CC Ordinance 2057
ORDINANCE NO.
BEING AN ORDINANCE OF THE CITY COUNCIL OF THE CITY
OF CAMPBELL EXTENDING THE TEMPORARY
DEVELOPMENT MORATORIUM FOR A PERIOD OF 22
MONTHS AND 15 DAYS FOR THE PROCESSING OR
APPROVAL OF ANY PERMIT FOR ANY SIGN THAT
INCLUDES IN WHOLE OR IN PART A READERBOARD SIGN.
2057
THE CITY COUNCIL OF THE CITY OF CAMPBELL DOES ORDAIN AS FOLLOWS:
SECTION 1: Findinqs: This Ordinance is declared an urgency measure and shall be in
full force and effect upon its enactment. There is an urgent need for enactment of this
ordinance for the immediate preservation of the public peace, health, safety and welfare
in that there is a current and immediate threat to the public health, safety or welfare
such that the approval of additional subdivisions, use permits, variances, building
permits, or any other applicable entitlement for readerboard signs which is required in
order to comply with a zoning ordinance of the City would result in that threat to public
health, safety, or welfare, as follows:
. The City Community Development (planning) Department is in the process of
developing revised zoning regulations for readerboard signs for consideration by the
Planning Commission and City Council, regarding their proliferation, prohibition or
location, size, features and placement to enable the public to locate goods, services,
and facilities without difficulty and confusion, to prevent the wasteful use of
resources in competition among businesses for attention, to prevent hazards to life
and property, to assure the continued attractiveness of the community, and to
protect property values;
. Approval of readerboard signs prior to the development of the regulations now under
study would create inconsistent and conflicting use of readerboard signs in a manner
and in locations that would be injurious to the aesthetics of the community, and
would create potential traffic hazards;
. Proliferation of electronic readerboard signs is inconsistent with the General Plan
goals for the community's character including the following:
Goal LUT-4: A community that has strong identity, community image and
"sense of place"
Policy LUT-4: Ensure projects comply with the recommendations of the
Campbell Community Design Study.
City Council Ordinance
Extending the Moratorium on Readerboard Signs
Page 2
Strategy LUT-5.3a: Commercial Centers: Review the design, use and
upgrading of commercial centers via the discretionary permit process, and
ensure that conditions of approval are adopted that require businesses to be
well kept and operated in a way that limits impacts to adjacent uses.
Goal LUT-6: Strong and identifiable City boundaries that provide a sense of
arrival into the City and its districts to reinforce Campbell's quality small town
image.
Proliferation of readerboard signs does not contribute to a strong community identity,
does not comply with the Campbell Community Design Study in that these types of
signs are typically found in the center of large urban areas and are inconsistent with
Campbell's quality small town image when used for commercial purposes.
Proliferation of electronic readerboard signs are inconsistent with the purpose statement
of the Sign Ordinance including the following:
a. To preserve and improve the visual quality of the City;
b. To eliminate hazards to pedestrians and motorists brought about by distracting
sign displays;
c. To ensure architectural compatibility with adjacent buildings and the surrounding
environment;
d. To promote the economic vitality of the City by maintaining the identification,
visibility and individual character of each business.
The proliferation of manual and/or electronic readerboard signs would detract from the
visual quality of the City due to their potential to be visually cluttered and distracting.
These types of signs also have the potential created distractions to pedestrians and
motorists if used in an animated fashion at inappropriate locations. The over
proliferation of such signs will create a chaotic environment that is not architecturally
compatible with the buildings and their surrounding environment within the community.
The use of readerboard signs does not promote the economic vitality of the City by
maintaining the identification, visibility and individual character of each business in that
the use of readerboard signs creates distracting visual environment the makes the
identification of businesses more difficult.
SECTION 2: The effective dates of Ordinance Number 2055 of the City Council of the
City of Campbell are hereby extended twenty-two (22) months and fifteen (15) days to
June 3,2007, unless earlier terminated by the City Council.
City Council Ordinance
Extending the Moratorium on Readerboard Signs
Page 3
PASSED AND ADOPTED this 19th
call vote:
day of
July
, 2005, by the following roll
AYES:
NOES:
ABSENT:
ABSTAIN:
COUNCILMEMBERS: Burr, Furtado, Watson, Kennedy
COUNCILMEMBERS: None
COUNCILMEMBERS: Hernandez
COUNCILMEMBERS: None
Attest: tZ ~
Anne Bybee, City Clerk