do not obscure existing or adjacent
signs from view.
THEREFORE, BE IT RESOLVED that the City Council approves a Master Sign Plan
including afreeway-oriented sign, rooftop signs, and an increase in sign area, height,
and number for The Pruneyard Shopping Center and Offices, located at 1875, 1887,
1901, 1919, 1995, & 1999 S. Bascom Avenue, subject to the attached Conditions of
Approval (attached Exhibit A).
PASSED AND ADOPTED this 18th day of October, 2016, by the following roll call vote:
AYES: COUNCILMEMBERS: Kotowski, Resnikoff, Gibbons, Baker
NOES: COUNCILMEMBERS: None
ABSENT: COUNCILMEMBERS: Cristina
ABSTAIN: COUNCILMEMBERS: None
APPROVED: ~
Ja on T. Baker, Mayor
ATTEST: ~ A
Wendy od, City Clerk
EXHIBIT A
CONDITIONS OF APPROVAL
Master Sign Plan (PLN2015-78) .
Where approval by the Director of Community Development, City Engineer, Public Works
Director, City Attorney or Fire Department is required, that review shall be for compliance
with all applicable conditions of approval, adopted policies and guidelines, ordinances,
laws and regulations and accepted engineering practices for the item under review.
Additionally, the applicant is hereby notified that he/she is required to comply with all
applicable Codes or Ordinances of the City of Campbell and the State of California that
pertain to this development and are not herein specified.
1. Approved Protect: Approval is granted for a Master Sign Plan (PLN2015-78) including a
freeway-oriented sign, rooftop signs, and an increase in sign area, height, and number
for The Pruneyard Shopping Center and Offices, located at 1875, 1887, 1901, 1919,
1995, & 1999 S. Bascom Avenue. The "final" Master Sign Plan shall substantially
conform to the "Pruneyard Master Sign Program," dated November 2, 2015, with the
exception of the revisions required herein. All new signage on the site shall
substantially conform to the "final" Master Sign Plan.
2. Approval Effectiveness: The Master Sign Plan, including provisions for afreeway-
oriented sign, rooftop signs, and an increase in sign area, height, and number, shall be
valid and effective only when The Pruneyard Master Use Permit is "established".
3. "Final" Master Sign Plan: Prior to any sign approval under the Master Sign Plan, the
applicant shall submit a revised "final" Master Sign Plan which shall include the
following revisions:
a. Freeway Sign Changes:
• The freeway sign shall be placed below the roofline of The Pruneyard Place
building (1919 S. Bascom Avenue), as depicted on the revised 'Freeway Site ID'
drawing; dated January 13, 2016.
• The freeway sign shall be reduced to 340 square-feet, as to ensure the total
aggregate sign area of freeway-oriented signs is no greater than 500 square
feet.
b. "Specialty" Sign Changes:
• One "specialty" sign per tenant shall be allowed, unless the tenant's leased
space is at a building corner with two storefronts, which shall allow the tenant
two (2) "specialty" signs.
• "Specialty" signs shall be placed above the leased storefront and/or on an
adjacent "tower" feature, unless architectural limitations require alternative
placement, which may be approved by the Community Development Director as
an Architectural Modification.
• The maximum size of the "specialty" signs shall be one square-foot per lineal
foot of leased storefront area (inclusive of exterior solid/fenestrated perimeter
walls) or one square-foot per 50 square feet of leased floor area, up to 100
Conditions of Approval
Master Sian Plan
Page 2
square feet of sign area, whichever is greater. Larger signs may be granted by
Planning Commission approval of a Sign Permit for an increase to sign area in
compliance with CMC Sec. 21.30.030.4 (Increased sign area or increased sign
height).
• "Specialty" signs may consist of individual channel letters, which may
incorporate internal, external, or reverse illumination, and be constructed of any
material. Cabinet boxes are prohibited, except for logos (one per sign), which
shall not make up more than 25% of the total sign area nor exceed the height of
the sign by more than 50%.
c. Office Parapet Sign Change: The wall sign on Office Building 01 shall be located
on the south elevation (facing Campbell Avenue), oriented away from Highway 17
as determined by the Community Development Director.
4. Incorporation into the Master Use Permit: Upon the effectiveness of this approval,
pursuant to Conditions of Approval No. 2 and 3, the "final" Master Sign Plan is hereby
incorporated by reference into the Pruneyard Master Use Permit by inclusion as
Appendix B. Review and approval of signs shall be in compliance with the provisions of
the Master Use Permit.
5. Previous Master Sign Plans: The previously approved Master Sign Plans for the
Pruneyard Shopping Center and the Pruneyard Offices, originally approved by
Planning Commission Resolutions No. 3579 and 4022, respectively, and any
subsequent revisions, shall be void and permanently superseded by the Master Sign
Plan approved herein, upon the effectiveness of this approval pursuant to Condition of
Approval No. 2. Existing signage approved under these previous Master Sign Plans
may remain, until a chance of tenancy or branding requires a new sign, except as
required by Condition of Approval No. 6, below.
6. Construction of Freestanding Signs: Existing monument signs shall be removed
concurrently or prior to construction of the approved freestanding "site identification"
and "multi-tenant" signs.