CC Resolution 10622
RESOLUTION NO. 10622
A RESOLUTION OF THE CITY OF CAMPBELL CITY COUNCIL
ADOPTING THE 2006 ECONOMIC DEVLOPMENT STRATEGY
WHEREAS, the City of Campbell Strategic Plan states that one of its community goals
is to be fiscally reliant and to provide effective municipal services; and
WHEREAS, each year it becomes increasingly challenging to fund on-going municipal
services and city infrastructure due to escalating costs and finite resources; and
WHEREAS, helping to build and sustain a reliable tax base is essential to financing
effective municipal services; and
WHEREAS, the City can employ strategies and programs that will enhance the
environment in which business can prosper and help contribute to a sustainable tax base.
NOW, THEREFORE, BE IT RESOLVED, that the City of Campbell City Council
adopts the 2006 Economic Development Strategy.
PASSED AND ADOPTED, this 21st day of March, 2006 by the following roll call vote:
AYES:
NOES:
ABSTAIN:
ABSENT:
Councilmembers
Councilmembers
Councilmembers
Councilmembers
Kennedy, Hernandez, Burr, Furtado, Watson
None
None
None
APPROVED: ~~~
Jean e Watson, Mayor
ATTEST: ~
Anne Bybee, City Clerk
j :\resos\edreso.doc
CITY OF CAMPBELL
ECONOMIC DEVELOPMENT STRATEGY
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Adopted March 21, 2006
INTRODUCTION
The City of Campbell has a history of providing high level municipal services,
commercial goods and services, employment and housing opportunities that have
resulted in a sense of high quality of life and community. During the last five years
Campbell, like the rest of Silicon Valley, has felt the sting of a lingering depressed
economy. State budget problems, lower tax revenues, higher costs
, and structural changes in the economy of Silicon Valley have all contributed to the
challenging times for cities to maintain a sustainable revenue base.
While the high tech industry drives the economy in Silicon Valley, Campbell has a
diverse economy in that it is not heavily vested in the high tech industry but rather
enjoys a wide variety of commercial retail and business to business industries. This
diverse tax base is better suited for sustained economic success as opposed to fleeting
success that is experienced in other communities that are highly leveraged in one
industry. A sustained economy should lead to:
~ Quality of life for our residents
~ A prosperous economy for the business community
~ A sustainable revenue growth to maintain quality City services and fund
infrastructure improvements
Economic development is the process of creating and maintaining community
prosperity through a healthy local economy and strong tax base that helps ensure
services remain at a high level. A sustainable economy does not come automatically
and it cannot be just a private sector concern. This Strategy is an instrument to help
serve as direction for implementing programs and practices that help create
opportunities for economic development partnerships between local government and
private enterprise in an effort to further support and enhance economic resources.
Creating and maintaining a desirable quality of life for our residents is dependent upon
the City's ability to provide quality services such as police, fire, recreation, senior
services, as well as providing adequate and safe infrastructure such as roads and
public facilities. Quality municipal services and infrastructure are provided for a cost
that must be generated by a sustainable revenue stream. Sustaining and growing the
City's tax base is essential in this regard. The City of Campbell is committed to
providing quality services and therefore is committed to helping create an attractive and
conducive environment for business to prosper which in turn will help maintain a
sustainable tax base.
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Economic Development Strategy
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OBJECTIVES
. To develop and maintain a sense of public/private partnership and cooperation
throughout the organization through the development of business relationships
and improved customer service;
. To foster business retention and expansion by monitoring the needs of the
business community and then being responsive to those needs;
. To maximize the potential of the City's commercial property assets while
balancing the pressure for development with sound land use decisions;
. To identify and track economic trends relevant to Campbell and be prepared to
maximize the opportunities such trends present;
. To help enhance and promote a strong local economy that in turn helps maintain
municipal services and the community's quality of life.
PROGRAMS AND STRATEGIES
I. Business Retention and Expansion
The retention and expansion of existing business is essential to maintaining
sustainable employment and tax base. It also assists in attracting new business.
To the extent a city can influence these decisions, the retention and expansion
policies are directed toward developing business relationships, gathering and
exchanging information, and determining the needs of business so that local
government can be responsive. Helping to create a productive environment for
business and providing excellent customer service is key.
A. Economic Development Advisory Committee: This Committee would
be appointed by the City Council and would consist of two Council
members, and representatives from business and residents of the
community. This Committee would meet two to four times a year. The
goals and objectives would be:
1. To exchange ideas on how the City can better serve the business
community;
2. For the City to provide an economic "State of the City" report once a year
and get feedback;
3. For the Committee to help keep the City in touch with issues and
economic trends and advise the City on issues that could affect policy
decisions;
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Economic Development Strategy
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4. The Committee may be used as a sounding board for City policy that will
affect the business community and for the Committee to help shape
economic development policy.
B. Economic Development Team: This team would include
representatives appointed by the City Manager from the various City
departments such as RDA, Public Works, Planning Building and Finance,
to serve as a clearinghouse for facilitating economic development projects
and addressing economic development issues such as:
1. Facilitating interdepartmental cooperation on business related issues and
increase awareness throughout the organization of the importance of
economic development.
2. Identify sites that may be ripe for reuse and make recommendations as to
how the City can put itself in the best position to achieve the highest and
best use of that site.
3. Identify and recommend revenue enhancement opportunities;
4. Identify. "Critical Projects" that present an opportunity to generate
significant tax dollars and/or employment and ensure project review, plan
check, department and agency coordination are streamlined. In essence,
"get the product to market" responsibly, but efficiently.
C. Meet With Business: City representatives will meet with the business
managers, CEOs and store owners of strategic businesses to establish
and maintain communication lines to:
1. Foster a productive and trusting relationship between City Hall and
private business;
a. Develop an understanding of the business community and how
local government can better respond to its needs;
b. Develop a sense of community; and
c. Express appreciation for the role and contribution business brings
to the Campbell community.
D. Citywide Taraets: Identify development or redevelopment opportunities.
Meet with property owners, prospective developers and commercial
brokers to determine the highest and best of these sites and explore their
potential.
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E. Downtown Strateav: Staff has identified several sites in the downtown
area that are ripe for redevelopment. Staff will seek approval of a strategy
from the Downtown Sub-Committee to facilitate the redevelopment of
these key sites. While the primary focus for redevelopment of these sites
is to eliminate blight and help "tie together" the downtown, all have the
potential to generate additional revenue. Additionally, the improved
synergy generated by new development downtown helps solidify the
downtown area as a dependable revenue source for the City. The RDA
will continue use of the Storefront Improvement Program in the downtown
core as an incentive to improve the quality of buildings and a means of
helping to create attractive storefronts that contribute to successful
businesses.
F. Business License Amnesty Proaram: Staff will work with its consultant
to analyze the cosUbenefit of providing an amnesty program for those
businesses operating in Campbell without a business license. The crux of
the program would be to forgive penalties for those delinquent businesses
if they secure a business license within a specified period of time. The
hope is that the program would encourage those businesses to pay their
business license tax thereby increasing the long term tax base.
G. "Shop Campbell" Campaian: Staff will work with the Chamber of
Commerce to devise a campaign that educates and encourages Campbell
residents to buy locally and keep the sales tax dollars in Campbell. Public
awareness through articles and possibly store window posters will help get
the word out.
H. "Doina Business" Brochure: This is a brochure that will outline the
"step by step" process for conducting business in Campbell. This can be
made available in the City Clerk's office and at the various service
counters throughout City Hall and on the web.
I. Develop Economic Development Paae on City Website: Expand the
City's web site to include an Economic Development page that would
promote the "Shop Campbell" theme, identify significant property that is
for sale or lease, and provide demographic "Facts & Figures" important to
potential new business and prospective developers.
J. Gatewav Sians: Staff will explore installing gateway signs that announce
the entry into Campbell from the various entry points surrounding the City.
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K. Business Recognition and Appreciation
While the most effective way to demonstrate recognition and support for
the business community is cooperatively working together, at times an
outwardly gesture of local government's appreciation is warranted. The
City will:
1. Sponsor a Business Appreciation Event once a year for key business
leaders.
2. Send "Welcome" letter to new businesses in Campbell that welcomes
them into the community.
L. Ombudsman
The Economic Development staff will act as a liaison between the
business community and City Hall providing assistance, direction and
conflict resolution as needed.
II. Proaram Monitorina
Evaluating programming is an important part of the plan process. Monitoring
provides feedback to ensure that programs are providing the greatest benefit and
to allow a change of direction if required. An annual report and work program
will be prepared.
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