PC Res 2830RESOLUTION NO. 2830
BEING A RESOLUTION OF THE PLANNING COMMISSION OF
THE CITY OF CAMPBELL RECOMMENDING CITY COUNCIL TO
CONSIDER THE APPROVAL OF A SITE AND ARCHITECTURAL
PERMIT TO ALLOW A FREEWAY ORIENTED SIGN ON
PROPERTY LOCATED AT 600 EAST HAMILTON AVENUE, IN A
PD (PLANNED DEVELOPMENT) ZONING DISTRICT.
APPLICATION OF FRY'S ELECTRONICS, INC. FILE NO. SA 92-45
After notification and Public Hearing as specified by law on the application of
Fry's Electronics, Inc. recommending City Council to consider the approval of
a Site and Architectural Permit to allow a freeway oriented sign on property
located at 600 East Hamilton Avenue, in a PD (Planned Development) Zoning
District, as per the application filed in the Planning Department on
November 12, 1992; and, after presentation by the Planning Director,
proponents and opponents, the hearing was closed.
After due consideration of all evidence presented, the Planning Commission
did find as follows with respect to File No. SA 92-45.
The proposed size of the sign is reasonable given the limited frontage
(less than 150 feet) on an arterial street, and setback distance of 300 feet
from the building to the street and is of appropriate scale to reasonably
identify the business location.
The maximum sign height and area is reasonable for a development
exceeding 7 acres and a retail store in excess of 60,000 square feet.
o
Additional signage in excess of what is permitted in the Sign Ordinance
is appropriate for this development due to the site having frontage on
two streets and Highway 17.
The additional freeway oriented sign will aid in identifying and directing
traffic for this site.
Fry's Electronics is a regional retailer and relies upon the freeway
exposure to identify the store location.
°
The site is obscured by it's limited frontage on Hamilton Avenue and
numerous trees along the freeway right-of-way.
Based upon the foregoing findings of fact, the Planning Commission finds
and concludes that:
Resolution No. 2830
SA 92-45 -- 600 E. Hamilton Avenue -- Fry's Electronics, Inc.
Adopted on November 24, 1992
Page 2
The use is of such size and is so located in reference to surrounding uses
and the traffic circulation system that additional signage is warranted.
The proposed signage is in keeping with the principles and purposes of
the sign ordinance.
o
The signs would not be detrimental to the public welfare or persons in
the neighborhood or the City as a whole.
The proposed freeway sign is limited to the identification of the on-site
business.
The business market area is regional in nature and the business
operation is dependent upon freeway identification.
o
Denial of the sign would cause an undo hardship due to the site size,
location and limited visibility.
Based upon the above findings, the Planning Commission recommends that
the City Council approve the application subject to the following Conditions
of Approval:
Approved Project: Approval is granted to construct a freeway oriented
sign which shall not exceed a height of 45 feet above adjacent grade or
more than 240 square feet in sign area, or a letter height of 4 feet for the
lower case letters in the word "Fry's", 8.5 feet for the "F' in "Fry's" and
1.5 feet for the word "Electronics", as illustrated on the sign elevation
drawing. The sign location shall be substantially as shown on the site
plan labelled sheet A-l, dated August 17, 1992.
Permits: Applicant shall obtain any necessary electrical or building
permits.
o
Sign Illumination: Approval is granted to illuminate the sign letters
only. The background area shall not be illuminated. The intensity of the
sign illumination shall be specified and approved by the Council or Site
and Architectural Committee prior to installation. The sign letters shall
not blink or otherwise be animated.
°
Sign Design' The sign design is not approved. The design of the sign
cabinet and support structure shall be modified to conform to the
Resolution No. 2830
SA 92-45 -- 600 E. Hamilton Avenue -- Fry's Electronics, Inc.
Adopted on November 24, 1992
Page 3
architectural design elements planned for the building entrance or an
alternate design concept to be reviewed and approved by the City Council
or the Site and Architectural Review Committee.
Final Approval: The final sign height, area, letter size and design shall
be reviewed and approved by the City Council or referred to the Site and
Architectural Committee for approval.
Landscape Plan: The applicant shall prepare a landscape plan to plant
the understory of the sign to be approved by the Council or the Site and
Architectural Committee prior to installation.
Further, the applicant is notified as part of this application that he is required
to comply with all applicable Codes and Ordinances for the City of Campbell
and the State of California which pertain to this development and are not
herein specified.
PASSED AND ADOPTED this 24th day of November, 1992, by the following
roll call vote:
AYES: Perrine, Wilkinson, Alne, Fox
NOES: Meyer-Kennedy
ABSENT: Higgins
APPROVED'~-~'~ [ I''~
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